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Tool Demo: Improving
Platform Advertising
Observability Through
Browser-Based Citizen
Data Donation Methods
Prof Daniel Angus1, Prof Mark Andrejevic2,
Dr Abdul K. Obeid1, Xue Ying (Jane) Tan1,
A/Prof Nicholas Carah3, Prof Jean Burgess1
1Queensland University of Technology
2Monash University
3University of Queensland
Click to edit theme subtitle style
“While observability incorporates similar regulatory
goals to transparency, it also deviates in important
respects, most importantly by understanding
accountability as a complex, dynamic ‘social relation’
(Bovens, 2007, p. 450), which is embedded in a specific
material setting.”
Rieder, B. & Hofmann, J. (2020). Towards platform observability. Internet
Policy Review, 9(4). https://doi.org/10.14763/2020.4.1535
Platform Observability
Click to edit theme subtitle style
Collecting Data Donations
REVIEW
ADS IN
YOUR AD
ARCHIVE
Ads you donate can be
reviewed in your Ad Archive.
HOW DO WE
ANALYSE
ADS?
Our research project
implements a strong image
analysis component.
Australian Ad Observatory: Researcher Dashboard
Australian Ad Observatory: Computational Stack
Data we have collected
Gender WAIST ‘interests’
https://www.abc.net.au/news/2023-03-21/illegal-online-gambling-facebook-meta-casino/102118408
Case Studies in:
Environmental claims / greenwashing
Consumer finance advertising
Advertising of unhealthy foods
Gambling advertising
Alcohol advertising
Political advertising
Empirical exploration of WAIST and
advertising targeting explanations
Mobile ad data capture
Future Work
https://www.admscentre.org.au/adobservatory/

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The Australian Ad Observatory - ICA 2023.pptx

Editor's Notes

  1. The City of Toronto acknowledges that we are on the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples.