A marketing discussion from Product Camp Austin. Featuring, Ketan Pandya from AMD, Kirsten Knipp from Hubspot, Bertrand Hazar from Troux, and Josh Duncan from Zenoss. The topic of the panel was being relevant with your marketing efforts. We started the discussion on how to define relevancy in the and then continued on into how to become relevant when you are a start-up. We then spent some time on maintaining relevancy and how to know when it is starting to slip away.

1. The Art of Being Relevant in 2011

3. The Art of Being Relevant Joshua Duncan @joshua_d Bertrand Hazard @productmarketer Kirsten Knipp @kirstenpetra Ketan Pandya @ketanpandya

4. Maya Angelou “ I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel” - Maya Angelou

7. Video Stats 2 We Now Generate As Much Information Every Two Days as was Generated Since The Begging of Time to 2003 * *Eric Schmitt,Google

8. MAP THERE IS NO MAP