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Footcare goes social

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Footcare goes social

  1. 1. COMMUNICATIONS CHALLENGE <ul><li>Foot-care is just not sexy </li></ul>
  2. 2. COMMUNICATIONS CHALLENGE <ul><li>There’s no story behind foot-care </li></ul>
  3. 3. <ul><li>However, women love to talk </li></ul><ul><li>about shoes… </li></ul>
  4. 4. <ul><li>However women love to talk about shoes </li></ul>
  5. 5. OVERALL STRATEGY
  6. 6. <ul><li>Walk alongside the shoe </li></ul><ul><li>trends of 2011 </li></ul>
  7. 7. WHY DOES IT WORK? <ul><li>We sit beside natural discussions in social media around great shoes, rather than trying to start a conversation around foot-care products </li></ul><ul><li>We are becoming the authority on great shoes, hence we also become the authority on how to look after your feet </li></ul>
  8. 8. CREATIVE APPROACH: Begin a partnership with shoes <ul><li>Showcase Party Feet as the perfect accessory to great shoes </li></ul><ul><li>Educate women in how to walk comfortably in heels and the shoes they love </li></ul>
  9. 9. HOW DO WE BRING THIS TO LIFE? <ul><li>To see creative solution contact: </li></ul><ul><li>[email_address] </li></ul>

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