A presentation by Gavin Barrett, founding partner and creative director at Barrett and Welsh Inc. to the Strategic Communications class at UofT/Rotmans taught by Ishan Ghosh, CEO and Partner at Barrett and Welsh Inc.
9. BRIE FS SHOULD BE LESS ABOUT
EXP RE SSING THE VALUES OF A BRAND
AND MORE ABOUT PROGRAMMING
A BR AND’S OWN BEHAVIOUR AND
R E LATIONSHIP WITH THE WORLD.
GREG DI NOTO
10.
11. BRIE FS SHOULD BE LESS ABOUT
EXP RE SSING THE VALUES OF A BRAND
AND MORE ABOUT PROGRAMMING
A BR AND’S OWN BEHAVIOUR AND
R E LATIONSHIP WITH THE WORLD.
GREG DI NOTO
12. A BRIEF IS THE BRAND’S
INSTRUCTION MA NUAL
FOR COM MUNICATING.
ME
13. 3 M IST A KES WH EN
WR IT I NG A B RIE F
KI M ALTIN
59. TH E ADS THAT LAUNCHED
TH E I PH ONE F IRST REMINDED
U S T H AT PH ONES USED TO BE HUMAN.
U SE D TO BE A WAY TO CONNECT.
TH E N THEY SH OW ED US WHY IT WAS
GOI NG TO B E T H AT WAY AGAIN.
66. CREDI T WHERE CREDIT I S DUE
BRAND
MOPHIE
MILK BOA RD
LEVIS
APPL E IPHONE
AGENCY
DEUTSCH
GOOD BY BERLIN SILVERSTEI N
BARTLE B OGLE H EGARTY
CHIAT DAY