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THE ART OF
PRESENTATION
The Art of Presentation
“ I always think of public
speaking as being a bit of
jazz…”
Sir Ken Robinson
Presentation is the ‘killer skill’
we take into real world. It’s
almost an unfair advantage.
The Mckinsey Mind
THE SOUND OF A NAPPING ROOM
WHY IT MATTERS?
“If you’re not appearing
You’re disappearing.”
Art Blakey
Eat like a bird,
Poop like an elephant.
Philosophy by Guy Kawasaki
Birds eat 50% of their weight per day.
Elephants do some serious ……
The Art of Presentation
DIFFERENCE
BETWEEN
WINNING &
LOSING…
IS IN THE
SMALL
DETAILS.
Example
AL GORE
The Art of Presentation
• Non-technical audience
• No bullets, simple graphics
Young Al Gore
• “ Stiff ”
• “ Robot-like “
• “ ZZZzzzzzz “
Helped by Duarte Design
What if he was
presenting like this?
DIFFERENCES
• Simplicity
• Naturalness
Lessons of simplicity around us
big, dynamic text few words: focus on graphic
big, dynamic text
Hmmm…this
movie poster can
be a good slide!
If your idea is worth spreading…
presentation
matters.
Communication
matters.
But we have a problem…
The Art of Presentation
The Art of Presentation
What are the best/worst presentations
you have ever seen?
Bad Good
what we want :
• Clarity
• Meaning
• Great Content
what we get :
• Confusion
• Boredom
• Wasted Time
Must STOP bad PowerPoint!
STORYTELLING
Images, narration, audio
The PRESENTATION
You do not have to use slides,
but if you do…
The Art of Presentation
Current solution isn’t working.
Solution ?
CREATIVITY.
Simplicity needs Creativity.
The Art of Presentation
www.ted.com
TIPS
• Preparation
• Visual
• Delivery
Part 1: Preparation
Step Back.
Alone Time.
Ask
“ So what ? ”
not just
“ What ? “
Inclusion and Exclusion.
…make a choice about what's important,
And let go of all the rest.
What’s your story ?
Make your message
“ sticky ”:
• Advertisement
• Presentation
• Leadership
6Keyprinciplesofthebook Simplicity
6Keyprinciplesofthebook Unexpectedness
6Keyprinciplesofthebook Concreteness
6Keyprinciplesofthebook Credibility
6Keyprinciplesofthebook Emotion
6Keyprinciplesofthebook Story
Review of TED talk by
Dr. Jill Bolte Taylor
• Simplicity ✓
• Unexpectedness ✓
• Concreteness ✓
• Credibility ✓
• Emotion ✓
• Story ✓
6 key aptitudes
• Design
• Story
• Symphony
• Empathy
• Play
• Meaning
The Art of Presentation
Don’t start here.
Plan analog.
Part 2: VISUALS
Visual Simplicity
The Zen Aesthetic
• Simplicity
• Clarity
• Uncluttered
DESIGNis important.
is soul deep.
“ But I’m not a designer. “
TOM PETERS:
We are all designers.
Don’t read your slides.
Words &
photos
The Art of Presentation
What about images?
Part 2: Delivery
An opportunity to
CONNECT
Logic isn’t enough.
EMOTIONS
[Presentations] are a balance of
three rhetorical proofs: ethos
(ethical), pathos (emotional), and
logos (logical).
Aristotle
https://www.youtube.com/watch?v=Vhh_GeBPOhs
- Steve Balmer on Developers
ENTHUSIASM
Is about being in the moment.
https://www.youtube.com/watch?v=0g_GQlLRoMs
- Steve Jobs
PASSION
PowerPoint is not the presentation.
You are the
presentation.
THANKS!

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