This document discusses opportunities and challenges for brands engaging with social media. It notes that customers expect immediacy, authenticity and a human element in their interactions with brands. Embracing social media allows brands to communicate and engage with audiences, but they must choose the right objectives and tone for their brand. The document also examines Conde Nast India's experience using social media pages and websites to share content while maintaining their brand's tone, and ways to engage fans on platforms like asking opinions, testing knowledge, and thanking followers.

1. SOCIAL MEDIA
THOUGHT
STARTERS

2. ITS A VIBRANT SPACE

3. HIGH CONTEXT
VOYEURISM
SOME CULTURES
ARE MORE
SOCIAL THAN
OTHERS
CURIOSITY
SELF EXPRESSION

5. IT IS COOL UNTIL IT’S NOT

6. VIDEO
LOCATION
MESSAGING
CONTENT

7. MASS HYST
THE MASS HYSTERIA IS HERE TO STAY

8. BRANDS GO SOCIAL

10. THE ART & THE SCIENCE
Customers expect
immediacy,
authenticity
and an almost human element in their interaction with a brand.
embrace
this communication channel?
So, how can brands
options?
What are a brands’
What is the risk of not being part of this
communication?

11. THE ULTIMATE MARKETING DREAM

12. SOME OF THESE CAN HELP ACHIEVE
BRAND ♥ ON SOCIAL

14. DELL & KODAK HAVE
CHIEF LISTENING OFFICERS

16. Bollywood Movie 3 Idiots – 910523 People Like This
Music premiere online in partnership with FB

19. KNOW YOUR OBJECTIVE
LISTEN TO YOUR USERS
KEEP THE CONVERSATION GOING
PERSONALIZE IT

20. OPPORTUNITIES &
CHALLENGES FOR
A MEDIA COMPANY

21. VOGUE
GQ
CONDE
NAST
TRAVEL
SOCIAL
1+
Million
Users

22. Content
Choosing between our FB
page and website to place
the content
Control
Controlling
conversations
on our page
Engagement
Should we engage audiences on
FB or direct them to our website
and engage them there?
Tone
Keeping the
tone of the
brand intact
?

23. WHAT CAME OUT OF OUR BRAINSTORM
The social media pages and the website for sharing content
Broadcasting vs Engaging
Providing an open platform for our followers to connect
and providing a direction to the conversations
The tone of the magazine and the tone of the brand
on Social Media

24. Sources of Traffic: Google Vs. Social Media
[VOGUE INDIA] Traffic from Facebook and Twitter as a percentage of total traffic
24

25. Engaging Fans on Social Media
1. Ask Their Opinion
2. Test Their Knowledge
3. Pair Promotions with Content
4. Thank Your Fans
25

26. Making social media work harder:
Tying it back to content
26

27. @VogueIndia: Among the top 15 Indian brands on Twitter

28. PRODUCT DESIGN
WITH A SOCIAL ♥

30. Asian Digital Art Gallery

31. StreetBeat

32. Spotify

33. Maker Studios

34. Pulse – LinkedIN Today

35. CAN
I ANSWER
ANY
QUESTIONS?