The document discusses the telecom sector in India. It provides an introduction to telecom and defines the Telecom Regulatory Authority of India (TRAI), whose role is to regulate the telecom industry. It then discusses the telecom sector's large contribution to the Indian economy in terms of tele-density and market share. A comparison is made between telecom and other sectors. Finally, SWOT analyses are provided for three major telecom companies (Airtel, Idea, Jio), and the future of the Indian telecom industry is discussed, including expectations for growth in internet users and emerging technologies like 5G.

1. GROUP NO.202
PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH, INDORE
SECTORIAL PRESENTATION
SESSION: 2017-19
MBA MARKETING MANAGEMENT (II-SEM.)
TELECOM SECTOR
SUBMITTED BY:
ADITYA THAKUR 1121609872
SHUBHAM JAISWAL 1121609899
SUMIT TIWARI 1121610227

2. 1) INTRODUCTION
2) TRAI
3) CONTRIBUTION IN THE ECONOMY
4) COMPARISION WITH OTHER SECTOR
5) IMPORTANCE OF OTHER SECTOR
6) SWOT ANALYSIS OF 3 MAJOR PLAYERS
7) CONCLUSION : FUTURE OF INDIAN
TELECOM SECTOR

4. Introduction
• The word TELECOMMUNICATION is :
• GREEK (TELE) + LATIN ( COMMUNICARE)
• TELE : distant, far off
• COMMUNICARE: to share
• At present Telecommunication occurs when the exchange
of information between communication participants includes the use
of technology
• Telecom sector is the area which is based on the mechanism of
telecommunication

5. TRAI
THE TELECOM REGULATORY AUTHORITY OF INDIA (TRAI)
ESTABLISHED ON : 20TH February 1997
CHAIRMAN : RAM SEWAK SHARMA
SET UP UNDER TELECOM REGULATORY AUTHORITY OF INDIAACT 1997
NEED : The entry of private service providers demanded the need for independent
regulation
AIM : to regulate telecom services, including fixation/revision of tariffs for telecom
services which were earlier vested in the Central Government.
MISSION : to create and nurture conditions for growth of telecommunications in the
country which will enable India to play a leading role in emerging global information
society.
OBJECTIVE: objectives of TRAI is to provide a fair and transparent policy
environment which facilitates fair competition.

6. Contribution in the Economy
• Second largest market and third highest number of internet users
• Tele-density increased from 17.9% in FY07 to 92.59% in FY17 = 74.69%
• The mobile segment’s tele density surged from 14.6 per cent in FY07 to 90.70
per cent in FY17 = 76.1%
• GSM services continue to dominate the wireless market with a 98.66 per cent
share, while CDMA services accounted for the remaining 1.34 per cent share.

7. There has been an increase of 12.34% in FY17

8. Comparison with other Sectors

9. IMPORTANCE OF TELECOM IN VARIOUS
SECTOR
• INFRASTRUCTURE
• AGRICULTURE
• EDUCATION
• HEALTH
• GOVT. SECTOR
• BUSINESS SECTOR

10. STRENGTHS WEAKNESSES
• Renowned Telecom company
• High Brand Equity
• Extensive infrastructure
• Strategic Alliances
• Outsourced Operations
• High Debt
OPPORTUNITIES THREATS
• Strategic Partnership
• Market Development
• VAS
• Untapped geography of the
current market
• LTE
• Government Regulatory
Framework
• Competition
• MNP (Mobile number
portability)
SWOT ANALYSIS: AIRTEL

11. SWOT ANALYSIS: IDEA
STRENGTHS WEAKNESSES
• Robust Services
• Wide network
• Prompt Service
• Various domains of
service
• Weaker 4 G
• Poor rural access
• Pricing
OPPORTUNITIES THREATS
• Growth in technology
• 4 G networks
• Connected devices
• Competition
• jio

12. BOON FOR INDIA

13. SWOT ANALYSIS: JIO
STRENGTHS WEAKNESSES
• Strongest Customer
Acquisition strategy
• Strong customer base
• Technology
• Strong backing of parent company
Reliance Industries
• Brand Management
• Fast and wide network
• Multiple offerings under a single
name
• Late entry into the market
• Activation Issues
• Pricing Controversies
• Too many freebies
• Data connection poor
OPPORTUNITIES THREATS
• Future driven technology
• 5G technologies
• Apps
• Competitive Pricing Strategies
• Expansion to other countries
• Risk of loss of customers
• Removal of free services
• Major competitors

14. CONCLUSION

15. FUTURE OF INDIAN TELECOM
INDUSTRY
• India will emerge as a leading player in the virtual world by having
700 million internet users of the 4.7 billion global users by 2025,
as per a Microsoft report.
• With the government’s favorable regulation policies and 4G
services hitting the market, the Indian telecommunication sector is
expected to witness fast growth in the next few years.
• GOI plans to auction the 5G spectrum in bands like 3,300 MHz
and 3,400 MHz to promote initiatives like Internet of Things (IoT),
machine-to-machine communications, instant high definition video
transfer as well as its Smart Cities initiative.
• The Indian mobile phone industry expects that the GOI's boost
to production of battery chargers will result in setting up of 365
factories, thereby generating 800,000 jobs by 2025.

16. CONT….
• India’s telecom sector is going through a period of stress
owing to growing losses and rising debt, amid heightened
competition due to the disruptive entry of Reliance Jio.
• Jio’s plans led to a tariff war between incumbent carriers
including Bharti Airtel ,Vodafone India and Idea Cellular, with
Jio, which resulted in free voice calls for customers coupled
with dollops of free data, but eroded revenue for the older
carriers.

17.  http://www.dot.gov.in/
 http://www.dot.gov.in/profile
 http://www.dot.gov.in/telecom-glance
 http://www.dot.gov.in/pma-policy
 http://www.dot.gov.in/fdi-policy-telecom
 http://www.trai.gov.in/
 http://www.trai.gov.in/about-us/history
 https://www.ibef.org/industry/telecommunications.aspx
 https://telecom.economictimes.indiatimes.com/
 http://www.mitsot.com/blog/importance-of-telecom-in-various-sectors.html/
REFERENCES

18. THANK YOU