How the Internet (combined with our basic human nature) turned our economy more and more into "the-winner-takes-it-all" economy instead of a long tail one – in music, film, t-shirts and mobile apps.
What are the reasons and mechanism and how can we avoid becoming long tail losers and become short head winners.
Now let's do some name dropping of what we will actually see in this presentation: Avatar, Italy, Steven Spielberg, Seinfeld, Steve Jobs, James Cameron, Friends, Netflix, Madonna, Busted Tees, Angry birds, Mark Zuckerberg, sneakers, Psy, 50 shades of Grey
The short head theory is kind of the opposite of the long tail theory.
The long tail theory from the early days of the internet (2000+) claimed that “our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.”
The short head proves otherwise - in the last several years we have moved towards an even smaller number of mega-hits!
The present is not selling more of less - it is selling much more of much less!
This is the short head - http://www.theshorthead.com/
An updated presentation of the short head theory which is kind of the opposite of the long tail theory.
The update includes the short head of mobile apps and 2 new rules of the short head.
The short head in general -
The long tail theory from the early days of the internet (2000+) claimed that “our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.”
The short head proves otherwise - in the last several years we have moved towards an even smaller number of mega-hits!
The present is not selling less of more - it is selling much more of much less!
This is the short head - http://www.theshorthead.com/
Streaming royalties from subscription services like Spotify, AppleMusic, and others are distributed using the "Big Pool" (pro-rata) distribution method. There are questions as to whether this method of royalty distribution is fair or even in the best interests of the music industry (artists, labels, and services). A new approach is the "Subscriber share" model. Subscriber share distributes royalties based on the plays of each individual subscriber instead of pro-rata across all subscribers. Can the subscriber share approach to royalty distribution increase royalties for artists with fan bases as music streaming services start to scale?
Dick Huey, Founder & CEO, Toolshed
The short head theory is kind of the opposite of the long tail theory.
The long tail theory from the early days of the internet (2000+) claimed that “our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.”
The short head proves otherwise - in the last several years we have moved towards an even smaller number of mega-hits!
The present is not selling more of less - it is selling much more of much less!
This is the short head - http://www.theshorthead.com/
An updated presentation of the short head theory which is kind of the opposite of the long tail theory.
The update includes the short head of mobile apps and 2 new rules of the short head.
The short head in general -
The long tail theory from the early days of the internet (2000+) claimed that “our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.”
The short head proves otherwise - in the last several years we have moved towards an even smaller number of mega-hits!
The present is not selling less of more - it is selling much more of much less!
This is the short head - http://www.theshorthead.com/
Streaming royalties from subscription services like Spotify, AppleMusic, and others are distributed using the "Big Pool" (pro-rata) distribution method. There are questions as to whether this method of royalty distribution is fair or even in the best interests of the music industry (artists, labels, and services). A new approach is the "Subscriber share" model. Subscriber share distributes royalties based on the plays of each individual subscriber instead of pro-rata across all subscribers. Can the subscriber share approach to royalty distribution increase royalties for artists with fan bases as music streaming services start to scale?
Dick Huey, Founder & CEO, Toolshed
The fifteen years since the launch of Napster have eviscerated what we once knew as the music industry. In the face of this free-fall, innovators within the music industry have had to re-think every aspect of their approach to marketing strategy.
The scary truth that every business executive must acknowledge is that any industry can be swiftly and devastatingly Napster-ed.
In this session, we will examine the how the re-invention of the music industry can inspire any industry to stay ahead of their Napster. With specific case examples and tangible tools, this session will both illuminate new ways of thinking and give attendees pragmatic ways of immediately applying this new thinking to their companies.
Topics to be covered include:
· Pharrell’s “Happy" and How to Design Hit Brand Experiences
· Avicii, Aloe Blacc, and The Age of Liquid Expectations
· Beats by Dre, Emily Dickinson, and the End of the Consumer Insight as We Know It
The session will be led by John Greene, whose nearly 20 year career has been inspired by how creativity and commerce can combine to create transformational business results. As Senior Partner and Chief Strategy Officer at Translation, John leads all strategic efforts and co-manages one of the fastest-growing and most influential marketing agencies in the country. With services that range from strategic consulting to advertising to new product development, Translation has been dubbed “The McKinsey of pop culture” by Businessweek. An alumnus of Kellogg’s EMP 70, John looks forward to an afternoon of provocative discussion and far more hip-hop references than have ever graced a Kellogg classroom.
The Future of Music: What Every Business Can Learn From The State of The Musi...Brian Solis
Brian Solis takes a look at how disruption changed the face of the music industry, and the lessons all businesses can learn from this period of massive change. This paper examines the effects of "digital Darwinism" on how we create, distribute and consume music, as well as the effects of disruptive technology on our everyday lives.
www.briansolis.com
Brian Solis takes a look at how disruption changed the face of the music industry, and the lessons all businesses can learn from this period of massive change. This paper examines the effects of "digital Darwinism" on how we create, distribute and consume music, as well as the effects of disruptive technology on our everyday lives.
5 simple rules for a marketer to engage the Youth that has grown up \'digita\'l. Based on the classic 4P\'s of marketing
(I presented this a few years ago and the principles are very valid even today)
Lecture 7 of a course on social media taught at the University of Winchester. This covers the long tail, what it is and its place in social media. Other lectures in the series consider creative commons, virality, social networking amongst other topics.
The Market for Smart Wearable Technology. A consumer centric approach looking at smart watches, fitness bands, baby monitors, pet trackers, hearables, wireless headsets and smart clothing and predicting the market growth between 2015 and 2020.
Omnia Tech – Krypto Cloud Mining mit einem starken Partner
BIG & MASSIVE!!
OMNIA CLOUD MINING
Omnia is a new MLM Crypto Business with the technical power of
Genesis Mining. Offical start: 17. September 2017
Register now and get the best position for passive income
JOIN:https://goo.gl/bWuGxH
This Will Be a Passive & Residual Longterm Earner " You Wont Regret Joining'
Genesis Mining Worlds Largest Bitcoin Mining Firm is Partnered 'OMNIA The Next One'!
OMNIA Official Address:
Blockchain Consult Limited, Room 1, Level 2, Palazzo Ca Brugnera, Valley Road, BKR 9024 Birkirkara
Passive Monthly Earnings About 20% on Lifetime Contracts!
10% Direct Bonus, 10 % Lower Leg!
Matching Bonus on 4 Levels: 4%,3%,2%,1%!
And Other Bonuses!
Get PAID Directly To E-Wallet!
Bitcoin, Visa/Master cards Pay Pal ACCEPTED!
Take Position: - Join https://goo.gl/bWuGxH
Things to consider when building a brand and creating content onlineRick Mans
This presentation was part of session I lead for future thoughtleaders on building their personal brand and creating content online.
This session provided an introduction in social media, including some tips and pointers on how to use it effectively.
Jacco vanderKooij - This time it’s personal: Business ethics & ego in a globa...SaaStock
The moral imperative for SaaS vendors is the idea that "what got you to this point, will not get you to the next point". Many founders/leaders of a company have achieved their success by bucking the trend and ignoring the advice of trusted advisors. This for many is perceived as having an ego. But this was needed for survival to make it this far. Then suddenly this method stops working. That point has come for many of us, as the problems we face today are far greater than any single company can tackle. It requires companies to work together as a team, it asks for die hard competitors (Apple and Google) to create a unified front, and may even require a joint venture between a multinational and a small start-up with innovative products. This is the time to put your ego in check and let common sense prevail.
The fifteen years since the launch of Napster have eviscerated what we once knew as the music industry. In the face of this free-fall, innovators within the music industry have had to re-think every aspect of their approach to marketing strategy.
The scary truth that every business executive must acknowledge is that any industry can be swiftly and devastatingly Napster-ed.
In this session, we will examine the how the re-invention of the music industry can inspire any industry to stay ahead of their Napster. With specific case examples and tangible tools, this session will both illuminate new ways of thinking and give attendees pragmatic ways of immediately applying this new thinking to their companies.
Topics to be covered include:
· Pharrell’s “Happy" and How to Design Hit Brand Experiences
· Avicii, Aloe Blacc, and The Age of Liquid Expectations
· Beats by Dre, Emily Dickinson, and the End of the Consumer Insight as We Know It
The session will be led by John Greene, whose nearly 20 year career has been inspired by how creativity and commerce can combine to create transformational business results. As Senior Partner and Chief Strategy Officer at Translation, John leads all strategic efforts and co-manages one of the fastest-growing and most influential marketing agencies in the country. With services that range from strategic consulting to advertising to new product development, Translation has been dubbed “The McKinsey of pop culture” by Businessweek. An alumnus of Kellogg’s EMP 70, John looks forward to an afternoon of provocative discussion and far more hip-hop references than have ever graced a Kellogg classroom.
The Future of Music: What Every Business Can Learn From The State of The Musi...Brian Solis
Brian Solis takes a look at how disruption changed the face of the music industry, and the lessons all businesses can learn from this period of massive change. This paper examines the effects of "digital Darwinism" on how we create, distribute and consume music, as well as the effects of disruptive technology on our everyday lives.
www.briansolis.com
Brian Solis takes a look at how disruption changed the face of the music industry, and the lessons all businesses can learn from this period of massive change. This paper examines the effects of "digital Darwinism" on how we create, distribute and consume music, as well as the effects of disruptive technology on our everyday lives.
5 simple rules for a marketer to engage the Youth that has grown up \'digita\'l. Based on the classic 4P\'s of marketing
(I presented this a few years ago and the principles are very valid even today)
Lecture 7 of a course on social media taught at the University of Winchester. This covers the long tail, what it is and its place in social media. Other lectures in the series consider creative commons, virality, social networking amongst other topics.
The Market for Smart Wearable Technology. A consumer centric approach looking at smart watches, fitness bands, baby monitors, pet trackers, hearables, wireless headsets and smart clothing and predicting the market growth between 2015 and 2020.
Omnia Tech – Krypto Cloud Mining mit einem starken Partner
BIG & MASSIVE!!
OMNIA CLOUD MINING
Omnia is a new MLM Crypto Business with the technical power of
Genesis Mining. Offical start: 17. September 2017
Register now and get the best position for passive income
JOIN:https://goo.gl/bWuGxH
This Will Be a Passive & Residual Longterm Earner " You Wont Regret Joining'
Genesis Mining Worlds Largest Bitcoin Mining Firm is Partnered 'OMNIA The Next One'!
OMNIA Official Address:
Blockchain Consult Limited, Room 1, Level 2, Palazzo Ca Brugnera, Valley Road, BKR 9024 Birkirkara
Passive Monthly Earnings About 20% on Lifetime Contracts!
10% Direct Bonus, 10 % Lower Leg!
Matching Bonus on 4 Levels: 4%,3%,2%,1%!
And Other Bonuses!
Get PAID Directly To E-Wallet!
Bitcoin, Visa/Master cards Pay Pal ACCEPTED!
Take Position: - Join https://goo.gl/bWuGxH
Things to consider when building a brand and creating content onlineRick Mans
This presentation was part of session I lead for future thoughtleaders on building their personal brand and creating content online.
This session provided an introduction in social media, including some tips and pointers on how to use it effectively.
Jacco vanderKooij - This time it’s personal: Business ethics & ego in a globa...SaaStock
The moral imperative for SaaS vendors is the idea that "what got you to this point, will not get you to the next point". Many founders/leaders of a company have achieved their success by bucking the trend and ignoring the advice of trusted advisors. This for many is perceived as having an ego. But this was needed for survival to make it this far. Then suddenly this method stops working. That point has come for many of us, as the problems we face today are far greater than any single company can tackle. It requires companies to work together as a team, it asks for die hard competitors (Apple and Google) to create a unified front, and may even require a joint venture between a multinational and a small start-up with innovative products. This is the time to put your ego in check and let common sense prevail.
Similar to The 10 rules of the short head / DLD Tel-Aviv 2014 (20)
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
2. I don’t think it’s realistic to try and topple ‘Titanic’ off its perch
3.
4. RankTitleStudioWorldwideYear^ 1AvatarFox$2,782.32009^ 2TitanicPar.$2,186.81997^ 3Marvel's The AvengersBV$1,518.620124Harry Potter and the Deathly Hallows Part 2WB$1,341.520115Iron Man 3BV$1,215.420136Transformers: Dark of the MoonP/DW$1,123.820117The Lord of the Rings: The Return of the KingNL$1,119.92003^ 8SkyfallSony$1,108.620129The Dark Knight RisesWB$1,084.4201210FrozenBV$1,072.4201311Pirates of the Caribbean: Dead Man's ChestBV$1,066.2200612Toy Story 3BV$1,063.2201013Pirates of the Caribbean: On Stranger TidesBV$1,045.7201114Jurassic ParkUni.$1,029.21993^ 15Star Wars: Episode I - The Phantom MenaceFox$1,027.01999^ 16Alice in Wonderland (2010)BV$1,025.5201017The Hobbit: An Unexpected JourneyWB$1,017.0201218The Dark KnightWB$1,004.62008^
5. RankTitleStudioWorldwideYear^ 1AvatarFox$2,782.32009^ 2TitanicPar.$2,186.81997^ 3Marvel's The AvengersBV$1,518.620124Harry Potter and the Deathly Hallows Part 2WB$1,341.520115Iron Man 3BV$1,215.420136Transformers: Dark of the MoonP/DW$1,123.820117The Lord of the Rings: The Return of the KingNL$1,119.92003^ 8SkyfallSony$1,108.620129The Dark Knight RisesWB$1,084.4201210FrozenBV$1,072.4201311Pirates of the Caribbean: Dead Man's ChestBV$1,066.2200612Toy Story 3BV$1,063.2201013Pirates of the Caribbean: On Stranger TidesBV$1,045.7201114Jurassic ParkUni.$1,029.21993^ 15Star Wars: Episode I - The Phantom MenaceFox$1,027.01999^ 16Alice in Wonderland (2010)BV$1,025.5201017The Hobbit: An Unexpected JourneyWB$1,017.0201218The Dark KnightWB$1,004.62008^
7. The #1 rule of the Short Head :
Hits are now Mega-hits
8.
9.
10. “our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail“
11. When consumers are offered infinite choice, the true shape of demand is revealed. And it turns out to be less hit-centric than we thought. People gravitate towards niches because they satisfy narrow interests better, and in one aspect of our life or another we all have some narrow interest
12.
13. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits- all containers
14.
15. “our culture and economy is increasingly shifting towards a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and away from a huge number of niches in the tail“
16. When consumers are offered infinite choice, the true shape of demand is revealed. And it turns out to be more hit- centric than we thought. People don’t gravitate towards niches because they satisfy narrow interests better, and in one aspect of our life or another we all have some narrow interest. No we don’t!
17. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits- all containers. There still is!
18.
19. The #2 rule of the Short Head :
The long tail is dead
20. The #2 rule of the Short Head:
The long tail is dead
41. You’re at the point right now where a studio would rather invest $250 million in one film for a real shot at the brass ring, than make a whole bunch of really interesting, deeply personal — and even maybe historical — projects that may get lost in the shuffle because there’s only 24 hours”.
45. Industry has a lot to do with things… The industry is tough, especially for a band like us, a rock band right now. We’re not bitter about it or anything like, “Fuck the music industry”, that’s the last thing we’re thinking. We’re all continuing to do music
46.
47.
48. “The music industry is a microcosm of what is happening in the U.S. economy at large. We are increasingly becoming a “winner-take-all economy,” a phenomenon that the music industry has long experienced.... The lucky and the talented – and it is often hard to tell the difference – have been doing better and better, while the vast majority has struggled to keep up. These same forces are affecting the music industry. Indeed, the music industry is an extreme example of a “super star economy,” in which a small number of artists take home the lion’s share of income.”
49. The #4 rule of the Short Head:
If there is a long tail we might find it… but that is about it
59. “For t-shirts I think we’re probably still close to that 20% of the shirt produces 80% of the revenue... Our business is certainly driven by hits… That being said, we still have a nice benefit from having a big catalog to take advantage of the long tail as well…
71. 40% of Apps earned less than 100$ per month from ads, another 30% earned more than 100$ but less than 500$ per month. 2% earned more than 20,000$
, Sep 2012
72. Less than 0.01 Percent of Consumer Mobile Apps Will Be Considered a Financial Success by Their Developers
, Sep 2012
96. positive social influence increased the likelihood of positive ratings by 32% and created accumulating positive herding that increased final ratings by 25% on average