The Art of Research: How we increased the value of the DIESEL Pinterest page, presented by Annelies Verhaeghe at the ESOMAR General Congress in Istanbul (TK) on Monday September 23, 2013.

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The art of research
How we increased the value of the Diesel Pinterest page
By Annelies Verhaeghe, Head of research Innovation, InSites Consulting

2. How to increase the value of the
Diesel Pinterest page?

3. That’s easy!

4. # 1 Brand Identification

5. #2 Brand advocacy

6. #3 Conversion

7. That’s easy!

8. Social media
listening
Social media
netnography
Quantitative
survey
A hybrid methodology
Automated visual
analysis
Qualitative visual
analysis
Visual based tasks

9. Knowledge leverage
The value of the current Pinterest page

10. Huge fans...

11. But no advocates on Pinterest
3277
5657
followers
7125

12. Knowledge leverage
What makes them tick

14. Luxury brands
Impress people
Show my style
Fun in life
No status quo
Excitement
Trendy products
Branded
The current followers

15. HIGH STREET

16. MODEL MAINSTREAM

17. Internal leverage
From insight to action

18. A research art exhibition

19. MODEL MAINSTREAM

21. Exteral leverage
Did we have an impact?

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23. 71% knowledge
65% identification
67% store visit
69% website
59% buying
Changing the heart, minds & actions

24. +41%
+44%
55% wom

25. Moving from reach
To relevance
Welcome to our
research art exhibition