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© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
A Community Solutions
Framework
October 20, 2015
Professor Jay Friedlander
Sharpe-McNally Chair of Green and Socially Responsible
Business
College of the Atlantic
Bar Harbor, Maine, U.S.A
+
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
Implement
Source: Green Energy Inspiration Off the Coast of Denmark, Cardwell, D., The New York Times, January 17, 2015. Photo credit: Erik Refner
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
Where do I begin?
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
An abundant perspective
Profit
People Planet3P
• Improve the Workplace
• Build Community
• Solve Social Issues
• Reduce Waste
• Use Waste as a Resource
• Regenerate Natural Capital
• Reduce Risk
• Cut Cost
• Grow Sales
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
How?
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
How?
Tactics
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu

Reducing demand
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu

Creating local jobs
Source: Green Energy Inspiration Off the Coast of Denmark, Cardwell, D., The New York Times, January 17, 2015. Photo credit: Erik Refner
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu

Supplying heat vs. owning a heating system.
Generating heat for 75% of the population.
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu

Agricultural waste = heat.
Saving $8 million annually in imported fuel costs.
Source: Green Energy Inspiration Off the Coast of Denmark, Cardwell, D., The New York Times, January 17, 2015. Photo credit: Erik Refner
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
Waste = Food
Biomimicry
Radical Resource Productivity
Micro-Enterprise
New Entities
Service Profit Chain
Crowding
Base of the Pyramid
Tactics
Sharing Economy
Regenerative Marketing
Building Natural Capital
Impact Investing
Solutions Economy
Unbundling Collaborative ExchangeMake Your Own
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
INBOUND
OPERATIONS
OUTBOUND
MARKETING
SERVICE
UNSOLD
PRODUCTION
• Receiving
• Storing
• Bringing in
resources
• Activities of the
business community
• Physical plant –
schools, buildings, etc.
• Homes
• Distribution of social and
physical services from
policing to power
• Promotion
• Positioning
• Engaging with local
government and
service providers
• Materials created but
not used – “waste”
streams
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
Abundance Cycle
INBOUND
OPERATIONS
OUTBOUND
MARKETING
SERVICE
UNSOLD
PRODUCTION
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
INBOUND
OPERATIONS
OUTBOUND
MARKETING
SERVICE
UNSOLD
PRODUCTION
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
INBOUND
OPERATIONS
OUTBOUND
MARKETING
SERVICE
UNSOLD
PRODUCTION
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
INBOUND
OPERATIONS
OUTBOUND
MARKETING
SERVICE
UNSOLD
PRODUCTION
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
INBOUND
OPERATIONS
OUTBOUND
MARKETING
SERVICE
UNSOLD
PRODUCTION
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
INBOUND
OPERATIONS
OUTBOUND
MARKETING
SERVICE
UNSOLD
PRODUCTION
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
INBOUND
OPERATIONS
OUTBOUND
MARKETING
SERVICE
UNSOLD
PRODUCTION
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
INBOUND
OPERATIONS
OUTBOUND
MARKETING
SERVICE
UNSOLD
PRODUCTION
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
INBOUND
OPERATIONS
OUTBOUND
MARKETING
SERVICE
UNSOLD
PRODUCTION
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
INBOUND
OPERATIONS
OUTBOUND
MARKETING
SERVICE
UNSOLD
PRODUCTION
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
Why Do You Exist? What is Your Purpose?1
Identify Your Strengths/Areas of Opportunity2
Maximize Benefits with the Abundance Cycle & Tactics . . .
Reexamine Solutions, Innovate & Identify New Opportunities
3
Communicate with Your Language and Implement4
Measure, Report & Repeat5
Creating abundance
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
For more information
visit:
See the articles:
abundancecycle.com
Jay Friedlander
Sharpe-McNally Chair of Green and Socially Responsible Business
jfriedlander@coa.edu

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The Abundance Cycle - Professor Jay Friedlander @The GrowSmart Maine Annual Meeting 2015

  • 1. © Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu A Community Solutions Framework October 20, 2015 Professor Jay Friedlander Sharpe-McNally Chair of Green and Socially Responsible Business College of the Atlantic Bar Harbor, Maine, U.S.A +
  • 2. © Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu Implement Source: Green Energy Inspiration Off the Coast of Denmark, Cardwell, D., The New York Times, January 17, 2015. Photo credit: Erik Refner
  • 3. © Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu Where do I begin?
  • 4. © Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu An abundant perspective Profit People Planet3P • Improve the Workplace • Build Community • Solve Social Issues • Reduce Waste • Use Waste as a Resource • Regenerate Natural Capital • Reduce Risk • Cut Cost • Grow Sales
  • 5. © Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu How?
  • 6. © Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu How? Tactics
  • 7. © Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu Reducing demand
  • 8. © Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu Creating local jobs Source: Green Energy Inspiration Off the Coast of Denmark, Cardwell, D., The New York Times, January 17, 2015. Photo credit: Erik Refner
  • 9. © Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu Supplying heat vs. owning a heating system. Generating heat for 75% of the population.
  • 10. © Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu Agricultural waste = heat. Saving $8 million annually in imported fuel costs. Source: Green Energy Inspiration Off the Coast of Denmark, Cardwell, D., The New York Times, January 17, 2015. Photo credit: Erik Refner
  • 11. © Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu Waste = Food Biomimicry Radical Resource Productivity Micro-Enterprise New Entities Service Profit Chain Crowding Base of the Pyramid Tactics Sharing Economy Regenerative Marketing Building Natural Capital Impact Investing Solutions Economy Unbundling Collaborative ExchangeMake Your Own
  • 12. © Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu INBOUND OPERATIONS OUTBOUND MARKETING SERVICE UNSOLD PRODUCTION • Receiving • Storing • Bringing in resources • Activities of the business community • Physical plant – schools, buildings, etc. • Homes • Distribution of social and physical services from policing to power • Promotion • Positioning • Engaging with local government and service providers • Materials created but not used – “waste” streams
  • 13. © Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu Abundance Cycle INBOUND OPERATIONS OUTBOUND MARKETING SERVICE UNSOLD PRODUCTION
  • 14. © Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu INBOUND OPERATIONS OUTBOUND MARKETING SERVICE UNSOLD PRODUCTION
  • 15. © Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu INBOUND OPERATIONS OUTBOUND MARKETING SERVICE UNSOLD PRODUCTION
  • 16. © Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu INBOUND OPERATIONS OUTBOUND MARKETING SERVICE UNSOLD PRODUCTION
  • 17. © Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu INBOUND OPERATIONS OUTBOUND MARKETING SERVICE UNSOLD PRODUCTION
  • 18. © Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu INBOUND OPERATIONS OUTBOUND MARKETING SERVICE UNSOLD PRODUCTION
  • 19. © Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu INBOUND OPERATIONS OUTBOUND MARKETING SERVICE UNSOLD PRODUCTION
  • 20. © Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu INBOUND OPERATIONS OUTBOUND MARKETING SERVICE UNSOLD PRODUCTION
  • 21. © Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu INBOUND OPERATIONS OUTBOUND MARKETING SERVICE UNSOLD PRODUCTION
  • 22. © Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu INBOUND OPERATIONS OUTBOUND MARKETING SERVICE UNSOLD PRODUCTION
  • 23. © Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu Why Do You Exist? What is Your Purpose?1 Identify Your Strengths/Areas of Opportunity2 Maximize Benefits with the Abundance Cycle & Tactics . . . Reexamine Solutions, Innovate & Identify New Opportunities 3 Communicate with Your Language and Implement4 Measure, Report & Repeat5 Creating abundance
  • 24. © Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
  • 25. © Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu For more information visit: See the articles: abundancecycle.com Jay Friedlander Sharpe-McNally Chair of Green and Socially Responsible Business jfriedlander@coa.edu

Editor's Notes

  1. You know how you’ll get there . . . Where are you going?
  2. Energy independence in 2005. Wind, solar, geothermal and biomass 11 on-shore wind turbines provide 100% of electricity 10 off-shore wind turbines produce electricity to cover transportation and ferry. 140% CO2 reduction
  3. Solar Powered Looking for synergies btwn people, planet and profit at every step of the value chain. Ask new questions and examine your business model. Added Waste - Instead of being a cradle to grave system, circular, focusing on reusing and eliminating waste – which is a huge expense for business. No waste – eliminated the idea of waste Before going into restructuring the value chain, let’s look at impact of food production and the world of organics. This has been a large part of my life for the last decade.
  4. Solar Powered Looking for synergies btwn people, planet and profit at every step of the value chain. Ask new questions and examine your business model. Added Waste - Instead of being a cradle to grave system, circular, focusing on reusing and eliminating waste – which is a huge expense for business. No waste – eliminated the idea of waste Before going into restructuring the value chain, let’s look at impact of food production and the world of organics. This has been a large part of my life for the last decade.
  5. Solar Powered Looking for synergies btwn people, planet and profit at every step of the value chain. Ask new questions and examine your business model. Added Waste - Instead of being a cradle to grave system, circular, focusing on reusing and eliminating waste – which is a huge expense for business. No waste – eliminated the idea of waste Before going into restructuring the value chain, let’s look at impact of food production and the world of organics. This has been a large part of my life for the last decade.
  6. Solar Powered Looking for synergies btwn people, planet and profit at every step of the value chain. Ask new questions and examine your business model. Added Waste - Instead of being a cradle to grave system, circular, focusing on reusing and eliminating waste – which is a huge expense for business. No waste – eliminated the idea of waste Before going into restructuring the value chain, let’s look at impact of food production and the world of organics. This has been a large part of my life for the last decade.
  7. 75% of heat is from renewable resources.
  8. 5 largest auto companies equal to the 20th largest GDP. $2.5 Trillion industry. (Sales $2T, Rental $50B, Public Transportation $400B, Taxi & Limo $40B) EDITS - REPLACE GO GET WITH the Pod personal transportation system. AAVA CAR-http://www.ecofriend.com/hydrogen-fuel-cell-powered-aava-offers-luxurious-green-ride.html Go back to Auto Exercise and fill in circles with those pics – put next to these circles. Micro-enterprise - Clean Engines Inc – Phillipines Crowding – Mio Fiat, The Bicycle Academy???
  9. Inbound logistics - receiving, storing and bringing in utilities, supplies Operations - transforming the place to meet the needs of the event - building venues, etc. Outbound - distributing the event to people, either via media or brining attendees to the event Marketing Service - after the event has ended, using the physical and intangible assets of the event once it ended Unsold Production - handling the "waste" created by the event and making it a useful resource
  10. Solar Powered Looking for synergies btwn people, planet and profit at every step of the value chain. Ask new questions and examine your business model. Added Waste - Instead of being a cradle to grave system, circular, focusing on reusing and eliminating waste – which is a huge expense for business. No waste – eliminated the idea of waste
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  17. Invented by Alfredo Moser of Brazil in 2002
  18. Anaerobic digestion system Stonyvale Farm is a closed loop, resulting in zero waste and extremely low environmental impact. The products: - Energy. Replaces 700 gallons of heating oil, and 22,000 kilowatt hours of electricy a day Heat 300 New England homes and enough to power as many as 800 households. - Renewable Energy Certificates (RECs). This “virtual” product results from EAE’s generation of renewable energy. A REC is a tradable, non-tangible energy commodity sold in the United States. Each REC we sell represents proof that we have generated 1-megawatt hour of renewable energy. Initially, we expect to produce and market approximately 8,000 Class 1 RECs annually. - Animal Bedding/Soil Enhancer. Organic soil enhancement material, and clean, recycled animal bedding. - Liquid Fertilizer. virtually odorless liquid fertilizer retains all important nutrients,