The 10 conversion mistakes companies are making today - iGaming London Affiliate Conference 2014

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In an ultra-competitive industry the conversion rate of landing pages is fundamental to success. Many sites are still making mistakes which are destroying their conversion rate. That means they're throwing away customers and wasting ad-spend. Dave Gowans looks at 10 of the biggest mistakes gaming companies are making on their sites and will present simple, practical solutions that you can use to boost your conversion rate.

Business Technology

The 10 Conversion Mistakes
Companies Are Making Today
Dave Gowans
Conversion Factory

@conversionfac

Conversion Factory

• Clients from startups to $5B web giants

• Focus on data-driven conversion optimisation
• Typically double digit increases within 3 months

@conversionfac

1/

Make sure the page
headline matches your ad

@conversionfac

2/

Make the purpose of the
page clear

@conversionfac

3/

Present a clear and simple
goal

@conversionfac

4/

Offer benefits, not features

@conversionfac

6/

Make the CTA match the
user’s goal and tell them
what comes next

@conversionfac

http://www.buttonoptimizer.com
@conversionfac

7/

Present a single Call to
Action

@conversionfac

8/

Make bonus structures and
steps clear

@conversionfac

9/

Make sure the user knows
they're getting the offer

@conversionfac

10 /

Make registration as
simple as possible

@conversionfac

10 simple rules for gaming sites
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Make sure the page headline matches your ad
Make the purpose of the page clear
Present a clear and simple goal
Offer benefits rather than features
Show - don't tell
CTAs should always match the user's goal
Present a single Call to Action
Make bonus structures and steps clear
Make sure the user knows they're getting the offer
Make registration forms appear as simple as possible
dave@conversionfactory.com

@conversionfac

http://conversionfactory.com/ebook

@conversionfac

Thank you
Dave Gowans
Conversion Factory

dave@conversionfactory.com

@conversionfac

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The 10 conversion mistakes companies are making today - iGaming London Affiliate Conference 2014

1. The 10 Conversion Mistakes Companies Are Making Today Dave Gowans Conversion Factory @conversionfac

2. Conversion Factory • Clients from startups to $5B web giants • Focus on data-driven conversion optimisation • Typically double digit increases within 3 months @conversionfac

3. @conversionfac

4. @conversionfac

5. @conversionfac

6. 1/ Make sure the page headline matches your ad @conversionfac

11. 2/ Make the purpose of the page clear @conversionfac

19. 3/ Present a clear and simple goal @conversionfac

26. 4/ Offer benefits, not features @conversionfac

31. 5/ Show – don’t tell @conversionfac

38. 6/ Make the CTA match the user’s goal and tell them what comes next @conversionfac

39. @conversionfac

40. @conversionfac

41. http://www.buttonoptimizer.com @conversionfac

42. @conversionfac

43. 7/ Present a single Call to Action @conversionfac

50. 8/ Make bonus structures and steps clear @conversionfac

55. 9/ Make sure the user knows they're getting the offer @conversionfac

62. 10 / Make registration as simple as possible @conversionfac

63. @conversionfac

64. @conversionfac

65. 10 simple rules for gaming sites 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Make sure the page headline matches your ad Make the purpose of the page clear Present a clear and simple goal Offer benefits rather than features Show - don't tell CTAs should always match the user's goal Present a single Call to Action Make bonus structures and steps clear Make sure the user knows they're getting the offer Make registration forms appear as simple as possible dave@conversionfactory.com @conversionfac

66. http://conversionfactory.com/ebook @conversionfac

67. Thank you Dave Gowans Conversion Factory dave@conversionfactory.com @conversionfac

The 10 conversion mistakes companies are making today - iGaming London Affiliate Conference 2014

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