This document describes how Tellco uses IBM Customer Engagement Solutions to provide a personalized customer experience for a customer, Lilly, throughout her phone purchase journey. Tellco is able to engage Lilly on social media, provide tailored advice in-store using customer data analytics, customize a data plan for her usage, and continues supporting her after the purchase. The document also provides examples of how Telefonica Vivo and Celcom realized benefits such as increased revenue and reduced churn by using IBM Marketing Solutions to send personalized campaigns.
The document discusses the challenges faced by mobile carriers from over-the-top (OTT) providers like Google and Skype, and questions whether carriers have lost their innovation edge. While OTT providers see potential for free services, carriers still control network infrastructure and can choose whether to allow certain applications. Carriers also have advantages in reliability and customer service that are important for businesses. Ultimately, both OTT providers and carriers depend on each other, and carriers should focus on unique experiences rather than just cost advantages to remain competitive.
Mobile March Keynote-It’s A Great Time To Be Part Of MobileRemainComm
Mark Mosiniak, Director of Business Development, for Best Buy Mobile, shares his thoughts on industry observations, trends and insights and his perspectives on the current and future state of experimentation and innovation at the recent Mobile March mobile event in Minneapolis on March 27th, 2010.
Mobile app stores_for_telecom_operatorsTanjina Prema
This document discusses mobile app stores for telecom operators and the opportunities and challenges they face in this area. The main points are:
1) Telecom operators have been late to capitalize on the growing mobile apps market, which is currently dominated by Apple's App Store.
2) Operators' main advantages are their strong brands, relationships with subscribers, and ability to monetize those relationships. However, attracting developers is challenging due to their smaller customer bases.
3) To succeed, operators must position themselves as retailers of apps and focus on increasing ARPU, customer acquisition, and reducing churn, rather than direct app revenue. They have options like closed stores with their own apps, open stores sharing
Dubai based Game Power 7 has participated in a massive conference that brings together top regional and global media and telecoms industry executives, the sixth Annual Media and Telecommunications Convergence Conference that took place in Amman on the 1st and 2nd of June.
During the conference, Mr. Fadi Mujahid General Manager of Game Power 7, delivered a presentation titled “Online Gaming and Telecom Operators The Gold Rush Convergence”
Mr. Mujahid explained in his presentation the company’s vision that telecom and media will very soon be part of the virtual worlds that are currently represented as MMO Online games. “5 years from now, kids will no longer turn on TV machines to watch TV programs, but rather, they go to the TV Room in their online world to watch their preferred programs. They will use their virtual world telecommunication facilities to communicate with friends instead of making a phone call.”
Out of this vision, the company has built a state-of-the-art game localization and culturalization facility that provides
1- Global game developers with value-added game publishing services, and
2- Telecom operators with the best gaming content to enrich their VAS, and aggregate their services to kids, teens, and young youths.
Game Power 7 published the first online MMO game in the region, Arabic Rappelz, thus, taking the risk of this untapped market in MENA
The document discusses how technology and mobile devices are revolutionizing the real estate industry. Key points include:
- Over 1 million people use Realtor.com and Zillow iPhone apps to search for homes and contact agents.
- Social media will replace current communication methods and real estate agents need to embrace platforms like mobile, video, and user reviews.
- As more people access the internet via mobile than computers, real estate websites need to optimize for mobile use.
25 Disruptive Technology Trends 2015 - 2016Brian Solis
Brian Solis explores some of the biggest technology trends and possible twists on the horizon for 2015 and 2016.
Topics include cyber security, mobile payments, drones, bitcoin, social media, digital, omnichannel, attribution, cx, music, movies, Hollywood
brandinnovators2015trends-150105172645-conversion-gate01FOOK CHUIN NG
This document discusses disruptive technology trends for 2015-2016. Some of the key trends highlighted include:
1. Social media becoming part of a digitally transformed ecosystem and key hub for customer experiences.
2. The future of search and SEM lying outside of Google, with messaging apps becoming the new social media.
3. The Internet of Things growing to over 40 billion connected devices by 2020 and wearables still needing killer apps.
4. Mobile payments gaining traction through services like Apple Pay and loyalty programs.
5. The sharing economy centered around renting and borrowing on demand through services like Uber.
The document discusses the challenges faced by mobile carriers from over-the-top (OTT) providers like Google and Skype, and questions whether carriers have lost their innovation edge. While OTT providers see potential for free services, carriers still control network infrastructure and can choose whether to allow certain applications. Carriers also have advantages in reliability and customer service that are important for businesses. Ultimately, both OTT providers and carriers depend on each other, and carriers should focus on unique experiences rather than just cost advantages to remain competitive.
Mobile March Keynote-It’s A Great Time To Be Part Of MobileRemainComm
Mark Mosiniak, Director of Business Development, for Best Buy Mobile, shares his thoughts on industry observations, trends and insights and his perspectives on the current and future state of experimentation and innovation at the recent Mobile March mobile event in Minneapolis on March 27th, 2010.
Mobile app stores_for_telecom_operatorsTanjina Prema
This document discusses mobile app stores for telecom operators and the opportunities and challenges they face in this area. The main points are:
1) Telecom operators have been late to capitalize on the growing mobile apps market, which is currently dominated by Apple's App Store.
2) Operators' main advantages are their strong brands, relationships with subscribers, and ability to monetize those relationships. However, attracting developers is challenging due to their smaller customer bases.
3) To succeed, operators must position themselves as retailers of apps and focus on increasing ARPU, customer acquisition, and reducing churn, rather than direct app revenue. They have options like closed stores with their own apps, open stores sharing
Dubai based Game Power 7 has participated in a massive conference that brings together top regional and global media and telecoms industry executives, the sixth Annual Media and Telecommunications Convergence Conference that took place in Amman on the 1st and 2nd of June.
During the conference, Mr. Fadi Mujahid General Manager of Game Power 7, delivered a presentation titled “Online Gaming and Telecom Operators The Gold Rush Convergence”
Mr. Mujahid explained in his presentation the company’s vision that telecom and media will very soon be part of the virtual worlds that are currently represented as MMO Online games. “5 years from now, kids will no longer turn on TV machines to watch TV programs, but rather, they go to the TV Room in their online world to watch their preferred programs. They will use their virtual world telecommunication facilities to communicate with friends instead of making a phone call.”
Out of this vision, the company has built a state-of-the-art game localization and culturalization facility that provides
1- Global game developers with value-added game publishing services, and
2- Telecom operators with the best gaming content to enrich their VAS, and aggregate their services to kids, teens, and young youths.
Game Power 7 published the first online MMO game in the region, Arabic Rappelz, thus, taking the risk of this untapped market in MENA
The document discusses how technology and mobile devices are revolutionizing the real estate industry. Key points include:
- Over 1 million people use Realtor.com and Zillow iPhone apps to search for homes and contact agents.
- Social media will replace current communication methods and real estate agents need to embrace platforms like mobile, video, and user reviews.
- As more people access the internet via mobile than computers, real estate websites need to optimize for mobile use.
25 Disruptive Technology Trends 2015 - 2016Brian Solis
Brian Solis explores some of the biggest technology trends and possible twists on the horizon for 2015 and 2016.
Topics include cyber security, mobile payments, drones, bitcoin, social media, digital, omnichannel, attribution, cx, music, movies, Hollywood
brandinnovators2015trends-150105172645-conversion-gate01FOOK CHUIN NG
This document discusses disruptive technology trends for 2015-2016. Some of the key trends highlighted include:
1. Social media becoming part of a digitally transformed ecosystem and key hub for customer experiences.
2. The future of search and SEM lying outside of Google, with messaging apps becoming the new social media.
3. The Internet of Things growing to over 40 billion connected devices by 2020 and wearables still needing killer apps.
4. Mobile payments gaining traction through services like Apple Pay and loyalty programs.
5. The sharing economy centered around renting and borrowing on demand through services like Uber.
Voice, as a method of communication with devices, opens many doors to the customer. The presence, convenience, and natural essence of voice-powered technology, opens a business up to far more opportunities to have a valuable impact on a customer.
This document discusses Telkomsel's digital advertising capabilities in Indonesia. It provides statistics on Telkomsel's network coverage and subscriber base, which includes over 63.5 million subscribers and 28.9 million smartphone users. The document also shares insights from Nielsen surveys that 71% of Telkomsel subscribers have seen ads through SMS and that subscribers are receptive to ads that are free and match their interests. It evaluates Telkomsel subscribers' experiences, acceptance, recall, and reactions to promotional SMS ads. The conclusion expresses that Telkomsel can reach more target audiences in 2015 through its digital advertising services.
US Long Numbers provides information about long numbers, which are 10-digit phone numbers that allow for unified communication via voice, text, pictures and video. Long numbers enable companies, organizations and communities to directly connect with mobile phone users. They can be obtained through US Long Numbers or directly from long number issuers to implement interactive applications and programs.
Mobile Lessons From Around The World | Somo WebinarSomo
Do you know what top marketers are doing globally in mobile?
In "Mobile Lessons From Around The World" with Somo and mCordis, Paul Berney showcases what your international colleagues are doing in mobile, and the best ways you can use mobile to connect with customers, abroad and in your own backyard.
Get in touch if you'd like more on this topic: hello@somoglobal.com
www.somoglobal.com
@somoglobal
----------------------------------------------------------------------------------------------
This webinar took place June 23rd, 2014.
All materials unless otherwise noted under copyright of Somo.
OgilvyOne Worldwide and OgilvyAction set out to discover how the growing penetration of smartphones influences the way people build brand preference and select, purchase and experience products in three representative international markets: the United States, the United Kingdom and Singapore. Marketers and retailers alike need to know where to focus their energies and how they can make the biggest impact on their bottom lines. The report reveals some surprising insights - conclusions that go against conventional wisdom - and some thought starters to identify the opportunities ahead.
The document discusses SoLoMo (social-local-mobile), which combines social media, local search, and mobile technologies to provide localized search results and information to users on their mobile devices. It provides examples like Foursquare and Groupon that utilize check-ins and deals to connect local businesses with customers via mobile apps. The document also explains that SoLoMo will have significant effects on e-commerce, allowing personalized local deals and customized experiences for mobile users based on location, interests and purchase history.
Consumer spending on mobile internet access will surpass home broadband this year. Mobile internet use is growing rapidly as people increasingly access the internet from smartphones and tablets on the go. By 2017, total spending on internet access is projected to reach $153 billion, up from $91 billion in 2012, with most of the growth from mobile networks. Having a business app allows small businesses to better communicate and engage with customers on their mobile devices.
1) The document discusses how digital technology has transformed communication and daily life in Kenya through innovations like mobile money and instant money transfers.
2) It then summarizes the Kenyan government's plans to migrate television broadcasting from analog to digital, which would allow multiple channels to be transmitted through a single signal distributor to reduce costs.
3) However, it notes that while digital television may provide better picture and sound quality, the average household may be unwilling to spend up to KSH 4,000 on set-top boxes, so the government will need to do more to incentivize the transition.
Social, Mobile, Social TV, Digital, Internet far reaching consequences & Tren...Rajendra Singh
NBC has agreed to pay $7.65 billion for the broadcast rights to air the Olympics on television and online from 2022 to 2032. This is a large bet by NBC that it can profit from the Olympics over the next 18 years, despite uncertainties around future media consumption habits. NBC sees value in airing the Olympics beyond just money, as it benefits other programming, but it will need to expand coverage across cable and digital to capitalize further. The new deal represents a 40% increase in cost per Olympics compared to NBC's previous contract.
Brian Cauble is the co-founder and CEO of Appsolute Genius, a mobile app development company. He has over 9 years of experience in software development. The app economy has grown significantly, with over 274,000 active apps on the Apple App Store and thousands of new submissions each month. Marketers should pay attention to opportunities that apps provide, such as reallocating advertising dollars to mobile, cause marketing promotions, direct response capabilities, and integrating barcodes/QR codes. However, brands need to ensure their app strategy aligns with overall marketing goals and is sustainable.
Dog Wireless aims to provide consumers access to phones and plans from various carriers through a mobile unit. The business will sell unlocked phones imported from China at half the cost of other retailers. It will also activate phone plans and sell accessories from a convenient mobile store. Projections estimate the business could earn over $24,000 per month from phone, computer, and device sales with a 40% commission on new service plans. The goal is to expand to multiple mobile units across Florida to make wireless devices easily accessible.
A study surveyed over 1,000 US consumers about online car buying trends and expectations. It found that consumers have an increasing appetite for online car sales, with 33% now saying they would likely or very likely buy a new car fully online. The study also found that autonomous driving features are in high demand, with 81% willing to pay for them. Many consumers see mobility services as complementary to ownership and nearly half would consider buying cars from technology companies rather than traditional automakers.
Stratoshear Technologies provides mobile marketing solutions such as mobile ad networks and color QR codes. They highlight the growth of mobile phone usage in India, with over 600 million calls made daily and high smartphone and data usage among youth. The document discusses their offerings like the AdRBT mobile ad network that allows targeted ads via calls and SMS with detailed reporting. It also summarizes partnerships with companies like Airtel and uses of color QR codes for campaigns, e-commerce, and magazines. Major takeaways emphasized are the power of location-based targeting and engaging consumers via mobile.
The document provides information on best practices for using push notifications in different industries, including news/media, jobs, education (ed-tech), e-commerce, and entertainment. For each industry, it discusses common types of notifications, optimal timing for notifications, ideal notification frequency for click-through rates, and best practices for notification content and formatting. The goal is to help businesses in these industries improve engagement through more effective use of push notifications.
The document provides a market analysis of the instant messaging application market. It summarizes that global mobile messaging traffic is forecasted to nearly double between 2012 and 2017, driven primarily by growth in over-the-top instant messaging services. Major players in the instant messaging market are described, and it is noted that over $300 million has been invested in instant messaging startups since 2003. Acquisition and IPO exit opportunities in the instant messaging market are also reviewed.
Mobile trends to transform your business in 2015Self-employed
To download the eBook, head on over to www.mobext.ph/ebook-download2015
In the eBook you'll find:
- The five crucial developments in the mobile space that your business must keep in mind to stay ahead
- Creative ways that other companies have leveraged mobile to reach both their business targets and their customers
- Tips to help boost your business’ mobile efforts
The Rise of Voice Invoca Report: Nov 2017Isidore Gotto
Voice assistants are becoming more widely used, changing how consumers learn about brands through voice search and interact with brands through voice apps. As voice technology improves, it is enabling new forms of customer acquisition, engagement, and support. Marketers must understand how voice interactions can enhance customer relationships and build voice experiences that connect to their digital strategies.
Reinventing Marketing For The Small BusinessRob Koch
Local and mobile search are becoming increasingly important for small businesses to connect with local customers online. Traditional advertising methods like the yellow pages, newspapers, and direct mail are declining in effectiveness. Having an online presence through local search listings, reviews on sites like Google and Yahoo Maps, and a mobile-optimized website can help small businesses get found locally by customers performing searches online and on their mobile devices. Providing customers with business cards to submit reviews helps maximize a business's online visibility and credibility.
Socially mobile draft overview powerpoint 102114Julio Macias
Looking for network marketing leaders interested in FREE mobile service willing to show people how to achieve the same goal. FREE MOBILE SERVICE!!
http://www.advantagewireless.org
Please leave a message at 480-225-2407
JCM
People, content, and connections are changing rapidly. To be successful, brands need an integrated strategy that brings together earned, owned, and paid media. They must design experiences and communications with mobile in mind first. Moments of truth now occur throughout the customer experience, both online and offline. Brands should focus on creating value through useful, relevant content and conversations rather than frequent, irrelevant messages.
Local Media Advertising: a $130 billion industry in transitionNathan Schock
There are three big trends driving the transition of the local media advertising industry: media fragmentation, ad blocking and trust-based advertising. As the president of a startup in this space, I've been tracking these trends for several years. This is a white paper I developed on those trends.
Voice, as a method of communication with devices, opens many doors to the customer. The presence, convenience, and natural essence of voice-powered technology, opens a business up to far more opportunities to have a valuable impact on a customer.
This document discusses Telkomsel's digital advertising capabilities in Indonesia. It provides statistics on Telkomsel's network coverage and subscriber base, which includes over 63.5 million subscribers and 28.9 million smartphone users. The document also shares insights from Nielsen surveys that 71% of Telkomsel subscribers have seen ads through SMS and that subscribers are receptive to ads that are free and match their interests. It evaluates Telkomsel subscribers' experiences, acceptance, recall, and reactions to promotional SMS ads. The conclusion expresses that Telkomsel can reach more target audiences in 2015 through its digital advertising services.
US Long Numbers provides information about long numbers, which are 10-digit phone numbers that allow for unified communication via voice, text, pictures and video. Long numbers enable companies, organizations and communities to directly connect with mobile phone users. They can be obtained through US Long Numbers or directly from long number issuers to implement interactive applications and programs.
Mobile Lessons From Around The World | Somo WebinarSomo
Do you know what top marketers are doing globally in mobile?
In "Mobile Lessons From Around The World" with Somo and mCordis, Paul Berney showcases what your international colleagues are doing in mobile, and the best ways you can use mobile to connect with customers, abroad and in your own backyard.
Get in touch if you'd like more on this topic: hello@somoglobal.com
www.somoglobal.com
@somoglobal
----------------------------------------------------------------------------------------------
This webinar took place June 23rd, 2014.
All materials unless otherwise noted under copyright of Somo.
OgilvyOne Worldwide and OgilvyAction set out to discover how the growing penetration of smartphones influences the way people build brand preference and select, purchase and experience products in three representative international markets: the United States, the United Kingdom and Singapore. Marketers and retailers alike need to know where to focus their energies and how they can make the biggest impact on their bottom lines. The report reveals some surprising insights - conclusions that go against conventional wisdom - and some thought starters to identify the opportunities ahead.
The document discusses SoLoMo (social-local-mobile), which combines social media, local search, and mobile technologies to provide localized search results and information to users on their mobile devices. It provides examples like Foursquare and Groupon that utilize check-ins and deals to connect local businesses with customers via mobile apps. The document also explains that SoLoMo will have significant effects on e-commerce, allowing personalized local deals and customized experiences for mobile users based on location, interests and purchase history.
Consumer spending on mobile internet access will surpass home broadband this year. Mobile internet use is growing rapidly as people increasingly access the internet from smartphones and tablets on the go. By 2017, total spending on internet access is projected to reach $153 billion, up from $91 billion in 2012, with most of the growth from mobile networks. Having a business app allows small businesses to better communicate and engage with customers on their mobile devices.
1) The document discusses how digital technology has transformed communication and daily life in Kenya through innovations like mobile money and instant money transfers.
2) It then summarizes the Kenyan government's plans to migrate television broadcasting from analog to digital, which would allow multiple channels to be transmitted through a single signal distributor to reduce costs.
3) However, it notes that while digital television may provide better picture and sound quality, the average household may be unwilling to spend up to KSH 4,000 on set-top boxes, so the government will need to do more to incentivize the transition.
Social, Mobile, Social TV, Digital, Internet far reaching consequences & Tren...Rajendra Singh
NBC has agreed to pay $7.65 billion for the broadcast rights to air the Olympics on television and online from 2022 to 2032. This is a large bet by NBC that it can profit from the Olympics over the next 18 years, despite uncertainties around future media consumption habits. NBC sees value in airing the Olympics beyond just money, as it benefits other programming, but it will need to expand coverage across cable and digital to capitalize further. The new deal represents a 40% increase in cost per Olympics compared to NBC's previous contract.
Brian Cauble is the co-founder and CEO of Appsolute Genius, a mobile app development company. He has over 9 years of experience in software development. The app economy has grown significantly, with over 274,000 active apps on the Apple App Store and thousands of new submissions each month. Marketers should pay attention to opportunities that apps provide, such as reallocating advertising dollars to mobile, cause marketing promotions, direct response capabilities, and integrating barcodes/QR codes. However, brands need to ensure their app strategy aligns with overall marketing goals and is sustainable.
Dog Wireless aims to provide consumers access to phones and plans from various carriers through a mobile unit. The business will sell unlocked phones imported from China at half the cost of other retailers. It will also activate phone plans and sell accessories from a convenient mobile store. Projections estimate the business could earn over $24,000 per month from phone, computer, and device sales with a 40% commission on new service plans. The goal is to expand to multiple mobile units across Florida to make wireless devices easily accessible.
A study surveyed over 1,000 US consumers about online car buying trends and expectations. It found that consumers have an increasing appetite for online car sales, with 33% now saying they would likely or very likely buy a new car fully online. The study also found that autonomous driving features are in high demand, with 81% willing to pay for them. Many consumers see mobility services as complementary to ownership and nearly half would consider buying cars from technology companies rather than traditional automakers.
Stratoshear Technologies provides mobile marketing solutions such as mobile ad networks and color QR codes. They highlight the growth of mobile phone usage in India, with over 600 million calls made daily and high smartphone and data usage among youth. The document discusses their offerings like the AdRBT mobile ad network that allows targeted ads via calls and SMS with detailed reporting. It also summarizes partnerships with companies like Airtel and uses of color QR codes for campaigns, e-commerce, and magazines. Major takeaways emphasized are the power of location-based targeting and engaging consumers via mobile.
The document provides information on best practices for using push notifications in different industries, including news/media, jobs, education (ed-tech), e-commerce, and entertainment. For each industry, it discusses common types of notifications, optimal timing for notifications, ideal notification frequency for click-through rates, and best practices for notification content and formatting. The goal is to help businesses in these industries improve engagement through more effective use of push notifications.
The document provides a market analysis of the instant messaging application market. It summarizes that global mobile messaging traffic is forecasted to nearly double between 2012 and 2017, driven primarily by growth in over-the-top instant messaging services. Major players in the instant messaging market are described, and it is noted that over $300 million has been invested in instant messaging startups since 2003. Acquisition and IPO exit opportunities in the instant messaging market are also reviewed.
Mobile trends to transform your business in 2015Self-employed
To download the eBook, head on over to www.mobext.ph/ebook-download2015
In the eBook you'll find:
- The five crucial developments in the mobile space that your business must keep in mind to stay ahead
- Creative ways that other companies have leveraged mobile to reach both their business targets and their customers
- Tips to help boost your business’ mobile efforts
The Rise of Voice Invoca Report: Nov 2017Isidore Gotto
Voice assistants are becoming more widely used, changing how consumers learn about brands through voice search and interact with brands through voice apps. As voice technology improves, it is enabling new forms of customer acquisition, engagement, and support. Marketers must understand how voice interactions can enhance customer relationships and build voice experiences that connect to their digital strategies.
Reinventing Marketing For The Small BusinessRob Koch
Local and mobile search are becoming increasingly important for small businesses to connect with local customers online. Traditional advertising methods like the yellow pages, newspapers, and direct mail are declining in effectiveness. Having an online presence through local search listings, reviews on sites like Google and Yahoo Maps, and a mobile-optimized website can help small businesses get found locally by customers performing searches online and on their mobile devices. Providing customers with business cards to submit reviews helps maximize a business's online visibility and credibility.
Socially mobile draft overview powerpoint 102114Julio Macias
Looking for network marketing leaders interested in FREE mobile service willing to show people how to achieve the same goal. FREE MOBILE SERVICE!!
http://www.advantagewireless.org
Please leave a message at 480-225-2407
JCM
People, content, and connections are changing rapidly. To be successful, brands need an integrated strategy that brings together earned, owned, and paid media. They must design experiences and communications with mobile in mind first. Moments of truth now occur throughout the customer experience, both online and offline. Brands should focus on creating value through useful, relevant content and conversations rather than frequent, irrelevant messages.
Local Media Advertising: a $130 billion industry in transitionNathan Schock
There are three big trends driving the transition of the local media advertising industry: media fragmentation, ad blocking and trust-based advertising. As the president of a startup in this space, I've been tracking these trends for several years. This is a white paper I developed on those trends.
Mobile engagement is increasingly important as customers conduct more of their lives on mobile devices. Customer experience must be seamless across online and offline channels. Marketing should focus on millennials, who expect personalized experiences and value loyalty programs that offer variety. Customer data is valuable currency that brands can use to improve experiences if customers trust their data will be handled privately and securely. Loyalty programs need to evolve beyond points to reward customers across their entire engagement and reflect changing expectations. Technology should enhance the customer experience when used appropriately.
Fiksu Sponsor Luncheon Presentation - OMMA Programmatic NYMediaPost
This document discusses how taking a data-driven approach to mobile marketing can help lower costs and improve results. It notes that consumers now spend more time using mobile apps than watching TV. The key aspects are building audiences using first-party, behavioral, and third-party data. Lookalike audiences can improve performance by 15-20% across various metrics. The document recommends reaching audiences across channels and devices, continually optimizing campaigns for results, and keeping audience data updated regularly. Case studies show how audience targeting led to lower costs and improved results for health and game apps.
The document discusses the benefits of text message marketing. Some key points include:
- Text messaging provides instant gratification marketing that allows for direct communication with customers.
- Over 2.5 billion text messages are sent daily in the US, with response rates to text marketing being 3000% greater than direct mail and 750% greater than email.
- Text messages have a 94% open rate within 9 minutes, compared to only 30% of emails being opened within 12 hours.
- Mobile marketing is still relatively new, with only 3% of businesses currently having a mobile strategy, leaving opportunity for growth.
This document discusses SoLoMo (social-local-mobile), which refers to a mobile-centric version of adding local search results to search engines. SoLoMo emerged with smartphone popularity and provides more local precision than PC searches. Mobile commerce allows purchasing goods through apps instead of websites, with 60% of mobile users making purchases from home. SoLoMo enhances mobile commerce by customizing deals and offers for individual customers based on social media activity and purchase history to target them with personalized local recommendations. This trend gives e-commerce opportunities to market using mobile phones with location-based convenience while helping businesses analyze customer data and locations. The document predicts SoLoMo will grow as a competitive advantage for large businesses and encourage further creative technologies in
1) The document discusses the rise of "deletist consumers" who actively manage and reduce the communications they receive from companies.
2) It finds that consumers are overwhelmed by the volume of communications, especially email, SMS, and push notifications. Many have taken steps like closing accounts or deleting apps to reduce unwanted messages.
3) The document also reports that poor communication from companies can strongly negatively impact consumers, while good communication is merely satisfactory. Privacy and relevance are important factors for consumers.
Mobile is now the default platform for both consumer and business interactions, whether it is used for email, ads, search, or social. The increased use of mobile has lead to the entire path to purchase to evolve entirely. However, if you are copying and pasting your desktop strategies to the mobile phone, you are on a path to failure. The mobile phone is much more than a miniature computer, it's a communications device. If you're not thinking about phone calls as part of your over all marketing strategy, you are missing data and losing revenue.
Calls + Clicks: Why Offline Calls are Critical for Online MarketersInvoca
Customers are in front of a screen for 12 hours every day, and 83% of US consumers use their phone to research products while in-store. Marketers, are you effectively reaching your mobile audiences.
If your inside sales team isn't striking the right chord with business prospects, you're not alone. Customer 2.0 has had it with outdated sales tactics and just isn't going to take it anymore. This independent, busy, distracted, and opinionated buyer has something to say and it's time for salespeople to listen, understand, and know how and why they make decisions.
Social partners - How to integrate social media into contact centresBrand Embassy
How to integrate social media into contact centres? Vit Horky, CEO of Brand Embassy and Founder of Future Care Initiative, is sharing his thoughts on the why, when and how of integrating social media into contact centres to meet the demands of today's social generation.
The document discusses the evolution of digital technology and its impact on our lives and marketing. Some key points include:
- The internet has grown dramatically in the last 10 years, with over 55% of the world's population now online. Mobile internet usage accounts for 50% of total usage.
- Devices people use to access the internet have shifted heavily to mobile phones over laptops and desktops. 65% of internet access is now through mobile phones.
- How people search for products has changed significantly, with most consumers beginning searches online rather than in physical stores. Social media recommendations also influence over 75% of younger consumers.
- E-commerce has grown enormously, now representing over 16% of total retail spending globally
Jen Modarelli, an Ad Age blogger and recent “Marketing to Moms” panelist at ad:tech New York, believes that mobile engagement is ideal for tech savvy moms who continually balance many demands on-the-go.
The deck from her session “Engaging Moms with Emerging Technologies,” examines opportunities for brand engagement with this dynamic audience who influence 85% of household purchases.
Modarelli is Principal at White Horse, a leading digital marketing agency in Portland, OR.
2020 Digital Marketing Trends Roadshow | MelbourneFalcon.io
What does 2020 have in store for digital marketers? So often marketers make bold claims that the upcoming year will be dominated by a single, exciting trend. But the reality is that today’s digital marketing landscape is far too multifaceted to be reduced to a single buzzword. In 2020, there are a plethora of new developments across the digital marketing spectrum aimed at better reaching, engaging with and serving both your potential and existing customers.
A look at the growth of the Internet of Things and how devices and applications like Bouncie are creating rich experiences and opportunities for consumers and marketers around the world.
What is digital marketing?
Components of digital marketing
Search engine optimization
Case study- Jio social media banter
Digital display advertising
Case study- coca cola
Email marketing
Case study - okabashi email subscription
Social media marketing
Case study- netflix’s sass strategy for twitter
Mobile marketing
Case study- Airbnb; Influencer marketing
Conclusion
References
Digital Bridges Into a Physical Worlds; Food Chain Theory RevisitedLawrence Bergenfield
The document discusses trends in digital advertising and consumer behavior. It notes that consumers now spend as much or more time online than watching TV. However, advertising spending does not match these trends, with more spent on TV. The document argues that physical retailers are in a position to better capture digital advertising spending by measuring outcomes at the point of purchase. It outlines five rules for unlocking the potential of digital advertising, including the need for closed-loop measurement of ads driving real sales.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
6. Telco providers growth has slowed down dramatically as competition continues to divert a
disproportionate share of new revenues
<2%
in global OTT revenue
anticipated by 2020$51B
growth in retail telco
revenues expected
through 2017
Source: Tata Consultancy Services , August 2015; “Telecom Customer Experience Management”, Total
White Paper
The ocean of competition continues to change
6
7. The customer is evolving
The modern consumer expects more from every interaction. Brands can be shaped by social
media and advocacy can be won or lost with each engagement.
81%of customers have received advice about an
upcoming purchase via a social site
11%of Telco executives say they are substantially
engaging customers through social media
Source: IBM Telecommunications, 2014; “A call to action by communications service
providers” IBM White Paper
7
8. Customer experience is the new battlefield
90%
begin considering offers from
the competition following a
negative experience
IBM IBV Study 2012; “Stepping up to the challenge,” IBM CMO Study 2014
<50%
of consumers take the time to
report a negative experience
with their CSP
In an increasingly competitive and antagonistic marketplace, loyalty is won or lost with each
experience, and customers expect frictionless and personalized interactions across channels.
8
13. Digital Analytics
Customer Behavior Analytics
And our solutions are flexible, so users can begin anywhere and grow in any direction
13
Journey Analytics
Customer Experience
Analytics
eCommerce &
Merchandising Marketing
B2B Commerce
B2C Commerce
Omni-Channel Merchandising
Omni-Channel Marketing
Real-Time Personalization
Marketing Cloud
Journey Design
Lead Management
13
14. Lilly, a young professional, is looking to buy a new personal
phone
Lilly can’t decide what new phone
she would like to buy so she logs into
her Twitter account to ask her
followers
To Lilly’s surprise, the TellCo Twitter
team send her a reply about their
offerings.
Lilly clicks the link and sees that she
will be offered tailored advice
on devices, network service and price
plans. She will also be given the
opportunity to try out the handsets in
which she’s interested.
Hi Lilly, please click the link below
to see all of our smart phone
products
14
15. Lilly is engaged with personalized service throughout the buying process
Lilly sees she can use this service at anytime by
going into TellCo’s store, but to guarantee she is
immediately attended to, they advise her to book
an appointment on the TellCo website.
Lilly decides to book online as she has a busy
weekend ahead with friends, and has no time to
waste.
Lilly visits the store for her appointment with
Tom who talks her through everything in detail.
Lilly particularly likes the iPhone 6 as she likes
its look and feel and many cool features
15
16. Tellco work with Lilly to describe phone order options
Tom asks for Lilly’s most frequented
addresses so that he can check the
network coverage over these areas,
using his company iPad.
Using his iPad, Tom shows Lilly how
she can compare detailed plans, and
also the added value of each plan
Lilly is big on the blogging scene, posting about films,
books, and plays she has seen. However, she’s not entirely
sure what data usage allowance she would require were
she to start using a new phone to blog.
16
17. Tellco uses customer data to customize a plan for Lilly
Tom asks Lilly what are her top 8 websites, and how
frequently she visits them. This enables him to show,
through the app, how many megabytes Lilly is likely to
consume in a month, based on the average usage for
customers like her.
Lilly is still a little unsure on which package to go with
so Tom tells her about TellCo’s real-time data pricing
plan, which allows Lilly to pay only for the data used.
Tom suggests she use that plan for a month to
determine which plan would be best.
Lilly really likes her TellCo experience in-store, but still
wants to visit another network provider. On her way home
she visits ABC telco. However, they don’t offer an expert
service, like TellCo, and when she asks which data
bundle they would recommend, they don’t use customer
data, as TellCo did. 17
18. Lilly decides to buy her new iPhone
Later that day, Lilly receives a message from TellCo
with a link to a quote. The webpage contains a basket
with her preferred products and Lilly decides that she’s
going to get it. She selects her delivery method, her
opt-ins and clicks to confirm her purchase.
The next day, Lilly walks into the TellCo store to pick up
her new handset. John, the retail advisor, completes the
set-up for Lilly’s phone and offers to transfer Lilly’s
contacts and photos from her work phone onto her new
handset.
John also enrolls her in the ‘Enlighten Programme’ for
new iOS users. Through this, Lilly receives regular tips
via text – her preferred communication channel - on
how to get the most out of her new device.
1
$
$
$
Activate
Tellco
Lilly
Welcome to Tellco Lilly
Tellco Company
18
19. Tellco interacts with Lilly to support her new purchase
One month later, Lilly gets a call from Julie, a
TellCo Rep, who asks how she likes her new
phone. Julie explains that she can see that
Lilly is using a lot of data, and offers advice
on how to switch to high-usage apps, so that
they aren’t continuously consuming data in
the background.
Julie also notices that Lilly is phoning abroad
often, which Lilly explains is due to her
parents living in France. Julie informs her
that TellCo offer an overseas call bundle,
which would reduce her phone bill
considerably.
Lilly is impressed with the proactive way
Tellco helps her and recommends Julie
when asked via LinkedIn
$
$
$
19
20. Lilly is so pleased with the service she
received with Tellco, she posts to Facebook
and Twitter about her experience
Lilly shares her experience to her social networks
20
Start with the IBM Customer Engagement introductory video available to play from here: http://www.ibm.com/commerce/us-en/newwaytoengage
The job of marketing today looks nothing like it did 2 or 3 – let alone 5 – years ago.
The job has changed tenfold in scope and complexity. Consider these changes:
Database marketing was about a known set of attributes with segmentation updated 1-2x a year; now the types of relevant customer information are constantly growing and you are expected to assemble it into dynamic customer profiles
Campaigns were all scheduled and pushed out; now they are increasingly triggered by customer events and personalized dynamically
The number of channels to reach each customer has exploded across paid, owned and earned
Offers have gone from only product and price to much broader sets of relevant services and experiences – many that may not be owned by marketing or even your company
Through it all, you have to deal with exploding data and analytics to know customers better, identify new opportunities, demonstrate and improve results
Suggested leave behinds:
HBR article on the New Basics of Marketing dedicated to the rise of the chief marketing technologist: https://hbr.org/2014/07/the-rise-of-the-chief-marketing-technologist
CMO Insights from the IBM Global C-Suite Study:
http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?subtype=XB&infotype=PM&appname=GBSE_GB_TI_USEN&htmlfid=GBE03593USEN&attachment=GBE03593USEN.PDF
More CMOs than ever feel underprepared which reflects the significant changes and increased complexity in the role of marketing.
Some of the reasons CMOs feel underprepared include the ones just mentioned --- data, channels, and increased customer expectations --- but its also caused by technology disruptors like – social, mobile, analytics and cloud.
The changes in the marketing space in this social and mobile world we live in today really requires a marketing transformation to allow you to engage with customers throughout their journey
…unfortunately today’s current state often still falls short because your customers expect you to connect the dots. They expect bridges between the physical and digital divide.
Through thousands of engagements and primary research IBM has come to a very crisp definition of what customers expect today. Customers expect marketers to:
Understand me in context. As a consumer, I want marketers to understand who I am, my relationship with the brand, where I am in the sales cycle. To understand – and even predict – what I want right now. And to recognize when I am struggling.
For example, [insert your own story] I recently visited a retail Web site of a retailer for the first time and immediately saw a pop up to join the email list to gain a discount. Now, I am not going to sign up when I don’t know anything about the retailer, so I closed it. After browsing I decided to give them a try but the email registration offer never was presented again no matter what I did. So I abandoned my shopping cart because I was angry the offer wasn’t provided during the logical step of the sales cycle.
Next your customer expects you to use that understanding of “me” in context to engage in personally rewarding ways
For example, [insert your own story] when my friend Carol had a problem shopping on the Eddie Bauer site, she received a follow up offer. She was happy the company quickly and proactively owned up to the issue, and she was sure the generous size of the offer was due to her loyalty status
And increasingly to provide me with opportunities to even participate in creating or customizing those experiences.
Co-creation use cases today range from encouraging customers to create their own commercials for a product, to peer-to-peer customer service, to creating new products or customizing it by flavor or color, to being essential in the product itself like airbnb or uber.
Suggested leave behind:
IBM Marketing Solutions Overview:
https://w3-connections.ibm.com/files/app#/file/ab1c299b-f710-480a-ab0f-de5d38e52627
At the same time in order to deliver these types of customer experience, marketers want:
timely insights to make better decisions that feed into continuous test and refine cycles
increasing real-time personalization providing customers with interactions that feel in context – which, given the exploding use of mobile, often means in the moment
Mobile usage is also accelerating the need to coordinate execution across multiple campaigns, channels and systems -- because many of these touch points are instantly visible in the palm of your hand
The retail revenue for global telecoms is projected to grow at a CAGR of just 1.7 percent from 2012 to 2017. This revenue is mostly driven by mobile growth in emerging markets. Revenue growth for communications service providers (CSPs) has slowed dramatically in mature markets where rising mobile data revenues are barely offsetting declines in rates and revenues for voice services. Increasingly, empowered consumers are helping the over-the-top (OTT) competitors like Apple, Google, Amazon and the Facebook WhatsApp to divert a disproportionate share of new revenues away from CSPs. (IBM)
According to a recent IDC report, the installed base of connected things will be 212 billion by the end of 2020.
Operators’ long-term brand affinity with customers is also under threat, with large technology companies now consistently outscoring telcos in global brand surveys while fleet-footed OTT players continue to redefine customer expectations in new ways. (ernst and young 2014)
The fact that many competitors, such as over-the-top (OTT) players, inherently function as digital organizations increases the urgency for CSPs to adapt. (Gartner 2014)
Complex industry dynamics, compounded by competitive challenges from OTT service providers and the commoditization of traditional telecom services, are compelling CSPs to transform their capabilities and develop new core competencies. CSPs must act or face further disintermediation. (gartner 2014)
Global operators’ revenues are stagnating, even as operating and capital expenditures are increasing. Meanwhile, the “over-the-top” (OTT) players — video, audio, and other services such as Netflix and Spotify that piggyback free on telecom systems — are gaining in number and popularity, making the traditional operators’ task that much more difficult. (PWC)
Several major factors are creating deep changes in the telecommunications sector today, including: a) a shift in business and commercial telephones to VOIP (Voice Over Internet Protocol) services, that is, telephone via the Internet; b) a shift in residential and personal telephone use from wired services to wireless; c) intense competition between cable and wired services providers; d) soaring growth in the amount of data and video accessed via the Internet and over wireless devices for information and entertainment purposes of all types; and e) the continuing evolution of advanced wireless technologies, including more smartphones and wider availability of 3G services and 4G services. Simply put, a growing number of telecommunications service users prefer to make their phone calls, download data, view entertainment and otherwise access the Internet via smartphones and tablets, not fixed telephones or PCs plugged into the wall.
Worldwide over-the-top TV and video revenue will reach $51.1 billion in 2020, nearly doubling the $26.0 billion expected in 2015, according to a new forecast. http://www.hollywoodreporter.com/news/global-ott-revenue-forecast-netflix-802417
More than 50% of service providers say that multi-channel integration and service personalization were the two key areas of focus in the next 18 months (ovum 2014).
More than half of consumers use social media as a source of information to evaluate CSPs and their products/services. (IBM 2014)
83 percent of the telecommunications CEOs interviewed for the most recent IBM CEO Study identified “customer insights” as the most critical investment area, compared to 73 percent of CEOs globally. Seventy-six percent aim to improve their understanding of individual customer needs, compared to 72 percent of the global sample.
81% have received advice about an upcoming purchase via a social site (IBM Telco White Paper – A call to action for telecommunications service providers)
Only about 11 percent of telecommunications executives say their companies are substantially engaging customers through social media (IBM A call to action for telecommunications service providers)
Less than half of consumers contact their CSP when they have a negative experience. (IBM 2014)
90% start considering competitive offers following a negative experience (IBM 2014)
fewer than one fifth of consumers were identified as advocates for their CSPs. Our survey identified a surprising 60 percent of consumers as antagonists (IBM)
On average, 58% of customers will switch brands when it’s time to replace their device (WDS)
majority of customers – some 60% – are antagonistic toward their CSP
40% of subscribers have changed service providers in the last three years
Organizations are sprinting to keep up and make the most of this shift, putting in place new processes, new agency relationships, and new technologies.
We’ve found the typical marketer is using 10-15 different digital services – in addition to foundational services such as campaign management, customer databases, and more.
Organizations have gotten good at solving specific challenges like providing a mobile app, improving email opens, and optimizing offers in a particular channel…
IBM Marketing Solutions makes it easier for marketers to deliver the experiences customers want.
Creating seamless, omni-channel experiences is not easy
And Its not all about Technology – we also have skills across Analytics, Marketing, Merchandising & Commerce as well as Services to support clients
IBM Marketing Solutions makes it easier for marketers to deliver the experiences customer crave by giving teams the ability to design, deliver and continually adjust customer engagement, all powered by analytics to achieve faster business results.
IBM has made significant investments in tools and technologies to help businesses transform the way they are interacting with their customers and prospects. As we expanded and integrated our capabilities, we took a step back to revisit how marketer’s roles and processes have evolved and how we can best match the new way marketers work – making their lives easier and their marketing more effective.
As a result we are introducing 3 industry-first solutions:
First, because customer data integration between disparate systems is a huge challenge for the marketer, we are introducing the Universal Behavior Exchange.
Universal Behavior Exchange provides services to connect customer IDs across all of your different systems. It allows these applications to both publish event data to the exchange and to subscribe to these events, enabling the seamless real-time exchange of data. This data can be used to dynamically personalize the messages and offers you present to your customers and prospects.
This Exchange builds on the Digital Data Exchange we have in market today.
Next, because marketers want to understand how their actions are impacting the buying cycle, last year we introduced a new Journey Analytics product. We are continuing to evolve that product, enhancing the ability of the marketer to better understand how your customers or groups of customers are progressing through the customer life cycle - acquisition, growth, loyalty and advocacy- and where they may be struggling.
This year we are also introducing IBM Journey Designer, driven by our research on how marketers work. Journey Designer enables teams to collaborate and visually design customer experiences at the highest level, across all channels and marketing tactics.
This new application leverages insights from Journey Analytics to create and tweak more effective customer journeys.
Once a customer journey is created in Journey Designer, it can then automatically feed into your marketing execution systems such as IBM Silverpop Engage and IBM Campaign - to deliver integrated mobile, email, Web channel - and other online and offline - experiences
Universal Behavior Exchange, Journey Analytics and Journey Designer connect not only with Marketing Solutions applications – including IBM Campaign and IBM Silverpop Engage – but also with those from partners and even competitors.
The pace of innovation we talked about at the start of this presentation isn’t going to change but with Marketing Solutions what you can change is your ability and agility in putting that ecosystem to work for you to create compelling customer experiences that pay off for your business.
These new applications can be used in conjunction with any of a full range of role-specific solutions. We continue to provide a flexible approach: you can start with any solution and grow according to your business’s needs over time. There are many more product innovations, integrations and enhancements across our solutions we can discuss in more detail as we dive into specific solution briefings.
One the ways that we work with our clients to imagine the kind of customer experience they would like to deliver and identify the technology gaps that will make that a reality is Journey Mapping.
Over the next 5 minutes or so, I’m going to walk through a sample journey in the Telco space that is based on our experience and enabled by IBM Marketing Solutions. This should give you feel for some typical use cases in this industry
We tailor our solutions and recommendations to your business. We understand that success is not only about getting going quickly but also getting to real results quickly. And doing that in a way that meets specific KPIs today AND progresses you down your longer-term roadmap.
The way you apply technology depends on:
your brand promise to your customers
your KPIs – are you focused on acquisition, retention, loyalty? Do you know how your current KPIs compare to industry standards? How to build a realistic business case for investing in specific solutions? These are all areas where IBM can help leveraging our primary research and experience in working with clients around the world
your organization – Who manages customer data and intelligence? Who is the Voice of the Customer? What governance process do you have in place to ensure a holistic customer experience?
Your strategy for marketing skills – Which skill do you have – or aspire to have in house? Which are provided by agencies? Or by other partners?
At the end of the day the customer engagement solutions you choose need to fit the way you work – or the way you are driving your organization to change the way it works, to improve your marketing and business results.
Events include:
IBM Marketing Solutions Amplify event: http://www-01.ibm.com/software/events/amplify/index.html
Digital Marketing Universities: http://www.silverpop.com/dmu2015/
#NewWayToEngage
Telefonica Vivo
Today the company executes 200 campaigns per month, coordinating and optimizing its outreach based on customer response. IBM solutions have provided greater scalability and precision in delivering millions of marketing SMS messages a day, and millions of emails and telemarketing calls a month to opt-in customers, up substantially from previous statistics. It also uses direct mail and interactive voice response initiatives, while other targeted interactions offer customers incentives to opt in to marketing
Telefonica Vivo in Brazil are reaching beyond demographics and targeting segments with the right offers and getting tremendous results.
They reach approximately 25 million customers/prospects each week through 80 campaigns with approximately 300 + segments in the 80 campaigns.
For one campaign they are realizing over 10% conversions and increasing the lifetime value of their customer by 46 %.
The campaign is for prepaid customers to convert them to post paid customers - increasing their relationship with the customer and their bottom line as well.
To target this segment - they model which prepaid customers based on age, region, time of day usage / behaviors and other factors.
Then they take that and combine it with a model of who is a low risk to make the offer to and segment out again for the have a propensity to buy.
And, then one more factor comes in - how have these customers in this micro-segment interacted with them in the past - via SMS text or via the call center.
From this they execute the campaign to these customers and have been able to convert more than 10% of them to post paid customers.
Imagine getting a 10% conversion rate on a campaign - making a customer happy with the right plan for them through the next best offer - and delivering bottom line recurring revenue for Telefonica Vivo.
Another example, the solution can preemptively contact customers that have recently exceed their allotted calling minutes and give them a discount for upgrading before going over again.
Not only are marketing teams given virtually instant feedback on 200 campaigns per month and their impact on sales, they can even make mid-campaign adjustments, such as extending holiday offers or sending follow-up offers to a subscribers’ friends and family.
Real Business Results
Increased by 30 percent the revenue generated from direct marketing efforts
Increased sales by 5x on days that campaigns are launched
Increased by 70 percent the opt-in rate for customers who receive marketing messages through improved segmentation and targeting
Reduced marketing campaign operating costs by 80 percent
IBM® Unica® Campaign
IBM® Unica® Optimize
IBM® Unica® Marketing Operations
IBM® Unica® Interact
IBM® Unica® Detect
http://www-03.ibm.com/software/businesscasestudies/at/de/corp?synkey=W444645P01446S09
http://www-935.ibm.com/services/multimedia/Telefonica_Vivo_case_study_ZZC03150USEN.pdf
Vivo – a leading communication company in Brazil offers voice, text and web to nearly 60 million customers and in the process generates about 2 billion call records per day.
Celcom is the largest mobile communications provider in Malaysia engages customers with personalized offers in context to drive sales.
Celcom has over 190 million mobile subscribers and offers mobile services to over 1.6 billion people across 9 countries.
The team at Celcom knows that mobile phone users are always looking for better plans and offers
In this highly competitive market they are seeking to ensure customer retention and increase market share.
They knew that understanding their customers as individuals had to start with data, and an overarching analytics approach that would give them new insights into their customers.
Celcom then built a program on top of this new understanding, so that personalized offers can be delivered to their customers in real time.
As an example, when they see prepaid customers with low weekend usage they engage personally with them – telling them ...
“we noticed your weekend usage was low – good time to download your favorite music and earn bonus airtime.”
This is a great example of creating personalized experiences for customers that are driven by data.
The result is a win-win, happier and more loyal customers and campaign performance that improved by more than 70%.
Benefits•Reduces new campaign launch time by more than 80 percent
•Improves campaign performance by more than 70 percent, in turn increasing campaign ROI
•Improves customer loyalty, increases ARPU and reduces churn through personalized campaigns and messaging
http://www.ibm.com/smarterplanet/us/en/leadership/article/celcom.html
Founded in 1988, Celcom Axiata Bhd. (Celcom) is a division of the Axiata group of companies and one of the first in Malaysia to obtain a cellular phone license and successfully introduce mobile telephony services. The company has more than 190 million mobile subscribers in Asia and offers mobile services covering more than 1.6 billion people across nine countries. Its core business remains prepaid and postpaid mobile voice services with rapidly growing mobile broadband, mobile commerce (m-commerce), enterprise solutions and bulk wholesale business segments.