2. Table of Contents
• What is cultural competency?
• What is bias?
• What is a stereotype?
• What is prejudice?
• Why is cultural competency important?
• Additional resources and contact
4. What is bias?
• A negative or positive feeling
• Can be about something or
someone
• Example: liking a certain brand
5. What is a stereotype?
• Beliefs or ideas about a certain
group of people
• Example: depictions of Native
Americans in advertising & media
Nieman Fellow, a member of Kiowa tribe
6. What is prejudice?
• Negative attitudes or feelings
• About a group of people OR
• About an individual perceived as part
of a group
• Precursor to negative behavior
Examples of types of groups in society
7. Why is cultural competency important?
• It leads to understanding and
appreciation of other cultures
• Improves interactions and relationships
• Replaces negative attitudes that result in
violence and harm
• Increases equality and improves society
for all
8. References and Contact
References
Danso, R. (2018). Cultural competence and cultural humility: A critical reflection
on key cultural diversity concepts. SAGE Journals, 18(4), 1-21.
https://journals.sagepub.com/doi/10.1177/1468017316654341
Koppelman, K. L. (2020). Understanding human differences: Multicultural
education for a diverse America. Pearson Education
Click here to contact me.
Editor's Notes
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Image source: https://www.designandbuild.com.au/blog/2021/02/the-business-case-for-workplace-diversity-and-inclusion
Transcript: In this lesson, I will be introducing the concept of cultural competency, which is important to me because cultural competency is a skill that can enrich interactions with anyone I encounter. As such, this lesson is for anyone who would like to have a deeper appreciation and understanding of those who are different from them. By the end of this lesson, you will learn the essential components of cultural competency and why it’s important. You can use the arrow at the bottom of the screen to navigate forward.
Transcript: On the bottom right corner of the screen, you can click arrows that will move you forward and backward in the lesson. Here on the Table of Contents, you can navigate to a particular part of the lesson if you wish by clicking on the hyperlinked titles.
Table created in PowerPoint and converted to .jpeg
Content source: Danso, 2018
Transcript: What is cultural competency? There are four essential components of cultural competency. The first one is self-awareness, which is determining your own beliefs, values, and biases. Self-awareness is also understanding that your thoughts are interconnected with your outward behavior.
The second component, knowledge, is gaining knowledge of different cultures that can co-exist in a society or in the world. It also means to gain knowledge of other beliefs, life perspectives, and ways of living.
The skills component involves combining self-awareness and knowledge to reflect on your feelings and thoughts toward other cultures. Other skills necessary are the ability to respect, be open-minded, and actively listen to others.
The fourth essential component is Acknowledge. There are two things to acknowledge in cultural competency: (1) Culture is constantly changing and developing. And (2) Diversity is the norm and is valuable.
In the next part of the lesson, I focus on the self-awareness component described above, and discuss the meanings of “bias,” “stereotype,” and “prejudice.” During the lesson, I encourage that you reflect on whether you have each of these.
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Image source: https://www.nytimes.com/2021/08/10/dining/american-grocery-stores-ethnic-aisle.html
Content source: Koppelman, 2020.
Transcript: A bias is a negative or positive feeling and can be about something or someone. For example, when someone goes grocery shopping, they might have a particular negative or positive feeling toward certain brands or types of foods, which affects their purchasing decisions. Next, I will provide the meaning of “stereotype.”
1st image: Resized image
Image source: https://www.nationalreview.com/corner/land-olakes-cancels-its-century-old-native-american-butter-maiden/
2nd image: resized image
Image source: https://www.smithsonianmag.com/arts-culture/racist-history-peter-pan-indian-tribe-180953500/
3rd image: resized image
Image source: https://news.harvard.edu/gazette/story/2018/03/nieman-fellow-battles-media-stereotypes-of-native-americans/
Content Source: Koppelman, 2020
Transcript: A stereotype is a belief or idea about a certain group of people that is commonly held in society. For example, the “savage” or “fierce” stereotype of Native Americans that is often depicted in media. On the right are two examples. These beliefs are harmful because it causes people to assume things about individuals. Now, on the right, you should see a picture of Nieman Fellow. He is a member of the Kiowa tribe. In his words, “There isn’t a typical Native American, just like there isn’t a typical American.” Next, I will discuss the meaning of “prejudice.”
Resized and cropped image. Added border.
Image source: https://www.verywellmind.com/what-is-othering-5084425
Content source: . Koppelman, 2020.
Transcript: Prejudice is always negative attitudes or feelings. It can about a group of people or about an individual perceived as part of a certain group. Prejudice is often a precursor to negative outward behavior toward the group of people or individuals the prejudice is towards. On the right, you can see examples of groups that people are often prejudiced against in a society. I encourage you to stop and reflect on whether you have any prejudices of your own toward the example groups or any other groups of people. This self-reflection will help you in your journey to becoming culturally competent. In the next part of this lesson, I will explain why cultural competency is important.
Resized image and added text overlay in Photoshop Express to make meme
Image source: https://stayhipp.com/internet/memes/society-if-the-world-if-memes-utopian-alternate-realities/
Transcript: Why is cultural competency important? Cultural competency leads to understanding and appreciation of all cultures, lifestyles, and backgrounds. It causes improved interactions and relationships with others. It replaces negative attitudes that often lead to violence and harm. Overall, it increases equality and improves society for all.
Transcript: This marks the end of this lesson. If you have any questions or comments, feel free to reach out! My email is linked here as well as in the site. Below this Powerpoint, part 1 continues with additional reading.
