2. 1-Strategic Management
• Strategic management is a modern trend in the field
of management that focuses on achieving
competitive advantage for organizations and
achieving their goals effectively .
• This includes setting the vision and strategic mission,
analyzing the internal and external environment,
setting goals and developing appropriate strategies to
achieve those goals, following up and measuring
performance and making the necessary adjustments.
3. • Strategic management involves aligning the
organization's resources, capabilities, and activities
with its strategic goals and objectives .
• It requires a comprehensive understanding of the
organization's internal strengths and weaknesses,
as well as the external opportunities and threats in
the business environment.
• The process of strategic management typically
involves several stages, including analysis,
formulation, implementation, and evaluation.
• During the analysis stage, managers assess the
internal and external factors that may impact the
organization's performance .
4. • Strategic management provides a framework for
making informed decisions and allocating resources
effectively .
• It helps organizations identify their unique value
proposition and competitive advantage in the
market .
• By aligning their activities with the overall strategy,
organizations can prioritize initiatives, optimize
resource allocation, and make strategic choices that
maximize their chances of success.
• Strategic management is an ongoing process that
requires continuous monitoring and adaptation .
5. 2- Transformational Leadership:
• Transformational leadership is a modern leadership
model that focuses on motivating and empowering
teams, developing their capabilities and inspiring
them to achieve common goals .
• A transformational leader is distinguished by his
ability to build a shared vision and motivate
individuals to achieve innovation and change,
enhance team confidence and develop their
capabilities through guidance and education,
encourage teamwork and achieve excellent results.
6. • Transformational leadership revolves around
inspiring and motivating individuals to go beyond
their own self-interests and work towards a
collective vision .
• Transformational leaders create a compelling
vision of the future, communicate it effectively,
and inspire others to share in that vision.
7. • One of the key characteristics of transformational
leaders is their ability to serve as role models .
• They lead by example, exhibiting high ethical
standards, integrity, and a strong work ethic .
• By demonstrating their commitment to the vision
and values, they inspire trust and loyalty among their
followers.
• Transformational leaders foster a supportive and
empowering environment where individuals feel
valued and encouraged to reach their full potential .
8. 3- Innovation and Change Management:
• With rapid developments in the business
environment, the ability to innovate and manage
change has become crucial to the success of
organizations .
• This approach focuses on encouraging and
developing innovation within the organization,
whether through developing new products and
services or improving internal processes and
processes .
• It also includes managing change effectively to adapt
to shifts and changes in the external environment and
ensure its success.
9. • Innovation and change management are essential for
organizations to thrive in today's dynamic business
landscape .
• Innovation management involves the systematic
process of generating, developing, and implementing
new ideas, products, services, or processes .
• It encourages creativity, experimentation, and a
proactive approach to identifying and seizing
opportunities .
• Innovation can occur at various levels, including
product innovation, process innovation, business
model innovation, and organizational innovation.
10. • Organizations that prioritize innovation and create a
culture that values and supports creativity .
• They encourage employees to generate ideas,
collaborate across departments, and provide
resources and support for testing and implementing
innovative solutions .
• Innovation management frameworks, such as design
thinking or agile methodologies, are often utilized to
guide the innovation process and foster a customer-
centric approach.
• Change management, on the other hand, focuses on
guiding individuals, teams, and organizations
through transitions and ensuring successful adoption
