Thawatchai Thongcharoen is an experienced operations management professional with over 18 years of experience in strategic planning, business development, product development, and quality management. He has a strong track record of leading teams to success in competitive environments and diverse organizational cultures. His strengths include using customer data to develop long-term plans, innovating new ideas to increase revenue and efficiency, and improving customer satisfaction. He is seeking a new opportunity to apply his leadership skills and customer-focused approach.

1. T H A W A T C H A I
T H O N G C H A R O E N
P R O F I L E
I am an experienced Operations management who has demonstrated the ability to
lead a diversify teams of experiences and un-experienced to a new level of success in
a variety of highly competitive environment and organization cultures.
I have a strong technical and business qualification with an impressive track record
of more than 18 years of hands-on experience in business strategic planning, business
unit development, product development, and quality management system. Proven of
ability to successfully analyze as organization’s critical business measures
requirements, potential opportunity, cost effective solution, innovative ideas to
increase revenue and improve customer service solution.
My competitive advantage is a systematic & customer data driven person, I always
use the valuable customer database to plan a long term plan for the organization;
specially with the mature business, it is always needs a new innovative ideas to
accelerate the business growth, cost reduction effectiveness and process leaning to
increase productivity.

2. T H A W A T C H A I
T H O N G C H A R O E N
W O R K E X P E R I E N C E
A R E A M A N A G E R , T E S C O L O T U S
P R O J E C T M A N A G E R ( 3 6 5 , E T C ) , T E S C O L O T U S
2012 – June 2015
Responsibility
1) Forecast and execute the operations plan to achieve financial target as
planned.
2) Oversee overall operations function compliance smoothly as a standard
procedure.
3) Review and implement operational procedure and develop the missed
conduct to maintain efficiency and effectiveness.
4) Provide leadership, guidance and direction to the team for continual
improvement and optimized performance.
5) Ensure the highest standard of service guarantee to the customers.
6) Lead new operations team to implement a new project – 365 and ETC
representing the CVS concept trial of Tesco group.
Achievement
1) Total year to date score of the process compliance achieved as target,
2) Improve and continuously reduce the total percentage of stock loss.
3) Increase proportion of customer satisfaction and loyalty rate.
4) Successfully lead and gain heart and mind from the team.
5) Improve and continuously lean down and improve productivity and
effectiveness of operations team.
6) Innovate new ideas to reduce work load and increase productivity.
S R . L E A S I N G M A N A G E R F O O D C O U R T , T E S C O L O T U S

3. T H A W A T C H A I
T H O N G C H A R O E N
2009 – 2011
Manage 130 Tesco Lotus food courts across the nation with over 1,300 food stalls. I
was successfully brought back Tesco food court business from negative sales year on
year to positive within a first year. By using business critical requirement solution,
manage 360 degree across the business function and stakeholder, changing the way
Tesco manage its food court to a total food business system. The majority of food
vendors became positive revenue earning after we consulted the way to use their
competency and business scale with a modern food management methods.
Responsibility
1) Manage 130 food court across nationwide to achieve financial target as
planned.
2) Ensure and minimize tenants’ vacancy and sustain the retention.
3) Improve productivity of all food stalls to meet with sales and income
target.
4) Improve quality of F&B in the food court.
5) Improve customers’ shopping experience.
Achievement
1) Successfully brought Tesco food court into the profitable year.
2) Remarkable vacancy reduction.
3) Tenant satisfaction improved significantly along with customer
satisfaction.
4) Implement food court card – Centralize system (a customer database
software).
5) Improvement food court restaurant concept (total business solution
concept).
6) Quarterly business review with tenants.

4. T H A W A T C H A I
T H O N G C H A R O E N
G M , C P A L L ( 7 1 1 )
2007-2008
Head of business unit in CP all, successfully brought bakery café unit (Yuuri &
Kudsan) into 7 eleven shop. Offer a new range of bakery and beverage lines in
relation with a convenience store service. Responsible for product development, QC,
training, recruiting, shop design & layout and store operations. Set up a commissary
for future expansion.
Responsibility
1) Lead a team of bakery café project.
2) Develop and implement new concept of fresh baked and freshly brewed
coffee inside 711.
3) Forecast and create a long term plan for the business unit parallel with
company long term plan.
Achievement
4) Successfully brought Yuuri into 711 shop without and problem.
5) Remarkable sales uplift same store sales / department.
6) Create a training and SOP for new business unit.
7) Set up commissary for future expansion.
F R A N C H I S E D I R E C T O R , G F A C O R P O R A T I O N
2001-2006
Successful brought local Thai company into an international business diversification.
Successful set up franchise business for the company and able to recruit 2
international franchisees. Reviewing and lead the company to get ISO certified. Lead
QMS department, Franchise department, Property acquisition, Recruiting & Training
department, Design & construction. Using a lean process and successfully reduce
reoccurrence inefficient cost, lead to lesser operations work load and labor cost.

5. T H A W A T C H A I
T H O N G C H A R O E N
Responsibility
1) Establish company franchise’s expansion plan.
2) Set up and bring company into ISO certify process.
3) Ensure the over process and procedures are followed and continuously
seek for improvement.
4) Manage franchise, operations, design and construction department.
5) Establish and ensure the relation of franchisee is well managed and
always keep in touch to improve the quality of product and service of
franchisee.
6) Ensure the quality of operation service from franchisee shops are not
different from the franchisors’.
Achievement
1) Successfully took the company to get ISO.
2) Lead the company as QMR to control all of the company process and
procedures and being followed.
3) Successfully opened franchisee shops both international and domestic.
4) Implement new shop set up model in order to reduce risk of relocation.
5) Established a good relationship with landlords to gain more prime
locations.
D I S T R I C T M A N A G E R , S T A R B U C K S T H A I L A N D
1997-2000
A first Starbucks Thailand pioneer team, with extensive 3 months solid international
operations training course. Hands-on business development along with operations.
An international Starbucks certified trainer, a first international team who was
assigned to support Malaysian team to open their first team. A professional in lifting
standard of service beyond expectation.
E D U C A T I O N B A C K G R O U N D

6. T H A W A T C H A I
T H O N G C H A R O E N
> S O U T H E A S T E R N U N I V E R S I T Y , M B A L O N D O N 1 9 9 3 - 1 9 9 5
> B A N G K O K U N I V E R S I T Y , B A C O M A R T S 1 9 8 8 - 1 9 9 1
> S U A N K U L A R B W I T T A Y A L A I 1 9 8 2 - 1 9 8 7
T R A I N I N G H I S T O R Y
2010 TESCO
Lean Six Sigma
Leadership at Tesco way
Change strategy
2007 C P A L L
TQM
Business innovation
Blue ocean strategy
Strategic planning
2005 R O B E R E C O N S U L T A N T
QMR/Internal auditor
1997 S T A R B U C K S
Retail operations management
P E R S O N A L B A C K G R O U N D
Address
89/274 Bidsarin
Prachauthit 129, Prachauthit road, Bangkru, Prapadaeng
Samuthprakarn 10130
02-8176868
Marriage status
Married

7. T H A W A T C H A I
T H O N G C H A R O E N
Spouse
Nongluck Sornprasom
44 years old / Housewife
Charuntharee Thongcharoen
13 years old / Student
Ilawain Thongcharoen
10 years old / Student
Hobby
Reading
Sport (Badminton/Football)
Computer skill
Excellent
Mobility
Able to travel
Able to work abroad