The iHealth device with size of a mobile phone provides quick, accurate and easy self-diagnostics of measured person's health, with access to on-line consultations from the doctors regarding the results.

1. Telemedica ©
and iHealth Device
Vice president of NST
Mark Sozonov
email: marksozonov@yahoo.com
tel: +7(916)6652085
CEO of GreyCrunch
Harri Honko
email: harri.honko@greycrunch.com
tel: +358(40)5331437
Moscow 2013

2. PROBLEM
There doesn’t exist a simple, inexpensive an
comprehensive way to diagnose health in
Russia, CIS and many other countries.
No simple, preventive detection of diseases.
No remote or online consultations from clinics
and physicians.
Today young people and middle-aged people
do not care about their health, and visit
clinics very rarely. Because...
...they do not want to stay in long queues,
and
...they do not want to spend much money for
the visit.

3. Solution
NST has developed an innovative handheld
iHealth device which allows making selfdiagnostics in 3 minutes by anyone.
User gets his health indicators immediately.
Information is available over the Web and
collects to a cloud service.
Partner clinics and general practitioners
consult the user online on the basis of
acquired diagnostics.
Professionals will recommend appropriate
clinics for detailed medical inspection.

4. Business Model
PROFIT
iHealth sales
~ 150 € / unit
Service fee
3 € / month
SEGMENTS
middle-aged people
from Big cities and
Remote districts
Corporate segments: private clinics / educational units /
medical offices of large corporations
2,500 / 750 / 1000 €/month
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5. Technology
Technology uses the dependence
between skin conductivity in
determined points on hands and
feet, and human health.
This
dependence
was
approved by researches made
on thousands of people.
Checkups made by iHealth have
stability, absolutely repeatability of
results, and are easy to reproduce.
Results do not depend on doctor’s
subjectivity.
Know-how lies on iHealth’s sensor
and software which analyzes
diagnostics.
PROTECTION:
We have 2 patents and 4 Author's Certificates, Certificate of Health
Ministry of RF
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6. Technology
What do we provide ?
• Respiratory System
• Lungs
• Cardiovascular system and heart
• Digestive system
• The stomach, small and large intestines
• Gall -bladder
• Pancreas
• Liver
• Urogenital System
• Immune System
• Endocrine System
• Musculoskeletal system and conjunctive tissue
• Analysis of the abnormality in the spine
• Estimation of the metabolic
• Estimation of the energy level
• Assessment of emotional state
• Psychological assessment
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7. Technology
Finnish Partner
Halenaut is mHealth app and cloud
service for wellness tracking and
professional health coaching,
including in-app fitness tests.
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8. Marketing and Competition
Sales Channels
competition
~100
~100
m.
m.
users
users
WE do not have
direct competitors in
RF and CIS
Drugstores:
internet and network
General practitioners
of local clinics
Any popular
websites, sport and
touristic events
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9. The TEAM
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10. Financial Model and Forecast
1-6
1 st year
7-9
10-12
1-3
4-6
10000
20000
0
2000
3000
4000
Gross profit, USD
0
311,250
478,125
750,625
Costs
573,333
80,163
92,580
112,997
363,652
434,202
498,178
EBIDTA
- 573,333
231,087
385,545
637,629
720,723
984,548
1,101,334
2,390,446 2,390,446
3,444,234
4,780,891
month
Production of
iHealths
Sales
Financial result
Rate 30%
7-9
10-12
6000
7000
8000
1,084,375 1,418,750
1-st year
$
2-nd year
33,307 $ 1,152,294 $
3-rd year
1,599,513
1-6
3-rd year
30000
43,299
NPV
2-nd year
7-12
15000
TOTAL
60000
15000
60000
3,249,798 3,249,798
859,352
859,352
12,142,233
3,873,809
8,268,424
IRR 200,2%
2,826,216
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11. Current Status
Total sales ~1700 devices for more than 100 clinics in RF
40,000 people have been tested with iHealth
Developers invested 35,6m rubles
from 2000 to 2008
(> USD 1,1m)
>50 recommendation letters from clinics, state institutions
INVESTMENT goes for
New industrial
design of
iHealth device
Creation of the back-end
for diagnostics storage and
analysis.
Client SW for
users, doctors and
clinics
App SW for
Android &
iOS
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12. Thank you for your attention !
Vice president of NST
Mark Sozonov
email: marksozonov@yahoo.com
tel: +7(916)6652085
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