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The UX of Augmented Reality

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Presented by: Jess Koepfler and Kieran Evans

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The UX of Augmented Reality

  1. 1. 1 © 2017 ALL RIGHTS RESERVED. ARUX Kieran Evans Jes Koepfler The of @kieranevans1 @jeskak
  2. 2. 2 © 2017 ALL RIGHTS RESERVED. Some of Our Work Tech in the background Emphasize human-to- human interactions www.extreme-event.org
  3. 3. 3 © 2017 ALL RIGHTS RESERVED. Augmented Reality Tech in the foreground High degree of user attention Emphasizes technology-to- human interactions
  4. 4. 4 © 2017 ALL RIGHTS RESERVED. Emerging Tech
  5. 5. 5 © 2017 ALL RIGHTS RESERVED. I do think that a significant portion of the population of developed countries, and eventually all countries, will have AR experiences every day, almost like eating three meals a day. It will become that much a part of you. Tim Cook, CEO, Apple
  6. 6. 6 © 2017 ALL RIGHTS RESERVED. AR is becoming mainstream 20202010
  7. 7. 7 © 2017 ALL RIGHTS RESERVED. A technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view.
 - Oxford English Dictionary What is AR?
  8. 8. 8 © 2017 ALL RIGHTS RESERVED. An enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a device (such as a smartphone camera).
 - Merriam Webster Dictionary What is AR?
  9. 9. 9 © 2017 ALL RIGHTS RESERVED. Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. - Wikipedia What is AR?
  10. 10. 10 © 2017 ALL RIGHTS RESERVED. Toward a human- centered definition of AR
  11. 11. 11 © 2017 ALL RIGHTS RESERVED. A human experience
  12. 12. 11 © 2017 ALL RIGHTS RESERVED. A human experience with the world
  13. 13. 11 © 2017 ALL RIGHTS RESERVED. A human experience with the world that is enhanced by technology.
  14. 14. 11 © 2017 ALL RIGHTS RESERVED. A human experience with the world that is enhanced by technology. People
  15. 15. 11 © 2017 ALL RIGHTS RESERVED. A human experience with the world that is enhanced by technology. Places
  16. 16. 11 © 2017 ALL RIGHTS RESERVED. A human experience with the world that is enhanced by technology. Things
  17. 17. 12 © 2017 ALL RIGHTS RESERVED. A human experience with the world that is enhanced by technology. Let’s talk about people.
  18. 18. 13 © 2017 ALL RIGHTS RESERVED. Mr. Future Man, 
 king of multi-tasking.
  19. 19. 14 © 2017 ALL RIGHTS RESERVED. Getting back to 
 user-centered design. Rather than technology-driven design.
  20. 20. 15 © 2017 ALL RIGHTS RESERVED. Our users are everywhereIntentional Unintentional
  21. 21. 16 © 2017 ALL RIGHTS RESERVED. Methods that let us see Contextual inquiry Obtrusive/Inobtrusive observations
  22. 22. 17 © 2017 ALL RIGHTS RESERVED. Methods that let us see Diary studies Photo elicitation techniques Rapid ethnography
  23. 23. 18 © 2017 ALL RIGHTS RESERVED. In the Wild Naturalistic methods will prevail over lab-based methods
  24. 24. 19 © 2017 ALL RIGHTS RESERVED. A human experience with the world that is enhanced by technology. Let’s talk about places.
  25. 25. 20 © 2017 ALL RIGHTS RESERVED. Public or private? Easy to navigate? Safety concerns? Considerations for the real world
  26. 26. 21 © 2017 ALL RIGHTS RESERVED. The Degree of Mediation
  27. 27. 22 © 2017 ALL RIGHTS RESERVED. Keep It Simple Don’t let the AR take precedence over reality
  28. 28. 23 © 2017 ALL RIGHTS RESERVED. Keep It Simple
  29. 29. 24 © 2017 ALL RIGHTS RESERVED. Keep It Simple
  30. 30. 25 © 2017 ALL RIGHTS RESERVED. Narrow Depth of Field Support natural perception of depth (watch your Z Depth)
  31. 31. 26 © 2017 ALL RIGHTS RESERVED. Narrow Depth of Field
  32. 32. 27 © 2017 ALL RIGHTS RESERVED. Narrow Depth of Field
  33. 33. 28 © 2017 ALL RIGHTS RESERVED. Prioritize Line of Sight Be careful with AR that persists in view Don’t offer interactions that cause users to look down or away
  34. 34. 29 © 2017 ALL RIGHTS RESERVED.
  35. 35. 30 © 2017 ALL RIGHTS RESERVED. During a 10 Day Study… 14 110,000 Incidences of distraction or unsafe driving Automobile crashes JAMA Intern Med. 2016
  36. 36. 31 © 2017 ALL RIGHTS RESERVED. Reactions on OMG I’m catching Pokemon and driving!
  37. 37. 31 © 2017 ALL RIGHTS RESERVED. Reactions on Just saw a kid get clipped by a car trying to catch a Pokemon.
  38. 38. 32 © 2017 ALL RIGHTS RESERVED. It is in the public interest to address augmented reality games before social norms develop that encourage unsafe practices. JAMA Intern Med. 2016
  39. 39. 33 © 2017 ALL RIGHTS RESERVED.
  40. 40. 35 © 2017 ALL RIGHTS RESERVED. A human experience with the world that is enhanced by technology. Let’s talk about things.
  41. 41. 36 © 2017 ALL RIGHTS RESERVED. A Brief History
  42. 42. 37 © 2017 ALL RIGHTS RESERVED. Technology to Provide AR Readily Accessible Easy to Use Integrated into the 
 Day-to-Day
  43. 43. 38 © 2017 ALL RIGHTS RESERVED. AR is
 Multi-Sensory More than visual layers Super-Powered senses
  44. 44. 39 © 2017 ALL RIGHTS RESERVED. Visual AR
  45. 45. 40 © 2017 ALL RIGHTS RESERVED. AccuVein
  46. 46. 41 © 2017 ALL RIGHTS RESERVED. Olfactory AR
  47. 47. 42 © 2017 ALL RIGHTS RESERVED. The Dead 
 Man’s Nose
  48. 48. 43 © 2017 ALL RIGHTS RESERVED. Touch in AR
  49. 49. 44 © 2017 ALL RIGHTS RESERVED.
  50. 50. 45 © 2017 ALL RIGHTS RESERVED. Auditory AR
  51. 51. 46 © 2017 ALL RIGHTS RESERVED.
  52. 52. 49 © 2017 ALL RIGHTS RESERVED. Their users were everywhere Intended: blind users Unintended: everyone else trying to get to work in the morning
  53. 53. 50 © 2017 ALL RIGHTS RESERVED. In the Wild
  54. 54. 52 © 2017 ALL RIGHTS RESERVED. They enhanced auditory senses and obscured just enough
  55. 55. 53 © 2017 ALL RIGHTS RESERVED. Consider your intended and unintended users. People
  56. 56. 54 © 2017 ALL RIGHTS RESERVED. Places Mediate their world carefully.
  57. 57. 55 © 2017 ALL RIGHTS RESERVED. Things Select the right tools to enhance the right senses.
  58. 58. 56 © 2017 ALL RIGHTS RESERVED. 20202010 We Are Here.
  59. 59. 57 © 2017 ALL RIGHTS RESERVED. Thank You! “You’ve got to start with the customer experience and work backwards to the technology.” Steve Jobs

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