Hii Friends,
Tesla is an electronic car owned by Elon Musk this slide will help you to understand about electric car market and gives you a glimpse of bright future if this new segment of the car in near future.
Hii Friends,
Tesla is an electronic car owned by Elon Musk this slide will help you to understand about electric car market and gives you a glimpse of bright future if this new segment of the car in near future.
Tesla is accelerating the world's transition to sustainable energy, offering the safest, quickest electric cars on the road and integrated energy solutions. Tesla products work together to power your home and charge your electric car with clean energy, day and night.
Elon Musk & Tesla (7 p's, Gale of creative destruction, Big idea)RGupta16
About Elon Musk, His Companies, About Tesla 7 P's , Big Idea, Gale of Creative Destruction, Tesla Stock Growth, Tesla Ranking in USA, Elon musk Companies & Ideas, Tesla Mission and Vision
The automotive industry is going through an innovation shift where manufacturers are trying to achieve new heights of technological and design innovations every day to lure customers. Tesla Motors, Inc. is an American automotive company which is well renowned in the market for manufacturing luxury electric vehicles. Tesla is swiftly pioneering in the automotive industry leveraging information and technology systems (IT/IS) with a combination of highly intelligent hardware and software system (Newcomb, 2015, para. 3). The technology and IS integrated in the Tesla cars permit Over-the-Air (OTA) software updates and Autopilot features. OTA was first launched in Tesla cars in 2012 with Model S (Newcomb, 2015, para. 3). Since the adoption of “OTA software update” technology in tesla cars, it has created a competitive advantage for the company over other well established automotive manufacturers including BMW, GMC, Ford and others who are still trying to develop and integrate the OTA technology in their cars (Zhang, 2016, para. 2).
This paper analyzes implementation of hands-free and feet-free travel experience also called Autopilot feature in Tesla cars powered by Over-the-Air IS technology. First, this paper describes a brief background of Tesla Motors Inc., current information system trends and their requirements in automotive industry, and Tesla’s competitors. Second, the paper analyzes OTA technology used to push firmware updates, support autopilot, and its influence on automotive industry. Third, the paper presents tesla’s competitive environment in automotive industry, its trading partners, and how tesla is leveraging OTA for sustainable competitive advantage. Next, the paper analyzes economic feasibility to implement autopilot supported by OTA in all models, compares best case, worst case, most likely case and its value towards the success of the company. Lastly, the paper explains organizational implementation of self-driving cars powered by OTA at a large scale.
TESLA: international business strategies- introduction to tesla, Pricing strategy: price skimming, General Environment Analysis Segment Elements Industry Effect, Five Forces Analysis, SWOT ANALYSIS, International Market strategies, Problems Tesla Should Solve in the Foreign, Factors of Tesla’s Success in the Foreign Market,
Tesla is accelerating the world's transition to sustainable energy, offering the safest, quickest electric cars on the road and integrated energy solutions. Tesla products work together to power your home and charge your electric car with clean energy, day and night.
Elon Musk & Tesla (7 p's, Gale of creative destruction, Big idea)RGupta16
About Elon Musk, His Companies, About Tesla 7 P's , Big Idea, Gale of Creative Destruction, Tesla Stock Growth, Tesla Ranking in USA, Elon musk Companies & Ideas, Tesla Mission and Vision
The automotive industry is going through an innovation shift where manufacturers are trying to achieve new heights of technological and design innovations every day to lure customers. Tesla Motors, Inc. is an American automotive company which is well renowned in the market for manufacturing luxury electric vehicles. Tesla is swiftly pioneering in the automotive industry leveraging information and technology systems (IT/IS) with a combination of highly intelligent hardware and software system (Newcomb, 2015, para. 3). The technology and IS integrated in the Tesla cars permit Over-the-Air (OTA) software updates and Autopilot features. OTA was first launched in Tesla cars in 2012 with Model S (Newcomb, 2015, para. 3). Since the adoption of “OTA software update” technology in tesla cars, it has created a competitive advantage for the company over other well established automotive manufacturers including BMW, GMC, Ford and others who are still trying to develop and integrate the OTA technology in their cars (Zhang, 2016, para. 2).
This paper analyzes implementation of hands-free and feet-free travel experience also called Autopilot feature in Tesla cars powered by Over-the-Air IS technology. First, this paper describes a brief background of Tesla Motors Inc., current information system trends and their requirements in automotive industry, and Tesla’s competitors. Second, the paper analyzes OTA technology used to push firmware updates, support autopilot, and its influence on automotive industry. Third, the paper presents tesla’s competitive environment in automotive industry, its trading partners, and how tesla is leveraging OTA for sustainable competitive advantage. Next, the paper analyzes economic feasibility to implement autopilot supported by OTA in all models, compares best case, worst case, most likely case and its value towards the success of the company. Lastly, the paper explains organizational implementation of self-driving cars powered by OTA at a large scale.
TESLA: international business strategies- introduction to tesla, Pricing strategy: price skimming, General Environment Analysis Segment Elements Industry Effect, Five Forces Analysis, SWOT ANALYSIS, International Market strategies, Problems Tesla Should Solve in the Foreign, Factors of Tesla’s Success in the Foreign Market,
1. Translated from English to Uzbek - www.onlinedoctranslator.com
Tayyorladi:Buxgalteriya
hisobi va audit
HBA-81 guruh talabasi
Eshonqulov Dilshod
2.
3. Tesla missiyasi
“Bizning maqsadimiz elektrning salohiyati haqida xabardorlikni shakllantirishdir
Avtomobillar va ayniqsa Tesla Motors tomonidan yaratilgan avtomobillar atrofida.
Biz tor hashamatdan kuchli elektromobillarni keltirmoqchimiz
asosiy Amerika bozoriga
- Ilon Mask | Bosh direktor va bosh arxitektor
5. Tesla strategik pozitsiyasi
• Elektr avtomobil bozorida yuqori darajadagi ishlab chiqaruvchi va diler
• Raqobat pozitsiyasi
• To'g'ridan-to'g'ri iste'molchiga sotish
• Do'konlar va xizmat ko'rsatish markazlari
• Iste'molchini moliyalashtirishning innovatsion imkoniyatlari
• Texnologik innovatsiyalar
10. Boy sport
Tezlikka muhabbat
Atrof-muhitga ongli
Yuqori boshqaruv
professional
Ekzotik dam olish
Tech Savvy
Oilaga yo'naltirilgan
Ajoyib kechki ovqat
Xarid qilishni yaxshi ko'ring
11. Model X joylashuvi
O'rta yoshli ommaviy badavlat oila uchun o'tkir ko'z bilan shaxslar yo'naltirilgan
estetika va tezlikka bo'lgan muhabbat. Ular uzoq haydashdan zavqlanadilar va yolg'iz yoki oilasi bilan o'rta
uzunlikdagi qatnovlarda tez-tez qatnaydilar. Ular texnologiyani yaxshi bilishadi, elita sportlaridan
zavqlanadilar va atrof-muhitga nisbatan sezgir.
Yulduzli ishlash - Quyosh kabi, kuchli kuchli, ammo juda foydali va shuningdek
Yerni yaxshi ko'radi. Tesla X - bu Utility va Performanceni birlashtirgan avtomobil.'
12.
13.
14. 67%
Gibridlar
61% EV Muqobil yonilg'i transport vositasi afzal ko'riladi
Aniq kuchli talab
EV uchun mavjud
V - Elektr avtomobili
GV - Tabiiy gaz avtomobili Navigant tadqiqoti, namuna hajmi 1081, AQSh 2013 yil
15. EV sotib olish sabablari
Ijobiy omillar EV sotib olish
sabablaridan ustun turadi
60 %
48%
V - Elektr avtomobili
Navigant tadqiqoti, namuna hajmi 1081, AQSh 2013 yil
22. Marketing aralashmasi - mahsulot
• Mahsulot liniyasi - Roadster, Model S,
Model X
• Atributlar
• Chiroyli estetika
•Premium ichki yuzalar va panoramali
oynalar.
•Sensorli ekranli futuristik asboblar paneli
• Xizmat ko'rsatish markazlari - West
Coast, NY va Texas
• 2-ga qadam bosish bilan oson
o'tirish va 3-qator,
23. Marketing aralashmasi - tarqatish va sotish
• Onlayn bron qilish va bron qilish
• Do'konlar xizmat ko'rsatish markazlari va zaryadlash stantsiyalariga yaqin bo'lishi kerak
24. Marketing aralashmasi - narx
• Model S bilan solishtirish mumkin
• 65 kVt/soat Model X = 56 250 dollar
• 85 kVt/soat Model X = 65 160 dollar
Mercedes S klassi Tesla Model S
85 kVt/soat
Sotish narxi 92 350 dollar 87 400 dollar
• Tesla drayverlari elektr bo'lmagan hashamatli raqobatchiga
qaraganda 1/3 elektr / yoqilg'ini tejashadi
• $avings
• Batareyani almashtirish dvigatelni kapital ta'mirlashdan
taxminan 6500 dollarga arzon
• 8 yil ichida benzinli avtomobil bilan solishtirganda - Tesla egasi
$23 000+ tejaydi
• Gibrid avtomobil egasi yiliga 725 dollar tejaydi; (8 yil ichida 5800
dollar)
Batareyani almashtirish Yoʻq 12 000 dollar
Dvigatelni asosiy ta'mirlash
(1/5 asl sotuv narxi)
18 470 dollar Yoʻq
8 yillik yoqilg'i narxi 16 846 dollar 5262 dollar
(yiliga 15 000 milya)
Umumiy xarajat 127 666 dollar 104 662 dollar
25. Marketing aralashmasi - reklama
• tegini oling"Xavfsizlik”avtomobil tashqarisida - zaryadlash, buzilish va sayohatni davom ettirish uchun
yo'l bo'yi yordami (almashtirish avtomashinalari)
• Sayohatchilar uchun aeroportlar yaqinidagi lizing agentliklarida mashinani sinovdan o'tkazing
• San-Diego, NYC va Ostin
• 19:00 dan 21:00 gacha mashhur teleko'rsatuvlar atrofida reklamalar
• Musiqiy videolarda mahsulotni joylashtirish
• Ijtimoiy media va raqamli - 10-15 daqiqalik nozik ishlab chiqarilgan axborot videosi, ishga tushirilganda Tesla veb-
saytida debyut qilinadi.
• Facebook, Twitter va boshqa Huff Post, NY Times, WSJ veb-saytlari debyutni targ'ib qiladi
• E'lonlarni chop etish - ishga tushirishdan oldin bir marta va ishga tushirilgandan keyin 3-4 marta ishga tushiring
• Tashqi ommaviy axborot vositalari
26.
27. Rag'batlantirish byudjeti
Eng yaxshi ekspozitsiya uchun original byudjetni 3,9
dollardan 5,94 million dollargacha oshiring
Pull strategiyalari
Ijara agentliklarida namuna olish
marketing va ijtimoiy media surish
strategiyasi
Reklama
Raqamli
Televizion
• 15 soniyali reklama
Chop etish
• 4-5 marta ishlaydi, 1/3 - 1 sahifa rangli reklamalar
Bilbordlar
Musiqiy videolarda mahsulotni joylashtirish
• Odamlar mashhur kishilarga qarashadi
Odamlarga Tesla xaridorlari toifasiga kirishga yordam berish uchun
segmentlarga rioya qilish va segmentdan tashqari ta'lim berish
