Japonica rice in the domestic market is mainly produced through the contract farming system in
northern Thailand. Thai consumers have misunderstood that Thailand cannot cultivate Japonica rice with good
quality. This study aimed to analyze the acceptability of Thailand’s Japonica rice from the perspectives of Thai
consumers. Its specific objectives were to investigate the consumers’ consumption behaviors for Japanese cuisine
and to evaluate consumer preferences of different Japonica rice choices and attitudes towards Japonica rice
consumption. Data were collected from 385 respondents in Bangkok using the purposive sampling method. The
results indicated that respondents’ consumption behavior of Japanese cuisine in Bangkok was increasing.
Analyzing the preference of different Japonica rice choices found that the respondents preferred JR1 (from
Japan), JR3 (Thailand) and JR2 (from Vietnam), in descending order. JR2 attributes especially smell and soft
sticky texture were like JR3. However, JR3 shared similar qualities to JR1 in terms of smell, flavor and soft sticky
texture. JR3 can be a good alternative choice for Japanese restaurant owners and consumers. In addition, the
higher market price of JR1 creates a competitive opportunity for JR3 in the domestic market. Moreover, their
attitudes towards domestically grown Japonica rice consumption was also positive.
Determine Consumer Preference for Rice Types in Hambantota District, Sri LankaRSIS International
Rice is a major food in Sri Lankans diet. Different types of rice are available for human consumption and rice types are related with rice consumption in Sri Lanka. Rice type can be described based on mainly quality characteristics, physical characteristics and chemical characteristics of rice. Therefore, this study was conducted to determine consumer preference for rice type in Hambantota district, Sri Lanka. Main three physical attributes and two rice types were used for this study. Physical attributes of rice such as rice color, rice grain size, and degree of milling were considered for the study. Main rice types considered were raw rice and parboiled rice. A questionnaire survey of consumer preference for rice was carried out by using a purposively sample of 100 consumers in Hambantota administrative complex considering the easy access to respondents with different occupation categories. Data analysis was done by using preference ranking methods. Moreover, Chi- squire test was used for identify the significant of characters. The study revealed that consumers’ most preferred rice color was red color rice. Based on rice grain size long slender (Basmati) was the most preferred. The majority (75%) of consumers preferred partially-milled rice. Raw rice had higher preference. Therefore, according to the present study, the most preferred rice types were long slender (Basmati) rice and partially-milled red color raw rice in Hambantota District, Sri Lanka.
Market Efficiency of Agricultural Commodity Futures in India: A Case of Selec...inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
Special Report 1073
Originally published as Oregon Small Farms Technical Report No. 25
December 2006
When Things Don’t Work: Some Insights into Why Farmers’ Markets Close
Assessment of Supply Chain Management of Sesame Seed in Pakokku Township, Mag...Premier Publishers
This study was carried out to examine the market performance of stakeholders along the sesame seed supply chain. The primary data were collected from 89 sesame farmers from four villages in Pakokku Township by using simple random sampling method and 11 traders or wholesalers at the crop exchange center in Pakokku, 5 sesame oil millers in Pakokku, 3 Mandalay wholesalers and 4 Yangon exporters were purposively selected in 2016-2017. Benefit and cost ratios in Pakokku were 1.22, it means that if the famer invest one MMK in sesame seed production, they will gain 0.22 MMK. Wholesalers and Chinese commission agents in Mandalay sell raw sesame products directly through the Muse exchange center, which is located on the border of Myanmar and China. Exporters in Yangon sell raw sesame products to Japan, Taiwan, and roasted sesame powder to Korea via Yangon port. The wholesalers/traders derive the greatest marketing margin and profit from the Sahmon Nat variety sold in Pakokku and Mandalay. The sesame supply chain was very weak in the study areas because of the profit by transacting the sesame without value adding and without any negotiating power by farmers.
Marketing Analysis of onion in Bade and Geidam Local Government Areas of Yobe...IOSR Journals
1) The document analyzes the marketing of onions in Bade and Geidam Local Government Areas of Yobe State, Nigeria. It investigates the socioeconomic characteristics of onion traders, determines the profitability of onion marketing, and assesses the marketing efficiency of onion traders.
2) The majority of onion traders were between 25-54 years old, with most having 5-14 years of experience trading onions. Most traders were male and married.
3) Analysis found onion marketing to be profitable for both wholesale and retail traders during peak and off-peak periods. Marketing during off-peak periods was more efficient, with a total efficiency of 1,610.83% compared to 1,577.20%
Factors Influencing Purchase Decision of InstitutionalBuyers in Bangladesh: T...IOSRJBM
The Bangladeshi poultry industry is gradually becoming a leading industry in the Bangladeshi market. It is a labor- intensive sector which does not require lengthy training. Almost anyone can be engaged in the poultry farming because it can be done either on a larger scale or in one’s backyard. The purpose of the study is to identify the institutional buyer preference and to find out the purchase criteria factors which influence the purchase decision of the institutional buyers of poultry chickens in Bangladesh. A total of 110 respondents from 8 different categories of institutional buyers, who were directly related to poultry business were randomly selected to be the respondents for the collection of information within the Dhaka Metro City. All factors were randomly selected towards the collection of relevant information following pretested questionnaire. Advance statistical tools were applied for analysis of collected data. A factor analysis was conducted to identify the purchase criteria factors i.e. Brand, Freshness, Halal, How chicken are raised, Meat Cuts (Breast / Leg), Nutrition Value, Packaging, Price Sensitivity, Processed, Production Technology and Taste. Findings from the factor analysis showed that packaging, processed, production technology, taste and how chicken are raised have a significant effect on the selection of purchase criteria of the institutional buyers and their preference..
Price Determinant of Kolanut in Selected Markets in Ibadan, Oyo State, NigeriaAI Publications
The study was carried out to examine the price determinants of Kolanuts in selected markets in Ibadan, Oyo State. Eighty(80) Kolanuts sellers were randomly selected from four(4) urban Local Government Areas in Ibadan where four(4) Kolanut markets center were also visited. The data collected were subjected to descriptive statistics, Gross Margin and multiple Regression analysis. The results indicated that majority (97%) of Kolanut sellers in the study area were females. It was observed that (48%) of the respondents belong to the age bracket of 41-50years while (66.3%) of the respondents had primary and secondary education. Gross margin analysis showed that seven hundred and twenty three thousand, three hundred and fifty naira (₦723, 350.00) was realized as profit margin after the total variable cost(TVC) of two hundred and three thousand, four hundred and fifty naira(₦203,450.00) have been deducted as cost obtained. The results of multiple regression shows that the R2 (0.67) is high and that E-statistics further explained the ability of the independent variables in explaining the variations in the dependent variable. It was found out that slight changes in any of the explanatory variable will result in downward / upward movement in the market price of kolanut in the study area. It is imperative that more research should be carried out for more varieties of kolanut which could enhance more demand and marketing.
Determine Consumer Preference for Rice Types in Hambantota District, Sri LankaRSIS International
Rice is a major food in Sri Lankans diet. Different types of rice are available for human consumption and rice types are related with rice consumption in Sri Lanka. Rice type can be described based on mainly quality characteristics, physical characteristics and chemical characteristics of rice. Therefore, this study was conducted to determine consumer preference for rice type in Hambantota district, Sri Lanka. Main three physical attributes and two rice types were used for this study. Physical attributes of rice such as rice color, rice grain size, and degree of milling were considered for the study. Main rice types considered were raw rice and parboiled rice. A questionnaire survey of consumer preference for rice was carried out by using a purposively sample of 100 consumers in Hambantota administrative complex considering the easy access to respondents with different occupation categories. Data analysis was done by using preference ranking methods. Moreover, Chi- squire test was used for identify the significant of characters. The study revealed that consumers’ most preferred rice color was red color rice. Based on rice grain size long slender (Basmati) was the most preferred. The majority (75%) of consumers preferred partially-milled rice. Raw rice had higher preference. Therefore, according to the present study, the most preferred rice types were long slender (Basmati) rice and partially-milled red color raw rice in Hambantota District, Sri Lanka.
Market Efficiency of Agricultural Commodity Futures in India: A Case of Selec...inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
Special Report 1073
Originally published as Oregon Small Farms Technical Report No. 25
December 2006
When Things Don’t Work: Some Insights into Why Farmers’ Markets Close
Assessment of Supply Chain Management of Sesame Seed in Pakokku Township, Mag...Premier Publishers
This study was carried out to examine the market performance of stakeholders along the sesame seed supply chain. The primary data were collected from 89 sesame farmers from four villages in Pakokku Township by using simple random sampling method and 11 traders or wholesalers at the crop exchange center in Pakokku, 5 sesame oil millers in Pakokku, 3 Mandalay wholesalers and 4 Yangon exporters were purposively selected in 2016-2017. Benefit and cost ratios in Pakokku were 1.22, it means that if the famer invest one MMK in sesame seed production, they will gain 0.22 MMK. Wholesalers and Chinese commission agents in Mandalay sell raw sesame products directly through the Muse exchange center, which is located on the border of Myanmar and China. Exporters in Yangon sell raw sesame products to Japan, Taiwan, and roasted sesame powder to Korea via Yangon port. The wholesalers/traders derive the greatest marketing margin and profit from the Sahmon Nat variety sold in Pakokku and Mandalay. The sesame supply chain was very weak in the study areas because of the profit by transacting the sesame without value adding and without any negotiating power by farmers.
Marketing Analysis of onion in Bade and Geidam Local Government Areas of Yobe...IOSR Journals
1) The document analyzes the marketing of onions in Bade and Geidam Local Government Areas of Yobe State, Nigeria. It investigates the socioeconomic characteristics of onion traders, determines the profitability of onion marketing, and assesses the marketing efficiency of onion traders.
2) The majority of onion traders were between 25-54 years old, with most having 5-14 years of experience trading onions. Most traders were male and married.
3) Analysis found onion marketing to be profitable for both wholesale and retail traders during peak and off-peak periods. Marketing during off-peak periods was more efficient, with a total efficiency of 1,610.83% compared to 1,577.20%
Factors Influencing Purchase Decision of InstitutionalBuyers in Bangladesh: T...IOSRJBM
The Bangladeshi poultry industry is gradually becoming a leading industry in the Bangladeshi market. It is a labor- intensive sector which does not require lengthy training. Almost anyone can be engaged in the poultry farming because it can be done either on a larger scale or in one’s backyard. The purpose of the study is to identify the institutional buyer preference and to find out the purchase criteria factors which influence the purchase decision of the institutional buyers of poultry chickens in Bangladesh. A total of 110 respondents from 8 different categories of institutional buyers, who were directly related to poultry business were randomly selected to be the respondents for the collection of information within the Dhaka Metro City. All factors were randomly selected towards the collection of relevant information following pretested questionnaire. Advance statistical tools were applied for analysis of collected data. A factor analysis was conducted to identify the purchase criteria factors i.e. Brand, Freshness, Halal, How chicken are raised, Meat Cuts (Breast / Leg), Nutrition Value, Packaging, Price Sensitivity, Processed, Production Technology and Taste. Findings from the factor analysis showed that packaging, processed, production technology, taste and how chicken are raised have a significant effect on the selection of purchase criteria of the institutional buyers and their preference..
Price Determinant of Kolanut in Selected Markets in Ibadan, Oyo State, NigeriaAI Publications
The study was carried out to examine the price determinants of Kolanuts in selected markets in Ibadan, Oyo State. Eighty(80) Kolanuts sellers were randomly selected from four(4) urban Local Government Areas in Ibadan where four(4) Kolanut markets center were also visited. The data collected were subjected to descriptive statistics, Gross Margin and multiple Regression analysis. The results indicated that majority (97%) of Kolanut sellers in the study area were females. It was observed that (48%) of the respondents belong to the age bracket of 41-50years while (66.3%) of the respondents had primary and secondary education. Gross margin analysis showed that seven hundred and twenty three thousand, three hundred and fifty naira (₦723, 350.00) was realized as profit margin after the total variable cost(TVC) of two hundred and three thousand, four hundred and fifty naira(₦203,450.00) have been deducted as cost obtained. The results of multiple regression shows that the R2 (0.67) is high and that E-statistics further explained the ability of the independent variables in explaining the variations in the dependent variable. It was found out that slight changes in any of the explanatory variable will result in downward / upward movement in the market price of kolanut in the study area. It is imperative that more research should be carried out for more varieties of kolanut which could enhance more demand and marketing.
Agricultural Marketing and Performance of Agricultural Firms in Anambra Stateijtsrd
This research studied the relationship between agricultural marketing and performance of agricultural firms in Anambra State. Specifically, the study addressed the relationship between transactional marketing and performance of agricultural firms, the relationship between database marketing and performance of agricultural firms, the relationship between interaction marketing and performance of agricultural firms and finally the relationship between network marketing and performance of agricultural firms. The study adopted a survey research design in collecting data questionnaire and personal interviews were used in collecting primary data while documentary sources were used for secondary data. The population of the study was made up of 411 agricultural firms in Anambra state, whereas 30 firms were selected as the sample size with the aid of solvin formular. The data generated for this study were presented with frequencies and percentages, while the stated hypotheses were statistically tested with Pearson motion correlation, which was computed with the aid of the Statistical Packages for Social Sciences SPSS Version 20. Findings from the study showed thattransactional, database, interaction and network marketing that were used as proxies for agricultural marketing all have a significant relationship with sales volume which was used as proxy for performance of agricultural firms. Chibike Onyije Nwuba "Agricultural Marketing and Performance of Agricultural Firms in Anambra State" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-2 , February 2021, URL: https://www.ijtsrd.com/papers/ijtsrd38502.pdf Paper Url: https://www.ijtsrd.com/management/marketing/38502/agricultural-marketing-and-performance-of-agricultural-firms-in-anambra-state/chibike-onyije-nwuba
The literature review discusses several past studies on India's tea export trends and the impact of trade openness. Chand and Tiwari analyzed growth and instability in India's agricultural exports from 1974-1990. Subramaniam analyzed how fluctuations in India's tea production and exports impacted international tea trade. Nagoor examined India's tea export performance and factors influencing exports and production under WTO. The review aims to analyze India's tea export trends under trade openness and suggest policy recommendations.
This study examines the price behavior of jasmine flowers in Erode District, Tamil Nadu. It finds that the main factor determining jasmine prices is supply. The months between March and June are considered peak periods with high yields, while October to February are lean periods with low yields. During peak periods, prices are very low at Rs. 10-15 per kg due to high supply, compared to Rs. 200-250 per kg during lean and wedding seasons when supply is lower. The study uses statistical analysis to examine price movements of jasmine in the Coimbatore and Mysore markets from 2005 to 2009.
This document summarizes a study on consumer satisfaction and preferences for Oyalo Pizza in Madurai District, India. 120 respondents were surveyed about their purchase decisions and satisfaction levels regarding Oyalo Pizza. Key findings include:
- 65% of respondents said they would purchase Oyalo Pizza, while 35% said they would not.
- A Likert scale analysis found that customers' satisfaction level with Oyalo Pizza was moderately high, between "good" and "very good."
- Price was the most important factor for customers when choosing where to purchase pizza from.
The study recommends that Oyalo Pizza provide better deals and discounts to customers, maintain high service and food quality standards
This research article analyzes the marketing of major vegetables like tomato and brinjal in Cuddalore District of Tamil Nadu, India. Three marketing channels were identified: producer to wholesaler to retailer to consumer (Channel I), producer to wholesaler to consumer (Channel II), and producer to consumer (Channel III). Channel III was found to be the most efficient with producers receiving over 90% of the consumer rupee for their produce. Marketing costs were highest for wholesalers, primarily consisting of transportation costs. Producers' share of the consumer rupee and marketing efficiency was highest in Channel III where producers sold directly to consumers. The study concludes Channel III provides producers with the greatest returns and is the most efficient marketing
The document summarizes an exploratory research study on best cultivation practices for summer maize in Bangladesh. Case studies were conducted on 20 successful maize farmers to identify key success factors. Improved seeds, proper irrigation, optimized fertilizer and pesticide usage, and suitable cropping patterns were identified as important. Analysis found a relationship between seed quality and yield, but no clear correlations between irrigation cost and yield or fertilizer usage and yield. The study suggests farmers would benefit from more information on crop water needs at different growth stages.
The document analyzes variables that influence food expenditures among workers in Surabaya, Indonesia. It surveys 100 workers and uses multiple linear regression to analyze how gender, marital status, income, and reason for consuming food affect monthly food spending. The results show that gender and income positively and significantly impact food expenditure, while reason for consuming shows a negative influence. Marital status does not significantly influence food expenditure.
Analysis of Yam Marketing in Akoko North-East Local Government Area of Ondo S...Ochuko Siemuri
The study analysed the marketing of yam in Akoko North East Local Government Area of Ondo State. It specifically described the socio-economic characteristics of yam marketers and determined the marketing margin, marketing cost, markup, operational efficiency and the constraints faced by yam marketers in the area. Data used for the study were generated through the administration of structured questionnaire. A total of 90 respondents comprising of 30 yam wholesalers and 60 retailers, were randomly sampled from three purposively selected major yam markets. Data were analyzed using descriptive statistics, Concentration Ratio, Gini Coefficient and Operational Efficiency Model. The results showed variation in marketing cost, marketing margin, marketing profit, and markup for both wholesale and retail yam markets. Gini Coefficients of 0.307 and 0.307 were obtained for wholesaler and retailer respectively. This indicated high level of competition in the industry. Retailers were more operationally efficient than wholesalers, but wholesalers’ marketing profit and markup were higher than that of retailers. Wholesalers complained of insecurity, price uncertainty, high cost of yam and, transportation cost. Also, high capital requirement is considered as a serious constraint, while retailers complained of high cost of yam, price uncertainty, capital intensity and insecurity as very serious constraints. Alleviating some of the challenges, would therefore lead to more efficiency in yam business, while improving on the welfare of yam marketers.
Food inflation in india and role of middlemen (2)Alexander Decker
This document analyzes the role of middlemen in contributing to food inflation in India. It presents a model showing how large retailers or middlemen can artificially create shortages and increase prices through speculative hoarding of perishable commodities like vegetables when the government does not intervene. The model finds that middlemen will not dispose of or destroy food, but instead buffer and sell stock over multiple periods based on expected future prices. Government import and open market sale programs can help reduce inflation both by increasing supply and decreasing speculative hoarding incentives.
11.food inflation in india and role of middlemenAlexander Decker
This document analyzes the role of middlemen in contributing to food inflation in India through speculative buffering. It presents a model showing that middlemen will buffer some of the food grains they purchase from farmers by storing it and releasing it later to take advantage of expected future price increases. This buffering behavior can exacerbate food price inflation during times of supply shortage. The model also shows that government intervention, such as public distribution systems for certain crops, can help reduce inflationary impacts by decreasing speculative buffering incentives for middlemen. Open market sales by the government can further reduce inflation by bridging supply gaps and dampening speculative activities.
g46611869 Farmer Acceptance in Rice Pest Management A Comparative Analysis Be...Ngawang Ngawang
- Farmer surveys were conducted in Thailand and Bhutan to study rice pest management practices and compare knowledge levels and perceptions.
- Use of insecticides and herbicides remains dominant, though some Thai farmers still use hazardous pesticides.
- Rice pest management farmers in Thailand had relatively more knowledge of management practices than Bhutanese farmers.
- Ongoing farmer field school approaches need to intensify and diversify appropriate knowledge for resource-poor farmers.
The aims of the paper are to present a Japanese agricultural phenomenon and to describe the effect that perceptions of agricultural policy have had on agricultural phenomena. The methodology comprises a survey of famers’ agricultural practices (interviews with 40 key informants conducted from 8–18 May 2016 in Tokyo). The patterns of agriculture are 1) agricultural treatment, and 2) small farms that almost use Kasetpranit (elaborate agriculture). Moreover, Japan’s many policies and strategies regarding agriculture are focused on using partner countries and joint ventures to make products to support the Japanese people. However, Japan has a zone for agricultural production in which it is able to control the quality of agricultural production; in this good environment, Japan produces high-quality products. By applying Japanese agricultural concepts, other countries can improve their situations.
Determinants of Consumers Buying Behaviour in Food Stuff Markets in Idemili S...ijtsrd
This study examined determinants of consumers buying behaviour in food stuff markets in Idemili South Local Government Area, Anambra State. The study was a descriptive survey on a sample of 271 respondents that visit food stuff markets in Idemili South Local Government Area. Data obtained were analyzed using descriptive statistics and factor analysis with varimax rotation. Findings revealed that freshness of food stuffs, price of food stuffs, quality of food stuffs, variety of food stuffs, packaging of food stuffs, and non seasonal availability of food stuffs have influenced consumers buying behaviour in Idemili South Local Government Area of Anambra State. However, factor analysis revealed that the main construct that determines consumers buying behaviour in food stuff markets in Idemili South Local Government Area, Anambra State is freshness of food stuffs followed by quality of food stuffs and price of food stuffs with factor loading of 0.954, 0.931 and 0.912 respectively. The study recommends that With respect to freshness of food stuffs, cooperative societies should ensure that there is a good and adequate storage facility to attract more consumer patronage. Farmers should be assisted to boost their food production capacity to enable them sell at competitive price for food stuffs. The farmers should strive to have access to food processing facilities. This will enhance the quality of food stuffs. Farmers should sample their store with food varieties to attract consumers who want to buy more than one food items. Farmers should imbibe the culture of packaging of food stuffs. This has been found to have great influence on consumers buying behaviour in Idemili South Local Government Area of Anambra State. Irrigation farming should be encouraged by farmers to ensure non seasonal availability of food stuffs in the market. Akonu, Stephanie Chidiogo | Onwumelu, Chinma Maria | Chigbo, Chinyere Frances | Umebali, Emmanuel. E. "Determinants of Consumers Buying Behaviour in Food Stuff Markets in Idemili South Local Government Area, Anambra" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-5 , August 2022, URL: https://www.ijtsrd.com/papers/ijtsrd50637.pdf Paper URL: https://www.ijtsrd.com/management/marketing-management/50637/determinants-of-consumers-buying-behaviour-in-food-stuff-markets-in-idemili-south-local-government-area-anambra/akonu-stephanie-chidiogo
A Consumer Preferences in Culinary Tourism Fresh Tuna Fish Chest and Jaw Bone...AI Publications
The fishery products produced are not necessarily only for export purposes but are intended for national consumption. This research aims to analyze consumer preferences for processed fresh tuna products, namely the breast and jaw portions of tuna and identify consumer attitudes towards their choice of processed fresh tuna. The data in this research are primary data and secondary data. The sampling technique is based on purposive sampling and accidental sampling. Quantitative descriptive data analysis was carried out to analyze consumer attitude preferences. Based on the results of data processing between the menu attributes of tuna jaws and breasts, it turns out that consumers prefer tuna jaws compared to tuna breasts, the reason most likely lies in the sensation they get when eating tuna jaws. Even if asked about taste, both are equally tasty. The results obtained in this research show consumer preferences for tuna jaw and breast products on the food menu. Respondents preferred the processed Tuna Jaw menu where a utility (positive) value was obtained of 0.470 compared to the Tuna Breast menu with a utility (negative) of -0.470. In food variants, respondents preferred processed Burn Rica where the utility value was obtained at 3,690 compared to Woku at -0.642 and gravy at only -3,048. In the food price variable, respondents prefer food at a price of 50 thousand, where the utility value is 0.873 compared to the price of 45 thousand, the utility is 0.617, whereas at the price of 40 thousand it is only -0.995, and at the price of 60 thousand the utility value is -0.495, both of which are negative. The conclusion of this research is that consumer preferences for processed fresh tuna jaw and tuna breast fish products show that consumers prefer the processed Jaw Tuna menu where a utility value (positive) is obtained of 0.470 compared to the Tuna Breast menu with a utility (negative) of -0.470 .
2123-Article Full Text-2847-1-10-20201108.pdfASMSarwar2
This study evaluated the sensory profiles and consumer preferences of 6 commercial potato chip brands under blind and informed conditions. Descriptive analysis identified 18 sensory attributes of appearance, flavor, and texture. Under blind testing, 80 consumers rated their acceptance of samples on a scale. Informed testing provided consumers with manufacturer names, ingredients, and nutrition details. The results found significant sensory variations between brands but health claims like "oil-free" did not significantly impact liking scores. Consumer preferences were driven more by taste than health factors or product information.
Factor Affecting Customer Purchasing Decision of Poultry Product in Indonesia...CharlyNamaku
This document analyzes the factors affecting customer purchasing decisions for poultry products in Indonesia. It discusses price, promotion, and product quality as the key factors determined through a preliminary survey. The document then reviews literature related to customer purchasing decisions and each factor. Various studies show different relationships between the factors and purchasing decisions, with some finding positive, negative, neutral or insignificant effects. The purpose of the research is to analyze the impact of price, promotion, and product quality on consumer purchasing decisions for poultry feed in Indonesia.
Gross Margin Analysis of COCOA Bread ProductionAI Publications
Gross margin analysis of cocoa bread production in CRIN with a view to establishing its profitability was examined. A well-structured questionnaire was administered on 100 randomly selected respondents. Three investment parameters, Benefit Cost Ratio (BCR), Net Present Value (NPV) and internal rate of return (IRR) were also used. Distribution of the respondents according to age revealed that people within the age bracket of 31 – 40 years and 41 – 50 years represents the larger percentage of Cocoa Bread consumer in the study area. Results also indicate Gross Return on CRIN Bread production for the period of study was found to be N2, 889,880 and the total variable cost was N1, 855,400. A positive NPV value, a BCR of 1.142 and an IRR of 38.82% indicate that Cocoa Bread production is worthwhile.
Thailand has long been called “the kitchen of the world” with its
abundant natural resources, highly-skilled workforce, and strength in research. The food industry contributed roughly 23% of the country’s GDP....
Abstract—In Ghana, rural people, mostly farmers, experience food insecurity. In bargaining with marketers, farmers tend to lose profits. The use of traditional weights and measures led to inefficient transactions. These difficulties have negatively affected farmers’ productivity, calories intake, and international competitiveness. This research investigates how standard weights and measures can secure farmers’ profits at local markets. Using a random selection of 312 farmers for the questionnaire survey at two markets, we examine the impact of current pricing methods on farmers’ profits and advantages of standard weights and measures for farmers. The results show that price decision-making was based on three primary methods: (1) traditional weights and measures, (2) negotiation with individual marketers, and (3) negotiation with market queens. Markets queens and traditional measures negatively influenced farmers’ profits. Farmers’ perceptions showed that standard weights and measures would not only increase their profits at local markets but also enhance their international competitiveness.
A STATISTICAL STUDY ON THE TRENDS OF FAST FOOD CONSUMPTIONGarima Taneja
A Statistical study to compare the trends of fast food consumption among students according to gender, age, residential status etc., which is the most preferred fast food among students, which is the most preferred place to eat fast food, amount of money students spend on fast food and were they aware about the health risks associated with fast food.
e-Commerce sector is booming in India so everyone have focusing only on e-tailing but still Modern retail have life. In this presentation researcher pointed out some opportunist fact which will be beneficial for retail sector.
Food Demand for Carbohydrate Sources: Linear Approximation-Almost Ideal Deman...AI Publications
This document summarizes a research article that analyzes food demand for carbohydrate sources in Indonesia using the Linear Approximation-Almost Ideal Demand System (LA-AIDS) model. The study uses household expenditure and consumption data from Indonesia's 2016 National Socio-Economic Survey. The results show differences in demand between rural and urban households for commodities like rice, corn, cassava, sweet potatoes, and wheat flour, which are influenced by price, income, and household size. Rice has the most inelastic price demand compared to other commodities. The study aims to provide information on managing staple food prices and diversifying carbohydrate sources.
Agricultural Marketing and Performance of Agricultural Firms in Anambra Stateijtsrd
This research studied the relationship between agricultural marketing and performance of agricultural firms in Anambra State. Specifically, the study addressed the relationship between transactional marketing and performance of agricultural firms, the relationship between database marketing and performance of agricultural firms, the relationship between interaction marketing and performance of agricultural firms and finally the relationship between network marketing and performance of agricultural firms. The study adopted a survey research design in collecting data questionnaire and personal interviews were used in collecting primary data while documentary sources were used for secondary data. The population of the study was made up of 411 agricultural firms in Anambra state, whereas 30 firms were selected as the sample size with the aid of solvin formular. The data generated for this study were presented with frequencies and percentages, while the stated hypotheses were statistically tested with Pearson motion correlation, which was computed with the aid of the Statistical Packages for Social Sciences SPSS Version 20. Findings from the study showed thattransactional, database, interaction and network marketing that were used as proxies for agricultural marketing all have a significant relationship with sales volume which was used as proxy for performance of agricultural firms. Chibike Onyije Nwuba "Agricultural Marketing and Performance of Agricultural Firms in Anambra State" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-2 , February 2021, URL: https://www.ijtsrd.com/papers/ijtsrd38502.pdf Paper Url: https://www.ijtsrd.com/management/marketing/38502/agricultural-marketing-and-performance-of-agricultural-firms-in-anambra-state/chibike-onyije-nwuba
The literature review discusses several past studies on India's tea export trends and the impact of trade openness. Chand and Tiwari analyzed growth and instability in India's agricultural exports from 1974-1990. Subramaniam analyzed how fluctuations in India's tea production and exports impacted international tea trade. Nagoor examined India's tea export performance and factors influencing exports and production under WTO. The review aims to analyze India's tea export trends under trade openness and suggest policy recommendations.
This study examines the price behavior of jasmine flowers in Erode District, Tamil Nadu. It finds that the main factor determining jasmine prices is supply. The months between March and June are considered peak periods with high yields, while October to February are lean periods with low yields. During peak periods, prices are very low at Rs. 10-15 per kg due to high supply, compared to Rs. 200-250 per kg during lean and wedding seasons when supply is lower. The study uses statistical analysis to examine price movements of jasmine in the Coimbatore and Mysore markets from 2005 to 2009.
This document summarizes a study on consumer satisfaction and preferences for Oyalo Pizza in Madurai District, India. 120 respondents were surveyed about their purchase decisions and satisfaction levels regarding Oyalo Pizza. Key findings include:
- 65% of respondents said they would purchase Oyalo Pizza, while 35% said they would not.
- A Likert scale analysis found that customers' satisfaction level with Oyalo Pizza was moderately high, between "good" and "very good."
- Price was the most important factor for customers when choosing where to purchase pizza from.
The study recommends that Oyalo Pizza provide better deals and discounts to customers, maintain high service and food quality standards
This research article analyzes the marketing of major vegetables like tomato and brinjal in Cuddalore District of Tamil Nadu, India. Three marketing channels were identified: producer to wholesaler to retailer to consumer (Channel I), producer to wholesaler to consumer (Channel II), and producer to consumer (Channel III). Channel III was found to be the most efficient with producers receiving over 90% of the consumer rupee for their produce. Marketing costs were highest for wholesalers, primarily consisting of transportation costs. Producers' share of the consumer rupee and marketing efficiency was highest in Channel III where producers sold directly to consumers. The study concludes Channel III provides producers with the greatest returns and is the most efficient marketing
The document summarizes an exploratory research study on best cultivation practices for summer maize in Bangladesh. Case studies were conducted on 20 successful maize farmers to identify key success factors. Improved seeds, proper irrigation, optimized fertilizer and pesticide usage, and suitable cropping patterns were identified as important. Analysis found a relationship between seed quality and yield, but no clear correlations between irrigation cost and yield or fertilizer usage and yield. The study suggests farmers would benefit from more information on crop water needs at different growth stages.
The document analyzes variables that influence food expenditures among workers in Surabaya, Indonesia. It surveys 100 workers and uses multiple linear regression to analyze how gender, marital status, income, and reason for consuming food affect monthly food spending. The results show that gender and income positively and significantly impact food expenditure, while reason for consuming shows a negative influence. Marital status does not significantly influence food expenditure.
Analysis of Yam Marketing in Akoko North-East Local Government Area of Ondo S...Ochuko Siemuri
The study analysed the marketing of yam in Akoko North East Local Government Area of Ondo State. It specifically described the socio-economic characteristics of yam marketers and determined the marketing margin, marketing cost, markup, operational efficiency and the constraints faced by yam marketers in the area. Data used for the study were generated through the administration of structured questionnaire. A total of 90 respondents comprising of 30 yam wholesalers and 60 retailers, were randomly sampled from three purposively selected major yam markets. Data were analyzed using descriptive statistics, Concentration Ratio, Gini Coefficient and Operational Efficiency Model. The results showed variation in marketing cost, marketing margin, marketing profit, and markup for both wholesale and retail yam markets. Gini Coefficients of 0.307 and 0.307 were obtained for wholesaler and retailer respectively. This indicated high level of competition in the industry. Retailers were more operationally efficient than wholesalers, but wholesalers’ marketing profit and markup were higher than that of retailers. Wholesalers complained of insecurity, price uncertainty, high cost of yam and, transportation cost. Also, high capital requirement is considered as a serious constraint, while retailers complained of high cost of yam, price uncertainty, capital intensity and insecurity as very serious constraints. Alleviating some of the challenges, would therefore lead to more efficiency in yam business, while improving on the welfare of yam marketers.
Food inflation in india and role of middlemen (2)Alexander Decker
This document analyzes the role of middlemen in contributing to food inflation in India. It presents a model showing how large retailers or middlemen can artificially create shortages and increase prices through speculative hoarding of perishable commodities like vegetables when the government does not intervene. The model finds that middlemen will not dispose of or destroy food, but instead buffer and sell stock over multiple periods based on expected future prices. Government import and open market sale programs can help reduce inflation both by increasing supply and decreasing speculative hoarding incentives.
11.food inflation in india and role of middlemenAlexander Decker
This document analyzes the role of middlemen in contributing to food inflation in India through speculative buffering. It presents a model showing that middlemen will buffer some of the food grains they purchase from farmers by storing it and releasing it later to take advantage of expected future price increases. This buffering behavior can exacerbate food price inflation during times of supply shortage. The model also shows that government intervention, such as public distribution systems for certain crops, can help reduce inflationary impacts by decreasing speculative buffering incentives for middlemen. Open market sales by the government can further reduce inflation by bridging supply gaps and dampening speculative activities.
g46611869 Farmer Acceptance in Rice Pest Management A Comparative Analysis Be...Ngawang Ngawang
- Farmer surveys were conducted in Thailand and Bhutan to study rice pest management practices and compare knowledge levels and perceptions.
- Use of insecticides and herbicides remains dominant, though some Thai farmers still use hazardous pesticides.
- Rice pest management farmers in Thailand had relatively more knowledge of management practices than Bhutanese farmers.
- Ongoing farmer field school approaches need to intensify and diversify appropriate knowledge for resource-poor farmers.
The aims of the paper are to present a Japanese agricultural phenomenon and to describe the effect that perceptions of agricultural policy have had on agricultural phenomena. The methodology comprises a survey of famers’ agricultural practices (interviews with 40 key informants conducted from 8–18 May 2016 in Tokyo). The patterns of agriculture are 1) agricultural treatment, and 2) small farms that almost use Kasetpranit (elaborate agriculture). Moreover, Japan’s many policies and strategies regarding agriculture are focused on using partner countries and joint ventures to make products to support the Japanese people. However, Japan has a zone for agricultural production in which it is able to control the quality of agricultural production; in this good environment, Japan produces high-quality products. By applying Japanese agricultural concepts, other countries can improve their situations.
Determinants of Consumers Buying Behaviour in Food Stuff Markets in Idemili S...ijtsrd
This study examined determinants of consumers buying behaviour in food stuff markets in Idemili South Local Government Area, Anambra State. The study was a descriptive survey on a sample of 271 respondents that visit food stuff markets in Idemili South Local Government Area. Data obtained were analyzed using descriptive statistics and factor analysis with varimax rotation. Findings revealed that freshness of food stuffs, price of food stuffs, quality of food stuffs, variety of food stuffs, packaging of food stuffs, and non seasonal availability of food stuffs have influenced consumers buying behaviour in Idemili South Local Government Area of Anambra State. However, factor analysis revealed that the main construct that determines consumers buying behaviour in food stuff markets in Idemili South Local Government Area, Anambra State is freshness of food stuffs followed by quality of food stuffs and price of food stuffs with factor loading of 0.954, 0.931 and 0.912 respectively. The study recommends that With respect to freshness of food stuffs, cooperative societies should ensure that there is a good and adequate storage facility to attract more consumer patronage. Farmers should be assisted to boost their food production capacity to enable them sell at competitive price for food stuffs. The farmers should strive to have access to food processing facilities. This will enhance the quality of food stuffs. Farmers should sample their store with food varieties to attract consumers who want to buy more than one food items. Farmers should imbibe the culture of packaging of food stuffs. This has been found to have great influence on consumers buying behaviour in Idemili South Local Government Area of Anambra State. Irrigation farming should be encouraged by farmers to ensure non seasonal availability of food stuffs in the market. Akonu, Stephanie Chidiogo | Onwumelu, Chinma Maria | Chigbo, Chinyere Frances | Umebali, Emmanuel. E. "Determinants of Consumers Buying Behaviour in Food Stuff Markets in Idemili South Local Government Area, Anambra" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-5 , August 2022, URL: https://www.ijtsrd.com/papers/ijtsrd50637.pdf Paper URL: https://www.ijtsrd.com/management/marketing-management/50637/determinants-of-consumers-buying-behaviour-in-food-stuff-markets-in-idemili-south-local-government-area-anambra/akonu-stephanie-chidiogo
A Consumer Preferences in Culinary Tourism Fresh Tuna Fish Chest and Jaw Bone...AI Publications
The fishery products produced are not necessarily only for export purposes but are intended for national consumption. This research aims to analyze consumer preferences for processed fresh tuna products, namely the breast and jaw portions of tuna and identify consumer attitudes towards their choice of processed fresh tuna. The data in this research are primary data and secondary data. The sampling technique is based on purposive sampling and accidental sampling. Quantitative descriptive data analysis was carried out to analyze consumer attitude preferences. Based on the results of data processing between the menu attributes of tuna jaws and breasts, it turns out that consumers prefer tuna jaws compared to tuna breasts, the reason most likely lies in the sensation they get when eating tuna jaws. Even if asked about taste, both are equally tasty. The results obtained in this research show consumer preferences for tuna jaw and breast products on the food menu. Respondents preferred the processed Tuna Jaw menu where a utility (positive) value was obtained of 0.470 compared to the Tuna Breast menu with a utility (negative) of -0.470. In food variants, respondents preferred processed Burn Rica where the utility value was obtained at 3,690 compared to Woku at -0.642 and gravy at only -3,048. In the food price variable, respondents prefer food at a price of 50 thousand, where the utility value is 0.873 compared to the price of 45 thousand, the utility is 0.617, whereas at the price of 40 thousand it is only -0.995, and at the price of 60 thousand the utility value is -0.495, both of which are negative. The conclusion of this research is that consumer preferences for processed fresh tuna jaw and tuna breast fish products show that consumers prefer the processed Jaw Tuna menu where a utility value (positive) is obtained of 0.470 compared to the Tuna Breast menu with a utility (negative) of -0.470 .
2123-Article Full Text-2847-1-10-20201108.pdfASMSarwar2
This study evaluated the sensory profiles and consumer preferences of 6 commercial potato chip brands under blind and informed conditions. Descriptive analysis identified 18 sensory attributes of appearance, flavor, and texture. Under blind testing, 80 consumers rated their acceptance of samples on a scale. Informed testing provided consumers with manufacturer names, ingredients, and nutrition details. The results found significant sensory variations between brands but health claims like "oil-free" did not significantly impact liking scores. Consumer preferences were driven more by taste than health factors or product information.
Factor Affecting Customer Purchasing Decision of Poultry Product in Indonesia...CharlyNamaku
This document analyzes the factors affecting customer purchasing decisions for poultry products in Indonesia. It discusses price, promotion, and product quality as the key factors determined through a preliminary survey. The document then reviews literature related to customer purchasing decisions and each factor. Various studies show different relationships between the factors and purchasing decisions, with some finding positive, negative, neutral or insignificant effects. The purpose of the research is to analyze the impact of price, promotion, and product quality on consumer purchasing decisions for poultry feed in Indonesia.
Gross Margin Analysis of COCOA Bread ProductionAI Publications
Gross margin analysis of cocoa bread production in CRIN with a view to establishing its profitability was examined. A well-structured questionnaire was administered on 100 randomly selected respondents. Three investment parameters, Benefit Cost Ratio (BCR), Net Present Value (NPV) and internal rate of return (IRR) were also used. Distribution of the respondents according to age revealed that people within the age bracket of 31 – 40 years and 41 – 50 years represents the larger percentage of Cocoa Bread consumer in the study area. Results also indicate Gross Return on CRIN Bread production for the period of study was found to be N2, 889,880 and the total variable cost was N1, 855,400. A positive NPV value, a BCR of 1.142 and an IRR of 38.82% indicate that Cocoa Bread production is worthwhile.
Thailand has long been called “the kitchen of the world” with its
abundant natural resources, highly-skilled workforce, and strength in research. The food industry contributed roughly 23% of the country’s GDP....
Abstract—In Ghana, rural people, mostly farmers, experience food insecurity. In bargaining with marketers, farmers tend to lose profits. The use of traditional weights and measures led to inefficient transactions. These difficulties have negatively affected farmers’ productivity, calories intake, and international competitiveness. This research investigates how standard weights and measures can secure farmers’ profits at local markets. Using a random selection of 312 farmers for the questionnaire survey at two markets, we examine the impact of current pricing methods on farmers’ profits and advantages of standard weights and measures for farmers. The results show that price decision-making was based on three primary methods: (1) traditional weights and measures, (2) negotiation with individual marketers, and (3) negotiation with market queens. Markets queens and traditional measures negatively influenced farmers’ profits. Farmers’ perceptions showed that standard weights and measures would not only increase their profits at local markets but also enhance their international competitiveness.
A STATISTICAL STUDY ON THE TRENDS OF FAST FOOD CONSUMPTIONGarima Taneja
A Statistical study to compare the trends of fast food consumption among students according to gender, age, residential status etc., which is the most preferred fast food among students, which is the most preferred place to eat fast food, amount of money students spend on fast food and were they aware about the health risks associated with fast food.
e-Commerce sector is booming in India so everyone have focusing only on e-tailing but still Modern retail have life. In this presentation researcher pointed out some opportunist fact which will be beneficial for retail sector.
Food Demand for Carbohydrate Sources: Linear Approximation-Almost Ideal Deman...AI Publications
This document summarizes a research article that analyzes food demand for carbohydrate sources in Indonesia using the Linear Approximation-Almost Ideal Demand System (LA-AIDS) model. The study uses household expenditure and consumption data from Indonesia's 2016 National Socio-Economic Survey. The results show differences in demand between rural and urban households for commodities like rice, corn, cassava, sweet potatoes, and wheat flour, which are influenced by price, income, and household size. Rice has the most inelastic price demand compared to other commodities. The study aims to provide information on managing staple food prices and diversifying carbohydrate sources.
Traditional markets in Indonesia were created so that people from all walks of life can fulfill their needs, especially staple food products, without having to spend a lot of money. However, the prices of food products in different markets vary depending on the consumers of the particular market. The aims of this article were to compare the price difference of staple food products in several traditional markets and to find out the factors that cause the price difference. The data were collected by carrying out a survey to five traditional markets around Jakarta regarding the prices of ten staple food products. The data were analyzed quantitatively using statistical calculation ANOVA from SPSS version 22, and also qualitatively to discuss several factors underlying the price differences. Results revealed that price differences of staple food products were not only caused by market location, but other factors such as pricing strategy and consumer specification. This research implied that traditional markets were still chosen by Indonesian consumers to fulfill their needs because of the competitive price.
Consumer Preference and Loyalty for Purchase of Processed Banana Products in ...AJHSSR Journal
ABSTRACT : This study aims to describe the characteristics of consumers of processed banana products in
Makassar City, to describe the type of product (product variant) and the price of processed banana products, to
analyze consumer preferences for processed banana product attributes, to analyze the level of consumer loyalty
towards purchasing processed banana products in Makassar City. Data analysis used is descriptive analysis and
arithmetic mean (arithmetic mean). The results of this study indicate that the consumer characteristics of the
three processed banana products are: female gender with the age of the respondent being 22 years old; the work
of the majority of respondents is student/student; and the average education of the respondents is S1 graduates.
Product types (product variants) Big Bananas, Piscok Super and PiscokLumer, namely rolls and bites and prices
for big bananas start from Rp. 25,000 - Rp. 30,000/pack, Piscok Super has a price of Rp. 19,000 - Rp. starting
from IDR 15,000 - IDR 25,000 / pack. Consumer preferences for the attributes of the three brands of processed
banana products are crunchy texture, attractive packaging, good taste, moderate price and pleasant aroma. The
level of consumer loyalty from the three brands of processed products, namely big bananas, piscok super and
melted piscok, is the most loyal consumer of big bananas, while consumers with a low level of loyalty are
melted piscok.
KEYWORDS : Preference, Consumer Loyalty, Processed Banana Products
Agricultural Restructuring in Vietnamese Mekong Delta: Economic Analysis of R...IJEABJ
The study examined the economic analysis of sesame production compliant withagricultural restructuring plan in rural areas of Vietnamese Mekong Delta. Conditional non-probability sampling technique was employed to select 90 respondents who have produced sesame rotationally on rice field in summer-autumn crop season. Primary data were analyzed using both descriptive and inferential statistics including percentage, frequency and farm budget model. Gross Margin analysis was used to estimate cost, returns sesame production in the study area. The study revealed that the average cost, revenue, gross margins of production per hectare was 17.60, 37.38 and 20.56 million VND, respectively.Moreover,the average rate of returnsalsoindicated that with every 1,000 VND invested to sesame production, a farmer made a profit of 1,390 VND. As a result, it can be concluded that sesame farming is profitable in the context of agricultural restructuring strategy from rice to other crops in Mekong Delta region. It is recommended that smallholders should take initiative in participation in sesame cooperatives and ‘big field’ model to be more beneficial to inputs price, harvested machine and formal credit in the beginning of each season.
This study examined the fish consumption preferences and habits of teachers in the Central Black Sea region of Turkey between 2000-2016. The researchers surveyed 502 teachers from Samsun and Sinop provinces. They found that most teachers preferred consuming fresh fish, with over half preferring grilled preparation. In 2016, 39% consumed fish at least once a week and 28% at least once every two weeks. While meat was generally preferred over fish, there was a 9% increase between 2000-2016 in teachers considering fish the most delicious meat. The study provides insight into fish consumption trends and preferences among a specific demographic in Turkey.
A STUDY ON CUSTOMER SATISFACTION OF NAGA PRODUCTS & MARKET POTENTIAL TOWARDS...yamuna balakrishnan
A project title on "A STUDY ON CUSTOMER SATISFACTION OF NAGA PRODUCTS & MARKET POTENTIAL TOWARDS NAGA FROZEN CHAPATI & PARATHA ,DINDIGUL DISTRICT,TAMIL NADU, INDIA". I hope this may give you some ideas and information as you needed.
Comment, share. You can share your ideas for this project.
Thank you.
This document provides an introduction and research design for a study about customer satisfaction and preferences in the restaurant industry in India. It discusses the following key points in 3 sentences:
The growth of the restaurant industry in India is due to variety of cuisines and changing lifestyles as more people are eating out. The study aims to examine the relationships between physical environment quality, interactional quality, and outcome quality on customer satisfaction and behavioral intentions. The objectives are to understand how service quality impacts attitudes and to identify the reasons for preference and satisfaction and their impact on brand prestige and positive word of mouth.
The rapid emergence of branding in food retail in asiaKrishna Singh
This document summarizes a case study on the rapid emergence of branding in the makhana (gorgon nut) market in Bihar, India. The following key points are made:
- Branding of makhana has diffused rapidly, with the share of branded products doubling from 25% to 50% of the total market over five years.
- Two types of brands exist - low-price brands that focus on packaging with little quality consideration, and high-price brands that invest more in quality, advertising, and specialized salespeople.
- Information provided by most brands is incomplete or misleading regarding traceability, certification, and linkages to producers.
- While retail prices of branded products
Study of Lifestyle Trends on Changing Food Habits of Indian Consumersiosrjce
Global markets have increased the plethora of options available to Indian consumers. With the clear
shift in consumer tastes and preferences, food companies have also capitalized on the same. While Indian
consumers are still not as heavily impacted by the obesity epidemic like some other developed nations – there is
a clear shift; one which does not augur well for the health of the average citizen. The objective of this paper was
to identify these key lifestyle trends that have emerged over the dozen years or so – and understand the way they
are changing food habits. For this purpose, we talked to 600 respondents across 6 cities in India. The research
was conducted using a questionnaire administered online and through CATI. The results overwhelmingly show
that there is a shift from opting to eat at home to opting to eat out. Also interestingly awareness about harmful
effects of processed foods was high but the reason for consumption was attributed primarily to ease of purchase.
The implications of the research are an attempt to ensure that key steps are taken by public officials: such as a
tax on unhealthy foods, subsidies for healthy food, and promotion of healthy norms. Also FSSAI guidelines need
to strengthen to ensure that customer awareness increase and food companies opt for a more transparent
communication platform.
Similar to THAI CONSUMERS ACCEPTABILITY OF JAPONICA RICE FROM NORTHERN THAILAND (20)
An Exploratory Study of Factors Influencing Corporate Sustainability on busin...AkashSharma618775
This study evaluates the effect of corporate sustainability on business performance of manufacturing
industries in USA, from 2012 to 2015. These Manufacturing industries are listed in Corporate Social
Responsibility Hub (CSRHub), Morning Star and Global Reporting Initiative (GRI). All data used in this report
were extracted from 37 manufacturing companies’ Sustainability, corporate social responsibility (CSR) and
annual reports. These companies are of diverse sectors such as Automobile, Health care, consumer goods, food,
beverages and technology. Quantitative method of research is used in this study; this also includes the use of
explanatory and descriptive research design. The main issues to be discussed in this study are Donation, Incident
rate reduction and Water Recycled as the independent variables, while Revenue is the dependent variable. Data
analysis was carried out using the regression analysis, descriptive statistics and correlation. E-views software
generated the data for further analysis. The findings imply that donation has a positive insignificance effect on
revenue, reduced incident rate reduction had positive significance effect on revenue and water recycling has
negative insignificant effect on revenue. In the future researches, larger samples of companies form diverse sectors
and subsectors should be studied to broaden the research on company performance especially the non-financial
aspect.
Impact of ISO9001 Certification on the Beverage Company's Performance: A case...AkashSharma618775
This study tries to shade light on the effect of ISO9001 on Performance of Brewery companies in
Ethiopia. It empirically analyzes the impact of ISO9001 on the performance of brewery company's proxied by
profit of companies during the sample period of 2002-2015.The sample consists three brewery companies namely:
BGI-Ethiopia, Metha-Abo and Dashen brewery companies. The methodology is based on the Fixed effect model
estimator proposed for dynamic panel data, which is strong in the presence of endogenous covariates, allowing for
individual companies fixed effects, heteroskedasticity and autocorrelation. Based on findings, out of the four
independent variables average revenue and dummy of ISO9001 are positive and significant effect on companies
profit i.e an increase (decrease) in average revenue of companies results in a 5.517 percent increase (decrease) in
the company's profit. The result indicates that ISO9001 certification does have a strong significant positive impact
on brewery companies performance. As the result revealed a company's profit increases by 1.052% due to
ISO9001 certification. The other two explanatory variables average cost and natural logarithm of total sale become
statistically insignificant. In sum, the result of the study indicates that Having ISO9001 certification improves the
profitability of the brewery companies. This finding seems to agree with the study done by T. Dejene (2011) on five
brewery companies in Ethiopia and other scholars like D.S. Sharma(2005),M. Pinar(2001) and J. Singles et
al.(2000).
Administrative Behavior and Personal Traits of the School Heads of Bulan Dist...AkashSharma618775
This study determined the administrative behavior and personal traits of the School Heads of Bulan
Districts. The respondents in this study were the forty (40) elementary school heads. A simple random sampling
was used in this study. The survey questionnaire and documentary analysis were the main instrument in gathering
the necessary data supplemented with an observation and an unstructured interview. To determine the
relationship between the administrative behaviors of the school heads to their personal traits, chi-square test of
homogeneity was applied in this study. Appropriate statistical tools such as frequency count, percentage, weighted
mean and ranking were employed for the analysis and interpretation of the gathered data. The study established
that; there is no significant relationship between the administrative behavior of the school heads and their personal
traits. The study recommends that; school heads should be given ample opportunities to assess their personal traits
and administrative behavior so that they may align the said aspects to effective leadership.
This paper is a conversation on the administration challenges that directors are face so as to accomplish
hierarchical objectives. The forward piece of this paper is a conversation about the more extensive Environmental
Factors that influence the advancement of an Organization today. Factors, for example, economy, political and
sociological are been examined assessing an organization's methodology. At the last section there is a conversation
about the HRM division and how significant it is for an organization, considered as a chain between the association
and its representatives. Leadership is an essential idea in present day control. The supervisor has the responsibility
to revise, at times, the standards and regulations that practice to the management protecting for the steering of
folks of the organization, while he sees that positive ideas and rules is basically out of date. Therefore, the
supervisor should break up the responsibilities efficaciously many of the group of workers. The right department
of labour is the maximum essential piece accomplishing strategic dreams. However, a business enterprise’s
method ought to analyse a few external surroundings conditions which can be very critical. Notwithstanding the
CEOs the maximum critical component in a agency is the HRM. For any goal or challenge HRM is responsibly to
discover the ideal human resource offering also the employees with protection making the great for them that
allows you to do their high-quality at the same time as operating. The current, highly competitive and globalised
surroundings requires a great deal extra activation of enterprise than in the beyond for his or her survival and,
predominant, for their development. This activation calls for a thoughts-set exchange, extroversion, management,
modern forms of management, flexibility, velocity of choice-making and harnessing the creativity and dynamism
of the human element. Business growth calls for firstly the existence or locating a leading personality. The
inspirational leader he will form with the senior a vision for the enterprise. Based on the agreed imaginative and
prescient of the leadership group will proceed in shaping the company's medium-time period goal and to broaden
the precise strategy for achieving this aim.
Enhancement on Disaster Risk Reduction and Management (DRRM) operations of th...AkashSharma618775
This document summarizes a study that examined the enhancement of Disaster Risk Reduction and Management (DRRM) operations in schools in the 2nd Congressional District of Sorsogon, Philippines from 2016-2019. The study found that common DRRM activities conducted before, during, and after disasters included conducting drills, providing advisories, and assessing damages. Key lessons learned were the need for capacity building and preparedness. The top enhancements identified were conducting more trainings, building DRRM capacity, and designating schools as evacuation centers. The study concluded with recommendations to improve DRRM plan preparation, capacity building, and incorporating lessons learned into operations.
Exploring the Marketing Competencies of Women Entrepreneurs in Micro-Small En...AkashSharma618775
This study deals with the marketing competencies and capabilities of women entrepreneurs who own and
manage micro-small- and medium (MSMEs)ventures in traditional and non-traditional lines of activities within
the urban settings in Khartoum State, Sudan. Entrepreneurial and marketing competencies are part of the
dynamic components that contribute to venture survival and success especially for women-owned/ managed MSEs.
This study addresses the perceived knowledge gap in the literature regarding the marketing competencies of
women entrepreneurs, using the marketing mix approach and the resource-based theory. It is a qualitative study
which follows an interpretive approach and applies grounded theory techniques. The study is framed within the
Marketing Mix approach and the resource-based theory highlighted within a gendered perspective. It examines
how women entrepreneurs perceive and apply the marketing function within their MSEs to maintain success
within highly competitive, turbulent and unpredictable markets. In such conditions it is essential to understand
what marketing competencies do these women entrepreneurs are endowed with and utilize while practicing the
marketing function in their entrepreneurial ventures and thrive for high performance and success.
Japonica rice in the domestic market is mainly produced through the contract farming system in
northern Thailand. Thai consumers have misunderstood that Thailand cannot cultivate Japonica rice with good
quality. This study aimed to analyze the acceptability of Thailand’s Japonica rice from the perspectives of Thai
consumers. Its specific objectives were to investigate the consumers’ consumption behaviors for Japanese cuisine
and to evaluate consumer preferences of different Japonica rice choices and attitudes towards Japonica rice
consumption. Data were collected from 385 respondents in Bangkok using the purposive sampling method. The
results indicated that respondents’ consumption behavior of Japanese cuisine in Bangkok was increasing.
Analyzing the preference of different Japonica rice choices found that the respondents preferred JR1 (from
Japan), JR3 (Thailand) and JR2 (from Vietnam), in descending order. JR2 attributes especially smell and soft
sticky texture were like JR3. However, JR3 shared similar qualities to JR1 in terms of smell, flavor and soft sticky
texture. JR3 can be a good alternative choice for Japanese restaurant owners and consumers. In addition, the
higher market price of JR1 creates a competitive opportunity for JR3 in the domestic market. Moreover, their
attitudes towards domestically grown Japonica rice consumption was also positive.
Corporate Governance and Earning Management in Saudi ArabiaAkashSharma618775
The research paper examines the corporate governance and earning management in Saudi Arabia. It
explores certain studies that worked in different areas and discusses their findings. The essential goal of this paper
is to exactly research the impact of the late corporate administration controls presented by Capital Market
Authority (CMA) on compelling income administration hone in Saudi Arabia. Corporate governance theory is
discussed here that elaborates the procedures of organization and different strategies. At that point speculations
are tried utilizing multivariate procedure to figure out whether corporate administration qualities essentially
oblige optional accumulations. The paper also discusses literature of previous studies and some methodologies are
discussed that are important. Three different types of methodologies are described here that are related to
organization. At the end, conclusion is presented.
Effect of market penetration management strategies on performance of Small En...AkashSharma618775
Small businesses in Kenya face a myriad of challenges. Most of the establishments have gone under the
waters due to various reasons including market turbulences. The businesses leave the market as soon as they make
entry. If they stay, they stagnate at the same level they started. The objective of the study was to find out the effect
of market penetration strategies on the performance of small enterprises in Kenya. The study used descriptive
survey design. The study was conducted in Migori County, Kenya. The target population was 4997 which were
businesses registered by the department of Trade of Migori County in 2019. A sample of 481 individuals were
interviewed. This number was derived using Yamane sampling model. Data was collected from business owners
with the help of a structured questionnaire. The researcher used Cronbach’s alpha coeffect to test the reliability of
the study instrument. Data was sorted, sorted and entered using a statistical software program for social sciences
(SPSS). A simple linear regression was used to test the relationship between market penetration management
strategies and performance of small enterprises in Kenya. Pearson Product Moment correlation was employed in
testing the strength of the relationship between market penetration management strategies and growth of small
enterprises in Kenya.
The Impact of Adopting International Auditing Standards on audit quality in S...AkashSharma618775
This study will investigate the Impact of Adopting International Auditing Standards on audit quality in
Saudi Arabia. The current research focuses on Saudi Arabia. This relatively large country in the Middle East is
known for two main things, its oil and Islam. The research objectives can be identified as: To evaluate the current
state of auditing practise in Saudi Arabia, to identify the need for the adoption of international auditing standards
in Saudi Arabia, to identify the challenges in the adoption of international auditing standards in Saudi Arabia, and
to evaluate the impact of the adoption of international auditing standards in Saudi Arabia. The research is
adopting a mixed methods strategy that will combine both qualitative and quantitative research. This research is
making several contributions to the academic literature in adoption International Auditing Standards in devolving
countries in in general, and more specific in Saudi Arabia.
Effect of Knowledge Management on Employee Retention in IT industry: Regressi...AkashSharma618775
This document discusses a study examining the effect of knowledge management on employee retention in the IT industry. It identifies key variables of knowledge management like organizational culture, leadership, financial resources, technological infrastructure, employee empowerment, training, continuous learning, and motivation. The study uses a descriptive research methodology including a survey of 100 IT industry employees. Regression analysis found a positive correlation between knowledge management and employee retention. Most employees agreed that the identified knowledge management variables influence retention. The study suggests organizations focus on technology, research/development, empowerment, motivation, and adapting to industry changes to better manage knowledge and retain employees.
There are still many prevalent problems surrounding the high school curriculum. This can be seen with
many teachers still struggling with students’ retention on subjects being taught, as well as students having
difficulty with test taking. A focal point with the matter is the subjects themselves that are taught, as both teachers
and students complain about how many of the school subjects do not object towards practical skill sets needed
towards real life. In several countries, students are taught subjects related to vocation, career, finances, and even
investment. A main reason as to why these countries suffer less from economic distress, as well as having more
successful outputs for students, is because financial education is well implemented into the high school curriculum.
The purpose for this paper is to show case studies of various countries showing success due to financial education
taught in schools, and to therefore prove the point that financial education is needed all around for the youth.
Towards A Global Civil Society: A Review of Pertaining Issues, Successes and ...AkashSharma618775
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THAI CONSUMERS ACCEPTABILITY OF JAPONICA RICE FROM NORTHERN THAILAND
1. ISSN 2394-7322
International Journal of Novel Research in Marketing Management and Economics
Vol. 7, Issue 2, pp: (99-104), Month: May - August 2020, Available at: www.noveltyjournals.com
Page | 99
Novelty Journals
THAI CONSUMERS ACCEPTABILITY OF
JAPONICA RICE FROM NORTHERN
THAILAND
1
Kanokon Seemanon 2
Vijitsri Sanguanwongse
1,2
Department of Cooperatives, Faculty of Economics, Kasetsart University,
50 Ngamwongwan Rd, Ladyao, Jachuchak, Bangkok, Thailand
E-mail address: fecokos@ku.ac.th, fecovss@ku.ac.th
Abstract: Japonica rice in the domestic market is mainly produced through the contract farming system in
northern Thailand. Thai consumers have misunderstood that Thailand cannot cultivate Japonica rice with good
quality. This study aimed to analyze the acceptability of Thailand’s Japonica rice from the perspectives of Thai
consumers. Its specific objectives were to investigate the consumers’ consumption behaviors for Japanese cuisine
and to evaluate consumer preferences of different Japonica rice choices and attitudes towards Japonica rice
consumption. Data were collected from 385 respondents in Bangkok using the purposive sampling method. The
results indicated that respondents’ consumption behavior of Japanese cuisine in Bangkok was increasing.
Analyzing the preference of different Japonica rice choices found that the respondents preferred JR1 (from
Japan), JR3 (Thailand) and JR2 (from Vietnam), in descending order. JR2 attributes especially smell and soft
sticky texture were like JR3. However, JR3 shared similar qualities to JR1 in terms of smell, flavor and soft sticky
texture. JR3 can be a good alternative choice for Japanese restaurant owners and consumers. In addition, the
higher market price of JR1 creates a competitive opportunity for JR3 in the domestic market. Moreover, their
attitudes towards domestically grown Japonica rice consumption was also positive.
Keywords: consumer acceptability, preference, domestic Japonica rice, behavior.
I. INTRODUCTION
Currently, most Japonica rice in the domestic market originated from northern Thailand, which comprises DOA1 (from
Sasanishiki strain) and DOA2 (from Akitakomachi strain) Japonica rice varieties. They were developed from seeds of
original Japanese rice from Japan by the Chiang Rai Rice Research Center (CRI). Such Japonica rice were produced
through the contract farming (CF) system with rice mill to control the quality of products. Currently, the private sector or
rice mills promote the cultivation of Japonica rice in the area such as Chiang Rai Province, Chiang Mai Province and
Lamphun Province about 30,000 rai (1 rai = 0.16 ha) (Chiang Rai Rice Research Center, 2018).
Thailand imported Japanese rice from Japan, Australia, and Vietnam. In 2018, the import values were 26.57, 107.46 and
20.53 million THB, respectively. There are an increasing proportion of imports every year (The Customs Department,
2019). Such an increasing volume of Japanese rice from Japan, Australia, and Vietnam indicated that the trend of
Japanese rice consumption in the domestic market has continuously increased.
At present, the Japonica rice market in Thailand is found that Japonica rice from Australia is also imported for flour or
other non-consumption purposes. Japonica rice from Vietnam is widely consumed in the mass market due to its cheaper
price. In fact, the value of Japanese cuisine business depends on the mass-produced type of Japanese restaurants that set
the selling price at low to medium levels. As for Thailand’s Japonica rice (THJR), it is consumed in the high-end market
2. ISSN 2394-7322
International Journal of Novel Research in Marketing Management and Economics
Vol. 7, Issue 2, pp: (99-104), Month: May - August 2020, Available at: www.noveltyjournals.com
Page | 100
Novelty Journals
because of the quality of rice. This implies that Thailand has a great potential to produce Japonica rice for domestic
consumption. However, the owners of deluxe Japanese restaurants in Thailand tend to cook Japanese cuisine with food
ingredients from Japan, including imported Japanese rice to maintain an authentic Japanese cuisine style and high quality
of Japanese dishes.
Japanese cuisine consumers in Thailand can be categorized into three group based on spending preferences. The first
group is comprised of the high-end consumers which spend more than 400 THB/dish. The second group is the middle-
class consumers who preferred dishes between 100-400 THB, and the last group is the mass consumers who paid less than
100 THB/dish (Positioningmag, 2011). As such, any consumer could easily access Japanese cuisine according to their
price preferences.
Indeed, the perceptions of Thai consumers were still incorrect on Japonica rice. Most people did not know that Thailand
can cultivate Japonica rice with good quality for nearly 60 years. They still mistake domestic Japonica rice as imported
Japonica rice from foreign countries. Therefore, the main purpose of this study was to evaluate the perspectives of Thai
consumers towards THJR consumption. To approach the purpose, this research has three objectives. The first one was to
explore the consumer behaviors for Japanese cuisine consumption. The result will help estimate the trend of Japanese
cuisine consumption in the future, which such behaviors should influence the Japonica rice consumption. In domestic
market, except THJR, original Japanese rice imported from Japan and Japonica rice imported from Vietnam were also
distributed. Therefore, the second aspect was to evaluate the consumer’ preferences for different Japonica rice choices. The
result will determine whether the THJR is comparable attributes to Japanese rice from Japan, and if it is comparable to Japonica
rice from Vietnam. The last aspect was to evaluate their attitudes toward THJR consumption.
II. METHODOLOGY
This study was based on the primary data from 385 Thai consumers in Bangkok, all of whom were selected using the
purposive sampling method. The authors selected the respondents based on three aspects. The first aspect is the
respondents have consumed Japanese cuisine for five years continuously. The second aspect is the respondents preferred
to eat Japanese cuisine next to Thai food. The last aspect is the target group who have ordered Japonica rice as an ingredient of dish.
In 2019, 1,993 Japanese restaurants were in Bangkok, which increased 16% compared to 2018. About 80% of all
Japanese restaurants are in the shopping malls (Japan External Trade Organization, 2019). The consumers can easily
access Japanese cuisine if they intend to eat out at restaurants. The average monthly expenditure per capita in Bangkok is
approximately 11,500 THB, which is higher than those in other provinces (National Statistical Office, 2015). Therefore,
the consumers there were selected as the target group in this study.
Table 1 presents the socioeconomic profile of the respondents. Male respondents accounted for 33.5% of all respondents,
and female respondents were 66.5%. Their average age was 28 years old. About 81.6 % of them were single, and 75.3%
of all respondents graduated from the bachelor level, as well as 72.7% of them became salaryman. 87.2% of them had
more than three members in their household. Moreover, 66.3% of them had monthly income of over 15,000 THB. In
2015, average monthly income per capita in Bangkok was approximately 17,000 THB (National Statistical Office, 2015).
The data used in this study were gathered from a questionnaire survey, which collected the information on background of
respondents, and their consumption behaviors for Japanese cuisine, as well as their attitudes towards Japonica rice
consumption. Moreover, the authors evaluated the respondents’ preference for different Japonica rice choices by dividing
them into small groups. Evaluation of Japonica rice preference has been designed as follows: JP1 was a representative of
Japanese rice from Japan, which were bought from the shopping mall. JP2 was imported Japonica rice from Vietnam
purchased from the importing company. JP3 represented domestic Japonica rice, which was taken from the biggest
Japonica rice mill located in Chiang Rai Province.
The evaluation would compare between Japonica rice of Thailand, Japan and Vietnam based on the shape, color and
overall preferences of both milled and cooked Japonica rice, and odor, flavor, soft sticky texture of cooked Japonica rice.
Moreover, the authors also evaluated the highest sale price and consumer satisfactions from answers of respondents. The
respondents could select only the best choice. While the authors evaluated the respondents’ preferences for such Japonica
rice, we had to control heat, odor, flavor and soft sticky attributes of cooked Japonica rice. The authors need to choose the
optimal places for interviewing the respondents. These conditions were the limitations of this study.
3. ISSN 2394-7322
International Journal of Novel Research in Marketing Management and Economics
Vol. 7, Issue 2, pp: (99-104), Month: May - August 2020, Available at: www.noveltyjournals.com
Page | 101
Novelty Journals
The data of this study were arranged and analyzed by using descriptive statistics. The results and discussion are divided
into three sections. The first section indicates the respondents’ consumption behaviors for Japanese cuisine. The second
section evaluates the respondents’ preference for different Japonica rice choices. The last section evaluates their attitudes
towards domestic Japonica rice consumption in the current domestic markets.
TABLE 1: Socioeconomic profile of respondents
Contents
Respondents (n=385)
n %
1.Gender Male 129 33.5
Female 256 66.5
2.Age (year) Less than 21 75 19.5
21-25 78 20.3
26-30 99 25.7
31-35 71 18.4
36-40 35 9.1
More than 40 27 7.0
3.Marital status Single 314 81.6
Married 62 16.1
Widower/Widow 9 2.3
4.Education level Less than Bachelor 12 3.1
Bachelor 290 75.3
Master 83 21.6
5.Occupation Personal business 3 0.8
Salaried person 280 72.7
Student 102 26.5
6.Household-size (person) Less than 3 49 12.7
3-4 225 58.4
More than 4 111 28.9
7.Monthly income (THB) Less than 15,001 130 33.8
15,001-30,000 196 50.9
30,001-45,000 33 8.6
More than 45,000 26 6.7
III. RESULTS AND DISCUSSION
1. Respondents’ consumption behaviors for Japanese cuisine
Table 2 presents the respondents’ consumption behavior for Japanese cuisine. They preferred more (89.9%) Japanese
cuisine consumption at Japanese restaurants than their home cooking. This is mainly because they did not have time for
cooking by themselves, and they wanted to change dining environment. About 73.0% of respondents visited the Japanese
restaurants once a month, which showed a higher percentage than the study of Thiangtam (2012), at 42% of all samples in
Bangkok. The respondents patronized the following popular restaurant chains inside the shopping malls: Fuji, Oishi, and
Shabushi restaurants, being 41.0%, 13.2%, and 10.1% of respondents, respectively. The respondents were most satisfied
with the Fuji restaurants because of their good food flavor. Moreover, 72.7% of them were salaried employees and 84.7%
had monthly incomes of 30,000 THB or less, as shown in the Table 1. These factors could affect their restaurant choices
and the frequency with which they patronized such restaurant chains. Moreover, the findings revealed that 45.2% of them
showed increasing Japanese cuisine consumption during the last five years. In addition, 37.4% of them maintained the
same frequency during the same period. These findings indicated that the Japanese cuisine businesses in the domestic
market, including domestic Japonica rice consumption would still grow further.
Moreover, the most concerns of respondents in selecting Japanese restaurants to consume Japanese cuisine were flavor,
location of Japanese restaurant, quality of materials, and price of Japanese dish, accounting for 33.5%, 26.0%, 10.6%, and
4. ISSN 2394-7322
International Journal of Novel Research in Marketing Management and Economics
Vol. 7, Issue 2, pp: (99-104), Month: May - August 2020, Available at: www.noveltyjournals.com
Page | 102
Novelty Journals
10.4% of them, respectively. Thiangtam (2012) and Kasikorn Research Center (2014) also found that flavor of the cuisine
was the most significant factor that influenced respondents’ selection of Japanese restaurant. Therefore, the quality
assurance of food ingredients is essential.
TABLE 2: Respondents’ consumption behaviors for Japanese cuisine
Contents
Respondents (n=385)
n %
1. Location of Japanese
cuisine consumption
Eating out at Japanese restaurant (Every time) 346 89.9
Sometime cook at my home 39 10.1
2. Meal of Japanese
cuisine consumption
Dinner 216 56.1
Lunch 169 43.9
3. Location of Japanese
restaurant
Inside the shopping mall (three sequences) 352 91.4
Fuji 158 41.0
Oishi 51 13.2
Shabushi 39 10.1
Others 104 27.1
Outside the shopping mall (stand-alone) 33 8.6
4. Frequency of Japanese
cuisine consumption per
month
Once 281 73.0
Twice 52 13.5
Thrice 52 13.5
5. People who influenced
Japanese cuisine
consumption
Friend 176 45.7
Myself 117 30.4
Family 74 19.2
Spouse 18 4.7
6. Trend of Japanese
cuisine consumption
Increased 174 45.2
Same 144 37.4
Decreased 67 17.4
7. Factors for selecting
Japanese restaurants
Location 100 26.0
Price 40 10.4
Taste 129 33.5
Brand image 20 5.3
Quality of materials 41 10.6
Menu 37 9.6
Atmosphere 9 2.3
Advertisement 9 2.3
2. Respondents’ preference for different Japonica rice choices
The preferences of respondents for the best Japonica rice were determined by asking them to choose from JP1 (Japanese
rice from Japan), JP2 (Japonica rice from Vietnam) and JP3 (domestically grown Japonica rice or THJR) and are
presented in Figure 1. The respondents were not informed the source of such JP choices before they were evaluated.
The results indicated that JP3 was chosen as second best in all aspects, followed by JP1. The outstanding attributes of JP3
that ranked close to JP1 included odor, flavor, soft sticky texture, which accounted for 31.4%, 32.7%, and 31.2%,
respectively. Clearly, the respondents preferred all attributes of JP1 than the other choices, especially shape and color of
grain. In fact, JP1 is an original Japanese rice variety from Japan which have been subjected to more “favorable” factors
such as quality of seeds, climate, habits of farmers, and so on. The highest price evaluation also agreed with the real
market prices, which are JP1, JP3, and JP2, in descending order. Moreover, 17.7% of all respondents indicated that the
colors of all cooked Japonica rice grain types were indistinguishable. About 22% of all respondents preferred JP2
attributes, especially soft sticky texture and odor. These aspects were not more different when compared to JP3, accounted
for 9.1% and 9.3% difference, respectively. Moreover, their preferences for milled JP2’s shape and color features were like
those of JP3. However, they liked the shape and color of cooked JP3 better than JP2.
5. ISSN 2394-7322
International Journal of Novel Research in Marketing Management and Economics
Vol. 7, Issue 2, pp: (99-104), Month: May - August 2020, Available at: www.noveltyjournals.com
Page | 103
Novelty Journals
Figure 1: Respondents’ preference of different Japonica rice choices
3. Respondents’ attitudes towards Thailand’s Japonica rice consumption
Table 3 presents the respondents’ attitudes towards THJR consumption. The authors revealed the source of the different
Japonica rice choices after the evaluation was finished. The 91.4% of respondents agreed that northern Thailand has a
great potential to produce Japonica rice for domestic consumption, which was comparable attributes to imported Japanese
rice from Japan, especially odor, taste/flavor, and soft sticky texture. Moreover, 86.8% of them agreed that the Japanese
restaurants can cook and serve Japanese dishes using THJR. Its taste was comparable attribute to imported Japanese rice
from Japan. Moreover, taste of food was the most important factor affecting Japanese restaurant selection of respondents.
Domestically grown Japonica rice would be a good choice for them and restaurant owners. Some of them further
explained that they would consume domestically grown Japonica rice to support the farmers in Thailand. In addition,
63.1% of respondents agreed that THJR had similar attributes to imported Japanese rice from Japan. Therefore,
respondents’ attitude towards THJR consumption was positive.
TABLE 3: Respondents’ attitudes towards Thailand’s Japonica rice consumption
Attitude
Before preference evaluation After preference evaluation
Disagree
(0)
Agree
(1)
Mea
n
Justified* Disagree
(0)
Agree
(1)
Mean Justified*
1. The northern Thailand
has a great potential to
produce Japonica rice
for domestic
consumption
302
(78.4%)
83
(21.6%)
0.22 Disagree
33
(8.6%)
352
(91.4%)
0.92 Agree
2. Japanese restaurants
can cook and serve
Japanese dishes using
THJR
210
(54.5%)
175
(45.5%)
0.45 Not sure
51
(13.2%)
334
(86.8%)
0.87 Agree
3. The attributes of
THJR are not
quite different from
imported Japanese rice
from Japan
281
(73.0%)
104
(27.0%)
0.27 Disagree
142
(36.9%)
243
(63.1%)
0.63 Agree
Note: * It was justified into three categorized (0.00-0.33: Disagree, 0.34-0.66: not sure, and 0.67-1.00: Agree)
6. ISSN 2394-7322
International Journal of Novel Research in Marketing Management and Economics
Vol. 7, Issue 2, pp: (99-104), Month: May - August 2020, Available at: www.noveltyjournals.com
Page | 104
Novelty Journals
IV. CONCLUSION
The study found that respondents in Bangkok enjoyed Japanese cuisine and that consumption is increasing when
compared to the frequency of consumption in the past. Such behavior causes a sharp increase of demand for Japonica rice
as well. Friends influenced their Japanese cuisine consumption. Moreover, the Japanese restaurant chains in the shopping
malls were the main places patronized by the respondents. These restaurants mostly cooked and served Japanese cuisine
using domestic Japonica rice. The important factors for choosing Japanese restaurants by respondents were flavor,
location, quality of materials and price, in descending order. Selecting good quality food ingredients, including Japonica
rice, by Japanese restaurant owners will improve the good taste of Japanese dishes as well.
Assessing the respondents’ preference of different Japonica rice choices found that their first preference was Japanese rice
from Japan (JP1). However, they accepted the DOA1 and DOA2 Japonica rice varieties or JP3 that were produced
through contract farming system in northern Thailand. This study confirmed that the intrinsic attributes of JP3 were
comparable to the original Japanese rice from Japan in terms of odor, flavor and soft sticky texture. Moreover, according
to attitude evaluation of the respondents towards domestic Japonica rice consumption was generally positive due to their
reliance on its superior quality. Therefore, domestic Japonica rice can be a good alternative choice for consumption in the
domestic market. In addition, the higher market price of JP1 creates an opportunity for JP3 in the domestic market.
However, another Japonica rice (JP2) was a competitor product for JP3 in the domestic market because its attributes
especially odor and soft sticky texture were comparable to domestic Japonica rice (JP3), and market price of JP2 is lower.
REFERENCES
[1] Chiang Rai Rice Research Center (2018). Situation of growing Japonica rice in Thailand. [Online]. available:
http://cri- rrc.ricethailand.go.th/images/sampledata/rice-cri/6japonica.pdf
[2] Japan External Trade Organization (2019). Number of Japanese restaurants in Thailand. [Online]. available:
https://www.jetro.go.jp/thailand/topics.html
[3] Kasikorn Research Center (2014). The competition of restaurant in domestic market. [Online]. available:
http://www.thaichamber.org/userfiles/file
[4] National Statistical Office (2015). Average monthly income and expenditure per household. [Online]. available:
http://data.go.th/DatasetDetail.aspx?id=7049410f-5bb8-4c75-9e94-112ca18b63e2
[5] Positioningmag (2011). Key success of Japanese foods. [Online]. available:
http://www.positioningmag.com/content/key-success.
[6] The Customs Department (2019). Japanese rice import statistics. [Online]. available:
https://www.customs.go.th/statistic_report.php?ini_content=statistics_report&ini_menu=nmenu_esevice&left_menu
=nmenu_esevice_007&lang=th&left_menu=nmenu_esevice_007
[7] Thiangtam, S. (2012). J-food: the popularity and attitudes toward the Japanese restaurants in Thailand. [Online].
available: http://marketeer.co.th/2014/10/marketeer-research-j-food