I presented this deck at the Future M / Startup Marketing Bootcamp on October 8, 2010 in Boston.
The focus of my presentation was giving CEOs and other decision makers insights from the world class JESS3 team regarding design best practices.
When facts are fluid: Emerging best practices to verify information on social...Alfred Hermida Ph.D.
My keynote to the JEAA annual conference on December 3, 2013, in Mooloolaba. Based on research for my forthcoming book, Tell Everyone: How what we share shapes what we know
When facts are fluid: Emerging best practices to verify information on social...Alfred Hermida Ph.D.
My keynote to the JEAA annual conference on December 3, 2013, in Mooloolaba. Based on research for my forthcoming book, Tell Everyone: How what we share shapes what we know
Acts 4:5-12 ~ The Warning Shot (Pt. 1)Laura Zielke
This week we began discussing the actual "trial" (or "examination") of Peter and John. We looked at how Jesus had prepared them for such a time as this by telling them,
Whenever they bring you before synagogues and rulers and authorities, don’t worry about how you should defend yourselves or what you should say. For the Holy Spirit will teach you at that very hour what must be said.” Luke 12:11-12
Peter was filled with the Holy Spirit, and as he spoke in defense of the good deed done to the formerly lame man, he turned all attention away from himself and towards the real power behind the miracle. We looked at how Peter was able to use a Greek word that had more than one meaning to move from a position of defense to one of offense in the name of Jesus. (We also had a brief discussion regarding the possibility of the religious leadership being so close to Jesus and His ministry, and yet so far from understanding who He was and His purpose.)
As a 4x entrepreneur, Leslie isn't afraid to admit that she's done a lot of things wrong on the road to getting a few things really right—including making the Inc. 500 fastest growing companies list twice for revenues generated under her leadership; co-founding an award winning pinot noir vineyard when she was 12; and being named one of Fast Company's Most Creative People in Business. Come for some killer and actionable frameworks for evaluating a business idea—and stay for the rap, agricultural, Biblical, and pop culture references. Whether you want to be an intrapreneur, entrepreneur, advisor, startup employee, or more sophisticated reader of TechCrunch... this deck promises to have something in it for you.
(Originally presented in a conversation with the NYC Salon crew over drinks and laughter at Arty's HQ in NYC on June 28, 2016)
Originally prepared for a discussion with the students of Laurel Springs (an accredited online private school with college prep programs and teacher services for students in kindergarten through 12th grade). Just a few pieces of advice I wish I knew at their age and before I got to college.
Fun fact: the program lead that invited me to speak was my very best friend growing up in Lake Tahoe. Such an honor and blast!
Business Development Frameworks & Tips for AgenciesLeslie Bradshaw
Seasoned agency leaders Barbara Yolles and Leslie Bradshaw share a few of their successful frameworks to grow an agency through strategic business development. Originally taught as a two-day course at the Society of Digital Agencies "Academy" in October 2015. Some slides redacted.
As the war for top talent is at an all-time high, our need for capable teammates to lighten our load has hit the "yesterday is too late" warning level, and our own desire to get much more out of our career trajectories is somewhere between red and white-hot, a simple question is rarely answered correctly: what are we to do to find the right people and to stand out ourselves?
While the traditional resume has been enhanced by better design techniques (infographics! Presi! personal websites!) and smartly maintained social presences, these mediums can (still) be too easily manipulated in the applicant's favor—just like that supposedly objective reference call that gets made in the final stages of most hiring decisions.
The answer to finding the right talent and / or positioning ourselves better therefore can't be digital, analog, or even external. Rather, it comes down to one simple thing truth: professional excellence. Either you have it, or you need to work hard to achieve it.
This presentation contains practical, next-level tips to help you become the best version of your professional self (for job seekers) and help you better vett talent (for job hirers). Come away armed with the tactics you need to grow and nurture your skills, deliver world class work product, earn trust and respect, successfully collaborate, and generally take your game up a notch so you advance your career.
Turning Ideas Into Action - Advance Your Career or Launch a CompanyLeslie Bradshaw
Originally presented for the Ogilvy and American Express professional women's network on July 16, 2015.
This presentation highlights some of the concepts, action items, and questions that you should keep in mind as you are advancing your career and / or building a company. I put it together from my own experience and what I admire in others.
50 Ways to Become More Professionally ExcellentLeslie Bradshaw
This presentation will give you practical, next-level tips to help you become the best version of your professional self.
After powering through it, you will be armed with the tactics you need to grow and nurture your network, deliver world class work product, earn trust and respect, successfully collaborate, and generally take your game up a notch so you advance your career (and have plenty of fun along the way).
Insights will come from successful professionals, pop culture, and Bradshaw's own learnings as a sought-after employee, effective leader, and industry-recognized pioneer.
This presentation was originally delivered as a part of the University of Chicago Alumni Career Program on May 19, 2015.
The Secret to Actually Producing Great Visual StorytellingLeslie Bradshaw
It's 2014 and there is no question that visual storytelling is an important tool in every marketer's tool belt. However, how to swiftly produce consistent, cost-effective and beautiful work is a lot less obvious. To arm you with the methods, resources and workflows you need to win at visual storytelling, we've asked marketer and data visualization pioneer Leslie Bradshaw to share her playbook. In her own words the session will deliver: Less hype. More do.
We are bombarded with 174 newspapers worth of information each day and in order to get your message to cut through the noise, you need to be simple to understand, provide value, and if possible, evoke an emotional response. By combining hard data with beautiful visuals, you have a fighting chance to stand out. As my good friend Joe Chernov likes to say: "The secret to breaking through a noisy landscape isn't more noise. It is sounding different."
What's more, there is a high likelihood that you will have a lot of fun in the process. Heck, I would even argue you will feel actual JOY. Why? By returning to the basics of storytelling, you are tapping into the origins of how you learned to communicate as a child -- from using colors and shapes, to employing mixed media. Just because you are a grown up doesn't mean you shouldn't still draw about these early stage arts.
At the end of 2010, I was exhausted. I was four years into building a company from the ground up. I hadn't slept more than a few hours a night all year. I hadn't talked to my family without multitasking for years. My health was suffering. I was on the verge of (and eventually reached full) burn out.
Fast forward to 2013. I decided to make some big changes to bring happiness and health back into my life. I started by looking at photo albums of when I was young. "Why was I so happy?" I asked myself. I reverse engineered five key things that I was doing then that I had lost sight of. First and foremost, I put my family first again. Secondly, I overhauled my approach to my health, which came in the form of sleeping 7 - 9 hours a night, eating a balanced diet, and exercising in the form of weight lifting and fun classes. Third, I brought back curiosity, exploration, and expression in the form of running scientific experiments and using graph paper, legos, and markers.
Originally presented at HubSpot's INBOUND13 conference as a Bold Talk on August 22, 2013. Presentation designed in collaboration with BeutlerInk.com and their featured artist Cami Dobrin.
The future of public engagement can be seen today, just look at what top brands like Oreo and Burberry are doing to engage consumers through highly visual, timely, and useful media. The "pummel them until they submit" model is out, the "empower and educate" model is in.
Originally presented July 25, 2013 to the as a part of the US Chamber of Commerce Foundation - Emerging Issues.
Presentation design by: BeutlerInk.com
This is a remix to my Webvisions Keynote where I talked about how the future of the web is video. With the uptick in rich media across the board, it is clear that the future web will have more photos, gifs, and videos than text.
Video is not only the future of the web—it's the future of digital communication, and a disruptive force across platforms. This presentation follows video's journey on the web, then focuses on where it lives today, where it's going tomorrow, and how different players are to leverage its potential.
Emerging technologies are part of this transition, but there's a human story at the core—how we process information and how we tell stories.
This presentation was part of a keynote I gave at the Portland Webvisions Conference on May 23, 2013.
"Big Data" is a term as ubiquitous as data itself, but it is more than just a way to describe the massive amount of information created every day. In fact, I would argue that it is more of a dynamic than a one-dimensional term.
In this presentation, I walk business audiences through the history and rise of big data, the four Vs of big Data, and end by looking at some practical applications and recommendations.
Originally presented on February 26, 2013 in Washington, DC at the US Chamber of Commerce.
During my time at JESS3, I came to believe so wholly in these four principles. It was great to be one of the many "ingredients" presenting at TechCocktail's "Startup Mixology" conference on June 16, 2011.
Done "ignite style," each of the presenters shared 10 minutes of potent tips in their respective areas (design, development, community, PR, hiring, etc.).
Please feel free to beg, borrow, steal and cite freely!
One of my most favorite projects with Joe Chernov. We developed it as a follow-up to the Social Media PlayBook, published a year prior. This version drew on the expertise of social media managers at major brands and industry experts to provide insights and tactical solutions to the growing universe of social media.
Acts 4:5-12 ~ The Warning Shot (Pt. 1)Laura Zielke
This week we began discussing the actual "trial" (or "examination") of Peter and John. We looked at how Jesus had prepared them for such a time as this by telling them,
Whenever they bring you before synagogues and rulers and authorities, don’t worry about how you should defend yourselves or what you should say. For the Holy Spirit will teach you at that very hour what must be said.” Luke 12:11-12
Peter was filled with the Holy Spirit, and as he spoke in defense of the good deed done to the formerly lame man, he turned all attention away from himself and towards the real power behind the miracle. We looked at how Peter was able to use a Greek word that had more than one meaning to move from a position of defense to one of offense in the name of Jesus. (We also had a brief discussion regarding the possibility of the religious leadership being so close to Jesus and His ministry, and yet so far from understanding who He was and His purpose.)
As a 4x entrepreneur, Leslie isn't afraid to admit that she's done a lot of things wrong on the road to getting a few things really right—including making the Inc. 500 fastest growing companies list twice for revenues generated under her leadership; co-founding an award winning pinot noir vineyard when she was 12; and being named one of Fast Company's Most Creative People in Business. Come for some killer and actionable frameworks for evaluating a business idea—and stay for the rap, agricultural, Biblical, and pop culture references. Whether you want to be an intrapreneur, entrepreneur, advisor, startup employee, or more sophisticated reader of TechCrunch... this deck promises to have something in it for you.
(Originally presented in a conversation with the NYC Salon crew over drinks and laughter at Arty's HQ in NYC on June 28, 2016)
Originally prepared for a discussion with the students of Laurel Springs (an accredited online private school with college prep programs and teacher services for students in kindergarten through 12th grade). Just a few pieces of advice I wish I knew at their age and before I got to college.
Fun fact: the program lead that invited me to speak was my very best friend growing up in Lake Tahoe. Such an honor and blast!
Business Development Frameworks & Tips for AgenciesLeslie Bradshaw
Seasoned agency leaders Barbara Yolles and Leslie Bradshaw share a few of their successful frameworks to grow an agency through strategic business development. Originally taught as a two-day course at the Society of Digital Agencies "Academy" in October 2015. Some slides redacted.
As the war for top talent is at an all-time high, our need for capable teammates to lighten our load has hit the "yesterday is too late" warning level, and our own desire to get much more out of our career trajectories is somewhere between red and white-hot, a simple question is rarely answered correctly: what are we to do to find the right people and to stand out ourselves?
While the traditional resume has been enhanced by better design techniques (infographics! Presi! personal websites!) and smartly maintained social presences, these mediums can (still) be too easily manipulated in the applicant's favor—just like that supposedly objective reference call that gets made in the final stages of most hiring decisions.
The answer to finding the right talent and / or positioning ourselves better therefore can't be digital, analog, or even external. Rather, it comes down to one simple thing truth: professional excellence. Either you have it, or you need to work hard to achieve it.
This presentation contains practical, next-level tips to help you become the best version of your professional self (for job seekers) and help you better vett talent (for job hirers). Come away armed with the tactics you need to grow and nurture your skills, deliver world class work product, earn trust and respect, successfully collaborate, and generally take your game up a notch so you advance your career.
Turning Ideas Into Action - Advance Your Career or Launch a CompanyLeslie Bradshaw
Originally presented for the Ogilvy and American Express professional women's network on July 16, 2015.
This presentation highlights some of the concepts, action items, and questions that you should keep in mind as you are advancing your career and / or building a company. I put it together from my own experience and what I admire in others.
50 Ways to Become More Professionally ExcellentLeslie Bradshaw
This presentation will give you practical, next-level tips to help you become the best version of your professional self.
After powering through it, you will be armed with the tactics you need to grow and nurture your network, deliver world class work product, earn trust and respect, successfully collaborate, and generally take your game up a notch so you advance your career (and have plenty of fun along the way).
Insights will come from successful professionals, pop culture, and Bradshaw's own learnings as a sought-after employee, effective leader, and industry-recognized pioneer.
This presentation was originally delivered as a part of the University of Chicago Alumni Career Program on May 19, 2015.
The Secret to Actually Producing Great Visual StorytellingLeslie Bradshaw
It's 2014 and there is no question that visual storytelling is an important tool in every marketer's tool belt. However, how to swiftly produce consistent, cost-effective and beautiful work is a lot less obvious. To arm you with the methods, resources and workflows you need to win at visual storytelling, we've asked marketer and data visualization pioneer Leslie Bradshaw to share her playbook. In her own words the session will deliver: Less hype. More do.
We are bombarded with 174 newspapers worth of information each day and in order to get your message to cut through the noise, you need to be simple to understand, provide value, and if possible, evoke an emotional response. By combining hard data with beautiful visuals, you have a fighting chance to stand out. As my good friend Joe Chernov likes to say: "The secret to breaking through a noisy landscape isn't more noise. It is sounding different."
What's more, there is a high likelihood that you will have a lot of fun in the process. Heck, I would even argue you will feel actual JOY. Why? By returning to the basics of storytelling, you are tapping into the origins of how you learned to communicate as a child -- from using colors and shapes, to employing mixed media. Just because you are a grown up doesn't mean you shouldn't still draw about these early stage arts.
At the end of 2010, I was exhausted. I was four years into building a company from the ground up. I hadn't slept more than a few hours a night all year. I hadn't talked to my family without multitasking for years. My health was suffering. I was on the verge of (and eventually reached full) burn out.
Fast forward to 2013. I decided to make some big changes to bring happiness and health back into my life. I started by looking at photo albums of when I was young. "Why was I so happy?" I asked myself. I reverse engineered five key things that I was doing then that I had lost sight of. First and foremost, I put my family first again. Secondly, I overhauled my approach to my health, which came in the form of sleeping 7 - 9 hours a night, eating a balanced diet, and exercising in the form of weight lifting and fun classes. Third, I brought back curiosity, exploration, and expression in the form of running scientific experiments and using graph paper, legos, and markers.
Originally presented at HubSpot's INBOUND13 conference as a Bold Talk on August 22, 2013. Presentation designed in collaboration with BeutlerInk.com and their featured artist Cami Dobrin.
The future of public engagement can be seen today, just look at what top brands like Oreo and Burberry are doing to engage consumers through highly visual, timely, and useful media. The "pummel them until they submit" model is out, the "empower and educate" model is in.
Originally presented July 25, 2013 to the as a part of the US Chamber of Commerce Foundation - Emerging Issues.
Presentation design by: BeutlerInk.com
This is a remix to my Webvisions Keynote where I talked about how the future of the web is video. With the uptick in rich media across the board, it is clear that the future web will have more photos, gifs, and videos than text.
Video is not only the future of the web—it's the future of digital communication, and a disruptive force across platforms. This presentation follows video's journey on the web, then focuses on where it lives today, where it's going tomorrow, and how different players are to leverage its potential.
Emerging technologies are part of this transition, but there's a human story at the core—how we process information and how we tell stories.
This presentation was part of a keynote I gave at the Portland Webvisions Conference on May 23, 2013.
"Big Data" is a term as ubiquitous as data itself, but it is more than just a way to describe the massive amount of information created every day. In fact, I would argue that it is more of a dynamic than a one-dimensional term.
In this presentation, I walk business audiences through the history and rise of big data, the four Vs of big Data, and end by looking at some practical applications and recommendations.
Originally presented on February 26, 2013 in Washington, DC at the US Chamber of Commerce.
During my time at JESS3, I came to believe so wholly in these four principles. It was great to be one of the many "ingredients" presenting at TechCocktail's "Startup Mixology" conference on June 16, 2011.
Done "ignite style," each of the presenters shared 10 minutes of potent tips in their respective areas (design, development, community, PR, hiring, etc.).
Please feel free to beg, borrow, steal and cite freely!
One of my most favorite projects with Joe Chernov. We developed it as a follow-up to the Social Media PlayBook, published a year prior. This version drew on the expertise of social media managers at major brands and industry experts to provide insights and tactical solutions to the growing universe of social media.
As head of JESS3's strategy and operations from 2006 to 2012, COO & co-founder Leslie Bradshaw shares her insights and observations around how data, content and workforce are impacting and leveraging one another.
Leslie posits: Whether you are an agency, brand, educator or public sector organization, these trends will all play a part of how you organize, think and produce.
Originally presented for RefreshDC's November meetup on 11/16/11.
October 2011: As a part of Silicon Valley Bank's CEO Summit, JESS3 President, COO and co-founder Leslie Bradshaw talked about five defining moments in our company's history to an audience of start-up CEOs.
How Brands Can Use Data Visualization to Make an ImpactLeslie Bradshaw
JESS3's mission is simple: to organize and beautify information to make it more accessible. In this presentation, JESS3 co-founder and President, Leslie Bradshaw, talks through how brands are beginning to leverage data visualization to impact the knowledge that drives the world's conversations.
Originally presented at SXSW 2012.
Prepared for the Voting Information Technology Summit, Leslie Bradshaw of JESS3 walks through some of the fundamentals of creating compelling and engaging content that is still informative through data visualization.
Presentation was originally delivered in Austin, TX on December 10, 2010.
Learn how Eloqua and JESS3 collaborated to combine content marketing with social media to improve business performance. Content includes: The Content Grid, The Social Media Playbook, The Future of Revenue Video and Grande Guide series. Case study prepared by Joe Chernov (Director of Content, Eloqua) and Leslie Bradshaw (President & COO of JESS3) in November 2010.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?