The document discusses Yle Archives collaborating with customers and cultural institutions by publishing archive materials online with Creative Commons licenses and engaging audiences through activities like hackathons. It provides details on publishing radio dramas from the 1930s, crowdsourcing metadata with a local library, and lessons learned from collaborating with audiences. Open publishing platforms like Flickr, Freesound, and Vimeo are used to share over 1000 sounds effects and hundreds of photos and video clips.

1. Collaborating with customers,
networking with cultural institutions
The archive publishing at
Tuomas Nolvi
Planner
Yle Archives
tuomas.nolvi@yle.fi
@notuomas
Katja Hilska-Keinänen
Archival editor
Yle Archives
katja.hilska-keinanen@yle.fi
@KatjaHK

2. Content
• Collaborating with customers
• Radio drama publishing
• Small pilot to crowdsource metadata at a local library
• Networking with cultural institutions
• We have published our archive materials online with Creative Common
licenses so that everyone can use and create new products from the archive
materials.
• Culture hackathons as a new form of engaging audiences and reusing cultural
heritage to create something new.

3. Yle and Yle Archives
Yleisradio (Yle)
• Finland's national public
broadcasting company
• 1926 radio
• 1957 television
• 1994 website
Yle Archives
• Archives and catalogues Yle
produced and co-produced radio
and TV programmes
• Offers research services and
training for Yle staff
• Publishes archive material online
Collections
• 650 000 tv-programmes and clips
• millions of radio programmes
• around a million photographs
• over 40 000 sound effects
• 600 000 music recordings
• book and sheet music collection

4. Online and open publishing
Elävä arkisto (“Living Archive”)
Program clips & background
articles
Embeddable player
Online publishing = watch and listen
Open publishing = download and reuse
2015
Music programs
2016
Television films,
series and radio plays
Radio
broadcast
metadata
1997-2005
2014
Stills
Sound Effects
Old films
2017
Television
broadcast
metadata
1985-1999
Traditional:
using archive footage in new
programs
reruns in radio and tv
2006

5. Radiodrama from the archives
• Audio drama from 1930’s – started as radio theater in 1926, the same year as Yle
was established
• Written both by Finnish writers and international novelists
• Translated, adapted, dramatised and directed in Yle
• Well-known actors, directors from the film-industry, live orchestra, sound effects…
• Radiodrama has been very popular entertainment form:
well-remembered, loved, wanted

6. • Nine organisations and Yle to publish domestic archival drama in Yle Areena
(AOD)
• For years 2017-2022
• Drama older than five years: 50 hours per year
• over 10 years: audio 250 hours, video 400 hours
• over 35 years - unlimited
Agreement with copyright collection societies

7. Archival drama publishing 2017
• 2017: 170 audio dramas, 560 publications
• Background articles of dramas, actors and directors
• Some available for download, world-wide

8. • Audience wishes regarding radio drama collected over the years – now finally a
chance to publish them as on demand
• Lots of titles on stock to publish – audience activation to get new wishes, stories
and memories
•A collection of 1960’s childrens’ radiodrama audios was received from an active
audience member: Sleeping Beauty, Cinderella, Snow White, Alice in the
Wonderland, Winnie the Pooh, eg.
• Yle.fi -website and social media, FB-groups formed by the audience
Collaborating with the audience

9. •The audience has a voice!
•Fan-group ”Radio’s old detective dramas”
•400 members, group organised by audiodrama-lovers
•knowledge, expectations, ”the very best ones”

10. We are listening!
•e-mail (personal and organisational)
•web-site comments
•Facebook
•Twitter
•phone
•in person
•all the wishes are listed and added to the publication queue, if possible to publish

11. Crowdsourcing metadata pilot
• Pilot project with the Espoo City Library in the capital region
• Our aim was to complete and enrich metadata of our film collection
• Attracted record-breaking audience

12. Yle Areena, web player

13. A picture is worth a thousand words

14. Marketing

15. Title Starts
Knalli ja sateenvarjo: Alimittaiset nakit 65.687
Knalli ja sateenvarjo: Kyyditys New Yorkissa 45.795
Risto Räppääjä ja kauhea makkara: Rauha-täti joutuu vankilaan 44.984
Knalli ja sateenvarjo: Ministeriön miehet villissä lännessä 43.884
Knalli ja sateenvarjo: Reipas raparperiretki 41.737
Sinuhe egyptiläinen: Kaislavene 40.651
Risto Räppääjä ja kauhea makkara: Rauha ja Risto... 37.971
Radio Sodoma: Sodoman uutiset 36.397
Peppi Pitkätossu: Synttärit 35.818
Radio Sodoma: Niksiminuutti 33.608
AOD top 10, year 2017 - radiodrama 8/10

16. Collaborating with the audience: Lessons learned
Building bridges: accessing memories.
When you are active and open, your audience will be active and open.
Takes time and personal touch.
> Trust is built over time.
Many archival dramas wouldn’t have been discovered without the audience.
Some actors would have been unnamed: voice recognition!
A collection of 1960’s childrens’ radiodrama audios was received from an active
audience member.

17. Going open

18. Support from OpenGLAM Network
• Inspiration from international open GLAM (glam for galleries, libraries, archives,
museums) movement:
• For example Dutch Rijksmuseum have now over 600 000 hires photos in their
website which everyone can download and reuse
• Finnish OpenGLAM community
• Formed by Finnish galleries, libraries, archives, museums.
• Including institutions like Finnish National Library, Helsinki City Museum
and Aalto University’s Archive, Yle is an active member in this network.
• Community´s aim is to
• support new collaborations between culture institutions
• help institutions open cultural content and data
• promote the creative reuse of these materials
• 2014 Open Culture Data Master Class was important milestone.

19. Challenges
• Copyrights: We can publish for reuse:
• Photographs over 50 years old
• Sound effects
• Film materials that Yle owns the rights
• Privacy: Recognizable faces in the material that everyone can reuse?
• Films and pictures from 1940s or older
• Celebrities and public figures
• Yle staff

20. Publishing platforms
• Our own web platforms were designed for watching and listening programs.
• Well-known and popular platforms
• Also international users find our material
• Flickr
• Over 200 copyright free photos, publishing started in 2014
• Freesound
• Over 1000 sound effects under Creative Commons Attribution Licence
• Vimeo
• Around 100 clips under Creative Commons Attribution Licence
• Content descriptions in Finnish and English

21. Hack4FI
• Hack4fi - Hack your heritage! an annual three-day hackathon (hack +
marathon) organized by Finnish OpenGLAM community.
• Last year’s Hack4FI was third of is kind and was hosted by Yle. This year
event was 5.-7.10. and was hosted by Helsinki City Museum.
• Hack4fi brings together and multi-professional people from different fields
interested in digital cultural heritage collaboration
• The idea is to encourage participants to use archive material that Yle and
other archives have published for free use.
• Participants can create different applications like games, maps and virtual or
augmented reality environments.

22. Hack4FI
• 8 tracks that participants could choose from were provided by cultural heritage
institutions:
• For example: Make “Time Machine 2.0” to Helsinki City Museum (Time
Machine 1.0 is VR application about old Helsinki)
• Over 50 cultural hackers made almost 20 projects. Some examples:
• AI program which colored black and white images and videos
• AR program which give you Wikipedia information about public statues

23. Conclusions
• Audience involvement can be a great resource for audio-visual archives.
• Audience research shows that the archive drama programes have gained
surprisingly high audience figures and praise from the critics.
• Archive material is also being used in new and innovative ways when the material is
available for free use.
• Our experiences show that piloting is a good way to design new services in a cost
effective way.

24. Thank you!
Photo credits:
Historical background photos: Yle Archives on Flickr Commons CC0
Espoo Library: Katja Bargum CC-BY 4.0
Mozilla London Headquartes: AvoinGLAM CC-BY SA 2.0
Hack4FI 2017 photos: Sini Peura CC-BY 4.0