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Telefonica 2014 Global Millennial Survey Section 4 - Economic Worries

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In 2013, Telefónica carried out the largest ever survey of Millennials, creating a new understanding of the beliefs and motivations of the Millennials generation. In 2014, the survey was updated exploring the opinions of 6,702 Millennials, aged 18-30 across 18 countries in three regions.

This year’s survey found that today’s 18-30 year-olds are largely satisfied with their lives and decidedly optimistic about their prospects for the future.

Whilst entrepreneurial and mobile, many Millennials still have concerns about the economy. Here we explore those concerns.

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Telefonica 2014 Global Millennial Survey Section 4 - Economic Worries

  1. 1. Telefónica Global Millennial Survey: Section 4_ Economic Worries Affect All… telefonica.com/millennial
  2. 2. 2 Methodology Region /Country Sample size MOE US United States 1,000 ± 3.1 Western Europe Spain 500 ± 4.4 UK 501 ± 4.4 Germany 500 ± 4.4 Latin America Mexico 501 ± 4.4 Brazil 500 ± 4.4 Argentina 500 ± 4.4 Chile 500 ± 4.4 Peru 300 ± 5.7 Venezuela 250 ± 6.2 Colombia 300 ± 5.7 Ecuador 300 ± 5.7 Uruguay 300 ± 5.7 Panama 150 ± 8.0 Costa Rica 150 ± 8.0 Nicaragua 150 ± 8.0 Guatemala 150 ± 8.0 El Salvador 150 ± 8.0 TOTAL 6,702 ± 1.2 Telefónica commissioned 6,702 quantitative interviews among Millennials, aged 18-30, across 18 countries in three regions. Penn Schoen Berland conducted research from 23 June – 4 August 2014 via online survey and central recruit to online survey. Country sample sizes are weighted to gender, age, and the percent of the population in each country with access to the internet. The US Hispanic and US Non-Hispanic populations are weighted to census. Please note, questions in which answer choices are mutually exclusive and all answer choices are displayed, percentages may not add up to exactly 100% due to rounding. All of the results, unless otherwise indicated, are shown in percentages. In some instances, select answers are shown. Exact sample composition is not identical wave over wave and demographics can vary. Trend may be somewhat affected by these variations. Region Sample size MOE United States 1,000 ± 3.1 Region Sample size MO E Latin America 4,201 ± 1.5 Region Sample size MOE Western Europe 1,501 ± 2.5
  3. 3. 3 There is concern that in the short-term the economy is headed in the wrong direction 69 50 54 22 34 29 9 16 17United States Western Europe Latin America Wrong Direction Right Direction Don’t Know The Economy in Your Country Is Headed…
  4. 4. 4 Economy and unemployment are top concerns in the US and Europe, corruption and crime in Latin America; Poverty is seen as a major issue facing the world United States Western Europe Latin America The economy 26 11 7 Unemployment 12 20 7 Corruption 11 10 32 Inequality (social + racial + gender) 9 19 9 Education 7 6 10 Crime 5 3 14 United States Western Europe Latin America The economy 38 19 21 Poverty 35 42 51 Education 28 19 29 Corruption 27 26 48 Healthcare 27 17 16 Terrorism 24 30 17 War 23 30 24 The environment 20 26 30 Political unrest/instability 18 26 10 Social inequality 17 26 26 Most Important Issue Facing Your Country Most Important Issues Facing the World *Select answers shown
  5. 5. 5 Latin American Millennials see education, corruption, and economic inequality as hindering country’s growth 47 38 3634 32 30 75 51 50 Corruption Education system Economic inequality United States Western Europe Latin America Barriers to Growth *Select answers shown

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