Test preparation market in the us to 2018 – market study — report brief — indalytics advisors
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This report is a comprehensive study on test preparation for various standardized tests in the US. The report discusses the current and forecasted market size of test preparation space, followed by the key trends, as well as drivers that will impact growth of the sector. It also discusses the five forces analysis of test preparation, as well as the PEST analysis of the US, with respect to the test preparation market. For a detailed understanding, the test preparation market has been segregated both, on the basis of level of education, as well as types of test preparation provided. For level of education, the market is segregated into school level, undergraduate level, and postgraduate and professional level. All the three levels have different types of standardized tests, and the test takers also prepare in different manner. Regarding the types of test preparation provided, the market is segregated into classroom and one–to–one tutoring; online tutoring; official handbooks, guides, study materials and practice tests; additional books, study material and printed tests; and mobile and tablet applications. The NAICS code, used to define the market is 611691 (Exam Preparation & Tutoring Industry).
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Test preparation market in the us to 2018 – market study — report brief — indalytics advisors
- 1. Test Preparation Market in the US to 2018 — Market Study — September 2013 Page 1 © 2013, Indalytics Advisors Private Limited © 2013, Indalytics Advisors Private Limited l Indalytics.com l info@indalytics.com TEST PREPARATION MARKET IN THE US TO 2018 — MARKET STUDY SEPTEMBER 2013
- 2. Test Preparation Market in the US to 2018 — Market Study — September 2013 Page 2 © 2013, Indalytics Advisors Private Limited REPORT TITLE Test Preparation Market in the US to 2018 – Market Study ABOUT THE REPORT This report is a comprehensive study on test preparation for various standardized tests in the US. The report discusses the current and forecasted market size of test preparation space, followed by the key trends, as well as drivers that will impact growth of the sector. It also discusses the five forces analysis of test preparation, as well as the PEST analysis of the US, with respect to the test preparation market. For a detailed understanding, the test preparation market has been segregated both, on the basis of level of education, as well as types of test preparation provided. For level of education, the market is segregated into school level, undergraduate level, and postgraduate and professional level. All the three levels have different types of standardized tests, and the test takers also prepare in different manner. Regarding the types of test preparation provided, the market is segregated into classroom and one–to–one tutoring; online tutoring; official handbooks, guides, study materials and practice tests; additional books, study material and printed tests; and mobile and tablet applications. The NAICS code, used to define the market is 611691 (Exam Preparation & Tutoring Industry).
- 3. Test Preparation Market in the US to 2018 — Market Study — September 2013 Page 3 © 2013, Indalytics Advisors Private Limited RESEARCH METHODOLOGY Market size of test preparation sector is defined as the total revenue generated by the sector. It is a product of the total number of test takers who took test preparation, and the ticket size of various test preparation resources. All the data present in this report is sourced through legal and ethical competitive intelligence. The research includes both secondary research, as well as primary research including interviews and surveys. SECONDARY RESEARCH Secondary research was conducted to gather relevant, latest and authentic data from various sources. This data is used to understand the sector, identify various trends and players, and calculate the number of students taking various tests. The sources used for secondary data include: • White Papers, Reports, and Research Material from Test Makers • White Papers, Reports, and Research Material from various government organizations • Analyst Reports • Annual Reports and Filings • Companies’ Social Media Activities • Company Websites • Events and Conferences • Industry Organizations • Webinars and News Releases PRIMARY RESEARCH More than 1,000 students were surveyed and more than 30 test preparation providers were interviewed for this report. Data and insights from them were used to determine various factors, such as:
- 4. Test Preparation Market in the US to 2018 — Market Study — September 2013 Page 4 © 2013, Indalytics Advisors Private Limited • % of students taking full–time tuitions, online tuitions, study material etc. • Psyche of students, while spending on test preparation. • Average fee for various types of tuitions, study material and books. The sample size was kept a minimum 1,000 students and 30 test preparation providers, so as to get a normal distribution bell curve, without any exceptions and variances. NUMBER OF PAGES 64 PRICE (SEE PRICING DETAILS BELOW) Single User: US$1,000 Multi User/ Enterprise: US$2,500
- 5. Test Preparation Market in the US to 2018 — Market Study — September 2013 Page 5 © 2013, Indalytics Advisors Private Limited TABLE OF CONTENTS • Market size of US test preparation sector o Test preparation for Standardized Tests at School Level o Test Preparation for Standardized Tests at Undergraduate Level o Test Preparation for Standardized Tests at Postgraduate and Professional Level • Types of Test Preparation for Standardized Tests o Types of Test Preparation at School Level o Types of Test Preparation at Undergraduate Level o Types of Test Preparation at Postgraduate and Professional Level • Key Trends in the US Test Preparation Sector o Trend 1 o Trend 2 o Trend 3 o Trend 4 o Trend 5 o Trend 6 o Trend 7 o Trend 8 • Five Forces Analysis of US Test Preparation Sector o Threat of New Entrants o Threats of Substitutes o Bargaining Power of Buyers o Bargaining Power of Suppliers o Intensity of Competitive Rivalry • PEST Analysis of US Test Preparation Sector o Political o Economic o Social o Technological • Forecasted Market Size of US Test Preparation Sector • Key drivers for test preparation in the US o Driver 1 o Driver 2 o Driver 3 o Driver 4
- 6. Test Preparation Market in the US to 2018 — Market Study — September 2013 Page 6 © 2013, Indalytics Advisors Private Limited o Driver 5 • List of Players o Test Makers ACT, Inc. American Council on Education Association of American Medical Colleges College Board Educational Testing Service Graduate Management Admission Council Law School Admission Council o Third–party test providers Barron’s Educational Series Grockit, Inc. Houghton Mifflin Harcourt Huntington Learning Centers Kaplan, Inc. Knewton, Inc. McGraw–Hill Education Manhattan Review Pearson Education The Princeton Review Varitas Prep • List of Organizations Mentioned in the Report
- 7. Test Preparation Market in the US to 2018 — Market Study — September 2013 Page 7 © 2013, Indalytics Advisors Private Limited LIST OF FIGURES • Figure 1: Market Size of US Test Preparation Sector — 2013 (E) (US$ billion) • Figure 2: Market Size of US Test Preparation — School Level — 2013 (E) (US$ billion) • Figure 3: Market Size of US Test Preparation — Undergraduate Level — 2013 (E) (US$ billion) • Figure 4: Market Size of US Test Preparation — Postgraduate and Professional Level — 2013 (E) (US$ billion) • Figure 5: Market Size of US Test Preparation — Types of Test Preparation — 2013 (E) (US$ billion) • Figure 6: Market Size of US Test Preparation — Types of Test Preparation — School Level — 2013 (E) (US$ billion) • Figure 7: Market Size of US Test Preparation — Types of Test Preparation — Undergraduate Level — 2013 (E) (US$ billion) • Figure 8: Market Size of US Test Preparation — Types of Test Preparation — Postgraduate and Professional Level — 2013 (E) (US$ billion) • Figure 9: Market Size of US Test Preparation — Types of Test Preparation — Different Levels of Education — 2013 (E) (US$ billion) • Figure 10: Government Outlay on Education and Training — 2009–2014 (F) (US$ billion) • Figure 11: Higher education spending as a % of total government outlay — 2014 • Figure 12: Gross domestic product, constant prices — 2010–2014(F) (% change) • Figure 13: Gross national savings — 2010–2014(F) (% of GDP) • Figure 14: Inflation — average consumer prices — 2010–2014(F) (% change) • Figure 15: % Enrollment in the US — By age groups — 2011 • Figure 16: Enrollment in the US — Preschool to Graduate — 2011 • Figure 17: % Enrollment in the US — By age groups — 2011 • Figure 18: College enrollment ratio in the US — 18–24 years — 2011 • Figure 19: % of households with computers and internet at home — 2009– 2011 • Figure 20: Internet penetration in the US — by age groups —2011 • Figure 21: Internet usage in the US — by devices —2011 • Figure 22: Forecasted Market Size of US Test Preparation —2013–2018 (US$ billion) • Figure 23: Median earnings in the US on the basis of population — 2011 • Figure 24: Population of the US — 2011–2014(F) • Figure 25: GDP of US, EU, Asia and World — At current prices — 2011–2012 (US$ trillion) • Figure 26: Student Visa (F1) issued by the US — 2019–2012 • Figure 27: % of student Visa (F1) issued by the US — by countries — 2012
- 8. Test Preparation Market in the US to 2018 — Market Study — September 2013 Page 8 © 2013, Indalytics Advisors Private Limited • Figure 28: % of US to Non–US test–takers in standardized tests —2012 LIST OF STANDARDIZED TESTS MENTIONED IN THE REPORT • ACT (American College Testing) • AP Tests (Advanced Placement tests) • ASVAB (Armed Services Vocational Aptitude Battery) • CAIA (Chartered Alternative Investment Analyst) • CFA (Chartered Financial Analyst) • CFP (Certified Financial Planner) • COOP (Cooperative Admissions Examination Program) • CPA (Certified Public Accountant) • DAT (Dental Admission Test) • FRM (Financial Risk Manager) • GED (General Educational Development) • GMAT (Graduate Management Admission Test) • GRE (Graduate Record Examinations) • HSPT (High School Proficiency Assessment) • ISEE (Independent School Entrance Examination) • LSAT (Law School Admission Test) • MCAT (Medical College Admission Test) • OAT (Optometry Admission Test) • PCAT (Pharmacy College Admission Test) • PLAN (Preliminary Scholastic Aptitude Test) • PSAT/NMSQT (Preliminary SAT/National Merit Scholarship Qualifying Test) • SAT (Scholastic Assessment Test) • SHSAT ( Specialized High Schools Admissions Test) • SSAT (Secondary School Admission Test) • TACHS ( Test for Admission into Catholic High Schools) • THEA (Texas Higher Education Assessment) • TOEFL (Test of English as a Foreign Language) • TOEIC (Test of English for International Communication) • USMLE (United States Medical Licensing Examination)
- 9. Test Preparation Market in the US to 2018 — Market Study — September 2013 Page 9 © 2013, Indalytics Advisors Private Limited LIST OF ORGANIZATIONS MENTIONED IN THE REPORT ACT, Inc Amazon.com American Council on Education Apollo Global Management LLC Apple Association of American Medical Colleges Avid Barron’s Educational Series Beat the GMAT BenchPrep Charlesbank Capital Partners Chicago Public Schools’ College Prep CL Educate College Board Davis College of Business Easel Economist Educational Testing Service eTextPrep Extole GMAT Tutor Google Graduate Management Admission Council Grockit, Inc. gWhiz LLC Hobsons Houghton Mifflin Harcourt Hubspot Huntington Learning Centers Jacksonville University Kaplan, Inc. Khan Academy Knerr Learning Center Knewton Law School Admission Council Learnhub Learninst
- 10. Test Preparation Market in the US to 2018 — Market Study — September 2013 Page 10 © 2013, Indalytics Advisors Private Limited Macmillan Education Manhattan Review Massachusetts Institute of Technology McGraw–Hill Education Mindojo Pearson Education Pixability Shmoop Simplilearn StudyPoint TechStars Testive The Princeton Review Triumph Learning Udemy University of Miami Global Academy Veritas Prep Washington Post Company ZipCar
- 11. Test Preparation Market in the US to 2018 — Market Study — September 2013 Page 11 © 2013, Indalytics Advisors Private Limited DISCLAIMER No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Indalytics Advisors Private Limited. The information contained in this report is of a general nature and is not intended to address any particular individual or entity’s circumstances. Although proper care has been taken to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. The publisher should not be held liable for any discrepancy in the information. No one should act upon such information without appropriate professional advice after a thorough examination of the particular situation. All the tests mentioned in the report are registered trademarks of respective test makers and test preparation providers — that are not involved in the production of, and do not endorse, this report. Publication Volume: GCI-13-US–01 Publication Date – September 2013 © 2013 Indalytics Advisors Private Limited For further information, please contact info@indalytics.com