2. Point Breeze Boundaries
• Point Breeze is a community in the S. Phila. section of
Pennsylvania. It is generally bound by 25th Street to the
west, Washington Avenue to the north, Broad St. to the
east, and Mifflin Street to the south, although the
sections between 18th Street and Broad Street are
coming into their own neighborhood as Newbold.
Southwest Center City lies to its north, and Passyunk
Square lies to its east. Point Breeze is divided from
Grays Ferry to the west by a CSX railway viaduct over
25th Street.
4. Newbold
• Newbold, a makeshift neighborhood in South Philadelphia.
Spanning from Washington Avenue to Passyunk and from
Broad Street to 18th Street, although not legally sanctioned by
the city of Phila. Newbold recently became both vocal and active
in reference to a “Separation” movement from the Point Breeze
Community. As a part of a revitalization effort made by business
and home owners in the area, Newbold is now considered an
“up and coming” neighborhood, housing numerous well known
restaurants and businesses. The name was chosen by John
Longacre, owner of the South Philly Taproom and founder of
Newbold to better distinguish the area from the Point Breeze
Community of South Philly. The area continues to grow,
attracting young professionals as well as new businesses that see
the potential of the area. The new incoming residents appear to
only represent one particular ethnic group, by accident or design?
5. Point Breeze Alliance and Community Objective
• Maintain the original name of the Point Breeze Area designated
by the City of Philadelphia
• Eliminate all attempts by Newbold and like associations to make
name change and or make boundary amendments to the Point
Breeze Area
• Gather accurate information about organizations and individuals
active in any attempts to make legal changes regarding the Point
Breeze Area
• Encourage the community to accept individual responsibility to
create and maintain a economical prosperous and healthy
physical, spiritual environment for the residents of Point Breeze
UNITY IN THE COMMUNITY
7. Block Captions and Activities Coordinators
The Alliance will identify, recruit, assist and train active community
activist in each of the four areas who would serve as Block Captains
and Activities Coordinators in their perspective neighborhood These
individuals will work directly with the residents in their area to
achieve goals relative to their area and Point Breeze at large.
Summer Youth Activities
Adult Support Classes
Scheduled clean up
Distribution of accurate information relevant to the community
Community Beatification Initiative and Curbside Appeal Campaign
8. Point Breeze Clean-Up & Beatification Initiative
unity of the people will make our community turn around
Philadelphia has been known to be a city with tree lined neighborhoods. We
will attempt to restore that appearance
Request and assist residents to beatify and increase property value with curb
appeal.
Place flower pot and plants in front
of homes.
Apply fresh coats of paint on exterior
surfaces.
Initiate weekly community wide clean
up sweep down
10. Point Breeze Pride Rally
• The purpose of the rally is to alert, identify and deliver accurate
information to the community regarding the attempts by outside
groups to change the name of the Point Breeze area.
• Launch a series of activities to prevent efforts to accomplish
name change and forced disbursement of present residents.
• Embark upon a designed campaign to regenerate pride and
highlight our lineage in the Point Breeze Community.
• Announce forthcoming community activities to safeguard our
community from inside and outside negative assaults
• Provide a informative, entertaining day for the community
UNITY IN OUR COMMUNITY
11. Location: Wharton Square…
Time: 12:00 noon 4:00pm
Date: Pending
• March to Wharton Sq. from different staging areas to
converge at same time.
• March participants… drill teams, marching bands,
choirs etc. and the community residents.
• Extend an invitation for any organization to participate
in rally.
• Silicate participation and donations from corporate
America and local business establishments.
12. • Contact local radio stations for possible live broadcast
from rally site.
• Broadcast on internet (live audio/video streaming from
internet sites)
• Extend strong invitations to noted S. Phila.
personalities with origins to Point Breeze & S. Phila.
• Request stage and sound system from City of Phila.
• Vendors from local and outlining communities
• Coordinate closely with Phila. Police Dept. regarding
security concerns and coverage
• Request active support from our municipal and state
elected representatives
13. Marketing Strategy to Meet Goals
Email political representatives Radio Coverage… WDAS, WHAT
municipal and state and etc./ call in talk shows
Phila. and Community Telephone municipal, state
Newspapers political representatives…
14. Saturate area with Posters/ emphasis Saturate area with Flyers/
Newbold area emphasis Newbold area
Bumper Stickers or something that
Tee Shirts with logo and
can be displayed in or on vehicles
jingle
15. Recruit and establish a marketing team to highlight
positive activities in the Point Breeze Area. We will reach
out the community for individuals who previously or
presently work in the advertising and marketing industry.
College students, retired residents and etc. Their role will
be to highlight and provide press coverage throughout the
community and City of Philadelphia. regarding positive
activities in our community. Radio, newspaper, internet,
TV, door to door and what other vehicles to deliver our
message to the community and City of Phila.
16. Additional Audio/Video
of a few of the sights and sounds in the
African American Communities. Not all
display this type of behavior and
depression… but far to many
24. A few added video for you to think
about
Trouble don’t last always. There is a
Better Way and a Brighter Day
Presentation design by… taurean967 designs… straighttothepointbreeze@yahoo.com
