The Almighty Local Dollar — Geoff Donaker
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SFGate is the #1 news website in the Bay Area with a highly engaged local audience. It has a large local sales force and strategic partnerships to provide digital marketing solutions to meet clients' needs, including selling ads on the Yahoo network, geo-targeting search campaigns on Google, Yahoo, MSN and Ask, and using behavioral targeting segments. SFGate offers solutions targeting different stages of the purchasing funnel from awareness to purchase.
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SFGate is the #1 news website in the Bay Area with a highly engaged local audience. It has a large local sales force and strategic partnerships to provide digital marketing solutions to meet clients' needs, including selling ads on the Yahoo network, geo-targeting search campaigns on Google, Yahoo, MSN and Ask, and using behavioral targeting segments. SFGate offers solutions targeting different stages of the purchasing funnel from awareness to purchase.
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- Ad generation for content focuses on related keywords to determine when ads are displayed.
- Content ads have more volatility in traffic and different performance across domains than search ads.
- Bidding strategies aim to find the optimal quality/price ratio by determining ideal ad positions and adjusting bids over time.
- Tracking is done at the ad/URL level rather than just the ad group to measure quality and conversions for specific pages.
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• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
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Main news related to the CCS TSI 2023 (2023/1695)
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
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Katja Glaß
OpenStudyBuilder Community Manager - Katja Glaß Consulting
Marius Conjeaud
Principal Consultant - Neo4j
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