In 2014 I was invited to San Pablo Madrid to deliver this guest lecture on storytelling. The audience consisted of Advertising and Marketing students, and fellow lecturers form all over the world.
37. Not only do we want to read, hear, see and share
stories…
we also want to participate.
Brands and organizations that understand this, can
be very succesful in creating relevant experiences
not only IRL but also on the web.
38.
39. What to do?„Find the truth
and tell it,
or create a mythe
and sell it”
Paul Benett
40. • This doesn’t only go for brands
• It also applies to people!
41.
42. Be yourself
Curate and make inspiring stories and share
them
Be R.O.I.
Keep it real (authentic)
…and you’ll live happy ever after
What to do?
44. Relevant sources
•Gurfinkel, J (2010, 2011), Your Life Is A Transmedia
Experience, http://social-creature.com/your-life-is-a-
transmedia-experience-now-with-pictures, on September
21st, 2012
•KLM (2010),
https://www.youtube.com/watch?v=pqHWAE8GDEk, on
March 9th, 2014
•Revolver (2012),
http://www.revolver.nl/nl/news/2012/09/viral-transmedia-
project/2144, on March 9th, 2014
•Tony’s Chocolonely (2010),
http://www.tonyschocolonely.com/over-ons/onze-
geschiedenis/, on March 9th, 2014