The document discusses best practices for creating effective presentations using PowerPoint slide masters. It recommends using a slide master to maintain consistency across slides and save time. Specific tips include keeping a limited number of slide masters and slide layouts, and making global changes to presentation structure or formatting only through the master templates. The document also provides guidelines for using effective typography, images, and visual design principles to clearly convey messages and ensure impact on the audience.

1. Presented by: Balaji Subramanian, User Experience Team

2. Inside Look
Mastering the Slide Master
Ground Rules of Impactful presentation
Introduction
2The art of Creating Winning Presentation
Typography & Image Handling
Payoda Template Guidelines

3. Mastering the Slide Master
If you haven't used a slide master in PowerPoint yet, you are
missing out on one of the greatest points of efficiency in the
program!
The art of Creating Winning Presentation 3

4. Mastering the Slide Master
Advantages
The art of Creating Winning Presentation 4
• Streamlined approach
• Consistent look and feel
• Saves time – rather than
making sure each slide is
laid out correctly

5. Mastering the Slide Master
Do’s
The art of Creating Winning Presentation 5
• Keep less nos of slide
masters
• Change in global
presentation structure has
to be done only in master
template

6. How it works - Watch it LIVE
The art of Creating Winning Presentation 6

7. 7The art of Creating Winning Presentation
The hallmark of a great presentation is to
convey a message on its own.

8. Ground Rules of Effective Presentation
The entire objective of the presentation is to ensure that you
have made an impact on your audience.

9. Ground Rules of Effective Presentation
KWICK Method for Creating Persuasive Visuals
K – Key Point
W – Words that suggest visual
I – In Context
C – Crystal Clear
K – Keep Focus

10. Take a live tour on
creating persuasive visuals…
The art of Creating Winning Presentation 10

11. Ground Rules of Effective Presentation
An Example

12. 12The art of Creating Winning Presentation

13. Key Visual Design Principles
• Hierarchy: Helping learners
organize information
• Figure/Ground: Helping
learners select important
information
• Gestalt: Helping learners
integrate information

14. Gestalt’s Principle
“How people tend to organize visual elements into groups
or unified wholes when certain principles are applied”
The art of Creating Winning Presentation 14

15. Law of Proximity
15The art of Creating Winning Presentation

16. Typography
Design is 95% typography
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17. Typography
Do’s
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• Keep the font legible
• Use not more than 3
typefaces to differentiate
the priority of contents
• Test the fonts to see how
they look

18. Handling Images
Do’s
The art of Creating Winning Presentation 18
• Scale images evenly to
maintain image aesthetics
• Use uniform image format
across presentation eg. Flat
icons for content
representations

19. The opposite of design is chaos
The art of Creating Winning Presentation 19