The document discusses strategies for extending engagement with trade show attendees throughout the year to increase awareness and business opportunities. It presents five strategies: 1) maintaining engagement after the trade show, 2) leveraging resources for ongoing communication, 3) providing relevant content, 4) managing multichannel marketing efforts, and 5) refining the approach based on results. An example is given of a company that saw increased awareness, willingness to do business, and sales leads through implementing elements of these strategies after their trade show.

1. The 365 Day Trade Show
July 15, 2009
Presented by: Richard Brasser
CEO
The Targeted Group
Twitter: #thetg

5. But how do you extend the
engagement…
without vastly increasing the costs?

6. The 365 Day
Trade Show

8. $25,000 for 3 days
or
$3,041,667 over
the entire year

14. STRATEGY 1
Engagement

17. STRATEGY 2
Resources

19. STRATEGY 3
Content

22. Ask Yourself…
What is your end goal?
 Educate Prospects?
 Finalize a Transaction?
 Build Key Relationships?
 Introduce New Products?
 Increase Brand Awareness?
Your content needs to match!

23. Educate Prospects?

24. Finalize a Transaction?

25. Build Key Relationships?

26. Introduce a New Product?

27. Increase Brand Awareness?

29. STRATEGY 4
Management

32. STRATEGY 5
Refinement and
Adjustment

35. Common Mistakes!

38. • 81% were more
likely to take a call
from an EquiFirst
representative
•87% expressed a
greater awareness
of EquiFirst and its
services
•2/3 were more
likely to do
business with
EquiFirst

39. Next Webinar:
“Marketing 3.0 for Dummies”
August 5, 2009
2:00pm EST

42. Q&A