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The art of not being too good
at the Marshmallow test
Martin Henk
Co-founder, Head of Product Management
January 25, 2016
Pipedrive today
• More than 10,000 customers from over 130 different countries

• 130 people across 4 offices
The Marshmallow test
What has that to do with software?
Time
Scalability / Code quality / etc
?
Picking the PHP framework
Time to decision: 10 seconds
Pain to implement: 1
Pain to maintain: 6
Scalability: 3
HTML5 and Cordova mobile apps
Time to decision: a few weeks
Pain to implement: 5
Pain to maintain: 9
Scalability: 0
Getting rid of the monolith
Time to decision: a year
Pain to implement: 5
Pain to maintain: 3
Scalability: 10?
A database per company
Time to decision: a few months
Pain to implement: 3
Pain to maintain: 2
Scalability: 10
In summary
Hacks are great for getting started
But could come back to bite you in the ass later
Usually it’s a good problem to have
Decisions are progress
Postponing decisions for too long can paralyze the organization
The art of not being too good at the Marshmallow test

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The art of not being too good at the Marshmallow test

  • 1. The art of not being too good at the Marshmallow test Martin Henk Co-founder, Head of Product Management January 25, 2016
  • 2. Pipedrive today • More than 10,000 customers from over 130 different countries • 130 people across 4 offices
  • 4. What has that to do with software? Time Scalability / Code quality / etc ?
  • 5. Picking the PHP framework Time to decision: 10 seconds Pain to implement: 1 Pain to maintain: 6 Scalability: 3
  • 6. HTML5 and Cordova mobile apps Time to decision: a few weeks Pain to implement: 5 Pain to maintain: 9 Scalability: 0
  • 7. Getting rid of the monolith Time to decision: a year Pain to implement: 5 Pain to maintain: 3 Scalability: 10?
  • 8. A database per company Time to decision: a few months Pain to implement: 3 Pain to maintain: 2 Scalability: 10
  • 9. In summary Hacks are great for getting started But could come back to bite you in the ass later Usually it’s a good problem to have Decisions are progress Postponing decisions for too long can paralyze the organization