Cracking the Code of Social Media :: Trends to Watch and Adopt in 2012/13
Everyone has heard about large brands leveraging emerging social mediums, and most local folks are buzzing around with their cute little kids photos up on facebook, but what about the “small-fry” cracking the code in business with it?
1) What are the digital trends to watch for and adopt in 2012/13?
2) If you’ve missed the bus, where do you hop on and how do you “crack the code”? – pssst – I’m going to show you 5 tools that you can walk away with to make a huge impact...
3) How do you engage with the “right” audience to bring in revenue, book more speaking gigs, and establish your credibility with emerging media?
This fast moving, interactive talk with live audience participation and web-drive-by will answer these three pain-staking questions to dynamically change the tide of traffic and attraction in your business.
Web2.0 and Social Media leading to Inbound Marketing 2014Lukas Ritzel
How has the initial Internet developed from a push only static source of information to the interactive and engaging internet which we call Web2.0 or social media in 2013
This is Day Two of the "Click to Prosper" course, run across the Lincolnshire coast with businesses taking part in the Coastal Business Development Programme 2013-15.
Web2.0 and Social Media leading to Inbound Marketing 2014Lukas Ritzel
How has the initial Internet developed from a push only static source of information to the interactive and engaging internet which we call Web2.0 or social media in 2013
This is Day Two of the "Click to Prosper" course, run across the Lincolnshire coast with businesses taking part in the Coastal Business Development Programme 2013-15.
Realizado por: LUCREL CUELLAR CARO
Estudiante UDES
Maestría en Gestión de la tecnología Educativa
Profesor Consultor: Norma Constanza Ortiz Quintero
Módulo: Gerencia de Proyectos de Tecnología Educativa
La función comercial está sufriendo un importante cambio de paradigma fruto de la irrupción digital. Por poner un ejemplo, gracias a las nuevas tecnologías, actualmente entre el 60 y el 80% del tiempo, es usado por los compradores en la búsqueda y comparación de productos y servicios. Muchos se preguntan si con la digitalización, tendrá razón de ser la existencia del vendedor dentro de las organizaciones.
En ese sentido, Antonio Salas nos cuenta en este interesante CreaTV, cuál será el nuevo rol de la estrategia comercial de una compañía y cómo eso está afectando a la figura de los vendedores y comerciales dentro de las mismas.
Ver vídeo completo: http://www.createch540.com/creatv/el-vendedor-del-siglo-xxi/
Find out why social media matters and how to make it work for your business.
We run regular training sessions on this very topic. Click here to find out more: http://www.socialforcefive.com.au
Update on social media marketing for CPAs and CPA firms - requested by Maryland Managing Partners on October 23, 2009. This presentation features how CPA firms are using social media for niche marketing, thought leadership, and boosting Search Engine results (SEO).
Social Media Marketing for the Architectural IndustryIngrid Ricks
An overview of why Social Media Marketing has the potential to separate the successful architectural firms of the future from their current competitors, including a six-step strategy for getting started designed by RC Strategies Group.
Un acteur majeur du B to B entamait sa mue digitale tout en ayant quelques réserves quant aux réseaux sociaux.
Nous leur avons proposé une stratégie social media, de nature à leur garantir un maximum de contrôle tout en leur permettant de donner le la de leur marché via la démonstration de leurs expertises.
Le plus heureux des hasards a fait que des papillons ont bien voulu se poser aux endroits où apparaissent des informations sensibles (nom de marques, de clients, de prestataires ou d’intervenants, chiffres, etc.), nous aidant ainsi à préserver leur confidentialité.
Cette présentation émane de la société Les Brigades du Marketing, agence de conseil et de service en marketing, à découvrir à l’adresse www.lesbrigadesdumarketing.com.
Pour contacter l’auteur de ce document, nous vous invitons à adresser un e-mail à l’adresse suivante : contact@lesbrigadesdumarketing.com.
Realizado por: LUCREL CUELLAR CARO
Estudiante UDES
Maestría en Gestión de la tecnología Educativa
Profesor Consultor: Norma Constanza Ortiz Quintero
Módulo: Gerencia de Proyectos de Tecnología Educativa
La función comercial está sufriendo un importante cambio de paradigma fruto de la irrupción digital. Por poner un ejemplo, gracias a las nuevas tecnologías, actualmente entre el 60 y el 80% del tiempo, es usado por los compradores en la búsqueda y comparación de productos y servicios. Muchos se preguntan si con la digitalización, tendrá razón de ser la existencia del vendedor dentro de las organizaciones.
En ese sentido, Antonio Salas nos cuenta en este interesante CreaTV, cuál será el nuevo rol de la estrategia comercial de una compañía y cómo eso está afectando a la figura de los vendedores y comerciales dentro de las mismas.
Ver vídeo completo: http://www.createch540.com/creatv/el-vendedor-del-siglo-xxi/
Find out why social media matters and how to make it work for your business.
We run regular training sessions on this very topic. Click here to find out more: http://www.socialforcefive.com.au
Update on social media marketing for CPAs and CPA firms - requested by Maryland Managing Partners on October 23, 2009. This presentation features how CPA firms are using social media for niche marketing, thought leadership, and boosting Search Engine results (SEO).
Social Media Marketing for the Architectural IndustryIngrid Ricks
An overview of why Social Media Marketing has the potential to separate the successful architectural firms of the future from their current competitors, including a six-step strategy for getting started designed by RC Strategies Group.
Un acteur majeur du B to B entamait sa mue digitale tout en ayant quelques réserves quant aux réseaux sociaux.
Nous leur avons proposé une stratégie social media, de nature à leur garantir un maximum de contrôle tout en leur permettant de donner le la de leur marché via la démonstration de leurs expertises.
Le plus heureux des hasards a fait que des papillons ont bien voulu se poser aux endroits où apparaissent des informations sensibles (nom de marques, de clients, de prestataires ou d’intervenants, chiffres, etc.), nous aidant ainsi à préserver leur confidentialité.
Cette présentation émane de la société Les Brigades du Marketing, agence de conseil et de service en marketing, à découvrir à l’adresse www.lesbrigadesdumarketing.com.
Pour contacter l’auteur de ce document, nous vous invitons à adresser un e-mail à l’adresse suivante : contact@lesbrigadesdumarketing.com.
If you own a business or manage a brand, Social media is no longer an option - its a MUST. There's Facebook, Twitter, cover photos and graphics. Then, you have Periscope, Meerkat, YouTube, Snapchat and more to worry about. There is no true playbook on what networks to use, when to use them or what makes them effective for your business. Making sure your social media successfully lines up with your business' goals can seem daunting and time consuming. It doesn't have to be. With the right tools and techniques you can not only manage a cohesive Social media presence for your company but, you can also use it to grow and engage with your audience on a totally different level than before.
Presentation by: L. Danielle Baldwin (@LDBaldwin) and Lisa Sullivan (LSullivan)
SEARCH: Social Media, Marketing, Twitter, Facebook, Pinterest, Instagram, Periscope, Meerkat, LinkedIn, YouTube, Vine, Social Branding, Branding
A quick analysis of MINI's digital brand, specific to the company's recent "Miniac" campaign. Includes brand information (and industry rating), asset/content audits and recommendations.
Information and Communication - How Social Media Trumps MarketingToby Elwin
Information and communication differences to launch and manage social media for volunteer and non-profit organizations.
Good design principles for anyone or any organization hoping to maximize the time investment and ROI - Return on Involvement
What is digital strategy and why it is important for development and alumni r...Perfectly Digital
Is your educational institution as visible online as you would like? Do you have a strategy that links your goals with digital? This session will help you understand how a digital strategy can underpin activity in digital channels to reconnect with lost alumni, improve your online presence, raise the profile of your college, school or university and increase engagement.
20 social media business trends for 2011. Created by Dave Fleet - VP of Digital at Edelman Toronto, with contributions from Steve Rubel (@steverubel) and David Armano (@armano).
See http://davefleet.com/ for more information or to have me present this at your event.
Marketing Strategies: Harness The Power of Today's Communication Tools - Mart...MartinCoAd
Presented by: Zan Martin, Martin & Co.; Holly Krozel, VP Martin & Company; Jeff Lee, Martin & Company -Digital Marketing Director; Stacey David, Host & Producer, Stacey David's GearZ; Chad Reynolds, Co-Owner Bangshift.com; Jeff Nasi, Senior Director, Digital & Integrated Sales at TEN AfterMarket Digital; Marla Moore, Marketing Director, Coker Tire; Luanne Brown - President etool developers.
In just a few short years, the landscape of marketing communication has made a seismic shift. Advertising, marketing and public relations have converged into a melting pot that respected marketing trend-setters are referring to as Content Marketing. This does not replace traditional print, television, social media or video marketing, but completes it.
Learn how to perfect your website and use it as a self publishing tool by directing your fans to every piece of information they want about your brand. Learn about how your super fans (brand ambassadors) impact your brand identity significantly - and instantaneously. A brand’s superfans - the people who talk about your product however they can- online, word of mouth, on their blogs and myriad communication avenues can become a powerful marketing tool. Learn how to harness it.
In this class we explore the importance and role of a community manager and how it differs from a social media strategist. We will discuss key attributes and skillsets for this role and how to utilize these traits to elevate a brand's customer experience by leveraging real-time content.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Cracking the Code of Social Media :: Trends to Watch and Adopt in 2012/13 :: handout
1. Thi nk Out si de The
Box
CRACKING
THE CODE OF
SOCIAL & EMERGING
MEDIA
2. “HELPING YOU LAUNCH YOUR BRAND,PRODUCT OR SERVICE”
ABOUT “TIFF”
09/26/12 www.tiffany-o.com 2
3. WHY HAVEN’T
YOU CRACKED THE CODE?
How we view it… What we see and hear…
• Viewing it only about the tools • Not seeing business trends
• Viewing it only as a marketing • Not hearing the back noise
tool channels that can change
• Viewing it only as a fad power of your brand
• Not willing to shift to a • Not seeing it as a foundation
relationship-centric business or platform for innovation
model and social change
• Not comfortable enjoying the
journey
09/26/12 www.tiffany-o.com 3
4. WHY HAVEN’T
YOU CRACKED THE CODE?
Understanding the tools… Strategy
• Some just don’t know how to • Not having a business aligned
use the tools strategy, team or brand that is
• Time & behaviours worthy of the web.
09/26/12 www.tiffany-o.com 4
5. • Digital Trends to watch for
AGENDA and adopt in 2012-13
• Where to hop on the social
media bus if you haven’t
started to crack the code
PLUS
• 5 FREE tools to help you map
out your destination
• Engagement tips if you are
an author, speaker or coach
09/26/12 www.tiffany-o.com 5
7. IT’S NOT “IF”, BUT WHEN!
SOCIAL MEDIA IS HERE TO STAY
09/26/12 www.tiffany-o.com 7
8. DIGITAL TREND: 1. #
Social-ized eMail
CONSTANT CONTACT
– it’s all sharable
• Email
• Social campaigns
• Mobile integration
• Surveys
• Events
09/26/12 www.tiffany-o.com 8
9. DIGITAL TRENDS: 2. #
Social-ized Workforce
DEFINED: BRAND EXAMPLE:
SALESFORCE.COM
• “the trusted enterprise social
network.
• Make business processes
social. Collaborate in real time,
in context, from anywhere.”
09/26/12 www.tiffany-o.com 9
15. DIGITAL TREND: #8.
Social-ized School
DIGITAL SCHOOLS Apps for Educators
• Multi-media delivery
• Facebook pages
• Closed social networks
• Content Sharing
09/26/12 www.tiffany-o.com 15
16. DIGITAL TREND: 9. #
Integrated Media
CONCEPT BRAND EXAMPLE: FORD
This is more than Facebook,
LinkedIn and Twitter. This is
integrating a strategy that
leverages social media, video,
and targeted ad campaigns.
09/26/12 www.tiffany-o.com 16
17. DIGITAL TREND: 10. #
In the Cloud
DEFINED: iCLOUD, GOOGLE DOCS,
BOX.NET, DROP BOX
“Not housed on your machine,
home or office...”
09/26/12 www.tiffany-o.com 17
18. DIGITAL TREND: 11. #
Mobi-lized
WWW.MOBILE.YOURWEBSITE.COM
• Formatting content for the
mobile web
• Plug-ins
• Mobile Apps
09/26/12 www.tiffany-o.com 18
19. DIGITAL TREND: 12. #
“Like” a-mania
DEFINED:
“Encouraging the consumer to
“LIKE” you on everything
you do”… it’s now a mantra
09/26/12 www.tiffany-o.com 19
20. DIGITAL TREND: 13. #
Less “FAN”-fare
• Moving from getting the “fan” to keeping them
• Leveraging integrated media to drive interest
• Converting fans to “raving” fans
09/26/12 www.tiffany-o.com 20
21. DIGITAL TREND: 14. #
APP-Sense
APPLE & ANDROID
MARKETPLACE
“We have an app for that” –
Apple, iTunes
09/26/12 www.tiffany-o.com 21
22. DIGITAL TREND: 15. #
Social Analytics
MY PREDICTIONS RADIAN 6 & ATTENSITY
– 5 years ago [currently
adopted and now a driver for
innovative analytical tools
and strategies)
1. Defining ROI on the front
end will drive activity on
the backend.
2. Listening to consumers will
drive innovation
09/26/12 www.tiffany-o.com 22
25. RECAP - DIGITAL TRENDS 2012 – 13
School, Work and Play
TRENDS
1. SOCIALized EMAIL 10. IT’S IN THE CLOUD
2. SOCIALized WORKFORCE 11. MOBI-lized
3. SOCIALized HIRING 12. “LIKE” A MANIA
4. SOCIALized SHOPPING 13. LESS FAN-FARE
5. SOCIALized COUPONING 14. APP-SENSE
6. SOCIALized PHOTOS 15. SOCIAL-ANALYZE [sentiment –
[pin-teresting] your “likes”]
7. SOCIALized NEWS 16. BRANDING LIKE A CHAMP
8. SOCIALized SCHOOLS 17. ANIMALS & PUPPETS
9. INTEGRATED MEDIA [sensory
overload
09/26/12 www.tiffany-o.com 25
26. WHAT THIS MEANS FOR YOU…
GET READY TO GET ON THE BUS
09/26/12 www.tiffany-o.com 26
27. WHERE TO HOP ON THE BUS!
• Develop the art of • Nurture relationships
listening (both • Start small with the Big-
competition and target Three (Facebook,
audience) LinkedIn AND Twitter)
• Tools by comparison - • Speak with meaning and
http://bit.ly/socialmonito authenticity
ringtool • Create a business aligned
• Improve the quality of strategy
your brand image and
message
09/26/12 27
www.tiffany-o.com
28. Tiffany-O’s Code Cracking Tips
• Secrets to cracking the code
– Be social (adopt social media mindset)
– Plan ahead with powerful and compelling content
– Be customer centric
– Build your brand first, then transition online
(launch like a superstar)!
– Be seen as an expert and a professional but sound
like a human!
– Get a team behind you
09/26/12 www.tiffany-o.com 28
29. LOW-COST & FREE
TOOLCHEST/RESOURCES...
1. GUIDE BOOK
Local market, order and I’ll deliver it over coffee!
09/26/12 www.tiffany-o.com 29
31. FREE TOOLCHEST/RESOURCES...
3. FREE WEBINAR 4. FREE REPORT
• You asked 10 great • SPECIAL REPORT:
questions on the meet-up Adopting the Social Media
page, and I want to address Mindset
each one. – http://www.talksocialnetwor
– Register here for two king.com/report-social-
webinars: mindset/
• http://bit.ly/crackthesocialm
ediacode
• http://bit.ly/Pinforbiz
09/26/12 www.tiffany-o.com 31
32. FREE TOOLCHEST/RESOURCES...
5. SOCIAL PLANNING CALENDAR Via HUBSPOT.COM
• If you’re already social,
you’ll want to take
advantage of this
tool/resource.
http://bit.ly/socialplanningc
al
09/26/12 www.tiffany-o.com 32
33. CONSULTING
With Tiffany-O
To learn about consulting with me or my
retreats and masterminds, invite me for coffee
or a “virtual coffee” at
http://www.tungle.me/tiffanyodutoye
09/26/12 www.tiffany-o.com 33
I’ve had the pleasure of being an entrepreneur now for 9 years. Some were great. Other were challenging but I’ve learned the value of a live, active and responsive social network, both online and offline. The number one way to crack the code with social and emerging media is to have a blended mix. But, before I go on, I want to hear from you. What have you been seeing as a consumer when you are on the web? Can I have a brave sole give your name, business and your observation. Thank you! A lot of what you’ve been seeing is similar to my observations. But some have trepeditations… perhaps because of not experiencing the kind of breakthroughs they had hoped. In a nutshell, here’s what I’ve believe are the reasons many haven’t cracked the code ….
2 MINS - VIDEO This really confirms where we are today. A WORLD, where social media, and emerging media is a part of everything we do. Work, fun and play.
Listen to life beyond Facebook. http://www.bing.com/videos/browse?mkt=en-us&vid=6d7ba587-d1fb-4222-8257-a16a37ce8b31&from=sharepermalink&src=v5:share:sharepermalink:&from=dest_en-us What this means for you. To crack the code, you’ll have to quickly get used to using your mobile phone to capture video, audio and integrate this in everything you do! Get creative and think outside the box.
Social listening tools such as Radian6; Others by comparison here: http://www.smartinsights.com/online-pr/reputation-management-online-pr/online-reputation-management-software/
Text TIFFANYO to 22828 and you’ll instantly be opt-ed in. Get one quick start, actionable, hi-value tip delivered over 30 days.