5. Text Media
•Text refers to a simple and flexible format of
presenting information or conveying ideas
whether hand-written, printed, or displayed on-
screen.
•It is available in different sources whether
formal or informal.
6. Text Media
•Formal text-based are created and distributed
by establishes institutions and go through a
rigorous process of editing or evaluation.
•Informal text-based on the other hand, come
from personal opinions or views on different
issues.
7. Text Media
•Text media are publications that disseminate
information through media products such as
newspapers, flyers, books, magazines,
tarpaulins, advertisements, television, banner,
websites and posters.
22. Design Principles and Elements of Text
1. Emphasis – Use of different size, weight,
color, contrast and orientation to present texts
with greater value.
23.
24. Design Principles and Elements of Text
2. Appropriateness – Using the right font,
content and tone of presentation based on the
target audience or event.
25.
26.
27.
28.
29.
30. Design Principles and Elements of Text
4. Alignment – Use text alignment to set
symmetry, formality or free style.
31. Design Principles and Elements of Text
4. Alignment – how the text is positioned in the
page
- left, center, right or justified
32. Design Principles and Elements of Text
5. Organization
- conscious effort to organize the different
text elements in a page.
- ensures that while some text elements are
separated from each other, they are still
somehow connected with the rest of the
elements in the page
33.
34.
35. Design Principles and Elements of Text
6. Repetition
- consistency of elements
- unity of the entire design
- repeating some typefaces within the page
36.
37. Design Principles and Elements of Text
5. Contrast
- creates visual interest to text elements.
- Contrast is achieved when two elements
are different from each other.
38.
39. Text information is considered the main
mode of communication from which other media
modalities are based from. You have better
understanding of the other modalities if you first
appreciate the text and be more acquainted to
the effective and efficient use of it for
communicative purpose.
45. Directions: Think of a word that you can associate with
media, then create a word cloud out of it applying text
designs and elements. Be creative.
Example:
Editor's Notes
If we examine the images we can see that there’s improper used of language, confusing structure and wrong spelling
Text provides the basic information of what a person wants to convey to others., the message he or she wants to send, however if the text is not properly executed possible that you will not be able to send the right message and the right tone. Typographical or grammatical errors may send a different message and pag mali yung pagamit ng language it can send a different message that is why if your going to produce a text and information in media it should be properly executed and comsistent.
Basically a text is a combination of letters so technically text information and media is the use of words, letters or any written output as a media content
Text can be use as visual, it is the easiest way of communicating to your audience, kung hindi ka marunong magdraw or hindi ka marunong magproduce ng images you can simply write your text or send your message through typefaces.
Its plain and dull with no additional creative style.
The complete opposite of a plain text.
Text you see on Billboards, posters, flyers
There are different typeface and each typeface is use for different purpose since they send a specific message or specific mood.
A serif gives a classic and elegant look for titles and headings
Ex. Times New Roman, Garamond, Baskerville or yong mga may lines yung edges nila.
We usually see this typeface in books or magazines or newspaper yong body nila because it significe formality and madali siyang Mabasa.
It is more on a minimalist and gives a modern look and primarily used in web design.
Parang serif sya pero mas bolder and heavier. Usually used in advertisement on billboards because it gives more impact to the audience.
This is used in heading part not in body text of a newspaper or magazines because it will be hard for the reader to read and understand the text.
This typeface is used depending on the types of emotion you want to imply to your audience.
All of these typefaces vary in their purpose or whatever emotion you want to imply to your audience or to your reader, if we are going to choose the typeface that we a re going to use make sure that it represents the message that you want to send.
Using the right font to convey information
Refers to how the text is positioned on the page. This can be left, right, center or justified.
Refers to how the text is positioned on the page. This can be left, right, center or justified.
So if you are using a dark font color then your background should be light. If your background is dark so you will use light font color.
Typeface – Serif
Elements - Emphasis
Typeface – Sans Serif
Element - Organization
Typeface- Slab serif
Elements- Repetition
Typeface - Serif
Element - Contrast
Typeface- San Serif
Element – Emphasis - Appropriatness
