The 4 P's of Marketing- Elizabeth Buschur
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The document discusses the marketing mix, known as the 4 P's - product, price, place, and promotion. It defines each P and provides examples. Product refers to the goods, services, and ideas being marketed. Price is what customers pay for the product. Place describes how the product is distributed to customers. Promotion involves communicating with customers to inform, persuade, and remind them about the product. The marketing mix allows firms to strategically respond to customer wants across these key decision areas.
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Marketing mix
The marketing mix refers to the four Ps - Product, Price, Place, and Promotion. These elements must be properly managed to effectively market a product or service. Product refers to the features and quality of the item. Price is the monetary value, which can use different strategies. Place indicates where and how customers can obtain the product. Promotion is how the company communicates about the product to potential buyers through advertising, sales, and personal selling.
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The marketing mix covers the four P's: product, price, place, and promotion. Each element is related to the others and should work together to achieve the desired effect. An effective marketing mix achieves marketing objectives, meets customer needs, is balanced and consistent, and creates a competitive advantage by matching corporate resources. For example, the launch of the iPhone blended elements like innovative phones in one, 3G connectivity, O2 exclusive distribution, and prices from £350-£750 through web and TV advertising.
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This document discusses the core concepts of marketing including the 4Ps (Product, Price, Place, Promotion). It defines needs, wants and demands and explains concepts like market segmentation, targeting, positioning, and branding. It then covers each of the 4Ps in detail - defining products and product life cycles, different pricing approaches and factors to consider, distribution channels, and various promotional techniques. The goal is to explain these fundamental marketing concepts and frameworks to help learners understand how to develop an effective marketing strategy.
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The document discusses the 4 P's of marketing - Product, Price, Place, and Promotion. Product refers to the goods, services, or ideas being offered. Price is what customers exchange to obtain the product, such as money, time, or energy. Place includes distribution channels and supply chain management to get products to customers. Promotion informs, reminds, and persuades potential buyers about products through advertising, sales, and other communications.
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The document discusses the relationship between the traditional 4Ps marketing framework and the customer-centric 4Cs framework.
The 4Ps - Product, Price, Place, and Promotion - represent a company's perspective on marketing and product development. The 4Cs - Customer Wants/Needs, Cost to Customer, Convenience, and Communication - shift the focus to understanding customer needs and preferences.
By adopting the 4Cs approach, a company can create a more customer-oriented marketing strategy through developing products aligned with customer wants, setting fair prices, making products accessible, and engaging in transparent communication. The 4Ps help create products/services while the 4Cs help ensure they meet customer expectations and create value, leading to better
Marketing mix
The marketing mix, also known as the four Ps, refers to product, price, place, and promotion - the four controllable variables a company uses to influence demand for its product. Product involves creating value through goods and services. Price involves capturing value by establishing a cost that balances buyer value and company profit. Place involves delivering value through supply chain management and distribution. Promotion involves communicating value through reminders to consumers of the satisfaction a product or service provides. Together, the four Ps framework forms a company's marketing strategy.
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The marketing mix refers to the four Ps - Product, Price, Place, and Promotion. These elements must be properly managed to effectively market a product or service. Product refers to the features and quality of the item. Price is the monetary value, which can use different strategies. Place indicates where and how customers can obtain the product. Promotion is how the company communicates about the product to potential buyers through advertising, sales, and personal selling.
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The marketing mix covers the four P's: product, price, place, and promotion. Each element is related to the others and should work together to achieve the desired effect. An effective marketing mix achieves marketing objectives, meets customer needs, is balanced and consistent, and creates a competitive advantage by matching corporate resources. For example, the launch of the iPhone blended elements like innovative phones in one, 3G connectivity, O2 exclusive distribution, and prices from £350-£750 through web and TV advertising.
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The document discusses the 4 P's of marketing - Product, Price, Place, and Promotion. Product refers to the goods, services, or ideas being offered. Price is what customers exchange to obtain the product, such as money, time, or energy. Place includes distribution channels and supply chain management to get products to customers. Promotion informs, reminds, and persuades potential buyers about products through advertising, sales, and other communications.
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Marketing involves exchanging value between buyers and sellers through the 4 P's of product, price, place, and promotion. It aims to satisfy customer needs and wants to create transactions. Marketing can be performed by individuals and organizations in business-to-consumer, business-to-business, or consumer-to-consumer contexts. It affects various stakeholders including customers, employees, suppliers, and shareholders by influencing companies and their functions.
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01 marketing concepts
The document provides an overview of key marketing concepts and terms, including definitions of marketing, the marketing mix (4Ps and 4Cs), differences between sales and marketing, the scope of what can be marketed, core concepts like customer needs and wants, and factors that influence marketing strategy like the external environment. It also discusses topics like target markets, the marketing plan, the marketing process, product types and product mix, customers and understanding customer value.
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The document provides an overview of key marketing concepts and terms, including definitions of marketing, the marketing mix (4Ps and 4Cs), differences between sales and marketing, the scope of what can be marketed, core concepts like customer needs and wants, and factors that influence marketing strategy like the external environment. It also discusses topics like target markets, the marketing plan, the marketing process, product types and product mix, customers and understanding customer value.
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Marketing management basics
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The document discusses key marketing concepts including:
- The definition of marketing as a social and managerial process to satisfy needs through product creation and exchange.
- The objectives of marketing which include increasing sales, creating goodwill, profit through customer satisfaction, and more.
- The distinction between marketing and selling, where marketing focuses on customer needs and selling focuses on product sales.
- Marketing classifications based on place, time, and competition.
- An overview of marketing management and the production, product, selling, marketing, and societal concepts in marketing.
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Best Regards,
Mohammed Naveed Haider Khawaja
E-Mail: naveedtaji@gmail.com
Blog: http://naveedtaji.blogspot.com
Profile: http://naveedtaji.hi5.com
Quote:
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01 marketing concepts
The document provides an overview of key marketing concepts and terms, including definitions of marketing, the marketing mix (4Ps and 4Cs), differences between sales and marketing, the scope of what can be marketed, core concepts like customer needs and wants, and factors that influence marketing strategy like the external environment. It also discusses topics like target markets, the marketing plan, the marketing process, product types and product mix, customers and understanding customer value.
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Marketing management involves setting goals and objectives, developing a marketing plan, organizing the marketing function, implementing the plan, and controlling the marketing program. The marketing mix or "4Ps" refers to product, price, place, and promotion - the key elements that a company can control to influence demand for its product. Price considers factors like costs and targeted audience. Place refers to distribution channels both physical and virtual. Promotion communicates the product's value through advertising and public relations. The "4Cs" is an alternative framework that considers cost, convenience, customer value, and communication from the customer's perspective.
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The document discusses key marketing concepts including:
- The definition of marketing as a social and managerial process to satisfy needs through product creation and exchange.
- The objectives of marketing which include increasing sales, creating goodwill, profit through customer satisfaction, and more.
- The distinction between marketing and selling, where marketing focuses on customer needs and selling focuses on product sales.
- Marketing classifications based on place, time, and competition.
- An overview of marketing management and the production, product, selling, marketing, and societal concepts in marketing.
Marketing for the 21st Century
This presentation is about Marketing for the 21st Century, the subject of
Marketing Management. This tells us about the core values and subject matter
or in a net shell i can say that the summery of Marketing Management.
--
Best Regards,
Mohammed Naveed Haider Khawaja
E-Mail: naveedtaji@gmail.com
Blog: http://naveedtaji.blogspot.com
Profile: http://naveedtaji.hi5.com
Quote:
Expect nothing, live frugally on surprise. (Alice Walker)
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
No Cookies, No Problem - Steve Krull, Be Found Online
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This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
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Mastering Your Online Visibility - Fernando Angulo
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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
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2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Evaluating the Effectiveness of Women-Focused Marketing
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Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
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Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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The 4 P's of Marketing- Elizabeth Buschur
- 1. THE MARKETING MIX: 4 P’S Elizabeth Buschur MRK 2100: Foundations of Marketing SinclairCommunity College- Professor Brar
- 2. WHAT ARE THE 4 P’S? The 4 P’s are the controllable set of decisions or activities that the firm uses to respond to the wants of its target market Includes: Product, Price, Place, and Promotions
- 3. PRODUCT Product is used to create value Includes goods, services, and ideas Goal is to satisfy customer needs Air Fryer Vans I-Phone Kitchen Aid ENO Hammock Nail Salon
- 4. PRODUCT CONT. Goods are tangible items that you can physically touch Services are intangible customer benefits that are produced and cannot be separated from the producer Ideas are thoughts, opinions, and philosophies Example of a good Example of a service Example of an idea
- 5. PRICE Price is used to capture value Everything the buyer gives up in exchange for the product Includes money, time, and/or energy Money Time Energy
- 6. PLACE Place is used to deliver value Includes all the activities necessary to get the product to the right customer when that customer wants it Target Kohl’s Amazon Prime Subway (inside Walmart)
- 7. PLACE CONT. Supply chain management (marketing channel management) is a set of approaches and techniques used to create a value chain between suppliers, manufacturers, warehouses, stores and transportation to produce and distribute merchandise Focuses on distributing the right quantities, to the right locations, at the right time Focuses on minimizing costs while satisfying customer needs This Photo by Unknown Author is licensed under CC BY-SA-NC
- 8. PROMOTION Promotion is used to communicate value Used to inform, persuade, and remind potential buyers about a product or service Example of persuading Example of informing Example of reminding (Facebook Ads)
- 9. SOURCES Grewal, Dhruv, and Michael Levy. Marketing. McGraw-Hill Education, 2020. Images from Bing