What makes European Millennials Tick?

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Living at the intersection of technology, entrepreneurship, and believing they can make a difference.The Millennial Leaders are the 11% of those surveyed who are the most likely to drive global change through technology. 74% believe they can make a global difference compared to 40% worldwide.

Telefónica in partnership with the Financial Times, commissioned 12,171 online quantitative interviews among Millennials, aged 18-30, across 27 countries in six regions including North America, Latin America, Western Europe, Central and Eastern Europe, Asia, and Middle East & Africa.

Read more about the Millennial Leaders here: http://survey.telefonica.com/meet-the-millennials/millennial-leaders/

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What makes European Millennials Tick?

  1. 1. Europe What Makes Millennials Tick?
  2. 2. The Economy Is The Most Important Issue In Europe, Particularly Western Europe Central & Eastern Europe Western Europe #1. The Economy: 34% #2. Social Inequality: 15% North America #1. The Economy: 22% #2. Social Inequality: 17% #2. Poverty: 17% #1. The Economy: 46% #2. Education: 12% Middle East & Africa* Asia #1. The Economy: 24% #1: Social Inequality: 24% #1. Terrorism: 19% #2. Political Unrest: 13% Latin America* #1. Social Inequality: 19% #1. Education: 19% *The Economy Ranks: #4 in LatAm (11%) #4 in MEA (10%) 2
  3. 3. Climate Change Is Less Pressing To Central & Eastern Europe Than Western European Millennials 38% 49% Central & Eastern Europe Western Europe 36% North America 44% Middle East & Africa 70% Latin America Globally, 53% of Millennials believe climate change is “very pressing” 3 59% Asia
  4. 4. Few European Millennials Believe The Economy Is Headed In Right Direction 4
  5. 5. Yet, European Millennials Are Split On Whether Regulations Will Drive Economic Growth The  best  way  to  drive  economic  growth  in  my  country  is  through…   5
  6. 6. Professional Progression Is Keeping European Millennials Up At Night % Say it is difficult for their generation to progress from school to the workplace environment 63% Global North America Latin America Western Europe Central & Eastern Europe Asia Middle East & Africa 6 % Say they expect to have to continue working indefinitely, and will not have enough money to retire comfortably 58% 39% 49% 61% 19% 74% 56% 66% 60% 61% 33% 59% 39%
  7. 7. European Millennials Don’t Believe They Are “Professionally Entitled” More than half believe a decent paying job is a privilege,” as opposed to a “right” Global 7 North America Latin America Western Europe Central & Eastern Europe Asia Middle East & Africa
  8. 8. European Millennials Are Less Devout Than Their Parents… In Western Europe, 52% Global Central & North Latin Western Eastern America America Europe Europe Asia Middle East & Africa More devout 12% 13% 16% 9% 12% 11% 21% Less devout 51 50 55 52 46 51 43 Equally devout 37 37 29 39 42 38 36 In Central & Eastern Europe, 52% Say they are less devout than their parents 8
  9. 9. …But Open To Others’ Religious Beliefs… In Western Europe, 75% In Central & Eastern Europe, 59% say they are open towards other religions and beliefs outside their own 9 Global Central & North Latin Western Eastern America America Europe Europe Asia Middle East & Africa Very open 37% 38% 46% 37% 21% 36% 39% Somewhat open 39 40 33 38 38 42 38 Not very open 14 13 13 12 23 13 16 Not at all open 10 10 7 13 17 9 6
  10. 10. …And Would Consider Marrying Someone With Different Religious Beliefs In Western Europe, 82% Global Yes Central & North Latin Western Eastern America America Europe Europe Asia Middle East & Africa 45% 52% 56% 49% 32% 43% 29% Maybe 35 27 31 33 46 39 27 No 19 20 13 17 22 17 42 In Central & Eastern Europe 78% say they would consider marrying someone with different religious beliefs 10
  11. 11. European Millennials Say Government Does Not Reflect Their Values and Beliefs I believe my country’s current political system represents my values and beliefs (Showing Disagree) Strongly Disagree 11 Somewhat Disagree
  12. 12. Belief In Change Through Education, Eliminating Poverty And Protecting Environment Global North America Latin America Western Europe Central & Eastern Europe Asia Middle East & Africa 42% 37% 53% 32% 42% 44% 43% Protecting our environment 41 29 52 32 39 48 24 Eliminating poverty 39 34 46 45 37 36 43 Providing basic food and shelter to people 24 34 22 27 25 21 23 Promoting sustainable energy 24 20 19 20 12 31 18 % believe the most important way to make a difference is Improving the access to and the quality of education 12
  13. 13. The Study Of Choice For Success? Technology % believe the most important field of study to ensure personal future success Latin America Western Europe Central & Eastern Europe Asia Middle East & Africa Technology 36% 28% 34% 23% 30% 44% 30% Economics 20 17 19 20 25 20 19 Foreign Languages 13 3 17 15 16 13 17 Science 12 19 10 15 9 9 14 Mathematics 4 7 5 5 5 3 7 Literature 13 Global North America 3 4 3 3 3 3 3
  14. 14. Learn more at www.telefonica.com/millennials #TEFMillennials

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