Tesla is a US-based electric vehicle company founded in 2003 with a mission to accelerate the world's transition to sustainable energy. It produced its first car, the Tesla Roadster, in 2008 and has since expanded internationally with over 270 stores worldwide, including 164 outside the US. However, Tesla faces challenges abroad from high vehicle prices compared to conventional cars and a lack of strategic acquisitions or partnerships in foreign markets.

1. TESLA, Inc.
International Business Strategies
SUBMITTED BY :-
ANUJ YADAV
2100102006

2. Research Topic
Tesla’s International Business Strategies
and Success Factors of These Strategies

3. Introducing Tesla - 1
• Tesla, Inc. (formerly known as Tesla Motors
Inc.) is a US-based automobile company
that designs, manufactures, and sells electric
cars and electric vehicle powertrain
components, with a focus on energy
innovation (Tesla n.d.).
• Although Tesla was initially co-founded by
Martin Eberhard and Marc Tarpenning in
2003, it also considers JB Straubel, Ian
Wright, and Elon Musk as its co-founders
(Burns, Kumparak, and Escher 2015).
• Its current CEO is Elon Musk—who owns
22.25% stake in the company as of April
2017.

4. Introducing Tesla – 2
(Mission)
Tesla’s mission is to
accelerate the world’s
transition to sustainable
energy (Tesla n.d.).

5. Introducing Tesla - 3
• Tesla currently has about 272 stores
worldwide, 164 of which are in 26
different countries outside the US, with
Germany having the highest number
(27) of its foreign stores (Tesla n.d.).
• Tesla’s first expansion moves into the
foreign market were its opening of a
showroom in London on 25 June 2009
and a store in Munich in September
2009.

6. Introducing Tesla - 4
• Tesla’s core competencies are powertrain and
vehicle engineering.
• Its basic pricing strategy is price skimming: it
initially entered the automotive market with an
expensive, high-end product, the Tesla Roadster,
targeted at wealthy customers. With profits
generated from the sales of the Roadster, it could
finance the production of a less expensive car
model, the Tesla Model S. Profits obtained from
the sales of the Model S, in turn, helped finance
the production of an even cheaper car model
targeted at a larger and less affluent market, the
Tesla Model X.

7. Introducing Tesla - 5 (Car Models)
The Tesla Roadster:
• The first fully electric car in the
world and the first production
automobile to use lithium-ion
battery cells.
• RRP: From $101,500

8. Introducing Tesla - 6 (Car Models)
The Tesla Model S:
• An electric luxury sedan which ranks as the
world’s all-time second best-selling plug-in
electric car as of December 2016.
• RRP: From £57,400
• Range: 479.6 to 613.2 km battery-only
• Acceleration 0-62 mph: 2.7 seconds
• Max speed: 139.8 to 155.3 mph
• Battery charge time: 1.75h at 440V

9. Introducing Tesla - 7
(Car Models)
The Tesla Model X:
• A full-size crossover SUV first
delivered to the public in
September 2015.
• RRP: From £79,900
• Acceleration 0-62 mph: 3.1 to
5.2 seconds
• Range: 416.8 to 540.7 km
battery-only
• Max speed: 139.8 to 155.3 mph

10. Introducing Tesla - 8
(Car Models)
The Tesla Model 3:
• Unveiled in March 2016
• Its production is
programmed for end 2017

11. Reasons for Choosing Tesla - 1
“What are the problems that are most likely to affect the future of the
world or the future of humanity? Sustainable energy problem is the
biggest problem that we have to solve this century” (Elon Musk).
• The significant role Tesla plays in transitioning the world to sustainable energy:
14% of the global greenhouse gas emissions in 2010 and 26% of the total US
greenhouse gas emissions in 2014 originated from the transport sector (IPCC
2014, 8; United States Environmental Protection Agency 2017) .

12. Problems Tesla Should Solve in the Foreign
Market - 1
• High Prices and Threat of Substitutes:
As a comparison, Europeans paid an average of US$30,700 for new fuel-using
vehicles bought in H1-16 (Munoz 2016), but a Tesla Model X was priced at
US$80,000 at that time.
Tesla has not been able to establish stores in any underdeveloped countries, where
it would have very few customers.
• Lack of Acquisitions and Joint Ventures in the Foreign Market:
Tesla currently has no main foreign acquisitions or joint ventures

13. Summary
• Tesla is a US-based automobile company that was founded by a group of
innovative Silicon-Valley engineers in 2003.
• Its mission is to accelerate the world’s transition to sustainable energy.
• Its objective is to manufacture affordable zero-emission electric cars.
• It delivered the world’s first fully electric car model, the Tesla Roadster, in
February 2008.
• In addition to the Roadster, Tesla has produced two other fully electric car
models (the Tesla Model S and Model X) and unveiled a fourth model, the
Tesla Model 3.
• Tesla’s first expansion moves into the foreign market were its opening of a
showroom in London on 25 June 2009 and a store in Munich in September
2009.

14. Thank you!