What are narratives? What makes them powerful? How do you build one? How can you put it to work to drive great products, marketing and teams?

1. What’s your story?
How powerful narratives drive great companies.
Deb Lavoy
CEO, Narrative Builders
@deb_lavoy

4. A narrative is a
system of beliefs that
affect how you
interpret the meaning
of things.

5. AS MARKETERS
WE BUILD NARRATIVES

10. GREAT BRANDS DO THIS

14. STORY VS NARRATIVE

15. NARRATIVE

16. STORY

17. A POWERFUL NARRATIVE
WILL TELL A
THOUSAND STORIES.

18. A market story. A customer story. An
employee story. An investor story. A
partnership story. A product roadmap story.
A customer service story. A packaging story.
A crisis response story. A launch story. A
community story.
THE NEXT STORY.

19. What would
it mean for
your
marketing
team?

20. What would it mean for
your product team?

21. What would
it mean for
your
customer
experience?

22. If you BUILD A NARRATIVE.
And GET PEOPLE TO ADOPT IT,

23. They’ll make
it their own.
And they’ll
tell their own
stories.

24. So how do you get one?

25. WHY
HOW
OFFER
PROOF
The Narrative
Hierarchy

26. WORKSHOP TODAY
Get started building your
narrative
Or email me:
deb@narrativebuilders.com

33. Not always just
aspirational rainbows
and unicorns….

35. FIVE CRITERIA
PRESENTATION
CLARITY
RESONANCE
SHARE-ABILITY
ORGANIZATION

44. Anti-narratives

49. WORKSHOP TODAY
Get started building your
narrative
Or email me:
deb@narrativebuilders.com

50. Thank You!