The document discusses Telefonica's opportunity in the information security market. It notes Telefonica's leadership in established security categories like information security for consumers/SMBs and enterprises. It also highlights growth opportunities in new categories like social/child protection, mobile security, and securing digital experiences. The document concludes that security is a high growth area and Telefonica is well positioned to capture opportunities in the new digital world due to its trusted brand and existing security capabilities.

1. - The hidden opportunity in the new connected world
Points of difference
 Market strength - Consumer
 Market strength – Corporate
 Service provisioning capability
Leading OBs
2015 Revenue target Cloud
+Security*
€Bn 0.5-0.7
*According to guidance criteria
MR. VIVEK DEV
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2. The hidden opportunity for Telefónica
Global Trends Customer’s view
• Professionalization &
globalization of threats
• A „must have‟ – top of mind
• Growing complexity –
The hidden • Willingness to pay
“perimeters” disappearing
opportunity in the • Telcos are trusted security
• Consumerization and new connected world providers …
mobilization
• … Best positioned to deliver
• Social networking threats,
child safety/ privacy risks
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3. Making Security simple for our customers
Consumers & SMBs Enterprises & Public Sector
 Digital  Consulting and
Information confidence and management of
Security (IS) child safety security needs
 Protection of
Electronic  Protection of what
business assets and
Security (ES) matters most
end user safety
Mobile  Secure mobile
 Secured mobile
Security (MS) device
experience
management
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4. Sustained growth capturing new categories
Sustain or gain
Telefónica Digital Capture untapped
243 share in growing +
Revenues (€ M) opportunities
categories
Information Security (IS) Social/ Child
Consumers and SMBs 79
protection over our
broadband base
IS Enterprise 60
Ride growth
Electronic Security (ES) New telco-based
2 trend in
Consumers and SMBs digital opportunities
LATAM of
ES Enterprise 102 +20% yoy
<1
High smartphone/
Mobile Security tablet base growth
2011
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5. Trusted service provider in the Information Security space
 Managed security services
Available in:
 3 Global Security Operation Centres (SOCs)
 Network & Cloud based services
 Market leader in Spain and Peru
Embracing online security
EUROPE LATAM
Digital experience
protection
Device Network
Personal back-up
& management
Cloud
Child safety
Mass Information Security IS Enterprise
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6. Compelling propositions in the Electronic Security space
 Critical infrastructures
Available in:
 City/civilian security, fleets, …
 Signal jamming
 Emergency services (e.g. 911/112)
EUROPE LATAM
~
€30/month
Next in: camera
included
Mass Electronic Security ES Enterprise
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7. Significant growth potential in the mobile
security category
Available in: Just launched in:
>10k users
Device theft
or loss
675,000 Selective
Compliance
& Network
wipe
Security
Network
Content
Access
users filtering
Control
20,500
App control & Data leak
June-11 Today Antimalware prevention
Certificate
Management
Next in: Next in: ~
€4/month
Consumer Mobile Security Secure Mobile Device Management
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8. In summary…
 Security is a high growth opportunity for us
 We are already leading established categories which will keep on
growing significantly
 We are very well positioned to capture the new opportunities the
digital world is creating
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9. Get in touch
Explore our Hub: http://www.telefonica.com/digitalhub
Track us on Twitter: http://www.twitter.com/tefdigital
Watch our latest videos: http://www.youtube.com/telefonicadigital
Look us up on LinkedIn: http://www.linkedin.com/company/telef-nica-digital
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