Living at the intersection of technology, entrepreneurship, and believing they can make a difference.The Millennial Leaders are the 11% of those surveyed who are the most likely to drive global change through technology. 74% believe they can make a global difference compared to 40% worldwide. Telefónica in partnership with the Financial Times, commissioned 12,171 online quantitative interviews among Millennials, aged 18-30, across 27 countries in six regions including North America, Latin America, Western Europe, Central and Eastern Europe, Asia, and Middle East & Africa. Read more about the Millennial Leaders here: http://survey.telefonica.com/meet-the-millennials/millennial-leaders/

1. Asia
Introducing:
Millennial Leaders_

2. Millennial Leaders: The Global 11% Who Will
Drive Change Through Technology
We have identified a key subgroup in the
Millennial generation. Instead of traditional
metrics like socioeconomic status, Millennial
Leaders are defined by technology and
opportunity.
Millennial Leaders are found at the intersection of:
“Strongly Agree” I am on
the cutting-edge of
technology
“I believe” I can
make a local
difference
“Strongly / Somewhat Agree” I have
opportunities in my country to
become an entrepreneur or develop
and bring an idea to market
2
2

3. Millennial Leaders:
Where Are They In The World?
Top 14 Countries
Country
Bottom 13 Countries
% of country respondents that are
Millennial Leaders
Country
% of country respondents that
are Millennial Leaders
Colombia
Germany
12%
Peru
26%
Israel
12%
KSA
26%
Argentina
10%
Chile
22%
Venezuela
11% of
Global
sample =
Millennial
Leaders
27%
22%
Turkey
10%
India
22%
Egypt
8%
China
7%
Mexico
21%
South Africa
20%
Spain
6%
Brazil
18%
France
6%
US
16%
Czech Republic
6%
Australia
15%
Russia
6%
Poland
14%
Italy
4%
Canada
13%
Korea
2%
Japan
1%
UK
13%
9% of
Asian
sample =
Millennial
Leaders
Global
MOE
Millennial Leaders
3
N Size
1,600
+/-2.5%

4. Asian Millennial Leaders:
More Influenced By Technology
Of the following, which three have been the
most influential in shaping your outlook on life
to date?
Asian Millennials
Asian Millennial
Leaders
Family
86%
82%
Friends
56%
50%
School/Education
63%
53%
Technology
28%
45%
Economy
36%
43%
Media
15%
10%
Religion
7%
10%
Government
8%
6%
4
4

5. Asian Millennial Leaders: Equipped With
Smartphones And Comfortable With
Technology
How would you describe your personal
knowledge and comfort level with technology?
Asian Millennials
Asian Millennial
Leaders
“Excellent”
17%
58%
What kind of access do you have to the following technological
devices? % say “I own it”
Smartphone
83%
87%
Laptop
77%
84%
Desktop Computer
49%
67%
Tablet
31%
56%
5
5

6. Asian Millennial Leaders: Optimistic And Believe
in Making A Difference
How optimistic are you about your future?
Asian Millennials
Asian Millennial
Leaders
29%
68%
“Very Optimistic”
In general, do you think your country’s best days are ahead, or
behind?
79%
91%
34%
“My country’s best days are ahead”
74%
Do you believe you can make a global difference?
“I believe I can make a global
difference”
6
6

7. Asian Millennial Leaders: Career-Oriented
And Most Confident In The School To
Work Progression
How important or unimportant are each of the
following life accomplishments to you
personally?
Asian Millennials
“Making it to the top of your
career” (very important)
41%
Asian Millennial
Leaders
69%
In your opinion, how easy or difficult is it for your generation to
progress from school to the workplace environment?
39%
“Easy” (very and somewhat easy)
7
71%
7

8. Asian Millennial Leaders: Active Political
Participants Through The Use of
Technology And Social Media
Asian Millennials
Asian Millennial
Leaders
How often do you participate in your country’s political process (e.g.
voting)?
17%
“Always participate”
40%
Technology has made me better informed about political issues in my
country
34%
“Strongly agree”
72%
Social media plays an important role in my current political events and
movements in my country
30%
“Strongly agree”
67%
Technology has made my government more transparent
19%
“Strongly agree”
8
60%
8

9. Learn more at
www.telefonica.com/millennials
#TEFMillennials