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1
Telefónica Global
Millennial Survey:
Section 6_
Technology: Pervasive
and Transformational
telefonica.com/millennial
2
Most Millennials own a mobile device and ownership of smartphones
and tablets has increased across regions compared to 2...
3
…And they are using it constantly
Activities Millennials Have Done Today Using Mobile Technology
United States
Western
E...
4
Mobile technology is not just for entertainment and fun
United States
Western
Europe
Latin America
Entertainment 58 49 6...
83 8480
5
Millennials are tech savvy, but not all want a tech career
25
22
25
Technology
United States Western Europe Lati...
6
When it comes to tech skills, Millennials focus on learning the basics
and see improving quality of their work as a bene...
88
12
7
Privacy is a concern and Millennials are worried about being
hacked…
5 5 7
17 20 9
44 44
30
35 30
54
United States...
8
…But believe they understand and can manage the risks
84
65
82
90 80 89
62 58 5661
52 51
59 60 58
Promise not to sell it...
Telefonica 2014 Global Millennial Survey Section 6 - Pervasive Technology
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Telefonica 2014 Global Millennial Survey Section 6 - Pervasive Technology

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In 2013, Telefónica carried out the largest ever survey of Millennials, creating a new understanding of the beliefs and motivations of the Millennials generation. In 2014, the survey was updated exploring the opinions of 6,702 Millennials, aged 18-30 across 18 countries in three regions.

This year’s survey found that today’s 18-30 year-olds are largely satisfied with their lives and decidedly optimistic about their prospects for the future.

It is little surprise that 78% of Millennials globally claim to own a smartphone. However, we see in this section that not all Millennials are driven by technology – it is merely an enabler to achieve their goals.

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Telefonica 2014 Global Millennial Survey Section 6 - Pervasive Technology

  1. 1. 1 Telefónica Global Millennial Survey: Section 6_ Technology: Pervasive and Transformational telefonica.com/millennial
  2. 2. 2 Most Millennials own a mobile device and ownership of smartphones and tablets has increased across regions compared to 2013* Globally, 78% say “I own a smartphone” United States 2013 2014 Smartphone 70 79 Tablet 37 56 Laptop 82 86 Desktop 49 54 Western Europe Latin America 2013 2014 Smartphone 82 84 Tablet 24 40 Laptop 76 79 Desktop 50 51 2013 2014 Smartphone 68 78 Tablet 22 37 Laptop 62 70 Desktop 58 57 *This comparison is among owners in countries surveyed in both 2013 and 2014 *Select answers shown
  3. 3. 3 …And they are using it constantly Activities Millennials Have Done Today Using Mobile Technology United States Western Europe Latin America Access a social network 67 60 70 Send a text message 64 52 60 Make a telephone call (voice only) 55 42 59 Watch a video posted online 51 35 51 Read the news 43 50 54 Take a photo or video 39 31 41 Play a video game 36 27 33 Post an update, video or photo to a social network 34 24 44 Stream video content through a service such as iTunes, Netflix, Amazon, HBO Go, etc. 31 14 22 Shop 27 14 17 Make a financial transaction (payment, deposit, money transfer) 22 15 19 Look for a new job or career opportunities 21 12 25 Find directions 19 13 24 Connect to another physical item (thermostat, car, fitness band, etc.) 17 11 18 Find a date 15 14 16 Order a taxi 7 6 11*Select answers shown
  4. 4. 4 Mobile technology is not just for entertainment and fun United States Western Europe Latin America Entertainment 58 49 64 Social life (with friends) 51 45 56 Access to news / current events 47 49 59 Education and research 46 31 62 Personal banking / making payments 44 32 38 Personal expression 43 25 45 Creativity (e.g. making art, pictures) 40 34 55 Retail / commerce (e.g. purchasing) 37 33 35 Finding a job / career opportunities 35 26 43 Work / business productivity 32 23 40 Romantic life 31 22 35 Travel 31 25 32 Personal safety 29 17 27 Local transportation 28 18 24 Medicine and healthcare 24 14 30 Political expression 22 17 28 Mobile technology is having a transformative impact on Millennials’ lives in substantive areas, such as Education and Research, Access to News and Current Events, and Finding Job/Career Opportunities Areas of Life Mobile Technology Has “Significantly Transformed” *Select answers shown
  5. 5. 83 8480 5 Millennials are tech savvy, but not all want a tech career 25 22 25 Technology United States Western Europe Latin AmericaUnited States Western Europe Latin America Agree That “I am on the cutting edge of technology” Industry Most Likely to Pursue in the Future: Technology *Select answers shown
  6. 6. 6 When it comes to tech skills, Millennials focus on learning the basics and see improving quality of their work as a benefit 69 43 37 69 47 32 77 39 44 Improving the quality of my work Finishing my work faster Being an integral part of the team United States Western Europe Latin America United States Western Europe Latin America Microsoft Office (Word, Excel, PowerPoint, Access, Outlook) 55 60 54 Coding / Programming (e.g. CSS, jQuery, HTML) 37 35 36 Typing speed 36 26 21 Social media (e.g. LinkedIn, Twitter) 25 24 19 Website design 24 25 30 Graphic design 21 21 30 Financial Modeling 20 24 22 Web analytics 20 16 16 Google applications (e.g. Google Docs) 17 14 17 Cloud technology 13 13 17 Blogging 8 7 7 Photo Editing (Photoshop) 8 11 11 Video Editing 8 9 11 Other 8 15 10 Benefits to Having a Digital Skillset Most Important Skills to Get a Decent Paying Job *Select answers shown
  7. 7. 88 12 7 Privacy is a concern and Millennials are worried about being hacked… 5 5 7 17 20 9 44 44 30 35 30 54 United States Western Europe Latin America Strongly disagree Somewhat disagree Somewhat agree Strongly agree 91 9 85 15 Latin America Western Europe United States 79 74 84 Agree Disagree Overall, I am concerned about the security and privacy of my data and information online I am worried about getting hacked / someone stealing my information online
  8. 8. 8 …But believe they understand and can manage the risks 84 65 82 90 80 89 62 58 5661 52 51 59 60 58 Promise not to sell it to 3rd parties Use it to create better value for me as a customer Use it to create more personalized offers and products to me as a customer United States Western Europe Latin America Western Europe United States Latin America United States Western Europe Latin America I am in control of my personal data I actively take steps to protect my online security I am comfortable giving companies access to my personal data if they… *Select answers shown

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