The Bernard Group, Graphics, Displays, Fixtures, For Retail, Ac

INSPIRED MERCHANDISING SOLUTIONS

is a visual communications firm specializing in print and
merchandising solutions for the retail industry.

From concept and design, to planning and engineering, through printing and fabrication, our
dedicated team of experts serve each client’s unique needs.

Using the latest technologies, we work with you to deliver the highest quality outputs for
any size print project, offering advanced large-format and small-format printing options.

On-site printing capabilities enhance our custom-designed solutions for merchandising
fixtures and displays, providing you with everything you need, from start to finish, all in
one location.

We’re not just about the display; we’re about understanding your needs, building
relationships, creating great things, and providing exceptional customer service.

©2011. Documents may not be used or copied without the express written permission of The Bernard Group.

FIXTURE & DISPLAY FABRICATION

SEPHORA EYE DO DISPLAY – Concept, design, engineering and production

• Acrylic • Computerized • Overseas Direct
Routing Sourcing
• Metal
• Heat Forming • Assembly
• Wood
• Die Cutting • Installation
• Vacuum Forming
• Lazer Cutting

Andy Clemens • 612.850.0600
©2011. Documents may not be used or copied without the express written permission of The Bernard Group. www.thebernardgroup.com

PRINTING
• Large Format
Direct-to-Substrate
UV Printing

• Small Format
I-GEN 4

• Screen Printing

• G-7 Certified
Color Management

WINDOW & DISPLAY GRAPHICS – Concept, design, engineering and production


CASE STUDY

SONY STYLE STORES
CHALLENGE:
Produce nationwide rollout of window displays and
graphics to promote their Make-Believe concept.
All printing would require critical color matching over
multiple substrates and materials. All elements to be
delivered and installed within 10 days of receipt of
art files.

SOLUTION:
The Bernard Group’s graphic/display
package included multiple size acrylic
pedestals, window clings & wraps, cut vinyl
and all in-store signage. UV Hexachrome
color presses were used to achieve perfect
color consistency over multiple substrates.
Pedestals were produced using 1/4” white
acrylic, mitered corners, LED lighting and
clear 1” thick acrylic tops printed to match
colors of campaign. 0% shipping damage.

• Large Format Printing
• Window Graphics
• Backlit Graphics
• Acrylic Fabrication
• Installation INSPIRED MERCHANDISING SOLUTIONS

CASE STUDY

L’ORÉAL FLOWERBOMB
DISPLAY
CHALLENGE:
To stop traffic and invite customers to test product
with an impactful merchandising display.

SOLUTION:
The Bernard Group designed and executed a
functional, innovative display and signage to
enhance existing retail space.

• Concepts
• 3D Renderings
• Prototyping
• Vacuum Forming
• Brand Management
• Kitting
• Reporting


CASE STUDY

VITA COCO
CHALLENGE:
Create a display that captures the essence
of this unique brand and stands out in the
crowd, while meeting low budget requirements
of a young company.

SOLUTION:
The Bernard Group designed a display that
emulates the fruit crates that coconuts are
realistically packed and shipped in. Natural wood
was used, which is authentic and environmentally
green. Using a simple design and efficient
construction methods, all budgets were met.

• Concept & Design
• Engineering
• Prototyping
• Fabrication
• Fulfillment

CASE STUDY

CLINIQUE DISPLAY
CHALLENGE:
Estee Lauder was looking to gain retail floor space
for a new product launch with Macy’s. Macy’s was
tiring of their ‘old’ fixtures but lacking the budget to
replace them in a difficult economy.

SOLUTION:
The Bernard Group transformed Macy’s old fixtures by
designing a “components and graphics re-cladding
package” transforming them into fresh, clean, new
presentations. The Bernard Group partnered with
Clinique from the initial presentation of the idea to
Macy’s, through design, engineering and seamless
integration of the program, to accommodate different
fixtures across 750 stores, including the rollout of the
product launch.

• Creative Design
• Engineering
• Large & Small Format Printing
• Acrylic Sign Holders
• Custom Fixture Hardware
• Kitting

CASE STUDY

Bumble and bumble
Bb SALONS
CHALLENGE:
Create informative, branded environment
through innovative design.

SOLUTION:
Partnering with visual merchandising TBG created 3D logo to
enhance product branding
team, The Bernard Group developed new
in various salon locations.
fixtures and graphics to spotlight their brand.

• 3D Rendering
• Engineering
• Large & Small Format Printing
• Fabrication TBG developed trunks and
drawer units for salons, providing
• Computerized Routing space saving portability and
easy-of-use.
• Kitting
• Distribution & Rollout


CASE STUDY

FOOTLOCKER
CHALLENGE:
Client requested a cost effective way to display
featured shoes in their promotional window
program. High impact and cost effective solution
was needed to accommodate a 1,200 store
roll-out, with only a few days for design and
production.

SOLUTION:
The Bernard Group designed a very simple and
attractive shelf system attached to a printed
window banner allowing display of shoes. System
was cost effective, and kits were shipped in less
than 48 hours. Initial rollout was very successful.
The shelf program has been repeated for several
subsequent promotions.

• Acrylic Shelving
• Kitting


CASE STUDY

SEPHORA FRAGRANCE
Old existing display
CHALLENGE:
Completely overhaul the fragrance
area of the store to have a classic
and up-scale presence. New display
after redesign

SOLUTION:
The Bernard Group designed all
components and executed build outs
to create dimension and interest. The
new design, with simple installation,
produced an immediate 35% sales
increase, providing a substantial
ROI for the client.

• Concepts
• Large Format
Printing
• Fabrication
• Brand
Management
• Kitting
• Installation

CASE STUDY

SELECT COMFORT
CHALLENGE:
Create a display that invites customer interaction
and educates the customer on the product. The
display was to be simple and clean in design.

SOLUTION:
The Bernard Group designed a display that allows
the customer to turn a dial that helps select the
product that best fits their needs. TBG engineered
a product sampling display on the rear of the
display providing additional opportunity for
customer interaction. WITHOUT WHEELS W

• 3D Renderings
• Engineering
• Prototyping
• Fabrication
• Fulfillment
SELECT COMFORT_INTERACTIVE DISPLAYS_6.11.10 SELECT COMFORT_INTERACTIVE DISPLAYS_6.11.10
© 2010. Designs may not be used or copied without the express written permission of the Bernard Group Andy Clemens • 612.850.0600
© 2010. Designs may not be used or copied without the express written permission of the Bernard Group


CASE STUDY

JCPENNEY POV
CHALLENGE:
Create a uniform feel throughout a variety
of different store designs, with numerous
brands, various assortments and multiple
printed pieces. Managing the multitude of
elements and creating a comprehensive
rollout strategy to all stores was a major
concern.

SOLUTION:
The Bernard Group IT Department
developed a unique system that merged
all the variables into a functional file
management system. This enabled
accurate and efficient production & kitting
for each individual store assortment, saving
time and reducing error during this large
scale project.

• Project • Large & Small • Kitting
Management Format Printing
• Implementation
• IT Research • Brand Management
& Development

CUSTOMIZED ONLINE TOOLS

TBG PrintStore SM

Our online tools give you
the easiest, most powerful
ON-DEMAND resource on
the internet, providing a
turn-key management
system for your marketing
communication materials
with just a click.

• Online fulfillment
• Live inventory counts
on stock items
• On-demand printing
with instant quotes
• Your custom pre-
designed documents
formatted for easy edits
and versioning
• Built-in approval process
• Incredibly simple and smart user interface


CLIENT SERVICES & CAPABILITIES

TEAMS CREATIVE PRODUCTION EXECUTION TECHNOLOGY

• ACCOUNT • FIXTURE DESIGN • FIXTURES • PROJECT • CUSTOMIZATION
MANAGERS & ENGINEERING • Acrylic MANAGEMENT
• BRAND
• Metal & Wood
• PROJECT • POP DISPLAYS MANAGEMENT
MANAGERS & GRAPHICS • Overseas Direct • FULFILLMENT
• Vacuum Forming • ONLINE
• 3D DESIGNERS • 3D COMPUTER • Computerized • KITTING FULFILLMENT
RENDERING Routing
• ENGINEERS • ONLINE ORDER
• RAPID • Heat Forming • DISTRIBUTION TRACKING
• FABRICATORS PROTOTYPING • Die Cutting
• Lazer Cutting • SHIPPING • RAPID
• GRAPHIC • BRANDING • Assembly
REPLACEMENT
DESIGNERS SOLUTIONS OF PARTS
• INSTALLATION
• COLOR • GRAPHIC • PRINT • On-location • REPORTING
TECHNICIANS DESIGN • Large Format
Installation
Direct-to- Substrate • Installation-ready • CUSTOMER
• PRINT UV Printing Kits Shipped To SUPPORT
Your Store
SPECIALISTS • Small Format I-GEN 4 • Illustrated
Assembly
• Screen Printing
• INSTALLERS Instructions
• G-7 Certified • Customer
• WAREHOUSE Color Management Support
TEAM


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