Telecom APIs Back to Basics... Speaking Session featuring from Telecom APIs, Ross Garrett, Director of Product Marketing, Layer 7 Telco’s have become distracted by the promise of success from open developer ecosystems, and mis-guided API monetization strategies. In this presentation, we will take a fresh look at the importance and utility of APIs and opportunities that an API-Oriented Architecture provides. As other industries re-make themselves as modern software-defined businesses, so too must the modern Telco embrace APIs, turning their network into a platform that supports agility and innovation.

1. Getting Back to Basics
Ross Garrett
Ross.Garrett@ca.com | @gssor

2. http://www.flickr.com/photos/67980734@N06/6187124550/

3. So How Did We Get Here?
SalesForce.com
2000
ProgrammableWeb
2005
Parlay X
iPhone
2003
2007
Amazon
2002
Skype
2003
Parlay
1998
Flickr
2004
Facebook
Twitter
2006
OneAPI
2008
WebRTC
2011
RCS
2008
Twilio
2007/8
iMessage
2011

4. So is there a common thread woven into
this timeline?
http://www.flickr.com/photos/81389833@N00/2915425151/

5. APIs are the fabric of our world

6. http://www.flickr.com/photos/69392086@N06/10017623584

7. Bring back the utility of APIs

8. API-Oriented Architecture
•
Every layer from
application to infrastructure
is service enabled
•
API Management (not
standards) is the universal
abstraction layer
•
APIs lead a new Service
Delivery paradigm

9. http://www.flickr.com/photos/mendhak/7479942060/

10. Network Virtualization
Approach
Orchestrated, Autom
atic & Remote Install
Classic Network
Appliance Approach
GGS
N
RA
N
SB
C
DP
I
M
R
CDN
ISV
Virtual
Appliances
Standard High
Volume Servers
Standard High
Volume Storage
Standard High
Volume Ethernet
Switches
The Software-Defined Telco
http://portal.etsi.org/NFV/NFV_White_Paper.pd
f

11. http://www.flickr.com/photos/loozrboy/3908830690/

12. Thank-you!