Human Factors of XR: Using Human Factors to Design XR Systems
Thads globalsoa web2presentation2_2006
1. Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
THE MONETIZATION OF WEB
2.0 AND GLOBAL SOA
SO FAR…
HAS BEEN BY GOOGLE,
FLICKR, DEL.ICIO.US, ETC.
2. Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
BUT I AM NOT ….
GOOGLE
8. Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
I AM BRICK AND
MORTAR
I HAVE BEEN IN BUSINESS FOR
A LONG TIME
I ADAPT TO USE NEW
TECHNOLOGIES
9. Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
WHAT DOES WEB 2.0
MEAN FOR ME?
10. Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
FIRST – THE WEB DOES NOT
HAVE VERSIONS
11. Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
SECOND – MONETIZING THIS
CAN BE EXTREMELY HARD
12. Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
THE MODERN USE OF HTTP:
[TO HECK WITH WEB 2.0]
DATA are MACHINE
ACCESSIBLE/READABLE
SERVICES are MACHINE
CALLABLE
CONTENT is TWO WAY
USER EXPERIENCE is a RICH
CLIENT
13. Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
WITH THIS USE OF
HTTP…
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ANTICIPATE THAT
SOMEONE WILL USE
YOUR DATA & CONTENT
TO DRIVE THEIR SITE
15. Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
ANTICIPATE THAT
SOMEONE WILL USE
YOUR SERVICES
AS THEIR
INFRASTRUCTURE
16. Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
ANTICIPATE THAT
YOUR DATA, CONTENT &
SERVICES
WILL BE INTERMIXED
WITH DATA, CONTENT &
SERVICES
FROM OTHERS
17. Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
ANTICIPATE THAT
YOU MAY NOT KNOW
WHO YOUR USERS ARE
– BUT SOMEONE ELSE
WILL
18. Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
BUT - THE GOOD NEWS IS…
YOU GET TO DO THE
SAME TO SOMEONE
ELSE!!!
19. Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
THESE PRACTICES
FORCE SOME
ASSUMPTIONS
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ASSUMPTION #1
YOUR USERS ARE
ALWAYS CONNECTED TO
A NETWORK
21. Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
ASSUMPTION #2
ALL INTERMEDIARIES
ARE TRUSTED
• BY YOU… IN THAT THEY
WON’T CORRUPT OR
MISREPRESENT YOUR DATA
• BY YOUR CUSTOMERS … TO
SEE THEIR PASSWORD AND
22. Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
ASSUMPTION #2(B)
OR…
INTERMEDIARIES CAN
DO EVERYTHING THEY
NEED TO WITH
METADATA [e.g.
Kayak.com]
23. Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
SERVICES I OFFER TODAY:
• “BUY AUTO INSURANCE”
• “MAKE A PAYMENT”
• “REVIEW ACCOUNT”
• “CHANGE PASSWORD”
IS IT A GOOD IDEA TO MAKE
THESE MACHINE CALLABLE?
24. Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
THE CONTENT I HAVE TODAY:
• MY COMPANY POLICIES
• MY PRODUCT DESCRIPTIONS &
ADVERTISEMENTS
• INFORMATION ABOUT YOU
(MY CUSTOMERS)
TWO-WAY?? THIRD-PARTIES??
MIXING & MASHING???
MACHINE ACCESSIBLE??
25. Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
THE BOTTOM LINE IS
26. Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
DON’T FEEL STUPID IF
YOU CAN’T
IMMEDIATELY SEE HOW
YOUR ORGANIZATION
MIGHT LEVERAGE WEB
2.0 OR THE GLOBAL SOA
27. Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
BUT… BE ON THE
LOOKOUT FOR A
NON-OBVIOUS
BUSINESS MODEL
28. Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
MAYBE…
TO CONNECT YOU TO
NEW CUSTOMERS
29. Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
MAYBE…
TO CONNECT YOU TO
SUPPLIERS
[OR VISA VERSA]
30. Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
MAYBE…
TO FURNISH BETTER
SERVICE
31. Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
MAYBE…
INTERNALLY
TO CROSS SILOS
BETWEEN BUSINESS
UNITS
BY CONNECTING PEOPLE
TO PEOPLE
32. Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
WEB 2.0 AND GLOBAL SOA ARE
NOT TECHNOLOGIES
THEY REPRESENT A BUSINSS
MODEL
START THERE!!!!
33. Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
QUESTIONS ?
FEEDBACK ?
www.SphereOfInfluence.com
DION HINCHCLIFFE
SPHERE OF INFLUENCE INC.
dion@sphereofinfluence.com
WWW.SPHEREOFINFLUENCE.COM
THAD SCHEER
SPHERE OF INFLUENCE INC.
tscheer@sphereofinfluence.com
WWW.SPHEREOFINFLUENCE.COM
Editor's Notes
We really appreciate the opportunity to address PMI members and people who are interested in advanced project management methods. It’s a thrill for us to be here and we have a lot of material to cover today. We ask that you hold questions until the end.
