For the complete report, get in touch with us at : info@netscribes.com Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report, Television Market in China 2012. The report begins with a timeline description on the evolution of the television technology over the years. It is followed by a brief description of the different types of technology utilized by the television units. The market overview section provides a snapshot on the global television market. It also includes the growth figures of global television sales along with worldwide LCD and LED television sales. The section also includes an overview of the television market in China. It highlights the growth figures for annual television sales in China along with projected figures for installed television base and the rate of flat panel television penetration in China. The report provides detailed information about the exports and imports of television units in terms of both value and volume. It provides country-wise import and export data for the year 2010, highlighting major countries importing from China. The drivers explain the factors influencing the growth of the television market in China in detail. The key drivers identified include government subsidies, rising population and urbanization, rising disposable income, growth in retail chain, rise in online shopping, extensive usage of plastic money and changing lifestyles. Major challenges which impedes the development and growth of the television market has also been covered and includes rising labour costs, rise in online media and rapid technological development. Key initiatives taken by the government include promoting technology transfer and research & development. It also includes an overview of the subsidy programs introduced by the government in order to boost the growth of the television market in China. The television market in China is witnessing emerging trends that are of marked importance to the market. Emerging trends in the television market covered in the report include rising penetration in low tier cities, mergers and joint ventures and technology innovation. The report contains a brief analysis of the competitive landscape of the television market in China. This section provides a three dimensional analysis of the key players’ revenues, profits and market capitalization. The report also features brief profiles of the major domestic and foreign players in the market and a snapshot of their corporation, financial performance and business highlights thus providing an insight into the existing competitive scenario. Key takeaway section summarizes the entire market in terms of opportunities, challenges and competitive landscape persisting in the television market in China. Key statistical figures relevant to the study include Global TV sales growth 2009-10, China TV sales growth 2010-15 (projected), flat panel TV penetration in China, Exports

1. Insert Cover Image using Slide Master View
Do not distort
Television Market in China
January 2012

2. Executive Summary
 Television market is one of the most rapidly growing industries in China
Market  China is emerging as the leading manufacturer of flat panel television sets in the world
Drivers: Challenges:
 Government Subsidies  Rising Labour Costs
 Rising Population and Urbanization  Rise in Online Media
LE
Drivers &  Rising Disposable Income  Rapid Technology Development
Challenges  Growth in the Retail Chain
MP
 Rise in Online Shopping
 Extensive Usage of Plastic Money
Government
Initiatives
 Changing Lifestyles
S A
 Supportive policies of the Government
 Home Appliances to the Countryside subsidy program
 ‘Old for New’ subsidy program
 Rising penetration in low tier cities
Trends  Mergers and Joint Ventures
 Technology innovation
Major Players
Competition
Company 1 Company 2 Company 3 Company 4 Company 5 Company 6
TELEVISION MARKET IN CHINA 2012.PPT 2

3. •Introduction
•Market Overview
•Exports and Imports
LE
P
•Drivers & Challenges
M
S A
•Government Initiatives
•Trends
•Competition
•Key Takeaway
TELEVISION MARKET IN CHINA 2012.PPT 3

4. Television units have witnessed rapid technology leaps over
the last decade
•Bbb
•Aaa
LE
Year 1 Year 2
MP Year 3 Year 4 Year 5
• Ccc • Ddd
S A • Eee • Fff • Ggg
Source:
TELEVISION MARKET IN CHINA 2012.PPT 4

5. Over the years, television units have evolved into the most
innovative technologies
A • Aaa
B • Bbb
LE
C • Ccc
MP
D • Ddd S A
E • Eee
F • Fff
Source:
TELEVISION MARKET IN CHINA 2012.PPT 5

6. Global television market sales is primarily dominated by LCD
television units
Global Television Market – Overview Television Sales Growth
• Global sales of television units registered a x% rise mn units X%
from 2009 to 2010 x2
250
x1
• Sale of LCD television units which accounted for a% 200
of the total television sales in 20‐‐ is expected to 150
LE
grow by b% in 20‐‐ from 20‐‐ 100
50
• LED television units is also expected to register a z%
growth rate in 20‐‐ to Amn units from B mn units in
20‐‐
MP 0
Year 1 Year 2
LED Television Sales
mn units
y2
S A LCD Television Sales
mn units
80 250 Z%
Y% z2
70
200 z1
60
50 150
yi
40
30 100
20
50
10
0 0
Year 1 Year 2 Year 1 Year 2
Source:
TELEVISION MARKET IN CHINA 2012.PPT 6

7. Fuelled by high demand the television market in China is
expected to achieve a high rate of growth
China Television Market – Overview Annual Television Sales
• Television market in China is emerging as one of the mn units
largest and rapidly growing industries in China 80
X%
 Annual television sales is expected to reach x mn units in x2
60
20‐‐ from y mn units in 20‐‐ with a CAGR of X% x1
LE
• Flat panel televisions are expected to completely 40
penetrate the China market by 20‐‐
P
20
• Installed television base is expected to witness a Z% 0
M
growth to y mn units in 20‐‐ Year 1 Year 2
Installed Television Base
S A Flat panel Television Penetration
mn units % Y%
Z% y3
800 z2 100 y2
z1 80
600
60
400
40
200 20
y1
0 0
Year 1 Year 2 Year 1 Year 2 Year 3
Source:
TELEVISION MARKET IN CHINA 2012.PPT 7

8. Exports of television units have witnessed a CAGR of 15%
both in terms of value and volume
Television Market – Exports under HS Codes
Countrywise Segmentation In Terms of Value
X%
USD mn X1%
20
x4
Q%
LE
15 x2 x3
x1
P
10
S% R%
5
M
P%
A
0 T%
S
Year 1 Year 2 Year 3 Year 4
Finding 1
mn units Y%
Y1% U%
200
y3 y4
y2
150
Country 1 Country 4
y1
Country 2 Country 5
100
Country 3 Country 6
50
0
Year 1 Year 2 Year 3 Year 4 Finding 2
Note: HS codes852871 Reception apparatus for television, may incorporate radio
Source: HS Code 852872 : Other color television, with liquid crystal display
TELEVISION MARKET IN CHINA 2012.PPT 8

9. Imports have witnessed a steady decline implying a trade
surplus in the television market
Television Market – Imports under HS Codes
Countrywise Segmentation in Terms of Value
USD 1000
200
x1
LE
150 X%
x2 P%
P
100
Q%
x3
x4
M
50
Finding 3
0
mn units
3.5
Year 1
y1
S A
Year 2 Year 3 Year 4
T%
S%
R%
3.0
Y%
2.5 Country 1 Country 4
2.0 y2
Country 2 Others
1.5 Country 3
1.0 y3 y4
0.5
Finding 4
0.0
Year 1 Year 2 Year 3 Year 4
Source: Note: Note:
TELEVISION MARKET IN CHINA 2012.PPT 9

10. Drivers & Challenges – Summary
Drivers
Government Subsidies
Rising Population and Urbanization
LE
Challenges
Rising Disposable Income
MP Rising Labour Costs
A
Growth in the Retail Chain
Rise in Online Media
Rise in Online Shopping
Extensive Usage of Plastic Money
S Rapid Technology Development
Changing Lifestyles
TELEVISION MARKET IN CHINA 2012.PPT 10

11. Government subsidies play a key role in the development of
the television market in China
Government Subsidies Impact
• Finding 1
Highlights of X
LE Impact
P
• Finding 2
• Finding 3
Heading 1 S AM Heading 2
mn units mn units
Y%
200 X% 150 y3
x3 y2
150 x1 x2
100 y1
100
50
50
0 0
Year 1 Year 2 Year 3 Year 1 Year 2 Year 3
Source:
TELEVISION MARKET IN CHINA 2012.PPT 11

12. Rising population and rapid urbanization to drive growth of
television market in China
Rising Population and Urbanization Impact
• Finding 1
• Finding 2
• Finding 3
• Finding 4
LE
MP
mn S A Heading 3
+6%
Aaa
1,500 1,341 1,370 1,388
1,308
1,000 a2 b2 c2 d2
X Y
500
a1 b1 c1 d1
0
Year 1 Year 2 Year 3 Year 4
Source:
TELEVISION MARKET IN CHINA 2012.PPT 12

13. Rising disposable income leading to greater spending
power, to drive the demand for television units in China
Rise in Disposable Income Impact
• Finding 1
• Finding 2
• Finding 3
LE
MP
USD bn
Heading 4
x3
S A USD bn
Heading 5
20,000 5,000 y3
X% 4,000
15,000 Y%
x2 3,000
10,000 y2
2,000
5,000 x1
1,000 y1
0 0
Year 1 Year 2 Year 3 Year 1 Year 2 Year 3
Source:
TELEVISION MARKET IN CHINA 2012.PPT 13

14. Growing retail industry facilitates the development of the
television market in China
Growth in Retail Chain Impact
• Finding 1
• Finding 2
• Finding 3
• Finding 4
• Finding 5
LE
MP
USD bn
7,000
Heading 6
Y
S A 40
%
B2
Heading 7
Aaa
6,000 A%
5,000 30 B3 B4
B1 B5
4,000
20
3,000 X B6
2,000 10 B7
1,000
0 0
Year 1 Year 2 A A1 A2 A3 A4 A5 A6
Source:
TELEVISION MARKET IN CHINA 2012.PPT 14

15. Rise in online shopping is a major driver behind the growth
of the television market in China
Rise in Online Shopping Impact
• Finding 1
• Finding 2
• Finding 3
LE
MP
USD bn
200
Heading 8
S A Heading 9
Y%
USD bn
25
Heading 10
C
B% Aaa
X% x4 X% 20
150
x3
15
x2
100 x1 A%
10
50 5
Z% 0
0
Year
Year 1 Year 2 Year 3 Year 4
A B C X Y
Source:
TELEVISION MARKET IN CHINA 2012.PPT 15

16. Rising use of plastic money provides significant support to
the growth of television market in China
Extensive Usage of Plastic Money Impact
•Finding 1
•Finding 2
•Finding 3
•Finding 4
LE
MP
%
Heading 11
S A %
Heading 12
20 x2 8 y2
X% Y%
15 6
10 4
5 x1 2 y1
0 0
Year 1 Year 2 Year 1 Year 2
Source:
TELEVISION MARKET IN CHINA 2012.PPT 16

17. Rapidly changing lifestyle is a major contributor to the
growth of the television market in China
Changing Lifestyles Impact
•Finding 1
•Finding 2
•Finding 3
•Finding 4
LE
MP
A B
Heading 13
S A Heading 14
% USD bn
100 30 a4
25 A%
80 a2
a1 20
60
C% 15 a3
40 a2
b2 10 a1
20 b1 5
0 0
2005 2025e Year 1 Year 2 Year 3 Year 4
Source:
TELEVISION MARKET IN CHINA 2012.PPT 17

18. Rising labour costs act as a major hindrance to the
development of the television market in China
Rising Labour Costs Impact
• Finding 1
• Finding 2
• Finding 3
• Finding 4
LE
MP Heading 15
Country 1
Country 2
Country 3
0 500
a1
a2 S A
1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 5,500 6,000
a3
USD
Country 4 a4
Aaa
Country 5 a5
Country 6 a6
Country 7 a7
Country 8 a8
Country 9 a9
Source:
TELEVISION MARKET IN CHINA 2012.PPT 18

19. Rapidly growing popularity of the internet poses a major
threat to the television market in China
Rise in Online Media Impact
• Finding 1
• Finding 2
• Finding 3
LE
MP
mn
X
Heading 16
Y
120
S
%
A A
Heading 17
B
%
X
Heading 18
Year 1
Y
Year 2
800 5 y1
80 x1
A% 100 y2 Z
B% x2
600 80 60
4 a5 c5 y3
3 60
400 2 40 x3
1 a4 40 c3 c4
a3 c2
200 a2 20
a1 b5 20 c1 d5
b1 b2 b3 b4 d1 d2 d3 d4
0 0 0
Year 1 Year 2 Year 3 Year 4 Year 5 Year 1 Year 2 Year 3 Year 4 Year 5 A B C
Source:
TELEVISION MARKET IN CHINA 2012.PPT 19

20. Trends – Summary
Rising Penetration in
Low Tier Cities
LE
MP
S A Key
Trends
Mergers and Joint
Technology Innovation
Ventures
TELEVISION MARKET IN CHINA 2012.PPT 20

21. Low tier cities are emerging as a major market for
televisions in China
Rising Penetration in Low Tier Cities
• Finding 1
• Finding 2
• Finding 3 Aaa
• Findig 4
LE
MP
%
Heading 19
S A %
Heading 20
Y%
X%
60 x1 80 y2
x2 y1
40 60
40
20
20
0 0
Year 1 Year 2 Year 1 Year 2
Source: Note: :Market share of domestic television companies
TELEVISION MARKET IN CHINA 2012.PPT 21

22. Evolution of new technology in the television market is
leading to rising demand
Technology Innovation
• Finding 1
• Finding 2
Bbb
• Finding 3
• Finding 4
• Finding 5
LE
MP
mn units
S A Heading 21
12
Z% x2
10
8
x1
6
4
2
0
Year 1 Year 2
Source:
TELEVISION MARKET IN CHINA 2012.PPT 22

23. Domestic Competition – Summary (1/2)
Net Income
150
Size of the Bubble represents Market
140 Capitalization in USD mn
130 a6
120
LE
110
100
P
90
80
70
60
50
40
a1
S AM a7
a8
30
20 a3
a2
10 a5
a4
0 Revenue
-500 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 5,500 6,000 6,500 7,000 7,500 8,000 8,500 9,000
Company 1 Company 8 Company 5 Company 3
Company 4 Company 2 Company 7 Company 6
Source; Note:
TELEVISION MARKET IN CHINA 2012.PPT 23

24. Domestic Competition – Summary (2/2)
Revenue and Profit for Major Domestic Companies
a1
Company 1
b1
a2
Company 2
LE
b2
a3
P
Company 3
b3
Company 4
Company 5
b4
b5
a5
S AM a4
a6
Company 6
b6
a7
Company 7
b7
a8
Company 8
b8
X Y
Source: Note:
TELEVISION MARKET IN CHINA 2012.PPT 24

25. Major Domestic Players in the Market (1/8)
Company Snapshot: Company 1
Corporate Information Financial Performance
Headquarters City 1, Country Revenue Revenue Profit
USD mn USD mn
Profit / Loss
Founded 19‐‐ 4,000 a4 150
LE
a3
3,000
a1 100
a2
P
Products Product 1, Product 2, Product 3
2,000
50
M
1,000
Key People Person 1‐ Designation
A
0 0
S
Year 1 Year 2 Year 3 Year 4
Business Highlights
• Company is a leading manufacturer of x television sets in Country 1
• Products of the company are exported to more than y countries and regions across the world
• Company holds more than z% share in A Television market in China till the middle of 20‐‐
• B technology incorporated television units of the company to be available in the digital television line launched by the
company in 20‐‐
• B certified televisions of the company will be made available to the consumers in Country 1 first followed by those in
Country 2
Source:
TELEVISION MARKET IN CHINA 2012.PPT 25

26. Backed by constant technology innovation, television
market in China is expected to witness high growth
Led by supportive policies of the government , the television market in China is expected to witness rapid growth
Opportunities in the Government
Market Size
Market Initiatives
mn units
Rising population and
LE
80
growing urbanization Y%
x2
Government has
along with high income 60 taken several steps
P
x1
leading to rising demand 40
to ensure the
development of the
M
is an important driver of
the television market
20 television sector
Growth in retail sales
coupled with the rise in
online shopping provide
0
S AYear 1 Year 2 Government
introduced the
“Home Appliances to
the Countryside”
a major opportunity for
growth of the television Challenges subsidy program
market in China with a view to
• Rising Labour Costs increase demand
Extensive use of credit
cards and rapidly • Rise in Online Media “Old for New”
changing lifestyles • Rapid Technology subsidy program of
leading to rise in demand Development the government also
also present an seeks to raise
opportunity of growth replacement demand
TELEVISION MARKET IN CHINA 2012.PPT 26

27. Thank you for the attention
The Television Market– China report is a part of Netscribes’ Consumer Goods Series.
For more detailed information or customized research requirements please contact:
Jitendra Punjabi
Phone: +91 33 4064 6215
E‐Mail: jitendra.punjabi@netscribes.com
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TELEVISION MARKET IN CHINA 2012.PPT 27