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Telefónica Global Millennial Survey: Focus on the United States
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Telefonica Global Millennial Survey - 2014 United States Fact Sheet


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In 2013, Telefónica carried out the largest ever survey of Millennials, creating a new understanding of the beliefs and motivations of the Millennials generation. In 2014, the survey was updated exploring the opinions of 6,702 Millennials, aged 18-30 across 18 countries in three regions.

This year’s survey found that today’s 18-30 year-olds are largely satisfied with their lives and decidedly optimistic about their prospects for the future. Nowhere is that optimism more evident than in Latin America where Millennials have exceptionally high hopes for their own future and their country’s future.

Seventy-two percent of Latin American Millennials think their country’s best days are ahead, compared to only 51 percent of U.S. Millennials and 50 percent of Western European respondents who share that view. Millennials also have an entrepreneurial mindset: 72 percent agree they have opportunities in their countries to become an entrepreneur or develop and bring an idea to market.

Contained here are the findings relating to those Millennials interviewed in the USA.

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Telefonica Global Millennial Survey - 2014 United States Fact Sheet

  1. 1. 1Learn more at Telefónica Global Millennial Survey: Focus on the United States Millennial Leaders are a subset of the Millennial generation, identified in Telefónica’s Global Millennial Survey in 2013, and are defined as being on the cutting-edge of technology, believing they can make a local difference and believing they have opportunities in their country to become an entrepreneur. …Focused on their futures  Almost three-quarters (74 percent) of U.S. Millennials believe their education has prepared them for their professional futures  They are most likely to pursue a career in technology (25 percent), with starting my own business (23 percent) and healthcare close behind (22 percent)  Two-thirds (66 percent) are interested in pursuing job opportunities abroad…with almost as many (64 percent) saying the biggest benefit is gaining perspective on the world Millennial Leaders stand out among peers in terms of satisfaction and optimism_ U.S. Millennials are Increasingly Optimistic About the Future _ U.S. Millennials say they are generally satisfied with their lives, but are concerned about the state of their country and the world. According to Telefónica’s Global Millennial Survey results, now in its second year, Millennials are focused on their futures, more connected than ever and are passionate about taking on issues such as education. U.S. Millennials, particularly U.S. Hispanic Millennials, are… …Optimistic  Millennials in the United States are about as satisfied with their lives as they were in 2013 (86 percent to 87 percent, respectively)  Forty-three percent are very optimistic about their futures compared to 35 percent last year – and U.S. Hispanic Millennial women are the most optimistic (56 percent)  Optimism about the direction of the country grew this year with 51 percent saying the best days are ahead compared to 2013 (44 percent) …Ambitious  Having a stable, well-paying job is considered a greater personal accomplishment to achieve in the next 10 years (46 percent) than family milestones, such as getting married (14 percent)  Believe they have more entrepreneurial opportunities (84 percent) than 2013 respondents (77 percent)  Value digital skills for improving the quality of their work (69 percent) and the ability to work faster (43 percent)  Twenty-two percent of U.S. Millennials are considered Millennial Leaders  Forty-nine percent of Millennials Leaders in the United States are very satisfied with their lives, compared to 30 percent of U.S. non-Millennial Leaders  Sixty-one percent are very optimistic about the future, and only 38 percent of non- Millennial Leaders share the sentiment  Over two-thirds (67 percent) of Millennial Leaders strongly believe they have opportunities in the United States to become an entrepreneur, but only 26 percent of non-Millennial Leaders believe the same Western Europe 50% Latin America 72% My country’s best days are ahead… U.S. 51% U.S. Hispanic Male: 62% U.S. Hispanic Female: 53% U.S. Non-Hispanic Male: 55% U.S. Non-Hispanic Female: 44%
  2. 2. 2Learn more at Telefónica Global Millennial Survey: Focus on the United States Satisfied with their educations, but concerned about affordability_ _  Seventy-eight percent agree they have access to the educational opportunities they desire  U.S. Millennials (59 percent) are more satisfied with their education than their global peers (52 percent)  Affordability is the area with the greatest need for improvement according to U.S. Millennials (66 percent), over quality of teachers (53 percent) and curriculum (52 percent); however, globally, quality of teachers and curriculum are seen as the areas of greatest need (59 percent each) over affordability (48 percent) INSET ONE STTE HERE What aspects of your country’s infrastructure should your government focus on improving? Showing % selected Select answers shown Education System 57% Public health system facilities such as hospitals 31% Safe, affordable housing 28% Natural resources and recycling 20% Public roads and highways 10% Believe the economy and education are top concerns both globally and locally _ _  U.S. Millennials believe the gap between the rich and the poor is expanding (77 percent)  Almost half (47 percent) believe the biggest hindrance to growth in their country is corruption, followed by education (38 percent), political leadership (38 percent), economic inequality (36 percent) and inflation (36 percent)  Thirty-two percent believe equal opportunities for all is the characteristic that makes the U.S. poised for growth Time is the new currency: Both in the United States as well as other regions, Millennials believe donating time is the best way that young people can make a difference in their communities. Over two-thirds (67 percent) believe they can make a difference locally, and almost half (39 percent) believe they can make a global difference. The economy 38% Poverty 35% Education 28% Healthcare 27% Corruption 27% Terrorism 24% Most Important Global Issues: Global MillennialsMost Important Global Issues: U.S. Millennials Poverty 44% Corruption 36% The economy 26% Education 26% The environment 25% War 25%  Seventy-nine percent of U.S. Millennials say they own a smartphone this year, compared to 70 percent last year  Fifty-six percent say they own a tablet this year, compared to 37 percent last year  While they still rely on personal mobile technology primarily for entertainment, which they say has been significantly transformed by mobile technology (58 percent), they also say it has transformed access to news (47 percent), education and research (46 percent) and even finding a job (35 percent) and enhancing workplace productivity (32 percent) Technology is transforming their world _ _ Survey Methodology Telefónica commissioned 6,702 quantitative interviews among Millennials, aged 18-30, across 18 countries in three regions including the United States, Western Europe and Latin America. Penn Schoen Berland conducted research from 23 June – 4 August 2014 via online survey and central recruit to online survey. Millennials from Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Germany, Guatemala, Mexico, Nicaragua, Panama, Peru, Spain, United Kingdom, United States, Uruguay and Venezuela were surveyed. Country sample sizes represented in the global number are weighted by the percent of the population in each country with access to the Internet, gender, and age. The U.S. Hispanic and U.S. Non-Hispanic populations are weighted to census. The global margin of error is +/-1.2 percent, and the U.S. margin of error is +/- 3.1 percent. The sample size for the U.S. population is 1,000 and includes 501 U.S. Non-Hispanic Millennials and 499 U.S. Hispanic Millennials. In the U.S. exact sample composition is not identical wave over wave, and trend data may be somewhat affected by these variations.