TestMerit        Partner Training Manual•Business Proposal•Product Detail•How to activities a Package•Marketing Material•M...
Proposal – Business Partner      www.testmerit.com                 Leader in Online Learning & Assessment
About Us        Introduction                          Our USP                          Our Mission                        ...
Our Offerings – Online Test Preparation      MBA                   Engineering                              Medical       ...
Our Offering – Online Test Preparation                                                        SkillProfessional           ...
Business Opportunity• Partners on District, Region or   • Online test preparation  Zone Basis                          ind...
Business Opportunity – Projected SalesExpected business volume for a business partner for particular class of cities      ...
Business Opportunity – Market SizeTotal Market Size of Online Test Preparation Industry      Test Category           Numbe...
Reaping the Business OpportunityTarget Segments• Students – From 9th Standard till Post-Graduates• Educational Institution...
Target Segments  Product  Marketing   Students  • Entrance Test Packages    • Franchise Network in the Territory   Schoo...
Target Segments  Product  Marketing   Engineering Colleges  • Entrance Tests for Post Graduate Courses (MBA Entrance    ...
Target Segments  Product  Marketing   Coaching Classes/Private Tutors  • Test Packages for students    • Direct Marketin...
Join Us              • Apply online on www.testmerit.com/application              • Get your demo log in & study the platf...
Thank YouWelcome to the Future of Learning!                    Leader in Online Learning & Assessment
Product Detail   TestMerit
School Student Packages     Package of CBSE-6         Unit Tests                   Question Bank           45 Test        ...
Entrance Exam Packages Package of KCET  Solved Papers         Model Paper   Unit Tests   Question Bank       10           ...
Entrance Exam Packages      Package of CACPT        Solved Papers                      Model Paper   Unit Tests   Question...
Log in Platform Demonstration      Step By Step Demo              of     TestMerit – Platform        www.testmerit.com
Click here for    Log in
Enter Email Id &   Password forLog in if you havealready registered     member   Click here for      Register
Enter Allinformation to get registered
Select YourCourse Package     Here
Enter Your 8 digit AlphanumericCode on Scratch   Card here
Click Add toActivate the   Course
Select from here   Solved Paper,  Model Paper Or                                        Click on Take Test  Unit Test as p...
Click Here to Start      the Test
Click Ok to Start     the Test
Time Clock                   Weight age of                    QuestionMultiple ChoiceType Question                        ...
Divided in Sections
You can Savethe Test andattempt later
Confirmationto Submit the     Test
TestAssessmentHome Page
Your assessment Report.1.Total Assessment Report2.Performance with Time3. Marks with Time
Individual Question wise        Analysis
Subject wise  Analysis
Subject Wise Analysis
ComparisonOn Difficulty   Levels
GeographicalComparison
GraphicalComparisonbetween theattemptees
Solution of the all question    Solution hint        of the      question
Negative Marks
Online Education & Assessment        Is A Way Ahead        Join the Stream              With           TestMerit
Marketing Material          State Partner Marketing Kit                     Territory Partner Marketing Kit    S.r        ...
TestMerit  Poster
TestMerit Flex (Back Lid)
TestMeritHandbill - 1
TestMeritHandbill - 2
TestMeritHandbill - 3
TestMeritHandbill - 4
TestMerit Canopy
Marketing Pitch
TestMerit – Value PropositionTestmerit is in the process of creating Franchise-basedcenters across India.One can buy prepa...
Business Model & ManagementDrivers of Business   Management – VikasModel:                Gupta  • Distribution        • Fo...
Market Opportunity – Entrance Test                   IndustryCAT is going online in 2009 • 3.5 Lakh students appear in CAT...
Market Opportunity – Entrance Test              IndustryEntrance tests going online addresses the psychologicalbarrier amo...
First Steps to Enter in         Online Education Market• Conducting Assessment of Students for  Engineering Aptitude In CB...
Viability of the Model   For      • Greater AccessibilityCustomers   • Low Cost of Coaching  For       • Multiple E-learni...
Always Open forInnovations & Suggestions        Testmerit       Better Understanding of Self
TestMerit Authorization      Certificate
TestMerit Business Structurewww.testmerit.com
About TestMerit      TestMerit is an online education portal for providing cost effective       entrance examination pract...
Partner of TestMerit                                      TestMerit Partner          State Partner:                       ...
State Partner                    Role of Business Partnerwww.testmerit.com
Target Customer for State Partner          1                           2                         3                        ...
Territory Partner                             &                         Franchise                    Brand Ambassador of T...
Business Models for Territory    Partner & Franchise        Testing Center                                     Selling Poi...
Product USP
Unique Business Offer       TestMerit
Exam Dates Info
TestMerit - General Guideline
General:•We have already sent the marketing material, agreement and deactivated packages on youraddress•You have to send u...
For Marketing Issue:•For any issue related to marketing you have to contact to HO.•Any misconduct and miscommunication by ...
Contact Person – Mr. Rajesh Tiwari (Vertical Head)  Address – A-12, Aditya Corporate Hub, F-502, 5th        Floor, RDC, Gh...
Testmerit Partner Training Manual New
Testmerit Partner Training Manual New
Testmerit Partner Training Manual New
Testmerit Partner Training Manual New
Testmerit Partner Training Manual New
Testmerit Partner Training Manual New
Testmerit Partner Training Manual New
Testmerit Partner Training Manual New
Testmerit Partner Training Manual New
Testmerit Partner Training Manual New
Testmerit Partner Training Manual New
Testmerit Partner Training Manual New
Testmerit Partner Training Manual New
Testmerit Partner Training Manual New
Testmerit Partner Training Manual New
Testmerit Partner Training Manual New
Testmerit Partner Training Manual New
Testmerit Partner Training Manual New
Testmerit Partner Training Manual New
Testmerit Partner Training Manual New
Testmerit Partner Training Manual New
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Testmerit Partner Training Manual New

  1. 1. TestMerit Partner Training Manual•Business Proposal•Product Detail•How to activities a Package•Marketing Material•Marketing Tips/Marketing Pitch•TestMerit Authorization Certificate•USP of the Product•Unique Business Offer•Business Structure•Exam Dates Info•TestMerit – General Guideline
  2. 2. Proposal – Business Partner www.testmerit.com Leader in Online Learning & Assessment
  3. 3. About Us Introduction Our USP Our Mission TestMerit is working throughTestMerit is one of the first & the largest B2B network in the TestMerit aims to reach five fastest growing online field of online learning and test Lakh students through its assessment companies in preparation. TestMerit offers online test preparation India. It is established by an the most number of categories solutions. We look to fulfill IIM A-Alumnus to provide of test preparation viz. this mission with the help ofquality and affordable online MBA, Engineering, Medical, Pr 250 business associates.test preparation to students. ofessional, & Employment Tests. Leader in Online Learning & Assessment
  4. 4. Our Offerings – Online Test Preparation MBA Engineering Medical Indian Institute of Technology- Joint Entrance Exam. Banaras Hindu University Common Admission Test All India Engineering Entrance Examination Uttar Pradesh State Entrance Examination Armed Forces Medical College Graduate Aptitude Test in Management Aptitude Test Engineering Karnataka Common Entrance Pre-Medical Test Test Delhi College of Engineering Graduate Management (DCE) Admission Test All India Pre Medical Test Maharashtra Common Entrance Medical Entrance Exams Test Leader in Online Learning & Assessment
  5. 5. Our Offering – Online Test Preparation SkillProfessional Employment Vocational Assessment Common Law Indian Administrative Admission Test Service NAC-Tech PolytechnicChartered Accountants University Grant (CA) Common Commission- National Proficiency Test (CPT) Eligibility Test (NET) Industrial Training Software Industry Tests Institute National Talent Search Bank Probationary Examination Officer Specialised Skill Vocational Tests Bachelor of Education Railway Services Assessment Tests Leader in Online Learning & Assessment
  6. 6. Business Opportunity• Partners on District, Region or • Online test preparation Zone Basis industry is expected to be• Selling test packages through a 1200 crore industry by 2012 network of franchise and • Total Online Learning Industry direct sellers is expected to be 5000 crore as• Marketing & Selling test the education is going online. preparation solutions to students, schools and colleges Online TestBusiness Partner Preparation Industry Leader in Online Learning & Assessment
  7. 7. Business Opportunity – Projected SalesExpected business volume for a business partner for particular class of cities Class of City Expected Number of Projected Annual Turnover Students (in Lacs) A 4000 100 B 3500 87.5 C 3000 75 D 2000 50 E 1000 25 F 500 12.50 Leader in Online Learning & Assessment
  8. 8. Business Opportunity – Market SizeTotal Market Size of Online Test Preparation Industry Test Category Number of Students Annual Market Size Appearing in Exam (in Rs. Crore) CAT 300,000 90 MAT 350,000 105 IIT 400,000 120 AIEEE 500,000 150 PMT, AIPMT etc. 400,000 120State Entrance Examinations 800,000 240 (CETs, SEEs) Employment Tests 1,000,000 200 (Banking, Railways etc.) Leader in Online Learning & Assessment
  9. 9. Reaping the Business OpportunityTarget Segments• Students – From 9th Standard till Post-Graduates• Educational Institutions – Schools, Colleges, Engineering/MBA Institutes• Others – Coaching Institutes, Private Tutors, Computer Training Institutes, Book SellersHow to Sell the Packages• Direct Selling to Students through Demo• Bulk Selling to Educational Institutions• Time-bound deals with coaching institutes, private tutors etc.• Through a network of franchiseSupport & Infrastructure• Computer with internet connectivity• Marketing staff• Small Office preferably in commercial areaInvestment• Investment is linked to business volume – We grow as you grow• Start with a investment as low as Rs. 40,000/- (Working Capital) Leader in Online Learning & Assessment
  10. 10. Target Segments  Product  Marketing Students • Entrance Test Packages • Franchise Network in the Territory Schools • Entrance Tests for Undergraduate Courses (Engg.- Medical Entrance Tests) • Direct Marketing to Schools Schools • Value Added Assessment Program for School Children • Direct Marketing to Schools
  11. 11. Target Segments  Product  Marketing Engineering Colleges • Entrance Tests for Post Graduate Courses (MBA Entrance Tests) • Direct Marketing to Colleges Engineering Colleges • Skill Assessment Tests for Employability • Direct Marketing to Colleges Schools & Colleges • Internal Online Examination System (For Objective Assessment) • Direct Marketing to Educational Institutions
  12. 12. Target Segments  Product  Marketing Coaching Classes/Private Tutors • Test Packages for students • Direct Marketing to Coaching Classes/Private Tutors Corporate • Skill Assessment Tests Solution/ Customized Tests • Direct Marketing Government Organizations • Low-Cost Subject wise Assessment • Relationship Marketing
  13. 13. Join Us • Apply online on www.testmerit.com/application • Get your demo log in & study the platform • Clarify your questions by mail or by call. • Send the completely filled TestMerit application form along with DD in favor ofApplication Compark Education Pvt. Ltd. Payable at New Delhi, as per the type of association. Process • You may also visit our office for discussion & finalization. • Contact Person – Mr. Rajesh Tiwari (Vertical Head) • Address – A-12, Aditya Corporate Hub, F-502, 5th Floor, RDC, Ghaziabad (NCR) - 201001, • Mobile No. 09212448030, Contact • Website – www.testmerit.com Details • Email Id – rajesh@comparkgroup.com Leader in Online Learning & Assessment
  14. 14. Thank YouWelcome to the Future of Learning! Leader in Online Learning & Assessment
  15. 15. Product Detail TestMerit
  16. 16. School Student Packages Package of CBSE-6 Unit Tests Question Bank 45 Test 433 Question Package of CBSE-7 Unit Tests Question Bank 54 Test 510 Question Package of CBSE-8 Unit Tests Question Bank 61 Test 796 Question Package of CBSE-9 Unit Tests Question Bank 28 Test 620 Question Package of CBSE-10 Model Paper Unit Tests Question Bank Solved Papers 14 Test 34 Test 743 Question 15 PDF Package of CBSE-11 Unit Tests Question Bank 63 Test 1579 Question Package of CBSE-12 Solved Papers Model Paper Unit Tests Question Bank 20 PDF 9 PDF 55 Test 2329 Question Package of NTSE Solved Papers Model Paper Unit Tests Question Bank 2 Test 20 Test 57 Test 2442 Question Package of Math Olympiad Model Paper Unit Tests Question Bank 5 Test 18 Test 253 QuestionPackage of Physics Olympiad Solved Papers 7 Test
  17. 17. Entrance Exam Packages Package of KCET Solved Papers Model Paper Unit Tests Question Bank 10 5 45 3806 Package of IIT Solved Papers Model Paper Unit Tests Question Bank 9 Test 10 Test 42 Test 8812 QuestionPackage of AIEEE Solved Papers Model Paper Unit Tests Question Bank 6 Test 10 Test 40 Test 5776 QuestionPackage of BITSAT Solved Papers Model Paper Unit Tests Question Bank 4 Test 11 Test 46 Test 3612 QuestionPackage of AIPMT Solved Papers Model Paper Unit Tests Question Bank 9 Test 6 Test 66 Test 7507 QuestionPackage of AIIMS Solved Papers Model Paper Unit Tests Question Bank 10 Test 6 Test 73 Test 3189 Question
  18. 18. Entrance Exam Packages Package of CACPT Solved Papers Model Paper Unit Tests Question Bank 4 12 84 322 Package of Gate (Mech. Eng) Solved Papers Model Paper Unit Tests Question Bank 5 10 30 1000 Package of Gate (Comp.Sc) Solved Papers Model Paper Unit Tests Question Bank 3 9 27 279 Package of Gate (Electrical) Solved Papers Model Paper Unit Tests Question Bank 5 7 15 457 Package of MAT Solved Papers Model Paper Unit Tests Question Bank 5 10 35 1500 Package of CAT Solved Papers Model Paper Unit Tests Question Bank 5 10 41 1779 Package of IAS(Sociology) Solved Papers Model Paper Unit Tests Question Bank 5 5 25 1000Package of IAS(Administration) Solved Papers Model Paper Unit Tests Question Bank 5 5 25 1000
  19. 19. Log in Platform Demonstration Step By Step Demo of TestMerit – Platform www.testmerit.com
  20. 20. Click here for Log in
  21. 21. Enter Email Id & Password forLog in if you havealready registered member Click here for Register
  22. 22. Enter Allinformation to get registered
  23. 23. Select YourCourse Package Here
  24. 24. Enter Your 8 digit AlphanumericCode on Scratch Card here
  25. 25. Click Add toActivate the Course
  26. 26. Select from here Solved Paper, Model Paper Or Click on Take Test Unit Test as per to Start the Test your req.Note: Only Free & Promotional Packages are active in Demo Log in
  27. 27. Click Here to Start the Test
  28. 28. Click Ok to Start the Test
  29. 29. Time Clock Weight age of QuestionMultiple ChoiceType Question Mark For Later to answer later Answer Sheet
  30. 30. Divided in Sections
  31. 31. You can Savethe Test andattempt later
  32. 32. Confirmationto Submit the Test
  33. 33. TestAssessmentHome Page
  34. 34. Your assessment Report.1.Total Assessment Report2.Performance with Time3. Marks with Time
  35. 35. Individual Question wise Analysis
  36. 36. Subject wise Analysis
  37. 37. Subject Wise Analysis
  38. 38. ComparisonOn Difficulty Levels
  39. 39. GeographicalComparison
  40. 40. GraphicalComparisonbetween theattemptees
  41. 41. Solution of the all question Solution hint of the question
  42. 42. Negative Marks
  43. 43. Online Education & Assessment Is A Way Ahead Join the Stream With TestMerit
  44. 44. Marketing Material State Partner Marketing Kit Territory Partner Marketing Kit S.r S.r no Object Quantity no Object Quantity 1 Handbill 1000 1 Handbill 1000 2 Student Brochure 150 2 Student Brochure 100 3 Franchise Brochure 200 3 Franchise Brochure 150 4 Poster 30 4 Poster 20 5 Demo CD 2 5 Demo CD 2 6 Visiting Card 1000 6 Visiting Card 1000 7 Flex (Back Lid) 2 7 Flex (Back Lid) 1 8 Authorization Letter 1 8 Authorization Letter 1Note: TestMerit Canopy (portal) – 1 (Paid) – Cost – Rs.4000 per piece (inc. home delivery)
  45. 45. TestMerit Poster
  46. 46. TestMerit Flex (Back Lid)
  47. 47. TestMeritHandbill - 1
  48. 48. TestMeritHandbill - 2
  49. 49. TestMeritHandbill - 3
  50. 50. TestMeritHandbill - 4
  51. 51. TestMerit Canopy
  52. 52. Marketing Pitch
  53. 53. TestMerit – Value PropositionTestmerit is in the process of creating Franchise-basedcenters across India.One can buy preparation packages and/or take mock testsat these centers.Lack of Internet and Card Penetration (paymentmechanism for B2C sites) makes a compelling businessSense to have physical presence.
  54. 54. Business Model & ManagementDrivers of Business Management – VikasModel: Gupta • Distribution • Founder & CEO, Compark • Alliances Education • Content • Founder Director, Compark • Pricing E-Services, (One of the largest integrated E- Services company with 1500 centers across India) • PGDM, (IIM-Ahmedabad) • CS (ICSI)
  55. 55. Market Opportunity – Entrance Test IndustryCAT is going online in 2009 • 3.5 Lakh students appear in CAT and the number is growing 15-20% every year. • CAT - being the most prestigious entrance examination among undergraduate students – breaks away the bias in favor of paper an pencil test.MAT is going online in 2009 • 3 Lakh students appear in MAT every year. MAT will sensitize smaller colleges/institutes to online testing.It is expected that two of the biggest entrance examination (IIT-JEE, AIEEE) will be online very soon. • Approx. 5 lakh students (more importantly school going students population) will be exposed to online testing early in their academic life. This will contribute heavily to online testing in the next 3-5 years.
  56. 56. Market Opportunity – Entrance Test IndustryEntrance tests going online addresses the psychologicalbarrier among students to learn online and take testsonline.At present undergraduate student population is beingdriven towards online testing due to CAT/MAT goingonline.In the next couple of years, school students will startonline testing as early as during their matriculation. It willpropel growth in online testing.
  57. 57. First Steps to Enter in Online Education Market• Conducting Assessment of Students for Engineering Aptitude In CBSE & ICSE Board Schools• Conducting Assessment of Students for Management Aptitude In Colleges & Institutes• As a Online Testing Solution for Unorganized Coaching Centers.• Creating Online Assessment Points of CAT/MAT/IIT-JEE/AIEEE (Education Cyber Café Structure)
  58. 58. Viability of the Model For • Greater AccessibilityCustomers • Low Cost of Coaching For • Multiple E-learning solutions • TutorialsChannel • Skill/Psychometric AssessmentPartners • Admission Guidance
  59. 59. Always Open forInnovations & Suggestions Testmerit Better Understanding of Self
  60. 60. TestMerit Authorization Certificate
  61. 61. TestMerit Business Structurewww.testmerit.com
  62. 62. About TestMerit TestMerit is an online education portal for providing cost effective entrance examination practice to students. Students can prepare for the following entrance examinations by purchasing the practice packages:www.testmerit.com
  63. 63. Partner of TestMerit TestMerit Partner State Partner: Territory Partner: State Partner (SP) is is responsible for responsible for marketing marketing and and promotions of the promotions of the online online packages in State. packages in District. TP SP main role is to main role is to develop develop and appoint and appoint Franchise. Territory Partner & Franchise.www.testmerit.com
  64. 64. State Partner Role of Business Partnerwww.testmerit.com
  65. 65. Target Customer for State Partner 1 2 3 4Coaching Institutes: Computer Institutes: Cyber cafes: Entrepreneurs:These institutes have These institutes have The cyber cafes are also Entrepreneurs havingpotential customer of computers, space and ideal to become the marketing skills andthese packages already, internet, to become testing solutions by flair for Onlinethe students. They can testing centers for the using our packages. education Business.introduce our packages students preparing for They have the They can be appointedin their coaching entrance exams as infrastructure and as as Territory Partner tosystem and use CAT/MAT/IIT/AIEEE. they business is going appoint Franchises intechnology in coaching down, it would be a the District.and conduct online very good & valuabletesting of students. service for them. www.testmerit.com
  66. 66. Territory Partner & Franchise Brand Ambassador of TestMeritwww.testmerit.com
  67. 67. Business Models for Territory Partner & Franchise Testing Center Selling PointIn this model franchise can act asTesting Solution Center for In this model, only singlestudents. Franchise can invite computer, Internet and 50-students to test their entrance 100 sq feet space is required.preparation and offer You have to just registerweekly/monthly schemes of students and sell the requiredtesting packages. In this model packages (Rs.500 –Rs.3500)he should have multiplecomputers & internet facility. www.testmerit.com
  68. 68. Product USP
  69. 69. Unique Business Offer TestMerit
  70. 70. Exam Dates Info
  71. 71. TestMerit - General Guideline
  72. 72. General:•We have already sent the marketing material, agreement and deactivated packages on youraddress•You have to send us all the copy of agreement signed by you as Territory Partner with yourfranchises in proper format within a week of signing the same.•You need to work in coordination with company and take full support from HO and nearestRM.•All payment received on Compark Education Pvt. Ltd. name should by conveyed to HO byemail and hard copy should be sent by courier asap. For Relationship & Proper Training:•There should be a regular meeting and coordination between you and your appointedpartners.•Proper Demo of the product and regular marketing training to your partners•Demo packages are already mailed to you.•All related email ids and contact no. should be conveyed to all your partners.•The information of any appointment should be email to HO with his complete detail asName, company name, email id, mobile no. and address. Proper Marketing Policy:•There should be a clear Marketing Policy in the district by you.•No miscommunication and misrepresentation by any of the TestMerit Partner.•Focus of TestMerit partner should be more on fair business and good turnover.
  73. 73. For Marketing Issue:•For any issue related to marketing you have to contact to HO.•Any misconduct and miscommunication by any partner about the company or product will betreated strictly.•The soft copy of the marketing material should be shared with all partners.•Marketing Material will be sent to partner within 10 days of the payment realization. For Operational & Technical Issue:•Operational & Technical Issue if any should be email on info@testmerit.com asap.•All the scratch card packages will be deactivated initially and will be activated within 12 hourson request by partner. (Request should be by email on info@testmerit.com mentioning theSerial no. of the package)•You will be given an email on www.testmerit.net as location@testmerit.net and all the officialcommunication by HO will be done on the same.We expect an active participation from you on all fronts and your regular feedback from themarket on product, process and marketing.Looking forward for a fruitful business together
  74. 74. Contact Person – Mr. Rajesh Tiwari (Vertical Head) Address – A-12, Aditya Corporate Hub, F-502, 5th Floor, RDC, Ghaziabad (NCR) - 201001, Mobile No. 09212448030 Landline No.- 0120 - 6422227 Website – www.testmerit.comEmail id – testmerit@gmail.com, info@testmerit.com Email Id – rajesh@comparkgroup.com

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