Assignment

1. ASANSOL ENGINEERING COLLEGE
NAME: Ritika Agarwal
BATCH: A
ROLL NO.: 32205022043
SUBJECT: MARKETING MANAGEMENT ( BBA303)
HOW 4P IS ESTABLISHED THE RELATIONSHIP WITH 4C

2. THE 4P’S of MARKETING :
 The 4P’s stand for Product, Price, Place and Promotion. This traditional marketing mix framework was popularized
by E. Jerome McCarthy and is still widely used by marketers. Here’s a brief description of each P:
 PRODUCT: Refers to the goods or services a company offers to its target market. This includes the design, features,
branding, packaging, and any related services.
 PRICE: Involves determining the right pricing strategy for the product or service, considering factors such as cost,
competition, and customer perception.
 PLACE: Refers to the distribution channels and methods a company uses to make its product or service available to
customers.
 PROMOTION: Involves the various marketing and communicating strategies used to promote the product or
service to the target audience. This includes advertising, public relations, sales promotons, and more.

3. THE 4C’s of MARKETING:
The 4C’s are a customer- centric alternative to the 4P’s, focusing on the perspective of the
customer rather than the company. This framework emphasizes building strong
relationships with customers. The 4C’s are:
 Customer Wants and Needs: Understanding and meeting the specific wants and needs
of the customers.
 Cost to the Customer: Considering not just the monetary cost but also the time and
effort customer invest in the buying process.
 Convenience: Ensuring that the product or services is easily accessible and available to
customers in a convenient manner.
 Communication: Establishing open and transparent communication with customers,
engaging them in meaningful ways.

4. Establishing the Relationship between
4P’s and 4C’s:
 The relationship between the 4P’s and 4C’s lies in their connection to customer
satisfaction and value delivery. While the 4P’s represent the company’s perspective
on marketing and product development. The 4C’s shift the focus towards
understanding and catering to customer needs and preferences.
 By adopting the customer- centric approach of 4C’s, a company can create a more
customer-oriented marketing strategy. This means developing products that align
with customer wants and needs, setting fair prices that provide value, making the
product easily accessible, and engaging in transparent and meaningful
communication.
 In essence, the 4P’s help create the product or service, while the 4C’s help ensure
that it meets the customer’s expectations and create value for them. Integrating
both frameworks can lead to a more effective marketing strategy and better
customer relationship.

5. MARKETING MIX 4C- EXAMPLE OF APPLE