The 5 Big Things You Need to Know About Marketing Through Turbulent Times'
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Presentation delivered by Jonathan Deacon, University of South Wales, at Britain means Business, November 2014.
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The 5 Big Things You Need to Know About Marketing Through Turbulent Times'
- 1. 'The five big things you need to know about marketing through turbulent times' 19:11:14 BMB © University of South Wales
- 2. Dr Jonathan Deacon Reader in Marketing and Entrepreneurship Director of ‘Making Business Happen’ University of South Wales Business School Vice Chair CIM 15:30:45 © University of South Wales
- 4. © University of South Wales
- 5. AIM 1 © University of South Wales
- 6. The 5 big things you need to know about marketing through turbulent times … © University of South Wales
- 7. AIM 2 Copyright: J H Deacon SouthWalesBusinessSchool 2013 © University of South Wales
- 8. What do we really know about ‘our’ marketing? © University of South Wales
- 9. SIMPLE! © University of South Wales
- 10. well maybe! © University of South Wales
- 11. © University of South Wales
- 12. resilience
- 15. For example: Copyright: J H Deacon SouthWalesBusinessSchool 2013
- 17. What do we really know about ‘our’ marketing? © University of South Wales
- 18. © University of South Wales
- 19. megatrends © University of South Wales
- 20. Psychology © University of South Wales
- 21. For example: © University of South Wales
- 26. Sociology
- 27. What do we really know about ‘our’ marketing? © University of South Wales
- 28. © University of South Wales
- 29. Look around corners © University of South Wales
- 30. © University of South Wales
- 31. Use market insight to create difference not sameness © University of South Wales
- 33. © University of South Wales
- 34. What do we really know about ‘our’ marketing? © University of South Wales
- 35. © University of South Wales
- 37. problem-solutions framework © University of South Wales
- 38. Solutions looking for problems 2 3 4 1 Problems looking for solutions Solutions looking for problems
- 39. 1: you have a problem- now give me some ideas for a solution and I’ll see what I can do!
- 40. © University of South Wales
- 41. 2: you have a problem – we’ll brainstorm it and come up with a solution for you © University of South Wales
- 42. Not just who…CoP © University of South Wales
- 43. 3: we have a solution – this will solve your problem… © University of South Wales
- 44. © University of South Wales
- 45. 4: we have a solution – now we’re going to tell you what your problem is! © University of South Wales
- 46. © University of South Wales
- 47. What do we really know about ‘our’ marketing? © University of South Wales
- 48. © University of South Wales
- 49. Be brave about the past © University of South Wales
- 50. © University of South Wales
- 51. © University of South Wales
- 52. Be brave about the past…and the future © University of South Wales
- 53. Scarce resources - ROI © University of South Wales
- 54. So… © University of South Wales
- 55. The 5 big things you need to know about marketing through turbulent times … © University of South Wales
- 56. What have we got? © University of South Wales
- 57. Who do we know? © University of South Wales
- 58. What is our tribe (s)? © University of South Wales
- 59. What could we do? © University of South Wales
- 60. What should we do? © University of South Wales
- 61. © University of South Wales
Editor's Notes
- Nature of business Milton Friedman and others have argued that a corporation's purpose is to maximize returns to its shareholders, and that since only people can have social responsibilities, corporations are only responsible to their shareholders and not to society as a whole. Although they accept that corporations should obey the laws of the countries within which they work, they assert that corporations have no other obligation to society. Some people perceive CSR as in-congruent with the very nature and purpose of business, and indeed a hindrance to free trade
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