Where do we hope to end up? Have you ever asked yourself this question after coming up with a concept for a brand-new item? Well, a product vision accomplishes this. The product's core message, which discusses the future, assists you in producing a fantastic product that unites your team and ignites interest in your construction-related offering. Make a vision statement that everyone can buy into, can agree with and can support. Are you unsure about where to begin with yours? Create your company's vision statement with Prodeasy's vision board, then share it with your team in one location.

1. WHY IS
PRODUCT
VISION THE
CRUCIAL STEP?

2. INTRODUCTION
‘Where do we aim to be?’ Have you ever
thought about this question after coming up
with an idea for a new product? Well, this is
what a product vision does. It is the essence
of the product that talks about the future. It
helps you create a great product that
coordinates your team and gets people
excited about your building product.

3. Direction to product: A Product Vision is like a
compass for the development of the product. It
provides a lot of necessary context about the
product, specifically, its goals, the intention behind
the creation.
Provides a sense of purpose: Why are we
developing the product? The answer to the
question is essential for the stakeholders. It brings
all the groups together, promotes collaboration,
and motivates a steering board of the company to
invest in the product.
SIGNIFICANCE OF PRODUCT VISION

4. Helps to keep Focus: The product vision statement
helps you not to deviate from the path of product
development. Every decision on product
development should be verified against the product
vision.
Helps to Promote a Product: A short and appealing
vision statement can generate interest and draw the
attention of potential investors and customers, which
can make the product widely accepted.

5. DESIGNINGANEFFECTIVE
VISIONSTATEMENT
Always keep the end-users in mind: The
better you know about your buyer, the easier
it is to pinpoint the exact reason he wants to
purchase from you today and in the future.
Keep the vision ambitious yet achievable:
Ambitious vision creates an impression. You
should set the target and aim high, which will
say a lot about you as an organization.

6. Keep the vision crisp and clear: As creating the vision
statement is the crucial step in developing the
product, it should be easy to communicate and
understand and inspire everyone to connect with the
product.
Use the vision to guide your decisions: The vision
guides your product decisions and makes everyone
focus on the reason for creating the product.If a new
technology or a change in direction takes you
towards your vision, it should be considered.
Vision should evolve as the market and customer
preferences change.

7. EXAMPLESOFVISIONSTATEMENTS
Amazon: How often do you shop from Amazon? Do they satisfy your
needs? That’s what Amazon focuses on. Their vision is “To be earth’s
most customer-centric company.
Tesla: The vision statement of Tesla is “To accelerate the world’s
transition to sustainable energy.” They develop their product by
following their vision.
IKEA: Have you ever visited an IKEA store? Do you know what their
vision statement is? Well, their aim is crisp and clear “To create better
everyday life for the many people.”
Instagram: There are millions of people who are addicted to taking
photos of everything. That’s what Instagram aims to “Capture and share
the world’s moments.”

8. THANK YOU
Contact us
https://www.prodeasy.com/
hello@prodeasy.com