The document discusses 10 technology trends that will shape how businesses operate beyond 2008. It summarizes these trends in the following key points:
1. The growing scope of the internet as more people and devices connect, generating exponentially more data usage and traffic.
2. The rise of choice for consumers as they gain more control over what they purchase and access via recommendation tools and personalized searches.
3. Democratization of media where the audience becomes the network, as people gain more power to create and distribute content themselves.
4. Increasing computer power drives changes in human behavior by enabling new ways of sharing experiences, communicating, learning and accessing services remotely.
5. The rise of mobile computing which allows
The economic crisis of 2009 proved a major obstacle for consumers, enterprises and network builders, and each had to evolve to survive. Consumer behavior is inherently altered, cord-cutting is at an all-time high, enterprises are incredibly lean and many are wondering what this means for 2010 strategies and beyond.
In this webinar, a panel of Yankee Group analysts unveiled their top predictions for the 2010 communications industry.
We are faced to the big shift from ownership to shared access. The technology enables the narrow sharing to broad one turning sharing to a big economy. We reviews the big trends and explain why kozaza has a great vision and plan to create sharing values in Korea. This is presented at 'Share City Seoul Conference' hosted by Wisdome and Seoul City.
oday in the new media environment (New Media) we are using words such as: ITcasting, online video platform (OVP), Media Asset Management (MAM), digital asset management (DAM), metadata, digital rights management (DRM), Delivery of Digital Media, Social Media, Digital Business, Brand Strategy, mobile content, video on demand (VoD), live Streaming, TV Over the Top, archiving, retrieval, interactive TV, Cloud Computing, ...
The conference will analyze the current status of the connected TV, providing some clues as to which companies must meet in order to successfully address its presence in so many platforms, both as multi-channel multi-device. No doubt the long tail moentización (Long Tail Monetization) is one of the most important, because the search for new revenue, today is one of the keys in any professional field and more so in the environment of the Media and Entertainment.
With this bet "New Media" is about delivering services company Atos any technological need, or content, involving issues related to multimedia. In short, continuing the pattern of IT Partner for the Olympic Games with all aspects of the multimedia environment, but with emphasis on our response in the form of comprehensive services that unify the content and environment technology. Atos is a technology partner of the IOC for the Olympic Games from 1992.
Ibm smarter government series 2011 10 - web2.0Mike Handes
IBM Smarter Government - how Web 2.0
platforms such as Facebook, Twitter and YouTube are enhancing the way the public
communicates and collaborates. Using real-life case studies, this presentation demonstrates how these technologies can help governments around the world to:
• Break down barriers between departments and agencies
• Prevent the duplication of effort
• Innovate through effective knowledge sharing
The economic crisis of 2009 proved a major obstacle for consumers, enterprises and network builders, and each had to evolve to survive. Consumer behavior is inherently altered, cord-cutting is at an all-time high, enterprises are incredibly lean and many are wondering what this means for 2010 strategies and beyond.
In this webinar, a panel of Yankee Group analysts unveiled their top predictions for the 2010 communications industry.
We are faced to the big shift from ownership to shared access. The technology enables the narrow sharing to broad one turning sharing to a big economy. We reviews the big trends and explain why kozaza has a great vision and plan to create sharing values in Korea. This is presented at 'Share City Seoul Conference' hosted by Wisdome and Seoul City.
oday in the new media environment (New Media) we are using words such as: ITcasting, online video platform (OVP), Media Asset Management (MAM), digital asset management (DAM), metadata, digital rights management (DRM), Delivery of Digital Media, Social Media, Digital Business, Brand Strategy, mobile content, video on demand (VoD), live Streaming, TV Over the Top, archiving, retrieval, interactive TV, Cloud Computing, ...
The conference will analyze the current status of the connected TV, providing some clues as to which companies must meet in order to successfully address its presence in so many platforms, both as multi-channel multi-device. No doubt the long tail moentización (Long Tail Monetization) is one of the most important, because the search for new revenue, today is one of the keys in any professional field and more so in the environment of the Media and Entertainment.
With this bet "New Media" is about delivering services company Atos any technological need, or content, involving issues related to multimedia. In short, continuing the pattern of IT Partner for the Olympic Games with all aspects of the multimedia environment, but with emphasis on our response in the form of comprehensive services that unify the content and environment technology. Atos is a technology partner of the IOC for the Olympic Games from 1992.
Ibm smarter government series 2011 10 - web2.0Mike Handes
IBM Smarter Government - how Web 2.0
platforms such as Facebook, Twitter and YouTube are enhancing the way the public
communicates and collaborates. Using real-life case studies, this presentation demonstrates how these technologies can help governments around the world to:
• Break down barriers between departments and agencies
• Prevent the duplication of effort
• Innovate through effective knowledge sharing
The money system is being disrupted by bitcoin made by a unknown person. How could the money system that has been evolved for several thousand years be challenged by bits of software? There so many things being disrupted bringing new opportunities as well as risks. Life2.0 could be the term to explaining this big paradigm shuffling.
The global business climate is increasingly challenging. What role will connectivity play? We are accelerating to a new world of ubiquitous connectivity -- this transforms consumers, enterprises and the world we live in. Yankee Group has christened this "Anywhere".
These are slides from our August 28, 2008 webinar. Audio available on our blog http://tinyurl.com/anywheretipping
How is the world changed with web2.0? We review key pardigm, issues, and businesses. Some of points are touched for web2.0 business strategy. This presentation was orginally prepafered for Samsung SDS.
Learn more about Monty C. M. Metzger at http://blog.monty.de/keynote-speaker
Contact me at monty (at) aheadoftime (dot) de
This is presentation by Monty Metzger, CScout @ Siemens Global Web Conference. May 2007.
Living in a Material World: Keynote from DG MediaMind's Inspire 2012 in Munich looking at the need for technology to disappear into the environment organically to be more acceptable by consumers to address marketing concerns and build a symbiotic relationship between brand and consumer.
Rob Atkinson dispels thirteen common internet myths, ranging from the takeover of the Cloud to unprecedented privacy concerns. The reality is the internet era will continue to be dominated by the West, create more jobs, and will have an evolved structure of gatekeepers and personal privacy controls.
The money system is being disrupted by bitcoin made by a unknown person. How could the money system that has been evolved for several thousand years be challenged by bits of software? There so many things being disrupted bringing new opportunities as well as risks. Life2.0 could be the term to explaining this big paradigm shuffling.
The global business climate is increasingly challenging. What role will connectivity play? We are accelerating to a new world of ubiquitous connectivity -- this transforms consumers, enterprises and the world we live in. Yankee Group has christened this "Anywhere".
These are slides from our August 28, 2008 webinar. Audio available on our blog http://tinyurl.com/anywheretipping
How is the world changed with web2.0? We review key pardigm, issues, and businesses. Some of points are touched for web2.0 business strategy. This presentation was orginally prepafered for Samsung SDS.
Learn more about Monty C. M. Metzger at http://blog.monty.de/keynote-speaker
Contact me at monty (at) aheadoftime (dot) de
This is presentation by Monty Metzger, CScout @ Siemens Global Web Conference. May 2007.
Living in a Material World: Keynote from DG MediaMind's Inspire 2012 in Munich looking at the need for technology to disappear into the environment organically to be more acceptable by consumers to address marketing concerns and build a symbiotic relationship between brand and consumer.
Rob Atkinson dispels thirteen common internet myths, ranging from the takeover of the Cloud to unprecedented privacy concerns. The reality is the internet era will continue to be dominated by the West, create more jobs, and will have an evolved structure of gatekeepers and personal privacy controls.
Using Technology to Change a country:
The Portuguese Technological Plan and its e-Escola initiatives to provide one laptop per student and teacher.
November 2009
A presentation on the educational implications of the Web 2.0. It is the latest version, I believe better worked out and clean.
Redondo Beach edition. May 2009.
Presentation given at the workshop on 3D Internet in EU and China in Beijing in March 2009. It covers various examples of 2D & 3D virtual worlds, social networks as well as some interesting legal issues, to conclude with more abstract ideas about the "digital third place"
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
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The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
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All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
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This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Monitoring Java Application Security with JDK Tools and JFR Events
Ten Dominant Trends In Technology 2008 Fall 2008 Version
1. Ten Trends in Technology
That Will Shape How We Plan and
Execute Beyond 2008
(c) 2008 D.W.Berkus, All Rights Reserved
2. A Humbling but Short History of
Futurology…
1899: “Everything that can be invented has been
invented.” – Charles Duell, U.S. Commissioner of Patents
1900: “There is nothing new to be discovered in
physics now.” – Lord Kelvin
1905: “E=mc2”
1923: “There is no likelihood man can ever tap the
power of the atom.” – Nobel Prize-winning physicist Robert
Millikan
1923: “Who wants to hear actors talk?” – Harry Warner
(c) 2008 D.W.Berkus, All Rights Reserved
3. A Humbling but Short History of
Futurology…
1943: “The future market for computers is about five
or six.” – Thomas Watson, Sr.
1965: “The concept is interesting and well formed.
But in order to earn better than a ‘C’, the idea must
be feasible.” – Long forgotten Yale professor
1968: “I am a HAL 9000 computer, production
number three. I became operational at the HAL
plant in Urbana Illinois on January 12th 1997quot;
1972: “There’s no reason anyone would want a
computer in their home.” – Ken Olson
(c) 2008 D.W.Berkus, All Rights Reserved
4. We must remember that…
“It’s
tough to make predictions,
especially about the future.”
Yogi Berra
(c) 2008 D.W.Berkus, All Rights Reserved
5. Our theme for today:
INNOVATION…
Technology will cause
“game-changing”
behaviors in our
business or personal
lives.
(c) 2008 D.W.Berkus, All Rights Reserved
6. Why do we obsess over innovation?
“Every day we are saying,
‘How can we keep this customer
happy?’ How can we get ahead in
innovation by doing this?
Because if we don’t, somebody
else will.”
– Bill Gates
(c) 2008 D.W.Berkus, All Rights Reserved
7. But then again…
“You can observe a lot just by
watching...”
Yogi Berra
(c) 2008 D.W.Berkus, All Rights Reserved
8. So Here Come
Ten Trends That Will Shape
2008 & Beyond…
…And their impact on how you
lead
manage
work and
compete…
(c) 2008 D.W.Berkus, All Rights Reserved
9. 1. The GROWING SCOPE of the INTERNET
In three years, 20 typical
California households will
generate as much traffic as
the entire Internet did in
1995.
Source: Charles Giancarlo, San Francisco Chronicle, 12/14/06
(c) 2008 D.W.Berkus, All Rights Reserved
10. Every week 12MM people join the Internet,
most from outside the USA.
Unintended consequences of the Internet’s
expansion:
Big media transformation
Birth of the long tail
Social networking
Democratization of content
Power to the artist
Disrupted distribution
(c) 2008 D.W.Berkus, All Rights Reserved
11. 1. The GROWING SCOPE of the INTERNET
(c) 2008 D.W.Berkus, All Rights Reserved
12. 22% of the world population now
Internet enabled – June 30th, 2008
WORLD INTERNET USAGE AND POPULATION STATISTICS
Internet Usage Usage
Population Internet Users % Population
World Regions Usage, % of Growth
( 2008 Est.) Dec/31, 2000 ( Penetration )
Latest Data World 2000-2008
Africa 955,206,348 4,514,400 51,065,630 5.3 % 3.5 % 1,031.2 %
Asia 3,776,181,949 114,304,000 578,538,257 15.3 % 39.5 % 406.1 %
Europe 800,401,065 105,096,093 384,633,765 48.1 % 26.3 % 266.0 %
Middle East 197,090,443 3,284,800 41,939,200 21.3 % 2.9 % 1,176.8 %
North America 337,167,248 108,096,800 248,241,969 73.6 % 17.0 % 129.6 %
Latin
576,091,673 18,068,919 139,009,209 24.1 % 9.5 % 669.3 %
America/Caribbean
Oceania / Australia 33,981,562 7,620,480 20,204,331 59.5 % 1.4 % 165.1 %
WORLD TOTAL 6,676,120,288 360,985,492 1,463,632,361 21.9 % 100.0 % 305.5 %
(c) 2008 D.W.Berkus, All Rights Reserved
13. Users on the Internet by REGION
(c) 2008 D.W.Berkus, All Rights Reserved
14. Users on the Internet 6/30/08 by LANGUAGE
(c) 2008 D.W.Berkus, All Rights Reserved
16. 1. The GROWING SCOPE of the INTERNET
156,000,000 hostnames, 66,000,000 are active
Total Sites Across All Domains August 1995 - December 2007
(c) 2008 D.W.Berkus, All Rights Reserved
17. 1. The GROWING SCOPE of the INTERNET
How can your enterprise
capture at least its share
of this expanding
marketplace?
(c) 2008 D.W.Berkus, All Rights Reserved
18. 2. The Paradise of CHOICE
Consumer PULL, much less producer PUSH
End of the “hit-driven” economy in TV, music, movies, books
TIME and PLACE SHIFTING (TIVO, SlingBox)
We are leaving the “information age” and entering the “Age
of Recommendation”
69% of consumers research products online
62% look at online peer review
39% compare price across outlets
Using engines such as PriceGrabber, TripAdvisor, Shopping.com
Drives prices down, democratizes search…
Leads to accelerated product innovation: Want it NOW!
IP-TV, Podcast network: empowering smaller players.
(c) 2008 D.W.Berkus, All Rights Reserved
19. 2. The Paradise of CHOICE
What is your company
doing to respond to this
new empowerment of the
purchaser?
(c) 2008 D.W.Berkus, All Rights Reserved
20. 3. The AUDIENCE is the NETWORK
Democratization of production, distribution and search:
“Make it”, “Get it out there”, and “Help me find it”
Make it: PC music, Wikipedia, iMovie: The power of peer
production grows exponentially
Get it out there: Lulu, MySpace, CraigsList, YouTube, eBay,
Amazon Stores
Electronic distribution: finally bits not atoms.
Move the inventory way IN (central warehouse) or to the edge (eBay,
Amazon retailers) or way gone (iTunes)
Anyone can Sell (Amazon stores, eBay, CraigsList)
Anyone can publish (peer production: LuLu, YouTube, MySpace,
WikiPedia)
Anyone can help me find it (search): The Wisdom of Crowds:
TripAdvisor shopping bots, niche search engines.
(c) 2008 D.W.Berkus, All Rights Reserved
21. 3. The AUDIENCE is the NETWORK
How are you tapping into
this game-changing
marketing opportunity?
(c) 2008 D.W.Berkus, All Rights Reserved
22. 4. Increasing Computer Power
Drives Changes In Human Behavior
From emphasis upon productivity over last 25 years…
To changing the way we
share experiences
Communicate
preserve memories
access entertainment
learn, and
use health care
Distribution of innovation to resources around the world.
In the U.S. economy alone up to 12% of all labor activity could be
distributed and networked, from legal to administrative to restructuring
of R&D.
Cloud computing and “on demand” software (SAAS)
(c) 2008 D.W.Berkus, All Rights Reserved
23. 4. Increasing Computer Power
Drives Changes In Human Behavior
What products or
services could you
add that you could
not deliver
‘yesterday’?
(c) 2008 D.W.Berkus, All Rights Reserved
24. 5. “I AM THE OFFICE” – Mobile
Computing Changes Our Lives
Information and communications available everywhere.
Apple’s iPhone interface will start a revolution in usable
mobile computing devices.
Video-conferencing becoming a reality
Japan is the first country to see a reduction in PC purchases
year over year – in favor of mobile devices…
More than ½ of the people on the planet have cell phones- up
from 12% in 2000 (U.N. Telecoms study)
Unified communications
“I have an OFFICE in my pocket.”
(c) 2008 D.W.Berkus, All Rights Reserved
25. 5. “I AM THE OFFICE” – Mobile
Computing Changes Our Lives
Have you and your
company taken
advantage of mobility
as a corporate
strategy?
(c) 2008 D.W.Berkus, All Rights Reserved
26. 6. Consumer Electronics Spending
Dominated by HDTV, Convergence
CES Show ’08: 2,700 companies, 140,000 attendees, 140
countries
“Connected digital home” and “HD video” main trends.
Digital TV’s now in 56% of U.S. homes – Dec 2007
(c) 2008 D.W.Berkus, All Rights Reserved
27. 6. Consumer Electronics Trends (Cont’d)
250 MM computers were sold in 2007.
Intel is working on 10x performance at 1/10 the power.
Over a BB transistors on a chip now shipping.
Gaming leads with US software sales of $7.8B in 2008.
Video games exceeded US box office receipts for first
time in 2005.
SINGLE CHIP CPU+VIDEO
NVIDIA is Forbes’ company of the year
NVIDIA RENDERING OF FACE
for video game. 754 M transistors
In G-Force 8800 GTS (up from
63 M in 2002)
(c) 2008 D.W.Berkus, All Rights Reserved
28. 6. Consumer Electronics Trends (Cont’d)
Wireless electric charging of CE devices and...
Wireless power itself.
110 volts, 30 amps through the air
(c) 2008 D.W.Berkus, All Rights Reserved
29. 6. Consumer Electronics Trends (Cont’d)
The “Digital home” entertainment servers
centralize content acquisition and storage.
HDTV’s connected to Media center
PC’s will triple again in 2008.
Gaming devices, downloaded
movies and seamless
entertainment
(c) 2008 D.W.Berkus, All Rights Reserved
30. 6. Consumer Electronics Trends (Cont’d)
IP-TVs and WIFI phones are real and growing segment.
Devices will be driven by voice, gesture and.. Keyboard.
OLED thin, bright display devices. Fold or roll ‘em.
Readius OLED rollup
Screen device.
Toshiba OLED 1.5” wide HDTV
Fujitsu fabric PC - OLED
(c) 2008 D.W.Berkus, All Rights Reserved
31. 6. Consumer Electronics Trends
What is your company
doing to exceed the
expectations of your
newly-sophisticated
consumers?
(c) 2008 D.W.Berkus, All Rights Reserved
32. 7. WEB 2.0 Enters the Mainstream
(c) 2008 D.W.Berkus, All Rights Reserved
33. 7. WEB 2.0 Enters the Mainstream
Young people entering workforce will drive wide
deployment through the enterprise.
More effective way to communicate.
Businesses must adapt.
Facebook as a platform: 55 MM users. May 24th, 2007
launch of open API. Already over 18,000 applications.
Parallel to Internet browser as a container for applications.
One million new users each week, fastest growing group
over 35.
MySpace (falling from favor quickly). New open code…
Platforms to watch: LinkedIn, Facebook, Orkut.
Tools: Ning and Nexo to build your own.
(c) 2008 D.W.Berkus, All Rights Reserved
34. 7. WEB 2.0 Enters the Mainstream
How can you better
communicate with your
stakeholders using new
tools and channels?
(c) 2008 D.W.Berkus, All Rights Reserved
35. 8. WEB 3.0 – 4.0 / Way Beyond Search
Web 3.0: The Semantic or “natural language” Web:
Attach meta-data to information stored on the Web
Like a rich card catalog on top of online content
Turns the web into a relational database
Make search and unstructured data more accessible
Try www.powerset.com for an early example
(c) 2008 D.W.Berkus, All Rights Reserved
37. 8. WEB 3.0 – 4.0 / Way Beyond Search
Web 4.0: The Ubiquitous Web: Connecting intelligence
into a network of smart markets, natural language agents
and more. Agents that know and reason as humans do.
(c) 2008 D.W.Berkus, All Rights Reserved
38. 8. WEB 3.0 – 4.0 / Way Beyond Search
Web 1.0 – Web 4.0: From Nova Spivak, Radar Networks & Mills Davis, Project 10x
(c) 2008 D.W.Berkus, All Rights Reserved
39. 8. WEB 3.0 - Way, Way Beyond Search
Does your marketing
message evoke
‘meaning’, not just
‘words’?
(c) 2008 D.W.Berkus, All Rights Reserved
40. 9. EVERYTHING TURNS GREEN
Energy demand will grow 57% by 2030
US petroleum consumption will continue to rise from 17M
barrels/day in 1973, to 20M in 2006, and to 25M in 2030.
We have a “perfect storm” for innovation in energy today:
Energy price, volatility, global awareness & climate change
Every week 12MM people join the Internet, most from outside
the USA.. So…
Energy required to power the Internet doubles every 5 years.
35% of all energy in the home now drives computers and TV.
1/3 of all homes got rid of a CE device in 2007 – half in perfect
working order.
7% trashed. 9% recycled. 67% resold/gifted. 20% donated.
Greening I.T.: Minimize energy use; Reduce CO2 emissions;
and minimize electronic waste.
(c) 2008 D.W.Berkus, All Rights Reserved
41. 9. EVERYTHING TURNS GREEN
What initiatives has your
company undertaken to
ensure the betterment
of our environment?
(c) 2008 D.W.Berkus, All Rights Reserved
42. 10. The CIO becomes a Business Strategist
An important member of senior team - determining how to invest
capital more effectively to reduce costs, improve productivity and
achieve corporate objectives.
Process Improvement, not system build-out, will be Job #1
Division between I.T and operations will diminish, and
Emphasis on mining vast amounts of corp. data will increase
Enterprise applications will start losing their luster in favor of SaaS,
mashups, “On Demand” computing.
IT will reluctantly embrace Web 2.0
CIOs will turn IT into a operational line organization, not just
guardians and protectors of the network.
(c) 2008 D.W.Berkus, All Rights Reserved
43. 10. The CIO becomes a Business Strategist
How are you adapting to
this new reality? What
can you do to improve
your positioning in the
enterprise?
(c) 2008 D.W.Berkus, All Rights Reserved
44. Futurology Revisited (Have we learned anything?)
In 2002 “10 Trends”…
2009: Electronic banking replaces most cash
2010: Holistic health care widespread
2011: Translation software replaces most foreign
language teaching
2012: Organic farming boom cuts pesticide use by
one-half
2013: Half of all household waste recycled
2015: Manufacturing jobs sink to 10% of all U.S. work
2018: Half of all goods will be sold on-line…
(c) 2008 D.W.Berkus, All Rights Reserved
45. But then again…
“The future ain’t what it
used to be.”
Yogi Berra
(c) 2008 D.W.Berkus, All Rights Reserved
46. And…
“It may be your sole
purpose in life to serve as
a warning to others.”
Anonymous
(c) 2008 D.W.Berkus, All Rights Reserved