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Innovation is nothing without inspiration. Going an innovation journey to develop new products, services or business models, as such involves a lot of inspiration hunting. And this inspiration can come from everywhere.
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Innovation is nothing without inspiration. Going an innovation journey to develop new products, services or business models, as such involves a lot of inspiration hunting. And this inspiration can come from everywhere.
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Learn how to turn complex concepts into simple visual forms that can help you evaluate ideas, products, and features quickly and effectively, before you jump into expensive pixels and code. By sketching first, you can weed out bad ideas before they progress while pursuing ones that are stickier, more engaging, and ultimately more impactful.
My conference for MERCK Innovation Center on how startups and multinationals should recalibrate their relationships after years of fumbling around and why building no-bullshit synergies matter more than ever.
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A monthly showcase of innovative executions to educate, inform and inspire, covering topics including: digital/social campaigns, apps/software, current trends, best practices...
Portal Projects examines the components of Digital and Ark Glass and looks for its relevancy to known projects and methods that support the technology. It also recommends a profile for starting resources of glass business and steps through the growth of its business case startup Magi and Marcus, ENG through their streamline, remote and branching efforts. V1 is an examination of Portal Evidence for building upon the topic.
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Reintroduction to Glass in Basic Theories... The functional use of Glass in Digital and Ark Design, Energy Cascade and Underlying Theory of Glass Forms
DigiTalk
A monthly showcase of innovative executions to educate, inform and inspire, covering topics including: digital/social campaigns, apps/software, current trends, best practices...
Portal Projects examines the components of Digital and Ark Glass and looks for its relevancy to known projects and methods that support the technology. It also recommends a profile for starting resources of glass business and steps through the growth of its business case startup Magi and Marcus, ENG through their streamline, remote and branching efforts. V1 is an examination of Portal Evidence for building upon the topic.
Personalized Search on the Largest Flash Sale Site in AmericaAdrian Trenaman
This talk provides a tour of how Apache Solr is used to power search for America's largest flash sale site, www.gilt.com. We show how to address the challenges of providing listings for fast moving inventory in a search space personalized for each of our members. The solution, built on Play Framework comprises less than 4,000 lines of code, and provides response times of 40ms on average.
Will the (wrist) watch make its comeback in 2014? It seems, the time is now. Pebble, Samsung, LG, Apple, ... and many others will soon disrupt the world of time. Are you ready? *UPDATED SEPTEBER 2014*
Part of a series on Smartwatches' possible impact, notably the AppleWatch, on the swiss watch industry.
Looking at the conditions for a smart watch to be swiss made.
Learn what devsecops really means! See why security is in crisis and how it can find a new path forward.
Talk from DevSecOps Leadership Forum in Dallas, Texas, April 22nd, 2018.
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https://viralsocialtrends.com/vat-registration-outlined-in-uae/
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www.seribangash.com
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Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
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https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
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Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
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Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
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9. Snow melts from the edges,
because that’s where it’s most
exposed
— Rita McGrath,
Looking Round Corners
10. VOYAGE AND RETURN
Through…
and back again.
Two related realities that in my
mind represent the 2 faces of the
innovation process: invention &
implementation.
Just as innovation requires
pragmatic problem-solving, so
invention demands lateral
thought processes that our
rational mind tends to crowd out.
11
11. 12
3 tips for building more curiosity into work
OUTSIDE INSIDE
20. LOOKING-GLASS MOVES
01
ABSENCE
-----------------------------------------------
PRESENCE
21
Alice is constantly confronted
by the absence of familiar
objects, characters and places.
The looking-glass is a cipher
for the liminal, the in-between
of here and there, and of
erasure. It invites us to think
about what to keep and what to
lose. It helps us overcome loss
aversion.
MUSIC
Prince: When Doves Cry
TEXT
Perec: La Disparition
TECH
Apple: iPod (wheel)
PRODUCT
Coke Zero
SERVICE
Virgin Atlantic Upper Class Wing
21. LOOKING-GLASS MOVES
01
ABSENCE
-----------------------------------------------
PRESENCE
“World Without…”
SAMSUNG PHONE SWAP
We worked with Samsung to
figure out how to make
allegiance to Apple less sticky.
We all agreed that finding new
insights meant doing things
differently.
The looking-glass part of our
process was called “Phone
Swap”, a deep (5-week)
deprivation exercise where
consumers were forced to give
up their phones (with all their
data) and switch platforms.
Outcome: a new app
(Samsung Smartswitch) that
makes platform swapping a
doddle.
Blind spots are rife in business.
22
22. LOOKING-GLASS MOVES
02
TOPSY
-----------------------------------------------
TURVY
Contrary logic is the defining
feature through the looking
glass.
The chessboard embodies
pairs, opposites, reversals and
inversions. When Alice reaches
the end and becomes queen
an unlikely transformation is
complete.
Pick a rule and invert it.
23
MUSIC
Bach: Crab Canon
TEXT
Pinter: Betrayal
TECH
Dyson: Airblade
PRODUCT
Polo Holes
SERVICE
IKEA self-assembly
23. LOOKING-GLASS MOVES
02
TOPSY
-----------------------------------------------
TURVY
“Reverse Brainstorm”
24
REDEFINING LOYALTY
A decade ago, travel loyalty
programmes were as stale as
stale can be. Where travel was
exciting, points were boring.
Working with GHA (the Global
Hotel Alliance) we took that
norm and turned it on its head.
Instead of points, we built
Discovery out of unique local
experiences. No points in sight!
10 years later, we’re about to
relaunch Discovery with a new
inversion: rewards as good
when you’re not travelling as
when you are.
Mirrors invert.
24. LOOKING-GLASS MOVES
03
FEELING
-----------------------------------------------
LOGIC
Society often rewards
emotional containment. But
looking glass feelings are less
continent.
Through the looking glass
characters express their
feelings without ‘adult’ lids. The
“background conversation”
knows no moderation. Passion
and frustration are powerful
ingredients.
25
MUSIC
Jacob Collier: Moon River
TEXT
Ginsberg: Howl
TECH
Spotify: Mood Search
PRODUCT
Prada trainers
SERVICE
Secret Cinema
25. LOOKING-GLASS MOVES
03
FEELING
-----------------------------------------------
LOGIC
“Tantrums”
VIRGIN HAPPY SOCKS
Most business processes
assume reasonable outcomes.
Research is often rational. As
are the internal hurdles which
prioritise risk aversion.
Creating space for open
questions and emotional
extremes is the gateway to
solving the real issues. In our
process, we encourage
Tantrums (and the odd broken
rattle…)
We weren’t expecting Happy
Socks, but frequent flyers
found standard socks
laughable. So Virgin made
them standard.
Blind spots are rife in business.
26
26. LOOKING-GLASS MOVES
04
REFLECT
-----------------------------------------------
CONNECT
Mirrors can simultaneously
reflect and distort. They can
create strange new
kaleidoscopic patterns.
And the portmanteau approach
– bread and butterflies and the
other insects, not to mention all
the Jabberwocky combined
beasties - link directly to the
synectics strand of innovation
thinking.
27
MUSIC
Beatles I Am The Walrus
FILM
Star Wars
TECH
Apple iPhone (3 in 1)
PRODUCT
Macha KitKat
EXPERIENCE
Cirque du Soleil
27. LOOKING GLASS TECHNIQUES
04
REFLECT
-----------------------------------------------
CONNECT
“Brand Swap”
28
APPLE GENIUS BAR
Apple has created the most
lucrative retail space on the
planet, by not just taking
control of its retail channels,
but also the category rules.
By switching up the codes and
context, Apple redefined the
store: from indoor trees to giant
farmhouse-style tables.
One of parallels Apple explored
was best-in-class service. For
customers it’s hospitality we
need to emulate. The Genius
Bar? A hotel concierge!
Redefine by borrowing.
28. LOOKING-GLASS MOVES
05
DREAMING
-----------------------------------------------
WAKING
In dreams rules are
suspended. New forms
become possible.
The looking-glass represents a
mental gateway: between the
conscious and unconscious.
We know that in-between
waking and sleeping creative
brain activity is high.
Embrace the dreamstate.
29
MUSIC
Jefferson Airplane: White Rabbit
TEXT
Joyce: Finnegan’s Wake
TECH
Face ID airport check-in
PRODUCT
biomimicry
SERVICE
Airportr
29. LOOKING-GLASS MOVES
05
DREAMING
-----------------------------------------------
WAKING
“This is not a spoon”
30
THE HUMBLE POST-IT
The 3M post-it is – like many
other accidental innovations –
the product of a repurposed
failure.
3M employee Spencer Silver
set out to create a superstrong
adhesive for plane building. In
stead an unusably weak
product emerged.
Two surprise features:
peelability and reusability led to
a new home for the adhesive
when combined with another
failed project to create a sticky
bulletin board.
Reframe failure as opportunity.
30. 31
3 tips for building more curiosity into work
THE ALICE CODE
01
METHOD
02
MINDSET
03
MOVES
Thanks Kiera. It’s a pleasure to be here. And also humbling. You’re all hard acts to follow.
About me: NOT academic, though I did have a close shave (PhD), NOT an Alice scholar.
I’m a practitioner, of innovation, and creativity, specialising in co-creation. My examples: Spotify mood search, new cruise ship brand just launched, storage products, apps…
This is a simple - maybe simplistic - attempt to step through a mirror between these two worlds and see what happens.
I’m not here to be reductive, to say that Alice is really just a handbook for innovation
I am here to point out some parallels and intersections that I think could benefit both worlds: Alice studies and Innovation practice.
In essence, Innovation needs more Alice. And Alice should recognise her contribution to innovation culture, not just cultural innovation
Sources
Image: https://www.artsatl.org/artsatls-guide-kusama-tickets-high-museum/
It was very controversial. How could something that is all about its "magnitude" now be miniaturised? "It's not a Magnum if it's Mini..."
Key reframing / shift in brand thinking was from "magnitude" as a size thing to "magnitude" as an intensity thing. i.e. A Magnum is about "Intense Indulgence" rather than "Super-size Indulgence"...Key thing was to maintain the chunkiness / crunch of the chocolate in the mini format to deliver the same intense indulgence
The more prosaic element of the whole business was that Unilever desperately wanted to get into In-home to challenge Mars with its Marsbar Icecream / Twix etc formats which were printing money for them, with Heartbrand missing out big time.
But an Original Magnum was too big for In-Home where laws of permissibility are stricter vs when you're out and about.
And there was the price point issue...Grocery retailers couldn't stomach a full-price Magnum, but UL didn't want to devalue the OOH brand.
But a pack of 3 or 6 Mini Magnum was much more palatable for both consumers (persmissibility) and retailers (price point and lots of opportunity for price promo)
Key lesson / principle of miniaturisation in FMCG: Don't just make a mini-version...the value exchange won't stack up. You have to switch up other elements of the mix whilst miniaturising (or maximising) adding or subtracting additional features and benefits...
Key lesson / principle of miniaturisation in FMCG: Don't just make a mini-version...the value exchange won't stack up. You have to switch up other elements of the mix whilst miniaturising (or maximising) adding or subtracting additional features and benefits...
Here it’s the semiotics…..
To take a different kind of parallel, let’s remember the way that the best brands think about and are inspired to create new experiences…
Have any of you ever spotted this parallel…?
Well I was reassured to discover that Uber’s product briefs for developers include the benchmark “product magic”, i.e. using their app should feel like magic.
I’m starting to see the people and places in the Alice books as moves in what I’m calling the Alice Code. A language of imagining / reimagining that allows us to systematically and deliberately deconstruct and rebuild ideas (for new products, services, experiences).
That means a few things in terms of a practice:
1. A metaphor or parable about the creative process at it’s highest level, and a corrective to overly rational business processes
2. A set of principles and language for innovators to remember how to think, how to be, how to collaborate
3. A set of more tactical moves or ways into ideation and invention
Let’s explore each of these levels briefly.
A generative tool to turn banal workshops into wonderlands.
Remember that human risk aversion is deep seated and, in the case of businesses, often structurally enshrined through processes, incentives and culture.
Businesses are organised to prioritise short term survival. They are often inward looking. They see customers as captives. But their survival requires foresight. Myopia blinds them to disruption. What’s round the corner.
So I think businesses need wonderlands and rabbit holes to avoid disruption. They need to think more about adjacencies and worlds they didn’t previously consider because their categories are becoming what we call arenas. Which is why the enlightened ones create teams who get to think about the ‘fuzzy front end’
For me therefore it’s that boundary of the business that is the equivalent of the looking-glass. Piercing that boundary, entering into a new space, helps to achieve a few things:
Defamiliarise the familiar (not fantasy)
Destabilise the bonds of meaning and current logic
So we can reassemble them
See new possibilities
Overcome what De Bono calls the “black hat”
Practical example: innovation workshops….
Christmas in July is an extreme case, but it reminds us that people (colleagues as well as customers) aren’t walking around thinking (or feeling) about our agenda items. We need to make space and step one is to own the physical, mental and emotional space we workshop in. After all people aren’t thinking about Christmas in July. Fortunately I know a guy, Damo, who runs a Santa business. I gave him a call.
Here’s what our workshop felt like. Christmasy. We even hired a professional Santa (and yes, this wasn’t his only July gig in case you’re wondering). We bust out the company Christmas tree. We built a fireplace. We had elves. We needed a playspace and it needed to feel different when you walked in. Not like a nightclub the day after when the lights have all been turned back on. With no music.
So that’s the method analogy of looking-glass worldA journey, that combines method with madness
A playful (game-like) process of exploration
That suspends normal rules for long enough to envisage the new
But humans in this process need the right mindset
I think Alice contains multiple lessons, but in terms of Looking Glass I just want to highlight 3…