The Auteur theory proposes that directors whose style and practice is distinctive achieve "auteur status". An auteur is a filmmaker who exercises personal creative control and brings their signature style to the subject matter, rather than just accurately rendering the original material. The theory advocates focusing on the contribution directors make to the form and style of a film.

1. THE AUTEUR
THEORY

2. • The Auteur theory was introduced in the 1950s by French film directors like
FrancoisTruffaut who advocated a focus on the contribution directors made on
the style and form of film, he quoted; "A true film auteur is someone who brings
something genuinely personal to his subject instead of producing a tasteful,
accurate but lifeless rendering of the original material".
• An auteur is a film maker who's style and practice is distinctive which creates a
signature auteur status for them. It is also a film maker who has a personal,
signature style and keeps creative control over their work.They collaborate but
control everyone and everything in the production.

3. Hype
Williams
Known for…
• Fisheye lens
• Bright colours
• Plain block coloured backgrounds
• Close-ups
• Stage performance
• Editing cuts to fit with the beat
• Featuring his name in his videos
• Choreographed dancing on stages
• Banners
• Having very little narrative
• Focusing on women’s lips
• Prominent display ofArtist
• Tunnel effect

4. Jake Nava
Known for…
• Focusing on the Artist
• Panning shots over the Artist
• Zooming into the Artist
• Black and white filters
• Close-ups of the Artist
• Wide shots of the Artist
• Working with female Artists
• R&B genre
• Dim lighting

5. Chris
Cunningham
Known for…
• Fast paced editing
• Reflects horror genre
• Canted camera angles
• Hand held camera shots
• Strange concepts
• Distortion
• Disturbing imagery
• CGI
• Cold, blue lighting